It All Starts with an E-zine this is the response I most often get - PowerPoint PPT Presentation

It All Starts with an E-zine

this is the response I most often get ….. NO

Where Does the E-zine Fall in the Sales Funnel? A. List Building Awareness Capture Contact Details B. Relationship Follow Up Building Action

The Reason Why You Have So Many Objections? You are looking at it all wrong!

Try looking at your ezine this way Your Virtual Storefront

Let’s Clarify … • A communication you send to your EXISTING list of clients and contacts • NOT to be confused with a Blog! • One of the most powerful, cost effective marketing tools you can use.

The E-zine Success Formula 1. Personal Greeting 2. Feature Article 3. About Optional Sections • Success Stories (Testimonials) • Where’s Meredith? • Meredith Recommends • Weekly Contest

The E-zine Success Formula • Consistent - pick a day! • Professional Delivery via auto responder

What’s An Autoresponder? How You Deliver Your E-Zine vertical response campaigner icontact constant contact

Feature Article • Write 1 per week • Use the Brainstorming Worksheet to decide on what you write • Post your feature article to your blog (don’t reinvent the wheel!)

Familiar?

Feature Article “Idea Mind Map” Choose your topic (Examples) • Travel • Hawaii Travel • Family Travel • Accessible Travel • Romantic Travel • Beach Vacations

Feature Article “Idea Mind Map” What everyday problems or irritations to my clients have? 1. Title #1 2.Title #2 3.Title #3

Feature Article “Idea Mind Map” What’s a snazzy insider tip that I love to tell my best clients (or friends) 1. Title #1 2. Title #2 3. Title #3

Feature Article “Idea Mind Map” What do my clients and strangers always ask me about? 1. Do you get free travel? 2. Title #2 3. Title #3

Feature Article “Idea Mind Map” What do I geek out about? 1. Small, boutique hotels 2. Title #2 3. Title #3

Writing Your Content Now you know what to write about – it’s time to write. 3 Tips to making writing easier

Writing Your Content 1. Get in the “mood” A. Go for a walk or exercise B. “set the table:, i.e. light a candle C. Turn on music

Writing Your Content 2. Think it Through A. Outline your article B. Find your pictures C. Come up with a framework – makes it easier

Writing Your Content 3. Write A. Write in bursts of time like 20, 45 or 60 minute increments; B. 450 words or less! If it’s longer, break it down into parts; C. When time is up, so are you. Good enough is good enough!

Greeting / Intro • Talk about yourself • Invite people into your life • Include a picture of you • Lead into your feature article • Be strategic and mention something you want to promote

Subject Lines

Subject Lines • What? Line that appears in the inbox • Why? Good subject lines are how you get them to open your newsletter! • What NOT to do? “Ahoy Travel Newsletter”

7 Tips for Great Subject Lines 1. Appeal to their curiosity • “The 2 things I always pack” • “Last minute = lousy vacation. Here’s why”

7 Tips for Great Subject Lines 2. Ask a powerful question • “Will you EVER get an escape?” • “Do you want to be special or a number?”

7 Tips for Great Subject Lines 7 Tips for Great Subject Lines 3. Use emotional appeal • “Juggling a lot? Check this out.” • “Beach Hammock Nirvana”

Get organized with an editorial Calendar Weeks April May June 1 Personal Greeting: Feature Article: Subject Line: Additional: 2 Personal Greeting: Feature Article: Subject Line: Additional: 3 Personal Greeting: Feature Article: Subject Line: Additional: 4 Personal Greeting: Feature Article: Subject Line: Additional:

Summary: What to remember • Consider the E-Zine as your Virtual Storefront • Use an Auto Responder System! • Follow the Template and you WILL build know, like and trust. • Be consistent! • Don’t get overly focused on your open rates and opt out rates.