Social Media apart, together Gabriela Avram Introduction to - - PowerPoint PPT Presentation

Social Media – 
 apart, together

Gabriela Avram

Introduction to Digital Media 2017

Social Media

p the use of web-based and mobile technologies

to turn communication into an interactive dialogue.

p "a group of Internet-based applications that

build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.” (Kaplan and Hänlein, 2010)

Social Media

p Social media are media for social

interaction, as a superset beyond social communication. Enabled by ubiquitously accessible and scalable communication techniques, social media substantially change the way of communication between organizations, communities, as well as individuals. (Kietzmann et al, 2011)

Social Media

p A common thread running through all

definitions of social media is a blending of technology and social interaction for the co- creation of value.

p http://mashable.com/2011/01/24/the-history-of-social-media-

infographic/

Brief history

p 1940s — Memex p 1960's — ARPA and Licklider p 1960s — Augmentation p 1970s — Office Automation p 1970s — Electronic Information Exchange System

(EIES)

p 1980s — Groupware -"intentional group processes

plus software to support them”.

p 1980s — Computer-Supported Cooperative Work

(CSCW)

p 1990's — Groupware -software that integrates work on a

single project by several concurrent users at separated workstations

2000s — Evolution of Social Software

p It isn't until late 2002 that the term 'social software' came into

more common usage, probably due to the efforts of Clay Shirky who organized a "Social Software Summit" in November of

• 2002. He recalls his first usage of the term to be from

approximately April of 2002.

p I asked Clay if it was the loss of meaning in the terms

'groupware' that made him choose the term 'social software', and he replied:

p "I was looking for something that gathered together all uses of

software that supported interacting groups, even if the interaction was offline, e.g. Meetup, nTag, etc. Groupware was the obvious choice, but had become horribly polluted by enterprise groupware work."

The Web 2.0 hype

What is Social Media?

p Reflect for 1 minute p Write down a few applications that are part

• f Social Media

p …and a few that aren’t! p Now let’s compare notes! p Tweet your own Social Media definition using

the #ixdm17 and the #socialmedia hashtags

Main Social Media Categories

p Blogs p Microblogs p Wikis p Social curation

■ Pinterest ■ Scoop.it

p Social reviews

■ Digg ■ reddit

p Social Network Sites

■ Facebook ■ Google + ■ Linkedin ■ Diigo ■ Flickr ■ Snapchat ■ YouTube

Blogs

A weblog (a blog) is a web application enabling periodic posts on a common webpage with public access

p Posts p Permalinks p Reverse chronological order p RSS (Really Simple Syndication, or Rich Site

Summary)

p Tools:

■ editing and publishing ■ news aggregators, ■ weblog search tools

p Usually belongs to an individual

BrownBag Studios - https://www.brownbagfilms.com/labs/show/ category/news

Tara Sparling writes - http:// tarasparlingwrites.com/ Best Newcomer Blog in 2014 at Irish Blog Awards

Key concepts :

p permalink p comments p links p trackbacks p images p search on blog p archives p audio&video blogging p mobile blogging

Other issues related to blogging:

Effects

p Self development p Accountability p Independence p Self-determination p Being in control

What does it say about me:

p Who I am - my permanent

traces on the Net

p Who are my mentors p Who are my pals p What have I produced until

now - my portfolio

Social Effects

p

Becoming part of a community

p

Who reads my blog?

p

Who writes about me?

p

How many readers do I have?

p

Do they ever come back?

The Art

p

What should I write about?

p

Finding my own voice

p

The frequency of my posts

p

The interaction

Who reads my blog? Google Analytics

The reading blogs part

p News readers (feed aggregators)

p

https://en.wikipedia.org/wiki/Comparison_of_feed_aggregators

p RSS in Plain English

p

https://www.youtube.com/watch?v=0klgLsSxGsU

p Feedly.com, Digg

Microblogging

p

Micro-blogging is a form of blogging that allows users to write brief text updates (usually 140 characters) and publish them, either to be viewed by anyone or by a restricted group which can be chosen by the user.

p

These messages can be submitted by a variety of means, including text messaging, instant messaging, email, MP3 or the web.

p

The content of a micro-blog differs from a traditional blog due to the limited space per message. Many micro-blogs provide short messages about personal matters, commentary on a person-to-person level, or a link dump. p Twitter p Identi.ca p Yammer p Tumblr p Instagram p (Facebook, Google+ etc.)

Search for #Limerick on Twitter

Wikis

p A Wiki or wiki is a website (or other hypertext

document collection) that allows users to add content, as on an Internet forum, but also allows anyone to edit the content.

p Two core assumptions incorporated in the

wiki mechanism:

■ knowledge is transitory, not static ■ the whole is greater than the sum of the parts

(through each individual’s contribution, the resulting product is made better and better.)

https://en.wikipedia.org/wiki/Ed_Sheeran

Saturday, 10 Oct 2015, 10:30-15:30, Fab lab Limerick

Let’s see:

pA blog is made of …. pA wiki is made of.... pA Twitter account contains ... pA # (hashtag) can include several... pA post can have .... authors pAn article can have ....authors

Social Network Services


• 1. Social Networking Sites

Social network sites are “web-based services that allow individuals to

(1) construct a public or semi-public profile within a bounded

system,

(2) articulate a list of other users with whom they share a

connection, and

(3) view and traverse their list of connections and those made by

• thers within the system.” (boyd & Ellison, 2007)

Hundreds available; different categories:

p wide-ranging online social networking sites: Facebook,

DIASPORA, ello;

p business networking (LinkedIn, XING) p location or event-based interaction (Swarm, MeetUp,

Eventbrite)

p dating (Tinder, Match.com, OKCupid)

Have a read: https://en.wikipedia.org/wiki/Online_dating_service

Facebook

Activity Stream on Linkedin

Social Network Services


• 2. Social Tagging

Focused on a digital object:

pSocial bookmarking - type of online services,

allowing users to save and categorize a personal collection of bookmarks;

■ CiteULike, Diigo, Mendeley

pPhoto sharing

■ Flickr

pAcademic papers

p Academia.edu, ResearchGate

pNews/gossip/discussion

■ Reddit, Digg, Boards.ie

www.diigo.com/user/gabig58

Social Network Services
 3.Time and Location Management

p Eventbrite.com p Meetup.com p Amiando p Foursquare/Swarm p Yelp p TripAdvisor

Tools

■ Google Maps ■ OpenStreetMaps

Social curation

p

Pinterest

p

Scoop.it

p

Paper.li

p

storify

What does Social Media offer more than traditional communication tools?

p E-mail and instant messaging, discussion lists and

forums

■ messages sent to a person or a group ■ short-lived communication ■ destined to a specific, already known, public

p The content of weblogs and wikis, the profiles, the

tags and the comments left on social networking sites

■ remain available for a longer period of time ■ meant for everybody( or for a group of friends)

How is Social Media different:

p

Social media does not have a finite limit: there are no set number of pages or hours.

p

The audience can participate in social media by adding comments or even editing the stories themselves.

p

Content in social media can take the form of text, graphics, audio or video. Different formats can be mixed.

p

Social media is typically available via feeds, enabling users to subscribe via feed readers, and allowing other publishers to create mashups.

Characteristics of Social Media 


p participation p collaboration p social p multiple, mixed media p collective intelligence p web as platform p various ways to consume it p the long tail

Conclusions

p The bottom-up approach of Social Software:

■ encourages responsibility and content ownership ■ opens wide opportunities for collaboration and interaction.

p The approach supported is

■ informal, innovative and flexible ■ it really empowers users, bringing the tools to them, and not

the opposite.

p the significant results of Social Software

deployment:

■ the generated content, ■ the social interaction triggered ■ a shared understanding of concepts and facts, ■ a basis for joint actions.

p The dangers:

p

Reduced privacy, big data collection