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START TURNING WEBSITE TRAFFIC INTO REVENUE
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CORE CONCEPT
Marketing is food Marketing not medicine
START TURNING WEBSITE TRAFFIC INTO REVENUE CORE CONCEPT Marketing - - PowerPoint PPT Presentation
START TURNING WEBSITE TRAFFIC INTO REVENUE CORE CONCEPT Marketing - - PowerPoint PPT Presentation
START TURNING WEBSITE TRAFFIC INTO REVENUE CORE CONCEPT Marketing is food Marketing not medicine 2 What We Want from our Marketing Generate more new patient enquiries... Higher end treatment plans leads... Provide Sustainable growth..
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What We Want from our Marketing
Generate more new patient enquiries... Higher end treatment plans leads... Provide Sustainable growth..
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What our Marketing should provide
Sustainable, Predictable, Repeatable
More Local Eyeballs & Lead Generation
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Our problems
- 1. Hard to keep up..
- 2. No clarity on what's working...
- 3. Don’t know who to trust...
- 4. Overwhelmed what & where to start..
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3 ways to market a dental clinic
- 1. Interruption - Conventional MKT
- 2. Marketing with Meaning - Word of Mouth
- 3. Online Marketing
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Interruption/ Conventional MKT MKT with Meaning Relationship MKT Online MKT
TV, Radio, Billboard, Magazine WOM, social events, charity Website, Social Media, blog Reach Expensive and unpredictable Not scalable High impact Effective, Scalable, Affordable Knowhow What Pro’s Con’s
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Online Marketing
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Online marketing
- 1. Paid Media + Funnels
- 2. Inbound Marketing
- 3. Reviews & Local SEO
- 4. WOM - social media
- 5. Influencer Marketing
- 6. Affiliate marketing
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What our Marketing should provide
Sustainable, Predictable, Repeatable
More Eyeballs & Lead Generation
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T & T
Only 2 things that we do online that generates results
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TALKING & TYPING
Only 2 things that we do online that generates results
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What is holding us back?
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- 1. FIND the TOPIC…You might not know what to talk about
- 2. TELL the STORY… Making the content exciting
- 3. SPREAD the MESSAGE… You need to climb the big, ugly digital wall
What is holding us back?
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Digital Wall
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97% vs. 6%
Purchasing Decisions Starting
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Digital Wall
- How do I add an interactive elements to my to my website
- How do I know I’m even saying the right stuff to attract the right
cases
- How do I create a sequence that auto follows up with a person
that has filled in step one of the form but did not send step 2 ( photos & videos of their smile)
- How do I add a cool sales video to a web page
- How do I make an ebook downloadable
- How do optimise my website
- How do I know if my ads are working?
- How do I have live chat on my website
- How to technically optimise each page
- How do I set up and autoresponder
- How do I build a cool looking registration page
- How do I even know if pages are converting?
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Talking &Typing
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Your 4 Step Plan for success
- 1. Be easy to find...
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- 1. Be easy to find...
- 2. Create Smart Content...
Your 4 Step Plan for Online success
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- 1. Be easy to find...
- 2. Create Smart Content...
- 3. Communicate in storylines…
Your 4 Step Plan for Online success
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Be easy to find
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Watering Hole
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Inbound Marketing
Market with a magnet not a megaphone
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Methodology
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Create Smart Content
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Marketing People Love
Smart Content = Content + Context
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Context + Content
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Smart Content Pathways
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Communicate in storylines
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Storytelling Strategy
Patient is the hero... YOU are the guide to help then win the day...
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Storytelling Strategy
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DSD Patient Storylines
Digital Smile Design Emotional Dentistry Dynamic Morphopsychology Natural Restorations Test Drive
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where are we headed
a personalized experience...
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Pre Appointment
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Pre Appointment
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Thank You: Questions?
jj@digitalsmiledesign.com
+1 305 9276685
@jjgomez