SOCIAL MEDIA MARKETING & REPUTATION BOLD IDEAS, THAT WORK. - - PowerPoint PPT Presentation

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SOCIAL MEDIA MARKETING & REPUTATION BOLD IDEAS, THAT WORK. - - PowerPoint PPT Presentation

Jun 26, 2023 33 likes •514 views

27.03.18 SOCIAL MEDIA MARKETING & REPUTATION BOLD IDEAS, THAT WORK. ADVERTISING DIGITAL & SOCIAL DESIGN & BRANDING EXPERIENTIAL DIRECT MARKETING PLANNING & DATA CONSUMER RESEARCH THE 3% #1 KEEPING CHANNELS ACTIVE

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SOCIAL MEDIA MARKETING
 & REPUTATION

27.03.18

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BOLD IDEAS, THAT WORK.

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ADVERTISING DIGITAL & SOCIAL DESIGN & BRANDING EXPERIENTIAL DIRECT MARKETING PLANNING & DATA CONSUMER RESEARCH

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THE

3%

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KEEPING CHANNELS ACTIVE

#1

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LO-FI
 IS OK

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BEG, STEAL & BORROW

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MIND YOUR LANGUAGE

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DON'T TAKE YOURSELF TOO SERIOUSLY

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USE WHATEVER`S TO HAND

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PIGGY BACK 
 OFF HASHTAGS

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USE CREATIVE THEMES

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KNOW YOUR AUDIENCE

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KNOW YOUR LIMITS

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PLAY TO CHANNEL STRENGTHS

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STATIC

What you love Bit of everything Everyday antics Stuff for teens Howto videos Findable film

STORIES

Everyday life

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DRIVING FOOTFALL

#2

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Give people a reason to visit.

INSPIRATION

Bargains Vintage Curiosity Character Community

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Keep reminding people you’re there. In a good way.

FREQUENCY + QUALITY

Lo-fi tweets Insta stories Planned content Daily happenings

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MANAGING ONLINE REPUTATION

#3

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Use a ‘playbook’ to centralise comms

PREPARATION

ü Agree tone of voice
 ü Identify topics & scenarios 
 ü Draft responses
 ü Review and approve by stakeholders


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Manage the message you can control

MEDIA & INFLUENCERS

ü Keep corporate and social comms consistent
 ü Leverage existing relationships 
 ü Early proactivity can avoid having to set record straight


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Monitor and evolve

ONGOING

ü Track sentiment and any negative issues ü Add to the playbook as new questions arise



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PROMOTING CHARITY-WIDE CAMPAIGNS

#3

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AGREE DOs 
 & DON`Ts

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CREATE SOCIAL FROM CAMPAIGN INSIGHTS

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BOWEL CANCER

TV Online film Social content

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INVOLVE INFLUENCERS

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The Wee c

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ENCOURAGE INVOLVEMENT

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#GetChecked

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PLAY AROUND

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THAT'S ME

THANK YOU

@jimwolffman @theleith