Sponsor Me e ting Oc to be r 21, 2020 1 1 Ag e nda We lc o me - - PDF document

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Sponsor Me e ting Oc to be r 21, 2020 1 1 Ag e nda We lc o me - - PDF document

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10/26/2020 Am e riC o rp s VIST A Sponsor Me e ting Oc to be r 21, 2020 1 1 Ag e nda We lc o me and I ntro duc tio ns VI ST A Dire c to r Re marks VI ST A U pdate s Q&A We binar E valuatio n Clo sing Re

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10/26/2020 1

Am e riC o rp s VIST A

Oc to be r 21, 2020

Sponsor Me e ting

1

  • We lc o me and I

ntro duc tio ns

  • VI

ST A Dire c to r Re marks

  • VI

ST A U pdate s

  • Q&A
  • We binar E

valuatio n

  • Clo sing Re marks

Ag e nda

2

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10/26/2020 2

T e c h Che c k

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Access the audio through the computer or on the phone: 877- 853-5257, meeting ID 161 500 0017

The Chat will be monitored throughout

  • ur meeting;

please test it now with a short greeting. The recording and slides will be posted on the VISTA Campus in the next week.

Welcome!

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A m e riC o rp s VISTA Tra ining Oc to be r 21, 2020

Using a nd Communic a ting Our Ne w Bra nd

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  • 1. Re vie wing Ame riCo rps’ Ne w Brand
  • 2. Brand E

le me nts

  • 3. Putting Our Brand I

nto Prac tic e

  • 4. I

mple me nting the Ne w Brand

Ag e nda

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AIM OF T HE BRANDING PROJE CT

Cre ate a c le ar and c o mpe lling sto ry to inc re ase unde rstanding and re c o g nitio n in the public sphe re so mo re Ame ric ans kno w abo ut the

  • ppo rtunity to se rve .

Bra nd Arc hite c ture – Old vs. Ne w

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Messaging Framework

Bra nd E le me nts

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Logo

The first element of our brand identity is our logo. Our logo is a piece of symbolism that was built from our brand strategy and helps to bring our brand pillars to life. It provides a visual representation of the agency’s role to unite America by bringing people together to serve

  • communities. The logo depicts an A with a flag lifting one

pillar, symbolic of the way AmeriCorps members and AmeriCorps Seniors volunteers lift up and strengthen communities through service and volunteering. The logo should be treated with respect. It can appear in different ways, but follows a few basic rules.

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PRIMARY LOGOS

There are multiple configurations of the logo. As you build communications, you may use the one that best fits your space requirements. The “A” and name “AmeriCorps” or “AmeriCorps Seniors” must always be displayed together in visual representation.* Our logos cannot be modified under any circumstance without permission.** The AmeriCorps logo will be used to represent the agency as a

  • whole. This logo will also be used when referencing one of the

following AmeriCorps programs: State and National, VISTA, NCCC, or Volunteer Generation Fund. The AmeriCorps Seniors logo will be used when referencing the programs available exclusively to individuals 55+ years: RSVP, Foster Grandparents, and Senior Companions.

*There are a limited number of cases when our agency will be using the “A” due to stylistic or space limitations. **State Service Commissions may use their state specific logo provided by AmeriCorps. 12

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13

MINIMUM SIZES

When using our logo, please adhere to the following minimum size rules on this

  • page. These have been set to

ensure that our logo and name are clear and visible in all communications.

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CLEAR SPACE

To make sure our logo is legible, it must be surrounded with a minimum amount of clear space. This isolates the logo from competing elements, such as photography, text, or background patterns that may detract attention and lessen the overall impact. The space between the logo and anything else on your item should be the size of the “A” in the AmeriCorps logotype. Using the logo in a consistent manner across all applications helps to both establish and reinforce immediate recognition of our brand. The clear space applies to all versions of the logo.

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FILE TYPES

The primary and stacked logos for both AmeriCorps and AmeriCorps Seniors are available in the following formats:

  • EPS: This is a vector file format that can be

easily scaled and is best used for t‐shirt and gear printing.

  • JPG: This is an image type that is a smaller

file size and has a white background. It is best used for web applications.

  • PDF: This will be the preferred file type for

most print jobs.

  • PNG: This is an image type with a

transparent background that is best used digitally, not suitable for print.

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https:/ / www.na tiona lse rvic e .g ov/ re sourc e s/ log os

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INCORRECT USES

  • Don’t remove, add, or change any elements of the

logo, including the agency name. Do not add your program or department name to logo.

  • Don’t change the logo’s orientation.
  • Don’t use bevel or emboss effects on the logo.
  • Don’t add “glow” effects to the logo.
  • Don’t add “drop shadow” effects to the logo.
  • Don’t put a white box around the logo when placed
  • n a dark or busy background.
  • Don’t reconfigure or change the size or placement of

any logo elements.

  • Don’t distort proportions by stretching or squeezing

the logo.

  • Don’t recreate elements or replace them with

something.

  • Don’t change the logo font.

Pro g ram Name 16

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Color Palette

The second key element of building a brand identity is color selection. Every color has a different feel and association. Colors act as great identifiers and evoke certain feelings toward our brand. Always use the correct color mode and ink formulation for the appropriate application to ensure color consistency across all mediums.

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COLOR PALETTE

The primary colors of our brand are navy, crimson, blue, and red. When secondary colors are needed

  • live, mustard, violet, aqua,

gray, and cream can be used. Pantone should be used for solid color printing. CMYK should be used for 4‐ color process printing. RGB should be used for digital application.

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TINTS AND SHADES

A range of tints and shades of our color palette are available to use when you need a bit more flexibility. Tints are available at 20% and 40% lighter than the

  • riginal color.

Shades are available at 20% and 40% darker than the original color.

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Typography

The third key element of building a brand identity is

  • ur font, or typography.

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TYPOGRAPHY

Circular is the logo font for AmeriCorps. For marketing materials and short‐ form copy, AmeriCorps uses Century Gothic. Reports and long‐form copy: Avenir

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PHOTOGRAPHY

Photography is pivotal to tell our

  • story. Our albums are made up of

members, volunteers, and the communities we serve. You can access and use photos that we have made available through our Flickr account: https://www.flickr.com/photos/nat ionalservicephotos/albums

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Putting Our Bra nd Into Pra c tic e

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Ag e nc y Boile rpla te

Use this la ng ua g e to de sc ribe who we a re in c ommunic a tions, suc h a s pre ss re le a se s, fa c t she e ts, e tc .

Ame riCo rps, a fe de ral ag e nc y, bring s pe o ple to g e the r to tac kle the c o untry’ s mo st pre ssing c halle ng e s, thro ug h natio nal se rvic e and vo lunte e ring . Ame riCo rps me mbe rs and Ame riCo rps Se nio rs vo lunte e rs se rve with o rg anizatio ns de dic ate d to the impro ve me nt o f c o mmunitie s. Ame riCo rps he lps make se rvic e to o the rs a c o rne rsto ne

  • f o ur natio nal c ulture . L

e a rn more a t Ame riCorps.g ov. Conde nse d:

Ame riCo rps is the fe de ral ag e nc y c o nne c ting individuals and o rg anizatio ns thro ug h se rvic e and vo lunte e ring to tac kle the natio n’ s mo st pre ssing c halle ng e s.

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Ame riCorps Ple dg e

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Ame riCorps Se niors Ple dg e

I will g e t thing s do ne fo r Ame ric a – to make o ur pe o ple safe r, smarte r, and he althie r. I will bring Ame ric ans to g e the r to stre ng the n o ur c o mmunitie s. F ac e d with apathy, I will take ac tio n. F ac e d with c o nflic t, I will se e c o mmo n g ro und. F ac e d with adve rsity, I will pe rse ve re . I will c arry this c o mmitme nt with me this ye ar and be yo nd. I am an Ame riCo rps me mbe r, and I will g e t thing s do ne . I will g e t thing s do ne fo r Ame ric a – to make o ur pe o ple safe r, smarte r, and he althie r. Whe n fa c e d with a pre ssing c ha lle nge , I will bring Ame ric ans o f all g e ne ratio ns to g e the r to stre ng the n

  • ur c o mmunitie s.

Whe n fa c e d with c hildre n a t risk, I will he lp the m stay in sc ho o l and o n trac k fo r a brighte r future . Whe n fac e d with o lde r adults in ne e d, I will pro vide suppo rt and c o mpassio n so the y may ag e with g rac e and dig nity. Wo rking fo r the g re ate st g o o d, I will use my life time

  • f e xpe rie nc e s to impro ve my c o untry, my

c o mmunity, and myse lf thro ug h se rvic e . I a m a n Ame riCo rps Se nio rs vo lunte e r a nd I will g e t thing s do ne .

T he Ame riCo rps and Ame riCo rps Se nio rs Ple dg e will c o ntinue to be use d with o ur me mbe rs and vo lunte e rs. T he Ame riCo rps Se nio rs ple dg e has be e n update d to re fle c t the brand’ s ne w name .

Ple dg e

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Me ssa g ing Re quire me nts

T

  • a void c onfusion whe n re fe rring to Ame riCorps a nd Ame riCorps Se niors, a nd to e nsure tha t we

c onsiste ntly position the se bra nds, use the following protoc ols in a ll online a nd offline c ommunic a tions.

  • Always c apitalize the A and C witho ut a spac e be twe e n Ame ri and Co rps, so it re ads Ame riCo rps.
  • Whe n re fe rring to Ame riCo rps me mbe rs and Ame riCo rps Se nio rs vo lunte e rs, do no t c apitalize the m

in me mbe rs o r the v in vo lunte e rs. I t sho uld re ad Ame riCo rps me mbe rs and Ame riCo rps Se nio rs vo lunte e rs.

  • Ne ve r abbre viate Ame riCo rps o r Ame riCo rps Se nio rs.
  • U

se Ame riCo rps me mbe r whe n re fe rring to an individual se rving in a State and Natio nal, VI ST A, o r NCCC pro g ram.

  • U

se Ame riCo rps Se nio rs vo lunte e r whe n re fe rring to an individual in an RSVP, F

  • ste r Grandpare nts,
  • r Se nio r Co mpanio ns pro g ram.

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Ame riCorps F a c t She e t

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Ame riCorps Re c ruitme nt Broc hure

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Ame riCorps Se niors Pa mphle t

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Soc ia l Me dia

F a c e book

@ Ame riCo rps @ Ame riCo rpsSR (fo rme rly Se nio r Co rps)

T witte r

@ Ame riCo rps @ Ame riCo rpsSR (fo rme rly Se nio r Co rps)

Insta g r a m

@ Ame riCo rps

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VIST A E xa mple

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A m e riC o rp s VISTA Ra d io Sp o t Exa m p le w ith Ne w Me ssa g in g A p p lie d

Pro g ram suppo rt fro m Ame riCorps. Ame riCorps me mbe rs who se rve in VIST

A make a

diffe re nc e in the fig ht ag ainst po ve rty while e arning mo ne y fo r c o lle g e and g aining valuable skills. We have re warding se rvic e o ppo rtunitie s ac ro ss Ame ric a fo c using o n e c o no mic o ppo rtunity, he althy future s, e duc atio n, and mo re . I t will c hang e yo ur life and the live s o f o the rs. I nfo rmatio n at A-M-E

  • R-I
  • C-O-R-P-S do t G-O-V slash V-I
  • S-T
  • A.

Pro g ram suppo rt fro m Ame riCo rps VI ST

  • A. Ame riCo rps VI

ST A me mbe rs who se rve in VI ST A make a diffe re nc e in the fig ht ag ainst po ve rty while e arning mo ne y fo r c o lle g e and g aining valuable skills. We have re warding se rvic e o ppo rtunitie s aro und the c o untry fo c using o n e c o no mic o ppo rtunity, he althy future s, e duc atio n, and mo re . I t will c hang e yo ur life and the live s o f o the rs. I nfo rmatio n at A-M-E

  • R-I
  • C-O-R-P-S do t G-O-V slash V-I
  • S-T
  • A.

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Housing Coa lition Or g a niza tion

We he lp put pe o ple into ho me s Organization name

BE F ORE : Ame riCorps g ra nte e with a VIST A proje c t or g ra nt

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JOIN OUR AME RICORPS NE T WORK

Be c ome a n Ame riCorps Me mbe r

  • Se e o ur o pe ning s
  • E

ma il o ur pro je c t le ade rs

Housing Coa lition Or g a niza tion

We he lp put pe o ple into ho me s Ho using Ac tio n Org a niza tio n ma na g e s a ne two rk o f 30 full-ye a r Ame riCo rps Me mbe rs and 30+ Ame riCo rps Summe r Asso c iate s who are plac e d with o ur me mbe r

  • rg a niza tio ns a ro und the sta te . T

he se individua ls a re pa rt o f Ame riCo rps’ s VI ST A pro g ra m whic h is fo c use d o n e nding po ve rty. Our Ame riCo rps Me mbe rs fill a wide varie ty o f ro le s, but all are aime d at he lping o ur c o mmunitie s thrive . We ’ re ve ry pro ud o f what o ur c urre nt and past Ame riCo rps me mbe rs have a c c o mplishe d.

Apply T

  • da y to Se r

ve a s a n Ame r iCor ps Me mbe r in Our Ne twor k

Many o f o ur ho st site s are no w ac c e pting applic atio ns fo r the ir full-ye ar o r summe r po sitio ns.

AF T E R: Ame riCorps g ra nte e with a VIST A proje c t or g ra nt

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He lping You Imple me nt the Ne w Bra nd

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  • Me mbe r and vo lunte e r re c ruitme nt re mains a prio rity fo r Ame riCo rps and

g rante e o rg anizatio ns. Ho we ve r, o ur re se arc h te lls us that natio nal se rvic e pro g rams are no t we ll kno wn o r unde rsto o d by the public .

  • T

hro ug h o ur ne w brand ide ntitie s as Ame riCo rps and Ame riCo rps Se nio rs, we will be g in to te ll a simple r and mo re unifie d sto ry o f se rvic e .

  • Whe n a g rante e te lls that sto ry in a c o nsiste nt manne r as o the r g rante e s,

to g e the r we c an he lp g row a wa re ne ss o f individuals’ o ppo rtunitie s to se rve .

Why bra nding ma tte rs to g ra nte e s

We want to e nsure all individuals kno w abo ut the ir o ppo rtunitie s to se rve

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Co- bra nding Re quire me nts

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Where Placement What

Website Homepage, footer, or suitable prominent placement Logo Printed and digital collateral (one pagers, brochures, recruitment resources) Flexible based on material but logo should appear at least once. Messaging should follow requirements on page 32 in grantee brand guidelines. Logo and messaging Social media Photos, videos, posts, hashtags Where possible, tagging an AmeriCorps account and using logo and messaging. Uniforms and branded gear Flexible but must appear at least once. Logo Media Online coverage, press releases, TV, radio, newspapers Messaging should follow requirements on page 32. Photos and videos should show branded uniforms and gear. Boilerplate language recommended on page 6.

Prima ry Uniform E xa mple

Sing le Brand E xample

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Co brand E xample

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Co- bra nding Guide line s for Gra nte e s

U se a ve rtic al line to se parate lo g o s

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Me ssa g ing Re quire me nts

Do Sa y: Don't Sa y: Ame riCorps me mbe r

“I am an Ame riCo rps me mbe r.” “I am an Ame riCo rps me mbe r in [o rg anizatio n name ’ s] VI ST A pro g ram.” Ame riCo rps Vo lunte e r Wo rke r Co rps Me mbe r NCCC Me mbe r VI ST A Me mbe r

Ame riCorps Se niors volunte e r

“I am an Ame riCo rps Se nio rs vo lunte e r.” “I am an Ame riCo rps Se nio rs vo lunte e r in [o rg anizatio n name ’ s] RSVP pro g ram.” Ame riCo rps Se nio rs Me mbe r a F

  • ste r Grandpare nt se rving with

a Se nio r Co mpanio n se rving with RSVP Vo lunte e r

Se le c te d to

Hire d to

Se rve a s

Wo rk as

Note : Pro g ram name s are still ac c e ptable to use to de sc ribe the pro g ram o ne is running ; ho we ve r, the me mbe rs and

vo lunte e rs pa rtic ipa ting sho uld be re fe rre d to a s Ame riCo rps me mbe rs a nd Ame riCo rps Se nio rs vo lunte e rs.

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  • A summary o f the branding -re late d T

e rms & Co nditio ns lang uag e is lo c ate d at: www.ame ric o rps.g o v\brand-re so urc e s --> c lic k B rand Re so urc e s and Guide line s

  • Ge ne rally:

Bra nding - re la te d te rms a nd c onditions

T he time pe rio d fo r g rante e s to imple me nt the ne w brand ide ntity varie s by pro g ram

41

Award type s: T ime line to imple me nt c hang e s to how

g ra nte e s na me our a g e nc y, me mbe rs, volunte e rs

T ime line to imple me nt c hang e s to

printe d ma te ria ls (e .g . g e ar, sig nag e )

  • State & Natio nal pro g ram awards
  • Vo lunte e r Ge ne ratio n F

und

  • Days o f Se rvic e

E ffe c tive with ne xt annual issuanc e o f T e rms & Co nditio ns No t re quire d thro ug h e xisting pro je c t te rm

  • State se rvic e c o mmissio n (the
  • rg aniza tio ns, no t the ir awards)

E ffe c tive with ne xt annual issuanc e o f T e rms & Co nditio ns By Oc t 1, 2023

  • VIST

A By Oc t 1, 2021 By Oc t 1, 2021

  • F
  • ste r Grandpare nts, RSVP, Se nio r

Co mpanio ns E ffe c tive with ne xt annual issuanc e o f T e rms & Co nditio ns By Oc t 1, 2021

T ha nk You!

42

F

  • r que stio ns re g arding o ur ne w branding :

tra nsform@c ns.g ov

T

  • ac c e ss lo g o file s visit o ur brand re so urc e s pag e .

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Ne xt VIST A Sponsor Me e ting

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Wednesday, November 18, 2020 3‐4:00 p.m. ET

Me e ting E va lua tion

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Ple ase take a fe w minute s to pro vide fe e dbac k o n to day’ s me e ting : https:/ / www.surve ymo nke y.c o m/ r/ Spo nCallOc t21

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