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SOCIAL MEDIA AND MDIAS SOCIAUX THE STAGING OF ET MISE EN SCNE HISTORY DE LHISTOIRE Martin Grandjean | University of Lausanne DH2017 | Social Media and the Staging of History INTRODUCTION DH2017 | Social Media and the Staging of History

  1. SOCIAL MEDIA AND MÉDIAS SOCIAUX THE STAGING OF ET MISE EN SCÈNE HISTORY DE L’HISTOIRE Martin Grandjean | University of Lausanne

  2. DH2017 | Social Media and the Staging of History INTRODUCTION

  3. DH2017 | Social Media and the Staging of History PLAN ► A typology of the uses : document-based or storytelling? ► Understanding the engagement : a measure is already a classification ► Behind mega-accounts : economic issues

  4. DH2017 | Social Media and the Staging of History TYPOLOGY

  5. DH2017 | Social Media and the Staging of History TYPOLOGY

  6. DH2017 | Social Media and the Staging of History TYPOLOGY

  7. DH2017 | Social Media and the Staging of History TYPOLOGY

  8. DH2017 | Social Media and the Staging of History TYPOLOGY

  9. DH2017 | Social Media and the Staging of History TYPOLOGY

  10. DH2017 | Social Media and the Staging of History TYPOLOGY

  11. DH2017 | Social Media and the Staging of History ENGAGEMENT Comments, retweets and likes July 2017

  12. DH2017 | Social Media and the Staging of History ENGAGEMENT Comments, retweets and likes July 2017

  13. DH2017 | Social Media and the Staging of History ENGAGEMENT Comments, retweets and likes July 2017

  14. DH2017 | Social Media and the Staging of History ENGAGEMENT Comments, retweets and likes July 2017

  15. DH2017 | Social Media and the Staging of History ENGAGEMENT Comments, retweets and likes July 2017

  16. DH2017 | Social Media and the Staging of History ENGAGEMENT Comments, retweets and likes July 2017

  17. DH2017 | Social Media and the Staging of History ENGAGEMENT Comments, retweets and likes July 2017

  18. DH2017 | Social Media and the Staging of History ENGAGEMENT Comments, retweets and likes July 2017

  19. DH2017 | Social Media and the Staging of History ENGAGEMENT Comments, retweets and likes July 2017

  20. DH2017 | Social Media and the Staging of History WHAT’S BEHIND THE MEGA-ACCOUNTS?

  21. DH2017 | Social Media and the Staging of History WHAT’S BEHIND THE MEGA-ACCOUNTS? ► History enthusiasts (sometimes) ► Social media enthusiasts that consider gaining audience is an achievement and seeks influence. ► Agencies that want/need to prove to their clients that they’re able to create big audiences. ► Account “farmers” that create lots of such accounts to sell them after a while to clients that are ready to pay for a 100K-1M followers account.

  22. DH2017 | Social Media and the Staging of History WHAT’S BEHIND THE MEGA-ACCOUNTS? ► Advertisers occasionally broadcast an advertisement, retweet for remuneration, or even do native advertising.

  23. DH2017 | Social Media and the Staging of History PERSPECTIVES ► Do social media promote democratization and reappropriation of history by its audience, or are they, on the contrary, a vector of a decontextualized history-show ? ► Understanding these phenomena – the logic of the public as well as that of those who propose these contents – is necessary to prepare our response, rigorous, critical and why not creative .

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