Shared Message Bank Showcase & Workshop November 15, 2017 Early - - PowerPoint PPT Presentation

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shared message bank showcase workshop november 15 2017
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Shared Message Bank Showcase & Workshop November 15, 2017 Early - - PowerPoint PPT Presentation

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Shared Message Bank Showcase & Workshop November 15, 2017 Early Childhood @ecpartnership Colorado Partnership Welcome! The Shared Message Bank has been updated! Have you checked it out? Gold standard examples added

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Shared Message Bank Showcase & Workshop November 15, 2017

Early Childhood Colorado Partnership

@ecpartnership

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Welcome!

  • The Shared Message Bank has been updated!

Have you checked it out?

  • “Gold standard” examples added
  • Metaphors added and connected to

message “buckets”

  • Mentor Team – how can they support you in

integrating the Shared Message Bank into your work?

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Desired Outcomes

Participants feel empowered to use the Shared Message Bank in their work. Participants leave with more “tools” in their toolkit for leveraging the Shared Message Bank.

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First 1,000 Days

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ECCP SHARED MESSAGING INTEGRATION

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  • f First 1,000 Days

Improving young child and family outcomes and mitigate toxic stress through innovative programming, quality improvement efforts, and partnerships that recognize the importance of relationships and experiences that occur gestation through age two.

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Five Priority Areas

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https://www.youtube.com/watch?v=KukmUze7rto

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https://www.youtube.com/watch?v=iJZGDoqKtfU

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Babies learn and grow in the context of healthy relationships Adversity factors and toxic stress How we help babies and families be healthy and strong

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Questions?

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Family Friendly Employer Toolkit

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Child Abuse & Neglect Campaign

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CDHS Office of Children, Youth and Families

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Colorado Child Abuse and Neglect Public Awareness Campaign Presented by Katie Facchinello CDHS Office of Children, Youth and Families Communications Manager

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CDHS Office of Children, Youth and Families

25 Project manager for the Colorado Child Abuse and Neglect Public Awareness Campaign Sarah Krcal Communications Specialist Provides communications support focused on recruitment and retention

  • f foster and adoptive parents

Mary Gerlach Communications Specialist

Communicating Our Story is a Team Effort

Manages the Office communications strategy and provides communications support related to child welfare Katie Facchinello Communications Manager

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CDHS Office of Children, Youth and Families

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MESSAGING & IMAGING OF THE PAST

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CDHS Office of Children, Youth and Families

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OUR AUDIENCE

Strategy & Planning to Tell Our Story to All Coloradans

The goals associated with programs and initiatives within the Office dictate the need to communicate to all Coloradans. We all play a role in preventing child abuse and neglect.

BIOLOGICAL FAMILY YOUTH MOTHERS PEOPLE CONCERNED ABOUT CHILD ABUSE & NEGLECT FATHERS NEIGHBORS BUSINESS COMMUNITY POTENTIAL FOSTER & ADOPTIVE PARENTS HISPANIC COMMUNITY AFRICAN AMERICAN COMMUNITY LGBTQ COUNTY HUMAN SERVICES MANDATORY REPORTS PROFESSIONALS PROVIDERS STATE AGENCIES ADVOCATES CHILD- SERVING NONPROFITS

Colorado

CUSTOMERS

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CDHS Office of Children, Youth and Families

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COMMUNICATIONS

Integrating marketing, advertising, promotion, public relations and communication (both offline and online) strategies and tactics.

Paid Media Family Stories Owned Media Toolkit Materials

Key Messages Talking Points Infographics Draft Press Releases Letter to the Editor Social Media Calendar Fact Sheets Proclamation/Resolution Posters Flyers Bookmarks Banners Multicultural Materials Brochures Rack Cards

Earned Media

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CDHS Office of Children, Youth and Families

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National Child Abuse Prevention Month

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CDHS Office of Children, Youth and Families

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Return on Investment

Building a Budget and Measuring Your Results

Leverage & Align Funding

BUDGET

Measuring communications to demonstrate a return on investment

SMART OBJECTIVES/KPI

Measuring awareness can be difficult. Build evidence-based awareness by conducting public opinion research

PUBLIC OPINION RESEARCH

Ongoing monitoring and measurement of communications tactics is critical to continuous quality improvement

ANALYTICS

  • Deliver 63.5 million impressions, annually, with Spanish-language

media representing 15-20% of that total;

  • A steady increase in the number of certified mandatory reporters

through the online training;

  • A more balanced ratio of reports originating from the general public

and mandatory reporters;

  • An increase in awareness of 1-844-CO-4-Kids among the general public

and mandated reporters; and

  • Fifty percent (50%) of calls reporting child abuse originating through 1-

844-CO-4-Kids.

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CDHS Office of Children, Youth and Families

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THANK YOU

EMAIL Katie.Facchinello@state.co.us TELEPHONE 303-866-3309 BUILDING ADDRESS 1575 Sherman St., 2nd Floor Denver, CO

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Estes Valley Investment in Child Success

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Speak Up for Kids – Clayton Early Learning

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Effective Advocacy Storytelling Using the Shared Messaging Bank

Candice Leary-Humphrey | Manager, Communications & Marketing | Clayton Early Learning November 2017

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CLAYTON EARLY LEARNING

WHY INTEGRATE SHARED MESSAGING?

  • Develop a community of

informed advocates

  • Establish a clear, collective voice
  • Effectively appeal to larger,

targeted audiences – including policy makers

  • Avoid communication traps that

dispel the need for systemic changes

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CLAYTON EARLY LEARNING

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CLAYTON EARLY LEARNING

USING FRAMES TO CRAFT COMPELLING MESSAGES

ALL TOGETHER FOR PROSPERITY

  • How does this issue impact ALL of us? Especially my constituents?

POSITIVE PARENTING WORKS

  • What supports and skills do families need? How does ‘serve and return’ promote

brain development and positive family relationships?

RESILIENCE IS BUILT

  • What can we do to promote resilience for children who have been exposed to

toxic stress? Is it too late once damage is done?

A STRONG FOUNDATION FOR MENTAL HEALTH BEGINS EARLY

  • How do mental health supports serve as a foundation for a child’s healthy

development and future success?

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CLAYTON EARLY LEARNING

TOOLS AND IDEAS FOR INTEGRATING SHARED MESSAGING

  • Tools available on Shared Message

Bank website

  • Incorporate key messages and

frames in training opportunities and community forums

  • Organize and outline stories
  • Use a range of collateral to

disseminate ideas from the Shared Messaging Bank

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THANK YOU

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Early Milestones Colorado

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Early Milestones Colorado is an independent organization bringing innovation to complex early childhood systems in order to make Colorado the best place to raise a child. Milestones leverages the Shared Messaging Bank to inform:

  • Social media messages
  • Serve & Return Newsletter
  • LAUNCH Together video
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Messages in Action: Social Media

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Messages in Action: Social Media

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Messages in Action: Serve & Return Newsletter

The Serve & Return metaphor:

  • Drives the content of the newsletter
  • Inspires our approach to cross-sector collaboration and

engagement

  • Encourages “give and take” and sharing of information

between communities Sign up to receive Serve & Return at launchtogethercolorado.org!

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Messages in Action: LAUNCH Together Video

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Key Takeaways

  • You don’t have to be an expert to take the first step.
  • Look to organizations that do this well for examples.
  • The Shared Message Bank is a guide, not a script.
  • Reach out to the Shared Messaging Mentor Team for help.
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Workshop Tables

  • Elevator Speeches: Want to enhance your basic talking points on the

importance of early childhood development and why you do what you do? Host: Kendra Dunn, Office of Early Childhood

  • Social Media: Learn how to take the first steps in weaving in framing and

the Shared Message Bank to your social media posts! Hosts: Katie Poston, Early Milestones Colorado & Emily Holcomb, The Civic Canopy

  • Resource Development: Learn how to weave effective framing into your

discussions with funders! Hosts: Candice Leary Humphrey, Clayton Early Learning & Ginger Harris, Illuminate Colorado

  • Policy makers & Decision makers: Consider how to ensure your messages

reach policy and decision makers. Host: Katie Facchinello, Office of Children, Youth & Families

Open tables: 1-1 conversations with presenters

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Wrap-up

  • Check the resource table on your way out for helpful tools
  • Use the Mentor Team! As you continue to integrate the Shared

Message Bank into your work, use the Mentor Team as a resource.

  • Email Hanna Nichols (hanna@civiccanopy.org) or

earlychildhood@civiccanopy.org to be connected to a mentor

  • Please complete your evaluation on your table before leaving!
  • Next Shared Messaging Event: January 10th with Lynn Davey –

Storytelling for Social Change in Early Childhood

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Contact: earlychildhood@civiccanopy.org

Early Childhood Colorado Partnership

@ecpartnership