SLIDE 1
HULL’S STORY
TRANSFORMING REPUTATION TO CREATE GROWTH
Jacqui Gay
Head of Communications
Hull City Council
2003
“come Judgement Day the city would be leased
- ut indefinitely to Satan
to provide housing for the Damned”
STORY 2003 come Judgement Day the city would be leased out - - PowerPoint PPT Presentation
STORY 2003 come Judgement Day the city would be leased out - - PowerPoint PPT Presentation
Jacqui Gay TRANSFORMING Head of Communications REPUTATION TO Hull City Council CREATE GROWTH HULLS STORY 2003 come Judgement Day the city would be leased out indefinitely to Satan to provide housing for the Damned 2013 The
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2013
The City Plan
SLIDE 4
Hull decides to bid for UK City of Culture …
THE
CATALYST
65% of residents did
not think Hull should be UK City of Culture.
March 2013
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Setting the stage …
2016
SLIDE 7
WHAT NEXT? PLACE DES ANGES TEST EVENTS
THE BUILD UP
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SEA OF HULL
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A YEAR IN THE SPOTLIGHT
UK CITY OF CULTURE
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THIS CITY BELONGS TO EVERYONE
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IMPACT SO FAR …
9 in 10 residents
- f Hull
attended or experienced at least one UK City of Culture activity in the first three months
3 million visits
in the first 6 months of the year Over
500 jobs
created and an 83% upturn in the evening economy
250,000 hours
volunteering by nearly 3000 individuals
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THE NEXT CHAPTER BEGINS
THERE’S MORE TO THE STORY