Social Commerce: Foundations, Social Marketing, - - PowerPoint PPT Presentation

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Social Commerce: Foundations, Social Marketing, - - PowerPoint PPT Presentation

Sep 18, 2023 205 likes •644 views

Social Commerce: Foundations, Social Marketing, and Advertising : Social Commerce: Definitions and

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یکینورتکلا تراجت متشه لصف

Social Commerce: Foundations, Social Marketing, and Advertising

یعامتجا راک و بسک :تاغیلبت و یعامتجا یبایرازاب ،اهداینب

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Social Commerce: Definitions and Evolution

  • Definitions and Characteristics
  • * Social commerce (SC)
  • The Evolution of Social Commerce
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Social Shopping: Concepts, Benefits, and Models

  • Definitions, and Drivers of Social Shopping
  • * Social shopping
  • The Drivers of Social Commerce
  • Concepts and Content of Social Shopping
  • Why Shoppers Go Social
  • * Communal shopping
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Social Shopping: Concepts, Benefits, and Models

  • The Roles in Social Commerce
  • Connectors
  • Salesmen
  • Seekers
  • Mavens
  • Self-sufficients
  • Unclassifieds
  • Benefits of Social Shopping
  • What Components to Expect in a Social

Shopping Site

  • Visual Sharing
  • Online discussions
  • Journals of products and their use
  • Guides
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Social Shopping: Concepts, Benefits, and Models

  • Traditional E-Commerce Sites with Social

Media Additions

  • The Major Types and Models of Social

Shopping

  • Group Buying
  • Deal Purchases (Flash Sales)
  • Online Shopping Together in Real-Time
  • Shopping Together Sites
  • Co-Shopping
  • Online Shopping Communities
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Social Shopping: Concepts, Benefits, and Models

  • Common Features in Communities and Forums
  • User forums
  • User galleries
  • Idea boards
  • Q&A forums
  • Brand communities
  • Comprehensive (multipurpose communities)
  • Examples of Shopping Communities
  • Polyvore.com
  • Kaboodle -- a Unique Social Shopping Community
  • Private Online Shopping Clubs
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Social Shopping: Concepts, Benefits, and Models

  • Other Innovative Models
  • Find what your friends are buying
  • Wanelo
  • Filtering consumers reviews
  • RealGifts
  • Virtual gifts
  • Social auctions
  • Getting help from friends
  • Shopping without leaving Facebook
  • Crowdsourcing shopping advice
  • Helping bloggers sell products
  • Event shopping
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Social Shopping: Concepts, Benefits, and Models

  • Social Shopping Aids: From Recommendations to

Reviews, Ratings, and Marketplaces

  • Recommendations in Social Commerce
  • Ratings and Reviews
  • Social Recommendations and Referrals
  • Illustrative Examples of Recommendation Sites
  • Example: How Intuit Corp. Helps Consumers with Recommendations
  • Concerns about Social Reviews and Recommendations
  • Other Shopping Aids and Services
  • Yelp: The Shoppers’ Best Helper
  • Collaborative Reviews
  • Dealing with Complaints
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Social Shopping: Concepts, Benefits, and Models

  • Social Marketplaces and Direct Sales
  • * Social marketplace
  • Direct Sales from Within Social Networks
  • Socially-Oriented Person to Person (P2P)

Selling, Buying, Renting, or Bartering

  • P2P Lending
  • P2P Sharing (also known as collaborative

consumption)

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Social Shopping: Concepts, Benefits, and Models

  • Shopping for Virtual Goods in a Virtual

Economy

  • * Virtual goods
  • * Virtual Economy
  • Why People Buy Virtual Goods
  • Generating special experiences
  • Generating emotions
  • Small purchases make people happier
  • Virtual goods are low cost and low hassle
  • Real-Time Online Shopping
  • Social Shopping in the Near Future
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Social Advertising: From Viral Advertising to Location-Based Advertisement/Marketing

  • Social Ads and Social Apps
  • Viral (Word-of-Mouth) Marketing and

Social Networking

  • * Viral marketing
  • * Viral Blogging
  • Other Viral Marketing Methods
  • Location-Based Advertisement and

Social Networks

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Social Advertising: From Viral Advertising to Location-Based Advertisement/Marketing

  • Geosocial Networks
  • * Geosocial networking
  • The Technology for Location-Based Social

Networks

  • How LBS Works
  • Foursquare and its Competitors
  • How Foursquare Works
  • Changes in Business Model
  • Competition: Brightkite and Facebook Places
  • Strategy for Small Businesses in LBS
  • Privacy Concerns for LBS
  • Opt-In Versus Op-Out
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Social Advertising: From Viral Advertising to Location-Based Advertisement/Marketing

  • Using YouTube and Other Social Presentation

Sites for Advertising

  • * Viral Videos
  • Using Twitter as an Advertising and Marketing

Tool

  • Recruiting and finding jobs
  • Brand display
  • Market research
  • Delivering offers
  • Collaboration
  • Customer service
  • Using professionals to enhance company presence on

Twitter

  • Cost effectiveness
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Social Advertising: From Viral Advertising to Location-Based Advertisement/Marketing

  • Other Innovative Ways to Advertise in

Social Media

  • The Changing Rules of Branding
  • Using Blogs
  • Using Coupons
  • Mobile Advertising
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Social Customer Service and CRM

  • How Does Social Networking Empower Customers?
  • Social CRM
  • * Customer relationship management (CRM)
  • * Social customer relationship management (SCRM)
  • The Components of Social CRM
  • How to Serve the Social Customers
  • * Social customers
  • Methods and Guidelines for Social Customer Service
  • Methods and Guidelines for Social Customer

Service

  • The Evolution of Social CRM
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Social Customer Service and CRM

  • Cipriani’s Multidimensional Presentation
  • The Landscape
  • Touch Points
  • Evolution of Business Processes in CRM
  • The Evolution of Technology
  • Organizational Mindset
  • Conclusions
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Figure 8.5 The business model and process of Groupon Merchants Sign up Deal (Offers) Deal finalized Groupon Sign up Custome rs

Redeem coupons Groupons (coupons) to customers Email, daily deals Buy

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؟تسیچ

  • Groupon is an American worldwide e-commerce

marketplace connecting subscribers with local merchants by offering activities, travel, goods and services in 15 countries. Wikipedia

  • Employees: 6,000+ (2018)
  • Revenue: 2.84 billion USD (2017
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یم راک هنوگچ و تسیچ دنک

  • The way it works is that Groupon offers different deals

each day for a local good, service or event in a city where it operates. Discounts range from 50 percent to 90 percent off. The promotion is only valid if a certain number of consumers purchase the deal within 24 hours.

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؟دوشیم ناوخ ارف هنوگچ

  • Unfortunately, no Groupon customer service agents pick

up the phone, so we've compiled other ways to solve common issues that customers call 877-788-7858for, including Refund my order, Change my order, Can't contact company, Problem with an order, Overcharge and other customer support issues.Sep 23, 2018

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ردقچ نآ زا هدافتسا هنیزه ؟تسا

  • So given that most Groupon campaigns offer the end

customer around 50% off, let's run some numbers here. Say your product retails for $100. By giving a 50% discount to customers, you will only make $50. After Groupon's 50% cut, you only get $25 for something you normally would charge $100 for

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یراجت لدم

  • When it first launched, the company offered one

"Groupon" per day in each of the markets it served. The Groupon worked as an assurance contract using ThePoint's platform: if a certain number of people signed up for the offer, then the deal became available to all

  • if the predetermined minimum was not met, no one

got the deal that day.[.This reduces risk for retailers, who can treat the coupons as quantity discountsas well as sales promotion tools. In the early years before revenue splits began to adjust as necessary, Groupon made money by keeping approximately half the money the customer pays for the coupon. Currently, that split can vary depending on many factors

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اه هباشم

  • Here are some of the top alternatives to Groupon.
  • LivingSocial. Living Social is perhaps the second most

popular daily deal site. ...

  • Yipit. Another good place that you can get a good deal is
  • Yipit. ...
  • Woot. Woot is one of the oldest in that industry. ...
  • CoolSavings. ...
  • ScoutMob. ...
  • Fab. ...
  • OurDeal. ...
  • Scoopon.