SLIDE 1 WHAT
- What Is The Problem ?
- Worry. Waste. Wave
WHO
- Who Has The Problem?
- Segment Profile. Sizing
WHEN
- When Is the Solution Needed ?
- Now. Next. Never
WHERE
- Where Is the Solution Needed ?
- Global. National. Local
HOW
- How To Solve the Problem
- Concept. Product. Service
WHY
- Why Is The Solution Better ?
- Benchmarking. Differentiation
PIV PIVOT T / PIT PITCH CH
FEED FEED BACK PIL PILOT
MVP MVP
DE DESIGN
CON CONCEPT CEPT
S O L U T I O N D E S I G N C U S T O M E R D I S C O V E R Y
startup marketing devdipp@gmail.com
SLIDE 2 BRANDING
- Identity. Quality. Loyalty
INVES INVESTMENT TMENT
- Fixed. Working. Debt. Cash
COST COST
Per Unit. Fixed. Variable PRICE
- Strategy. Structure. Stickiness
FOUNDERS
Alignment
ADVERTISING
SERVICING
- Quality. Cost. Satisfaction
POSITIONING For Whom. What. How. Why DISTRIBUTING
SELLING
- Funnel. Conversion. Costs
ROUTE TO MARKET SCALING UP GENERATING RETURNS SUPPLIERS
Commitment
EMPLOYEES
Culture
INVESTORS
Value Add
startup marketing devdipp@gmail.com
SLIDE 3 WHAT
- What Is The Problem ?
- Worry. Waste. Wave
WHO
- Who Has The Problem?
- Segment. Profile. Sizing
WHEN
- When Is the Solution Needed ?
- Now. Next. Never
WHERE
- Where Is the Solution Needed ?
- Global. National. Local
HOW
- How To Solve the Problem
- Concept. Product. Service
WHY
- Why Is The Solution Better ?
- Benchmarking. Differentiation
C U S T O M E R D I S C O V E R Y
startup marketing
PRINCIPLES ‘Socialize. Socialize. Socialize’ + ‘Travel. Talk. Tea’ ‘Use Your Five Senses’ ‘A Day in the Life’ ‘Staple Yourself to the Product’ ‘Time & Motion Study’
SLIDE 4 WHAT
WHO
- Who Has The Problem?
- Segment Profile. Sizing
WHEN
- When Is the Solution Needed ?
- Now. Next. Never
WHERE
- Where Is the Solution Needed ?
- Global. National. Local
HOW
- How To Solve the Problem
- Concept. Product. Service
WHY
- Why Is The Solution Better ?
- Benchmarking. Differentiation
C U S T O M E R D I S C O V E R Y
startup marketing
CASELETS WORRY = CRAM WASTE = FOOD WAVE = IOT WHO = DMP WHEN = RECALL WHERE – SAT COV HOW – SPL WHY – WHS / ARI
SLIDE 5 PIV PIVOT T / PIT PITCH CH
FEED FEED BACK PIL PILOT
MVP MVP
DE DESIGN
CON CONCEPT CEPT
startup marketing CASELETS CONCEPT - AP DESIGN - TH REJ MVP – WMX PILOT – SPL FEEDBACK - CAD
S O L U T I O N D E S I G N
SLIDE 6 BRANDING
- Identity. Quality. Loyalty
ADVERTISING
SERVICING
- Quality. Cost. Satisfaction
POSITIONING For Whom. What. How. Why DISTRIBUTING
SELLING
- Funnel. Conversion. Costs
ROUTE TO MARKET
startup marketing devdipp@gmail.com
CASE STUDY Technology Enabled Restructure
SLIDE 7
startup marketing
20+ 10,000+ 3500+ 30+ 20+/300+ ?? 500,000+
SLIDE 8
startup marketing
CHALLENGES RETAIL PRESENCE MARKET SHARE DISTRIBUTION SPEED SALES SCALE COSTS CAPITAL PEOPLE CAPABILITY COMMITMENT
SLIDE 9
startup marketing
APPROACH CONSUMER DISCOVERY BRANDS RETAIL PRESENCE PROMOTION DISTRIBUTION NETWORK DISCOVERY SCALE COSTS / CAPITAL PLANTS /LOGISTICS CHANNEL DATA DISCOVERY PEOPLE DISCOVERY
SLIDE 10
startup marketing
VISION BRANDS RETAIL PRESENCE PROMOTION DISTRIBUTION SPEED PLANT NETWORK LOGISTICS NETWORK DISTRIBUTION NETWORK DATA TECHNOLOGY STRUCTURE / SKILLS
SLIDE 11
startup marketing
PROOF OF CONCEPT PILOT – 1 (METRO) PILOT – 2 (NON METRO) PROJECT MANAGEMENT SUCCESS CRITERIA STAKEHOLDERS PDCA TECHNOLOGY PILOT RETAIL (PALM PILOT) CHANNEL (PC) CONNECTIVITY (VSAT) COMPANY (ERP)
SLIDE 12
startup marketing
ROLLOUT CONSUMER BRANDS / SKUs RETAIL STANDARDS PROCESS TECHNOLOGY NETWORK PLANTS LOGISTICS TECHNOLOGY PEOPLE STRUCTURE SKILLS TECHNOLOGY
SLIDE 13
startup marketing
24 -> 3 10000 ->30000 3500 -> 20 35 -> 0 20+/300+ -> 15+ / 200+ ?? 500,000 -> 100000
SLIDE 14
startup marketing
BENEFITS RETAIL SALES DISTRIBUTION SHARE OF WALLET NETWORK COSTS CAPITAL SPEED PEOPLE CAPABILITY COSTS
SLIDE 15 INVES INVESTMENT TMENT
- Fixed. Working. Debt. Cash
COST COST
Per Unit. Fixed. Variable PRICE
- Strategy. Structure. Stickiness
GENERATING RETURNS
startup marketing devdipp@gmail.com
PRINCIPLES LEASING
