Shopping Tree Urban Shopping Carrier ORANGE A 1 ? User - - PowerPoint PPT Presentation
Shopping Tree Urban Shopping Carrier ORANGE A 1 ? User Interviews Our user: Urban grocery shoppers who carry their bags home Bags are heavy , I cant get enough groceries holding them while opening because I know Ill doors and
Urban Shopping Carrier
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ORANGE A
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“Bags are heavy, holding them while opening doors and such is too hard.”
Our user: Urban grocery shoppers who carry their bags home
“I can’t get enough groceries because I know I’ll have to carry them back home.”
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98% of shoppers in the US prefer grocery stores over online shopping 35% of households in Boston/Cambridge do not own cars
[1] https://www.governing.com/gov-data/car-ownership-numbers-of-vehicles-by-city-map.html [2] https://www.statista.com/statistics/259021/us-distribution-of-in-store-and-online-grocery-shopping/
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Solves the need but users are still caught up in the stigma of its appearance.
“Bringing my
shopping cart is embarrassing.” “It’s something
use.”
Identify what defines the stigma surrounding personal shopping carts
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Assist users in easily carry their grocery bags home
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Messenger Bag Hooks Floating Luggage Shopping Tree Specialized backpack
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Messenger Bag Hooks Floating Luggage Shopping Tree Specialized backpack
SELECTION
Need Attribute Specification
Adaptability/Appeal User rankings amongst comparables Ranked in top 20th percentile Increase Carrying Capacity Load rating Able to carry < 50 lbs Ease of storage Dimensions < 40” x 20” x 2” in smallest configuration Ease to use outdoors Average user rating out of 5 ≥ 4
easier grocery transportation for urban shoppers
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an aesthetically pleasing grocery carrier with increased carrying capacity
collapsed assembled
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in streets and stores
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grocery bags
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Testing existing carriers
Future Potential Designs Inquiry
Testing mockup carrier
Future Potential Designs Inquiry
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Younger Adults Older Adults
Existing Carriers Used
Backpacks, store/ reusable bags Wheeled carts, store/ reusable bags
Future Potential Design Preferred
Specialized Backpack, Floating Luggage Shopping Tree, Floating Luggage
Comments
Only buy groceries for themselves Preferred smaller size and aesthetic Valued sturdiness & storage capacity Preferred carriers with wheels
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○ Further specify our user ○ Determine the most optimal design that appeals to our users ○ Further define aspects of the stigma around personal shopping carts