SLIDE 1
Situation Normal, Everything Must Change Evolution Impacts - - PowerPoint PPT Presentation
Situation Normal, Everything Must Change Evolution Impacts - - PowerPoint PPT Presentation
Situation Normal, Everything Must Change Evolution Impacts Cycles Today Strategy Diffusion, a common concept ... Evolve ? ... doesn't explain evolution ... However, there's a non Ubiquity time based process of evolution ... Utility
SLIDE 2
SLIDE 3
Diffusion, a common concept ...
SLIDE 4
Evolve ?
... doesn't explain evolution ...
SLIDE 5
Certainty Ubiquity Custom Built Commodity Service Product Utility Genesis
However, there's a non time based process of evolution ...
SLIDE 6
Certainty Ubiquity User Supply Commoditisation
... which we call commoditisation
SLIDE 7
... which helps explain the whole story.
SLIDE 8
Commodity Genesis Evolution Evolution Product Custom
Map evolution against ...
SLIDE 9
Evolution Value Chain Value Chain
... value chain. We can use this to explain how industry changes ...
SLIDE 10
... creating a cycle of commoditisation driving higher order systems.
SLIDE 11
Utility Product
Hence Cloud ...
SLIDE 12
Chaotic
As things evolve, their characteristics change ...
SLIDE 13
Chaotic Linear
Six Sigma
... which is why one size fits all methods don't work.
SLIDE 14
Evolution Impacts Cycles Today Strategy
... this cycle also has standard impacts ...
SLIDE 15
+ Value
$$
+ Efficiency Creative Destruction
SLIDE 16
+ Value + Agility + Efficiency Componentisation
SLIDE 17
+ More + Value + Efficiency + Agility Jevons
SLIDE 18
∆ Activities ∆ Practices
... and it's not just activities (what we do) that evolve but also practices (how we do things) ...
SLIDE 19
Commodity Genesis Product Custom Best Novel Good Emerging
... through a similar process.
SLIDE 20
Best Product Best Utility
Often practices co-evolve with activities ...
SLIDE 21
Best Product Best Utility
+ Transition
... creating inertia to change ...
SLIDE 22
Inertia
... or a least one of the forms of inertia ...
SLIDE 23
+ Past Success
Inertia
... which also occurs in vendors ...
SLIDE 24
War / Disruption Build / Growth Peace / Margin
... leading to three economic eras ...
SLIDE 25
Carlotta Perez
... which appear in every age ...
SLIDE 26
Technology Diffusion Time
War / Disruption Synergy Maturity Peace / Margin Eruption Frenzy Build / Growth
... e.g. ....
SLIDE 27
Technology Diffusion Time
Organisations
... each state of war is associated with new
- rganisational forms ...
SLIDE 28
Best Product Best Utility
Organisations
... those organisations being based on the new practices ...
SLIDE 29
Disruption Growth
Emerging
Inertia New
... hence we have a common cycle of change ...
SLIDE 30
Mechanical Components American System Inertia Disruption Growth
Emerging
... for every age ...
SLIDE 31
Means of mass communication Web 2.0 Inertia Disruption Growth
Emerging
... ditto ...
SLIDE 32
Inertia Next Cloud Disruption Growth
Emerging
... ditto ...
SLIDE 33
The next Age ?
... ditto ...
SLIDE 34
2004
SLIDE 35
Inertia Next Next Manufacturing Disruption Growth
Emerging
... ditto ...
SLIDE 36
Disruption Growth
Emerging
Inertia New
Data
... also we see increases in unmodelled data ...
SLIDE 37
∆ Activities ∆ Practices
Unmodelled Modelled Algorithms
... which evolves ...
SLIDE 38
Today ...
So what is happening today?
SLIDE 39
Inertia Next Cloud Disruption Growth
Emerging Data
... what we would expect ...
SLIDE 40
Next 'Traditional' Web 2.0
... and also new forms of
- rganisation ...
SLIDE 41
Traditional Next Gen Open source Weapon Cost reduction Scaling Distributed Scale-up Resilience Design For Fail N+1 Failure Chaos Engine Disaster Rec. Infrastructure Learning Commodity Enterprise Ecosystem Analysts Focus Disruptive Profit Departmental Cell Structure
... with different characteristics ...
SLIDE 42
Commoditise Leverage Innovate
Of importance ... Ecosystem ...
SLIDE 43
Open Technology
(open source, open data, open hardware, open standards, open APIs,
- pen process)
... and use of open as a competitive weapon ...
SLIDE 44
Open Technology
- 1. Drive adoption
- 2. Drive innovation (as in feature completeness)
- 3. Drive innovation (genesis higher order systems)
- 4. Drive efficiency
- 5. Undermine competitors barrier to entry
- 6. Enable formation of an ecosystem (ILC)
7 . Protect an existing value chain
... numerous strategies in the wild ...
SLIDE 45
Open Technology
- 9. Prevent competitors differentiating around a core
revenue stream (Tower & Moat)
- 10. Retention and recruitment of talent
- 11. On ramp to another product or service (open core)
- 12. Overcome an obstacle (insertion strategy)
- 13. Encourage formation of a competitive market
(interoperable play)
- 14. Avoid transition costs (standards play)
SLIDE 46
Open Source & the Next Age
... this will also matter in the next age...
SLIDE 47
Certainty Ubiquity Custom Built Commodity Service Product Utility Genesis
... critical is understand evolution ...
SLIDE 48
Evolution Value Chain Barrier Threat
... understand the landscape ...
SLIDE 49
Competing in an Open World
Please complete our survey - bit.ly/opensurvey