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Sponsor GO GREEN Financed by the Austrian Research Promotion Agency FFG Ralf Risser, Daniel Bell & Karin Ausserer Factum Chaloupka & Risser OG ICTCT Vancouver March 2018 ICTCT Vancouver March 2018 Assumptions Methods and


  1. Sponsor GO GREEN Financed by the Austrian Research Promotion Agency FFG Ralf Risser, Daniel Bell & Karin Ausserer Factum Chaloupka & Risser OG ICTCT – Vancouver March 2018 ICTCT – Vancouver March 2018 Assumptions Methods and procedure • National & international best practice & • Desire for green areas in cities. potentials for application in an Austrian • Attractive design & equipment � incites to walk context. instead of using car for short distances (< 1km). • Literature Analysis & internet research. • Providing green areas in the public space is one • Expert talks with colleagues � grey literature. way to enhance attractiveness. • Qualitative interviews: expert interviews (13). • Green policy � could motivate (more) people to • Needs & wishes of inhabitants: focus group walk (more). interviews (20 persons all age gro u � Project GoGreen: analyse relation between active • Expert interviews and focus group interviews � mobility and green areas. basis for quantitative, standardised survey. ICTCT – Vancouver March 2018 ICTCT – Vancouver March 2018 Quantitative verbal data General survey: Infrastructure � active mobility • 414 road-side interviews in Vienna, November 2015 • Age 14 to 92 (mean = 41,19); 212 females & 202 males; 39% walkers, 33% PT transport users, 10 % cyclists and Vienna-wide survey 18% car drivers (self-declared) Comparison study (July 2016): safety vs. attract • 200 road-side surveys in two inner city streets – one with & one without greenery • 47% females & 53% males, 13 to 90 years (mean = 41,3); 40% walkers, 35% PT users, 13% cyclists, 12% car drivers ICTCT – Vancouver March 2018 ICTCT – Vancouver March 2018

  2. Agreement with statements Vienna-wide road user interviews Do not • 75% consider urban greenery as important for Agree Neither Statement (answer on 5 scale Likert) agree (mostly) nor daily walks (7% negative, 18% neutral). (mostly) • 46%: green areas more important than car For me greenery is important on all my 75% 18% 7% ways in my everyday mobility parks. There should be more trees in Vienna 64% 27% 9% • 46% would walk more often if the city was Additional greenery is more important 46% 27% 27% greener (focus groups: “greenery probably than car parks most important incentive for walking”). I will walk more often, if the city is 46% 17% 37% greener � People who walk a lot appreciate urban I will cycle more often, if the city is greenery more. 31% 14% 55% greener On my everyday routes I choose mainly 49% 21% 44% green routes On my everyday routes I walk mainly in 57% 17% 26% traffic calmed areas On my everyday routes I choose green 35% 21% 44% ICTCT – Vancouver March 2018 ICTCT – Vancouver March 2018 routes even if it means to make a detour Subjective safety vs. attractiveness • Survey results indicated that greenery is important for active mobility. BUT: – What kind of effect does it have on the subjective feeling of safety? Subjective safety vs. attractiveness � Two inner city streets in Vienna were compared according to these aspects: ICTCT – Vancouver March 2018 ICTCT – Vancouver March 2018 Lerchenfelderstraße Lerchenfelderstraße • Arterial street running through the 7 th district of Vienna. • Traffic in both directions. • Parking lanes on both sides and tram tracks in the middle of the street in both directions. • Speed limit 50km/h. • Numerous shops, pubs and restaurants. • Pavements approximately 2,5 m wide. • Greenery (trees/shrubs) on one side. ICTCT – Vancouver March 2018 ICTCT – Vancouver March 2018

  3. Neustiftgasse Neustiftgasse • Arterial street in the 7th district, parallel to Lerchenfelderstraße. • One way street, parking lanes on both sides. • One lane for cars and one for buses. • Speed limit 30km/h. • A few shops, pubs and restaurants, pavement approximately 2m wide, no greenery. ICTCT – Vancouver March 2018 ICTCT – Vancouver March 2018 I like walking in this street 38% Attractiveness 40% 35% Collected data 28% 27% 30% 23% 22% 21% 25% 18% How attractive is this street? 20% 15% 10% 9% 10% 4% • In each street 100 personal road-side interviews 60% 52% 5% 0% 50% in June & July 2016. totally agree rather agree neither nor rather totally 35% 40% disagree disagree 29% 30% 20% 18% 16% • Quota sampling according to gender and age. 14% 20% LS NG 6% 6% 4% 10% • Participants between 13 & 90 (mean = 41,03). 0% very rather average rather very attractive attractive unattractive unattractive • All participants lived in Vienna & majority were I would like to sit down on a bench in LS NG this street familiar with the streets. 50% 43% 45% 40% 35% 25% 30% 21% 21% 21% 20% 25% 18% 16% 20% 9% 15% 6% 10% 5% 0% totally agree rather agree neither nor rather totally disagree disagree LS NG ICTCT – Vancouver March 2018 ICTCT – Vancouver March 2018 Attractiveness Subjective safety • Lerchenfelderstraße (LS) with greenery scored • NG was rated significantly better: 50% feel safe significantly better; significantly more consider (as pedestrians) in NG, in LS is 24%. it likely to sit down on a bench (41% vs. 30%; • 21 % would let children walk on their own in NG p=,005). and 11% in LS. • 32% do not like walking in Neubaugasse NG, in • Car speeds are experienced lower in NG than in LS 11% (p= ,027). LS (p=,049). • Those who liked to walk in LS � shops, architecture and greenery. • Results indicate that subjective feelings of safety do not correspond with greenery but rather with vehicle speeds. ICTCT – Vancouver March 2018 ICTCT – Vancouver March 2018

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