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SOCIAL MEDIA MARKETING & REPUTATION BOLD IDEAS, THAT WORK. - PowerPoint PPT Presentation

Jun 26, 2023 •33 likes •513 views

27.03.18 SOCIAL MEDIA MARKETING & REPUTATION BOLD IDEAS, THAT WORK. ADVERTISING DIGITAL & SOCIAL DESIGN & BRANDING EXPERIENTIAL DIRECT MARKETING PLANNING & DATA CONSUMER RESEARCH THE 3% #1 KEEPING CHANNELS ACTIVE

  1. 27.03.18 SOCIAL MEDIA MARKETING 
 & REPUTATION

  3. BOLD IDEAS, THAT WORK.

  4. ADVERTISING DIGITAL & SOCIAL DESIGN & BRANDING EXPERIENTIAL DIRECT MARKETING PLANNING & DATA CONSUMER RESEARCH

  6. THE 3%

  7. #1 KEEPING CHANNELS ACTIVE

  8. LO-FI 
 IS OK

  10. BEG, STEAL & BORROW

  13. MIND YOUR LANGUAGE

  15. DON'T TAKE YOURSELF TOO SERIOUSLY

  18. USE WHATEVER`S TO HAND

  20. PIGGY BACK 
 OFF HASHTAGS

  22. USE CREATIVE THEMES

  23. KNOW YOUR AUDIENCE

  24. KNOW YOUR LIMITS

  25. PLAY TO CHANNEL STRENGTHS

  26. STATIC STORIES Howto videos Stuff for teens What you love Everyday life Findable film Bit of everything Everyday antics

  27. #2 DRIVING FOOTFALL

  28. INSPIRATION Give people a reason to visit. Bargains Community Curiosity Vintage Character

  29. FREQUENCY + QUALITY Keep reminding people you’re there. In a good way. Lo-fi tweets Planned content Insta stories Daily happenings

  30. #3 MANAGING ONLINE REPUTATION

  31. PREPARATION Use a ‘playbook’ to centralise comms ü Agree tone of voice 
 ü Identify topics & scenarios 
 ü Draft responses 
 ü Review and approve by stakeholders 


  32. MEDIA & INFLUENCERS Manage the message you can control ü Keep corporate and social comms consistent 
 ü Leverage existing relationships 
 ü Early proactivity can avoid having to set record straight 


  33. 
 ONGOING Monitor and evolve ü Track sentiment and any negative issues ü Add to the playbook as new questions arise

  34. #3 PROMOTING CHARITY-WIDE CAMPAIGNS

  35. AGREE DOs 
 & DON`Ts

  36. CREATE SOCIAL FROM CAMPAIGN INSIGHTS

  37. BOWEL CANCER TV Online film Social content

  38. INVOLVE INFLUENCERS

  39. The Wee c

  40. ENCOURAGE INVOLVEMENT

  41. #GetChecked

  42. PLAY AROUND

  48. THAT'S ME THANK YOU @jimwolffman @theleith

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