SOCIAL MEDIA AND MDIAS SOCIAUX THE STAGING OF ET MISE EN SCNE - - PowerPoint PPT Presentation

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Feb 02, 2023 219 likes •454 views

SOCIAL MEDIA AND MDIAS SOCIAUX THE STAGING OF ET MISE EN SCNE HISTORY DE LHISTOIRE Martin Grandjean | University of Lausanne DH2017 | Social Media and the Staging of History INTRODUCTION DH2017 | Social Media and the Staging of History

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MÉDIAS SOCIAUX ET MISE EN SCÈNE DE L’HISTOIRE SOCIAL MEDIA AND THE STAGING OF HISTORY

Martin Grandjean | University of Lausanne

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DH2017 | Social Media and the Staging of History

INTRODUCTION

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DH2017 | Social Media and the Staging of History

PLAN

► A typology of the uses: document-based or storytelling? ► Understanding the engagement: a measure is already a classification ► Behind mega-accounts: economic issues

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DH2017 | Social Media and the Staging of History

TYPOLOGY

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DH2017 | Social Media and the Staging of History

TYPOLOGY

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DH2017 | Social Media and the Staging of History

TYPOLOGY

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DH2017 | Social Media and the Staging of History

TYPOLOGY

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DH2017 | Social Media and the Staging of History

TYPOLOGY

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DH2017 | Social Media and the Staging of History

TYPOLOGY

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DH2017 | Social Media and the Staging of History

TYPOLOGY

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DH2017 | Social Media and the Staging of History

ENGAGEMENT

Comments, retweets and likes July 2017

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DH2017 | Social Media and the Staging of History

ENGAGEMENT

Comments, retweets and likes July 2017

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DH2017 | Social Media and the Staging of History

ENGAGEMENT

Comments, retweets and likes July 2017

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DH2017 | Social Media and the Staging of History

ENGAGEMENT

Comments, retweets and likes July 2017

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DH2017 | Social Media and the Staging of History

ENGAGEMENT

Comments, retweets and likes July 2017

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DH2017 | Social Media and the Staging of History

ENGAGEMENT

Comments, retweets and likes July 2017

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DH2017 | Social Media and the Staging of History

ENGAGEMENT

Comments, retweets and likes July 2017

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DH2017 | Social Media and the Staging of History

ENGAGEMENT

Comments, retweets and likes July 2017

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DH2017 | Social Media and the Staging of History

ENGAGEMENT

Comments, retweets and likes July 2017

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DH2017 | Social Media and the Staging of History

WHAT’S BEHIND THE MEGA-ACCOUNTS?

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DH2017 | Social Media and the Staging of History ► History enthusiasts (sometimes)

WHAT’S BEHIND THE MEGA-ACCOUNTS?

► Social media enthusiasts that consider gaining audience is an achievement and seeks influence. ► Agencies that want/need to prove to their clients that they’re able to create big audiences. ► Account “farmers” that create lots of such accounts to sell them after a while to clients that are ready to pay for a 100K-1M followers account.

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DH2017 | Social Media and the Staging of History ► Advertisers

ccasionally broadcast an advertisement,

retweet for remuneration, or even do native advertising.

WHAT’S BEHIND THE MEGA-ACCOUNTS?

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DH2017 | Social Media and the Staging of History

PERSPECTIVES

► Do social media promote democratization and reappropriation

f history by its audience, or are they, on the contrary, a vector of a

decontextualized history-show? ► Understanding these phenomena – the logic of the public as well as that of those who propose these contents – is necessary to prepare our response, rigorous, critical and why not creative.