South Orange County Regional Transportation Mobility Communications & Outreach 1
STRATEGIC COMMUNICATIONS OBJECTIVE To engage the public, stakeholders, and elected officials to collaborate on solutions to our regional mobility challenges. 2
PROCESS TIMELINE Initial Stakeholder Regional Community Collaboration Stakeholder Formal Ascertainment & Public Engagement – Process Study Engagement – So Cal South OC 3
REVIEW OF STRATEGIES & ACTIONS ① Community Ascertainment Study ② South OC Mobility Working Group ③ Public Forums ④ Digital Media 4
COMMUNITY ASCERTAINMENT STUDY Problem Definitions & Public Engagement 5
ASCERTAINMENT STUDY PROBLEM DEFINITION Intermittent The consequences of t his “ excessive congest ion” impact qualit y of lif e in S out h Count y in dif f erent ways. AN I-5 MOBILITY PROBLEM EXIS TS THAT Excessive northbound and Difficulty using local southbound I-5 congestion IS … arterials for accessing from Oso Parkway to and crossing the I-5 Cristianitos Road during during peak the morning and evening peak weekday transportation times transportation hours, on and periods when there weekends and whenever are accidents or traffic there is an accident or incidents. incident that impacts I-5. 6
SOLUTIONS DEVELOPED COLLABORATIVE FROM COLLABORATIVE PUBLIC ENGAGEMENT PUBLIC ENGAGEMENT PROCESS Online Engagement Meeting w/ Regional Stakeholders (beyond South Orange County) Public Forums From the Meeting w/ Local ground up… Stakeholders (South O.C. Mobility Working Group) Meeting w/ Environmental Stakeholders Community 7 Ascertainment Study
REGIONAL & COMMUNITY LEADERSHIP PARTNERSHIPS COLLABORATION WITH TRANSPARENCY AMONG COMMUNITY TRANSPORTATION WITH THE PUBLIC LEADERS AGENCIES Ascert ainment S t udy Regional t hinking S t akeholder wit h local Calt rans, OCTA, TCA Out reach considerat ions Public Forums 8
SOUTH ORANGE COUNTY MOBILITY WORKING GROUP Purpose, History, & Problem Definition 9
SOCMWG PURPOSE Formed As A Direct Result Of The Ascertainment Study “A forum comprised of South County City Elected Officials will have the greatest potential for garnering community support and successful problem solving.” “Elected officials are perceived by their respective communities as the most appropriate persons to develop solutions, make the difficult decisions on behalf of the community and are best positioned to facilitate the exploration of a collaborative process.” 10
South Orange County Mobility Working Group COLLECTIVE PROBLEM DEFINITION A regional transportation mobility problem exists that is most easily seen in Excessive when there is Northbound/S an incident on outhbound I-5 the I-5 creating lacking getting worse I-5 congestion Intermittent congestion creating safety meaningful with more weekday a.m. difficulty concerns, transit options development & p.m. peak using local weekends arterials 11
BOTH A REGIONAL “AND” LOCAL PROBLEM Connected- LOCAL IMPACTS ARE A Local ness This problem Community between SYMPTOM, A PART OF A is regional, aspects of I- local and not just local 5 congestion regional REGIONAL PROBLEM aspects San Juan Dana Point’s Mission Viejo’s Capistrano’s congestion at 6 lane arterials pressure on I-5 access Ortega Hwy routes 12
PUBLIC FORUMS GetMovingOC 13
PUBLIC FORUM PURPOSE REVIEW INFORM EDUCATE ENGAGE 14
PUBLIC FORUM PURPOSE REVIEW INFORM the South Orange County community about the current process of collaboration EDUCATE the community on the results of the ascertainment study, evolving demographics and transportation factors that support the high level of agreement that a congestion problem associated with the I-5 is diminishing South Orange County quality of life ENGAGE the public’s participation to resolve the transportation challenges in a collaborative manner 15
FORUM COMPONENTS 16
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SOCIAL MEDIA PROMOTION STATISTICS S ocial Media: Reach: 53,500+ Impressions: 180,000+ Clicks: 279 Clicks 18-24 75% 55% 65+ Website Views Women Demographics 18
FORUM ENGAGEMENT STATISTICS 104 109 76 RSVPs Cell Phones Emails 65 7 103 Text Survey On-camera Attendees Participants Interviews 19
LIVESTREAM 59 107 Unique Views Tot al Views 23 43% Consistent S an views Clemente 20
DIGITAL MEDIA Process & Issues Engagement 21
2 ONLINE PORTALS Advertisin PROCESS ENGAGEMENT g GetMovingOC.com ISSUES ENGAGEMENT HowsTheDrive.com 22
NEXT REGIONAL MOBILITY ONE-ON-ONE PUBLIC FORUM NO. 2 BRIEFINGS BRIEFINGS Wednesday, October Community 5 th , 5:30pm Organizations State and Federal St. Andrews by the Sea Orange County Legislators San Clemente Elected Officials 23
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