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It All Starts with an E-zine this is the response I most often get - - PowerPoint PPT Presentation
It All Starts with an E-zine this is the response I most often get - - PowerPoint PPT Presentation
It All Starts with an E-zine this is the response I most often get .. NO Where Does the E-zine Fall in the Sales Funnel? A. List Building Awareness Capture Contact Details B. Relationship Follow Up Building Action The Reason Why You
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- A. List Building
- B. Relationship
Building
Awareness Capture Contact Details Action Follow Up
Where Does the E-zine Fall in the Sales Funnel?
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The Reason Why You Have So Many Objections?
You are looking at it all wrong!
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Try looking at your ezine this way
Your Virtual Storefront
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- A communication you send to your EXISTING list of
clients and contacts
- NOT to be confused with a Blog!
- One of the most powerful, cost effective marketing
tools you can use.
Let’s Clarify …
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- 1. Personal Greeting
- 2. Feature Article
- 3. About
The E-zine Success Formula
Optional Sections
- Success Stories (Testimonials)
- Where’s Meredith?
- Meredith Recommends
- Weekly Contest
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The E-zine Success Formula
- Consistent - pick a day!
- Professional Delivery via auto responder
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What’s An Autoresponder?
How You Deliver Your E-Zine
vertical response campaigner icontact constant contact
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- Write 1 per week
- Use the Brainstorming Worksheet to decide on
what you write
- Post your feature article to your blog
(don’t reinvent the wheel!)
Feature Article
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Familiar?
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Choose your topic (Examples)
- Travel
- Hawaii Travel
- Family Travel
- Accessible Travel
- Romantic Travel
- Beach Vacations
Feature Article “Idea Mind Map”
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What everyday problems or irritations to my clients have?
- 1. Title #1
2.Title #2 3.Title #3
Feature Article “Idea Mind Map”
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What’s a snazzy insider tip that I love to tell my best clients (or friends)
- 1. Title #1
- 2. Title #2
- 3. Title #3
Feature Article “Idea Mind Map”
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What do my clients and strangers always ask me about?
- 1. Do you get free travel?
- 2. Title #2
- 3. Title #3
Feature Article “Idea Mind Map”
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What do I geek out about?
- 1. Small, boutique hotels
- 2. Title #2
- 3. Title #3
Feature Article “Idea Mind Map”
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Now you know what to write about – it’s time to write. 3 Tips to making writing easier
Writing Your Content
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- A. Go for a walk or exercise
- B. “set the table:, i.e. light a candle
- C. Turn on music
- 1. Get in the “mood”
Writing Your Content
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- A. Outline your article
- B. Find your pictures
- C. Come up with a framework – makes
it easier
- 2. Think it Through
Writing Your Content
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- A. Write in bursts of time like 20, 45 or 60
minute increments;
- B. 450 words or less! If it’s longer, break it down
into parts;
- C. When time is up, so are you. Good enough is
good enough!
- 3. Write
Writing Your Content
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- Talk about yourself
- Invite people into your life
- Include a picture of you
- Lead into your feature article
- Be strategic and mention something you want to
promote
Greeting / Intro
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Subject Lines
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Subject Lines
- What? Line that appears in the inbox
- Why? Good subject lines are how you get them to
- pen your newsletter!
- What NOT to do? “Ahoy Travel Newsletter”
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- “The 2 things I always pack”
- “Last minute = lousy vacation. Here’s
why”
7 Tips for Great Subject Lines
- 1. Appeal to their curiosity
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7 Tips for Great Subject Lines
- 2. Ask a powerful question
- “Will you EVER get an escape?”
- “Do you want to be special or a
number?”
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7 Tips for Great Subject Lines
- 3. Use emotional appeal
- “Juggling a lot? Check this out.”
- “Beach Hammock Nirvana”
7 Tips for Great Subject Lines
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Weeks April May June
1 Personal Greeting: Feature Article: Subject Line: Additional: 2 Personal Greeting: Feature Article: Subject Line: Additional: 3 Personal Greeting: Feature Article: Subject Line: Additional: 4 Personal Greeting: Feature Article: Subject Line: Additional:
Get organized with an editorial Calendar
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- Consider the E-Zine as your Virtual Storefront
- Use an Auto Responder System!
- Follow the Template and you WILL build know,
like and trust.
- Be consistent!
- Don’t get overly focused on your open rates and
- pt out rates.