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Sha hapi ping ng B Beh ehav avior or with th Em Emer ergi ging ng Rea eal Ti Time e Tec echn hnol olog ogies es: Th The e ro role e of of The Theor ory y an and d Pr Princ ncipl ples es of of Beh Behav avior


  1. Sha hapi ping ng B Beh ehav avior or with th Em Emer ergi ging ng Rea eal Ti Time e Tec echn hnol olog ogies es: Th The e ro role e of of The Theor ory y an and d Pr Princ ncipl ples es of of Beh Behav avior or Mel el Hov ovel ell with con ontributi ribution ons s from m S. Hughes, hes, N. Klepeis, peis, V. Berar ardi, di, J. Bellettiere, lettiere, S. Obayas yashi, hi, S. Liles, es, T. Allen, en, J. Jones es & M. Adams dams Society iety for Nutr trit ition ion Education cation and Behavior havior (SNEB) EB) Annual ual Conf nfer erence ence 2016 Gradu duate ate Scho hool ol of Public ic Heal alth th and nd Compu putat tation ional al Scien ences es, SDSU, S San Diego, o, CA July, 2016 Funding (RO1HL103684) was awarded to Principal Investigator Dr. Melbourne Hovell by the National Heart, Lung, and Blood Institute, National Institutes of Health.

  2. Behavior is Central • Lifestyles & Societal Behavior explains more than 75% of the variance in Morbidity/premature Mortality & quality of life. • Principles of behavior offer guidance for Prevention and TX.

  3. Why aren’ t more people active?

  4. Behavioral Ecological Model (BEM) • Based on Biology/Ecology – selection of species – selection of behavior – selection of culture • Based on Principles of Learning – Contingencies of Reinforcement – Hierarchical & interacting contingencies – Meta and Macro contingencies

  5. Selected Principles of Behavior • Contingent consequences = contingencies • Some are reinforcing & others punishing • Immediate Consequences are the most powerful • Unpredictable consequences sustain behavior • Complex or high intensity behavior is established by Shaping • Auto-shaping may now be possible • Competing contingencies weaken target behavior • Real time measures of target and competing contingencies may now be possible • Selecting competing contingencies to be removed may be enhanced by dynamic modeling • Navigation models also may be programmed

  6. SHS Exposure & Modeling

  7. The monitoring system is capable of sending the data to any computing device for easy viewing of pollution levels and contextual info

  8. Application to PFA Outside Were you Yes Outside Should I or reinforced or Smoke? Inside? punished? Inside No How to Respond to Alarm? Suppress Go Terminate Ventilate Tamper Sound Outside 8

  9. Effect ect of Li Light ht and Sound nd Feedbac back Monitor in Child Rm Monitor in Main Rm Enrolled/CV1 CV2 CV3 CV4 Particle Concentration (Mass Average) Data Missing 30. Jul 27. Aug Innovation for Smoke-Free Homes: Real-time Feedback, CV = Coaching Visit Funded by the National Heart, Lung, and Blood Institute, National Institutes of Health. R01HL103684-02

  10. Cascading & Interacting Contingencies B A C Dr. provides real time feedback Dr. Explains Cotinine B A B C Parents Establish Home Sustains smoking Bans outside the home

  11. Social Networks Defined by Contingencies Father Smoker Smoking is Macho Peer Mother Smoking is smoker Cool Asthmatic Preteen Passive Exposure Uncle Sister Smoker Hates Hates smoke smoke Doctor Advises Never Smoke

  12. Sedentary Industries = competing contingencies Physical Activity Industries = Activity contingencies • Screen time, classrooms, conferences • Riding in cars/airplanes • Restaurants, etc • Corporations that make sports equip/clothing; Treadmills sell PA contingencies; Governments that create running paths and walkable environments create long-lasting contingencies

  13. Static and Adaptive Engineering: Auto Shaping?

  14. BEM Hypotheses • Density of reinforcing contingencies predicts behavior in individuals and populations • Density of competing contingencies delimits the reinforcing function of support contingencies • To change and sustain health behavior it is necessary to measure and engineer cultural contingencies supporting target behavior continuously • It may require elimination of competing contingencies at the same time.

  15. Virtual Reality & Health Promotion • Animation requires $ and professional studio talent • Models and interaction with life-like Avatars * May teach skills * May translate to real life practices * Requires on-going contingencies * The Jury remains out with regard to health promotion practices.

  16. What We Do & Do Not Know • “ Intensive ” Counseling can be efficacious • VR might provide models that prompt behavior; might enhance skills if imitated frequently; Not yet likely to change with real world conditions • Feedback to patients & providers might decrease SHSe & promote PA w/o counseling • Auto-shaping may be possible • Dynamic systems must adapt to changing environments. • Nothing stays the same! • Maintenance requires dynamic changes in contingencies.

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