Social Architecture 101 by Pieter Hintjens 2012-12-04 #TechMesh S - - PowerPoint PPT Presentation

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Social Architecture 101 by Pieter Hintjens 2012-12-04 #TechMesh S - - PowerPoint PPT Presentation

Social Architecture 101 by Pieter Hintjens 2012-12-04 #TechMesh S o f t w a r e A n d S i l i c o n . c o m Questions How can we be so stupid (for smart apes)? How come the same people, organized differently, can be 1000x more or less


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S o f t w a r e A n d S i l i c o n . c o m

Social Architecture 101

by Pieter Hintjens 2012-12-04 #TechMesh

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S o f t w a r e A n d S i l i c o n . c o m

Questions

  • How can we be so stupid (for smart apes)?
  • How come the same people, organized

differently, can be 1000x more or less effective?

  • What makes the difference?
  • Can we understand what's going on?
  • Can we use this knowledge for benefit?
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S o f t w a r e A n d S i l i c o n . c o m

Adhocracy

  • Smart self-organization around problems
  • For 10K-25K generations
  • Consistent across domains and geography
  • Patterns based on human social instincts
  • Widely applicable
  • Software is a tangible test-bed
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S o f t w a r e A n d S i l i c o n . c o m

Effectiveness

  • Speed with which we can identify problems
  • Accuracy of this process
  • Cost of this process
  • Speed of organization around new problems
  • Accuracy, speed, cost of answers
  • Cost of failure
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S o f t w a r e A n d S i l i c o n . c o m

Challenges

  • Complexity
  • Structure
  • Friction
  • Individual limitations
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S o f t w a r e A n d S i l i c o n . c o m

Solutions

  • Simplicity
  • Self-organization
  • Smoothness
  • Collaboration
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S o f t w a r e A n d S i l i c o n . c o m

Basic Patterns

  • Impossible mission
  • Engagement by choice
  • Freedom of access
  • Weak or no group identity
  • Well-written rules
  • Fair authority
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S o f t w a r e A n d S i l i c o n . c o m

Basic Patterns

  • Space for conflict
  • Freedom to choose tasks
  • Decentralization = diversity
  • Open and transparent
  • Free workspaces
  • Remixable knowledge
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S o f t w a r e A n d S i l i c o n . c o m

Advanced Patterns

  • Regular structure = scalability
  • Smooth learning curve = growth
  • Measurable success
  • Competition
  • Clear enemy
  • Sense of humour
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S o f t w a r e A n d S i l i c o n . c o m

Identity

  • Real names vs. forced anonymous
  • Identity hierarchy
  • Meritocratic ranking
  • Metrics for success
  • Controlling spammers and trolls
  • Personal ownership
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S o f t w a r e A n d S i l i c o n . c o m

Core Architecture Process

  • Define a compelling mission
  • Create structures for collaboration
  • Invest in core 'seed' product
  • Feed structures with short term problems
  • Create competition for status
  • Promote most active participants
  • Develop codes for knowledge sharing
  • Act as benevolent dictator
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S o f t w a r e A n d S i l i c o n . c o m

Less is More

  • Do the least that probably works
  • Perfection precludes participation
  • Use free cloud services
  • Use existing legal frameworks
  • Power structures are liquid cement
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S o f t w a r e A n d S i l i c o n . c o m

Applications & Examples

  • Open source communities like ZeroMQ
  • Product development for businesses
  • Political flash crowds (not movements)
  • Science (human genome project)
  • Wikipedia
  • The Web in general
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S o f t w a r e A n d S i l i c o n . c o m

Next Steps

  • Read Software and Silicon
  • Think about it
  • Apply to the groups you're involved in
  • Use for your own new groups
  • Thank you for being here!