Shared Message Bank Showcase & Workshop November 15, 2017 Early - PowerPoint PPT Presentation

Shared Message Bank Showcase & Workshop November 15, 2017 Early Childhood @ecpartnership Colorado Partnership

Welcome! • The Shared Message Bank has been updated! Have you checked it out? • “Gold standard” examples added • Metaphors added and connected to message “buckets” Mentor Team – how can they support you in • integrating the Shared Message Bank into your work?

Desired Outcomes 1 Participants feel empowered to use the Shared Message Bank in their work. Participants leave with more 2 “tools” in their toolkit for leveraging the Shared Message Bank.

First 1,000 Days

ECCP SHARED MESSAGING INTEGRATION

of First 1,000 Days Improving young child and family outcomes and mitigate toxic stress through innovative programming, quality improvement efforts, and partnerships that recognize the importance of relationships and experiences that occur gestation through age two.

Five Priority Areas

https://www.youtube.com/watch?v=KukmUze7rto

https://www.youtube.com/watch?v=iJZGDoqKtfU

Babies learn and grow in the context of healthy relationships Adversity factors and toxic stress How we help babies and families be healthy and strong

Questions?

Family Friendly Employer Toolkit

Child Abuse & Neglect Campaign

24 Colorado Child Abuse and Neglect Public Awareness Campaign Presented by Katie Facchinello CDHS Office of Children, Youth and Families Communications Manager CDHS Office of Children, Youth and Families

25 Communicating Our Story is a Team Effort Katie Facchinello Sarah Krcal Mary Gerlach Communications Manager Communications Specialist Communications Specialist Manages the Office Project manager for the Colorado Provides communications support communications strategy and Child Abuse and Neglect focused on recruitment and retention provides communications support Public Awareness Campaign of foster and adoptive parents related to child welfare CDHS Office of Children, Youth and Families

26 MESSAGING & IMAGING OF THE PAST CDHS Office of Children, Youth and Families

27 OUR AUDIENCE Strategy & Planning to Tell Our Story to All Coloradans HISPANIC LGBTQ COMMUNITY BIOLOGICAL FAMILY YOUTH PROVIDERS COUNTY AFRICAN HUMAN AMERICAN POTENTIAL SERVICES COMMUNITY FOSTER & ADOPTIVE PARENTS Colorado BUSINESS COMMUNITY STATE CUSTOMERS AGENCIES MOTHERS PROFESSIONALS PEOPLE CONCERNED ABOUT CHILD MANDATORY ABUSE & CHILD- ADVOCATES REPORTS FATHERS NEGLECT SERVING NONPROFITS NEIGHBORS The goals associated with programs and initiatives within the Office dictate the need to communicate to all Coloradans. We all play a role in preventing child abuse and neglect. CDHS Office of Children, Youth and Families

28 COMMUNICATIONS Integrating marketing, advertising, promotion, public relations and communication (both offline and online) strategies and tactics. Earned Media Paid Media Owned Media Project 4 Key Messages Posters Talking Points Flyers Infographics Bookmarks Draft Press Releases Banners Letter to the Editor Multicultural Materials Social Media Calendar Brochures Fact Sheets Rack Cards Proclamation/Resolution Family Stories Toolkit Materials CDHS Office of Children, Youth and Families

29 National Child Abuse Prevention Month CDHS Office of Children, Youth and Families

30 Return on Investment Building a Budget and Measuring Your Results SMART OBJECTIVES/KPI BUDGET Leverage & Align Funding Measuring communications to demonstrate a return on investment ANALYTICS • Deliver 63.5 million impressions, annually, with Spanish-language Ongoing monitoring and measurement of communications media representing 15-20% of that total; tactics is critical to continuous quality improvement • A steady increase in the number of certified mandatory reporters through the online training; PUBLIC OPINION RESEARCH Measuring awareness can be difficult. Build evidence-based • A more balanced ratio of reports originating from the general public awareness by conducting public opinion research and mandatory reporters; • An increase in awareness of 1-844-CO-4-Kids among the general public and mandated reporters; and • Fifty percent (50%) of calls reporting child abuse originating through 1- 844-CO-4-Kids. CDHS Office of Children, Youth and Families

31 THANK YOU BUILDING ADDRESS 1575 Sherman St., 2 nd Floor Denver, CO EMAIL Katie.Facchinello@state.co.us TELEPHONE 303-866-3309 CDHS Office of Children, Youth and Families

Estes Valley Investment in Child Success

Speak Up for Kids – Clayton Early Learning

Effective Advocacy Storytelling Using the Shared Messaging Bank Candice Leary-Humphrey | Manager, Communications & Marketing | Clayton Early Learning November 2017

CLAYTON EARLY LEARNING WHY INTEGRATE SHARED MESSAGING? • Develop a community of informed advocates • Establish a clear, collective voice • Effectively appeal to larger, targeted audiences – including policy makers • Avoid communication traps that dispel the need for systemic changes

CLAYTON EARLY LEARNING

CLAYTON EARLY LEARNING USING FRAMES TO CRAFT COMPELLING MESSAGES ALL TOGETHER FOR PROSPERITY • How does this issue impact ALL of us? Especially my constituents? POSITIVE PARENTING WORKS •What supports and skills do families need? How does ‘serve and return’ promote brain development and positive family relationships? RESILIENCE IS BUILT • What can we do to promote resilience for children who have been exposed to toxic stress? Is it too late once damage is done? A STRONG FOUNDATION FOR MENTAL HEALTH BEGINS EARLY •How do mental health supports serve as a foundation for a child’s healthy development and future success?

CLAYTON EARLY LEARNING TOOLS AND IDEAS FOR INTEGRATING SHARED MESSAGING • Tools available on Shared Message Bank website • Incorporate key messages and frames in training opportunities and community forums • Organize and outline stories • Use a range of collateral to disseminate ideas from the Shared Messaging Bank

THANK YOU

Early Milestones Colorado

Early Milestones Colorado is an independent organization bringing innovation to complex early childhood systems in order to make Colorado the best place to raise a child. Milestones leverages the Shared Messaging Bank to inform: • Social media messages • Serve & Return Newsletter • LAUNCH Together video

Messages in Action: Social Media

Messages in Action: Social Media

Messages in Action: Serve & Return Newsletter The Serve & Return metaphor: • Drives the content of the newsletter • Inspires our approach to cross-sector collaboration and engagement • Encourages “give and take” and sharing of information between communities Sign up to receive Serve & Return at launchtogethercolorado.org!

Messages in Action: LAUNCH Together Video

Key Takeaways • You don’t have to be an expert to take the first step. • Look to organizations that do this well for examples. • The Shared Message Bank is a guide, not a script. • Reach out to the Shared Messaging Mentor Team for help.

Workshop Tables Elevator Speeches: Want to enhance your basic talking points on the • importance of early childhood development and why you do what you do? Host: Kendra Dunn, Office of Early Childhood Social Media: Learn how to take the first steps in weaving in framing and • the Shared Message Bank to your social media posts! Hosts: Katie Poston, Early Milestones Colorado & Emily Holcomb, The Civic Canopy Resource Development: Learn how to weave effective framing into your • discussions with funders! Hosts: Candice Leary Humphrey, Clayton Early Learning & Ginger Harris, Illuminate Colorado Policy makers & Decision makers: Consider how to ensure your messages • reach policy and decision makers. Host: Katie Facchinello, Office of Children, Youth & Families Open tables: 1-1 conversations with presenters

Wrap-up • Check the resource table on your way out for helpful tools • Use the Mentor Team! As you continue to integrate the Shared Message Bank into your work, use the Mentor Team as a resource. • Email Hanna Nichols (hanna@civiccanopy.org) or earlychildhood@civiccanopy.org to be connected to a mentor • Please complete your evaluation on your table before leaving! • Next Shared Messaging Event: January 10 th with Lynn Davey – Storytelling for Social Change in Early Childhood

Contact: earlychildhood@civiccanopy.org Early Childhood @ecpartnership Colorado Partnership