SLIDE 1
- Build. Engage. Measure.
Social Media Management: Case Studies JASON WEAVER, CEO SHOUTLET - - PowerPoint PPT Presentation
Social Media Management: Case Studies JASON WEAVER, CEO SHOUTLET - - PowerPoint PPT Presentation
Social Media Management: Case Studies JASON WEAVER, CEO SHOUTLET INC. Build. Engage. Measure. BUILD your social presence with Facebook, Twitter, widgets, video, RSS, SMS, and e-mail. ENGAGE with customers on your terms to generate leads and
SLIDE 2
SLIDE 3
Defining Social Media ROI
Donations Leads Sales 3
3
SLIDE 4
4
Traditional vs. Social Media ROI
Goal:
Reach CEOs of small businesses
SLIDE 5
www.shoutlet.com
Case Study: Perry Ellis
5
Campaign details
In our Ultimate Honeymoon Giveaway contest finalists were notified via email. The email included a custom widget that could be shared through their social networks and blogs to encourage their friends to vote for them.
Results
Widgets for eight couples were clicked 10,019 times and embedded in 35
- locations. Campaign resulted in a 151%
increase in web traffic to perryellis.com over prior week.
SLIDE 6
www.shoutlet.com
Case Study: Original Penguin
6
Campaign details
Ubercool Dad Miami Getaway Father’s Day contest hosted on a dedicated Facebook tab with a sign-up widget.
Results
A total of 7,635 entries were received during the registration period (one month) and 4,598 new Facebook fans were
- gained. The widget had a total of 6,311
impressions nationwide.
SLIDE 7
7
Case Study: Rayovac
Objective:
Promote new Facebook fan page and drive video views of Molly’s magic wand commercial.
Solution:
Rayovac reached out to mom bloggers and Disney fan bloggers with a Shoutlet video player widget and a call to action about their new Facebook fan page, where a sign-up widget was housed to collect email addresses and distribute a $3 coupon. Eight blog posts (33% of those initially contacted), additional posts on coupon blogs, 800 video plays
- n blog sites, and dozens of tweets drove
customers to Facebook.
To date, there are 91,000+ Facebook fans and an email database of over 32,000. 100+ Rayovac widget embeds Total Rayovac video views = Roughly 54,000 30% Coupon Redemption!
SLIDE 8
Social Media for B2B Lead Generation
8
SLIDE 9
www.shoutlet.com
Case Study: Bare Escentuals
9
Campaign details
Shareable widget with exclusive social network promo code
Results
21% of the those who viewed the widget e-mailed the offer to friends or shared the offer via social bookmarks
Source: BlueHornet
SLIDE 10
10
Case Study: American Family Insurance
Client:
American Family Insurance
Objective:
Provide top-down solution for distributing content to 4,000+ insurance agents. Make professional Facebook fan pages accessible for each agent, regardless of level of technical knowledge
Solution:
Custom solution provides pre-approved content to agents to post on Facebook through Shoutlet and edit business information on individual Facebook fan pages “We're using Shoutlet to activate over 4,000 of our agents on Facebook. If you want to enter social media, Shoutlet is the tool you need."
Mark Anderson, Interactive Media Administrator/Digital Marketing, American Family Insurance
SLIDE 11