SOCIAL Our Nominees I believe in the power of social media to help - - PowerPoint PPT Presentation

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SOCIAL Our Nominees I believe in the power of social media to help - - PowerPoint PPT Presentation

Our Nominees I've been watching them for months. Their social is relevant, interesting, and impactful. Props to their team! - Erin SOCIAL Our Nominees I believe in the power of social media to help a business grow. I also think that


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Our Nominees

I've been watching them for months. Their social is relevant, interesting, and

  • impactful. Props to their

team!

  • Erin

SOCIAL

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Our Nominees

SOCIAL

“I believe in the power of social media to help a business grow. I also think that GourMelt has executed this strategy so

  • perfectly. They have such

a huge fan base and it shows by all those who show up and wait in line for their delicious food!”

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Our Nominees

SOCIAL

“Camie uses social media to keep in touch with PEOPLE and show them how much she cares, not just to market her business. She is an inspiration!”

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Our Nominees

MOBILE

“We received great feedback and encouragement from the community. Even though this project was a proof of concept, people seemed to really enjoy it.”

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Our Nominees

MOBILE

“Use Dibbs everyday! The most practical and novel application I may have ever used.”

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Our Nominees

MOBILE

The mobile site has performed very well. The mobile design allowed site visitors to easily navigate the site

  • n their mobile devices and get information about

the City of Sparks.

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Our Nominees

WEB/DIGITAL

“Our target market is quite varied - the first time visitor to the existing Tahoe South fan. Families, die-hard skiers and powder hounds, adventure enthusiasts, day-trip adventure seekers... our challenge is to appeal to a wide-range

  • f visitors.”
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Our Nominees

WEB/DIGITAL

“Jimmy Beans Wool hit a grand slam with their Knit Red publication, Promoting heart health and women's heart

  • issues. By far, their efforts to

promote heart health far surpasses the National

  • Campaign. Thank you, Jimmy

Beans Wool!!!!”

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Our Nominees

WEB/DIGITAL

KPS3 does a large amount of digital work, yet our own website did not reflect the capabilities of the

  • company. The KPS3 team

set out to develop a website that highlighted

  • ur unique team,

capabilities and work.

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Our Nominees

PUBLIC RELATIONS

Through a variety of techniques, the Great Basin Co-Op was able to successfully inform the community about their relocation to Downtown Reno despite working from a vague timeline with minimal funds.

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Our Nominees

PUBLIC RELATIONS

“We overcame the hurdle

  • f separating ShortStack

from its competition after the initial momentum of the launch. The expert positioning constantly kept them in the spotlight and branded them as more than just developers. Customers put trust in ShortStack and its products because they were so accredited on the web.”

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Our Nominees

PUBLIC RELATIONS

“The original launch and media coverage as CommRow came

  • n line was
  • phenomenal. Big

props to that PR person!”

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Our Nominees

PRINT

“EDGE experienced a notable increase in both number of people through the door and sales the night of the event. Circus English set a precedent for themed costume parties for Reno

  • nightlife. Even at

EDGE we are constantly striving to meet the bar Circus English set.”

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Our Nominees

PRINT

“From 0% in 2010 to a sold

  • ut venue (approx. 180

attendees) at the Nevada Museum of Art in 2011. The event included a chair design competition and we had about ten entries.”

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Our Nominees

PRINT

By simplifying the message over the last three months, this seems to have resonated among our audience. This resulted in a different look and feel for Atlantis in general, with simple, yet elegant copy that gets to the heart of the message.

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Our Nominees

Campaign goal was to drive traffic to new location, specifically with women looking for a healthier, fast food option for their families.

RADIO

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Our Nominees

RADIO

“We definitely produced a solid ROI for the campaign and with a fun set of

  • messaging. We were able to

reach a strategic target audience effectively. The

  • nly real hurdle was how to

get people to pay attention to the message of pedestrian safety that they had heard a hundred times before - but we think we pulled it off with the creative execution.”

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Our Nominees

RADIO

Patio attendance increased along with video poker in- coin during the summer months compared to previous year, and overall Bully's brand awareness/identity strengthened.

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Our Nominees

VIDEO

Overall, calling attention to a purely fictitious disease – a malady that is addressed by an almost certifiably official physician – greatly boosted the number of applicants.

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Our Nominees

VIDEO

The ad has been well- received, and according to fan anecdotes, it has had the unexpected bonus

  • f adding "Not Just

Baseball, Aceball" to everyday conversation.

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Our Nominees

VIDEO

The goal was to get

  • ur tourists to move

to Reno. This would help fill the empty homes, offices, stores, and

  • warehouses. Ideally,

this would allow construction to start again boosting our local economy.

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Our Nominees

CAUSE-RELATED

“For strategy that clearly led to success by getting an entire community to support a local

  • rganization at a national

level, I think that Veteran's Guest House is the clear winner.”

  • - Kimberly
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Our Nominees

CAUSE-RELATED

“The Truckee Humane Society is a truly worthy winner, not

  • nly is their marketing honest

and positive, their cause is invaluable.”

  • Heidi
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Our Nominees

CAUSE-RELATED

“In the first week of the program, organic recycling materials filled about a quarter of the space in an industrial-size trash receptacle. Now, Waste Management collects a full container's worth daily from our restaurants.”

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Our Nominees

“Van Houten continues to break news and views in his inimitable no holds barred

  • fashion. And with his new

downtown app, he takes another step toward enhancing the quality of life for both locals and visitors

  • alike. Bravo Mike!”

GUERILLA

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Our Nominees

GUERILLA

“In our philosophy, there are only two types of people: guests and potential guests. We made it our business to find the tech savvy of both audiences by connecting with them where they are:

  • n their digital devices.”
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Our Nominees

GUERILLA

“They did a lot with what they had...the lake, the mountains and the spirit...but not much money!”

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Our Nominees

INTEGRATED

This campaign sought to raise awareness of Lake Tahoe as a destination ski vacation to the Los Angeles market by not only maximizing reach and frequency of messaging, but through generating brand engagement.

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Our Nominees

INTEGRATED

After running the cancer focused messages of this campaign, the amount

  • f calls to the Renown

Institute for Cancer increased by 400% in

  • ne month.
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Our Nominees

INTEGRATED

The purpose behind the “Lucky be a Local” campaign was to build local awareness of the dining, entertainment, accommodation, and recreation opportunities that the Peppermill has to

  • ffer.