SERENA SANDSTROM GROUP PROGRAM BUILDING YOUR LUXE BRAND WITH - - PowerPoint PPT Presentation

SERENA SANDSTROM GROUP PROGRAM

“BUILDING YOUR LUXE BRAND WITH SQUARESPACE!”

WHAT YOU WILL LEARN TODAY:

The pros and cons of Wordpress vs. Squarespace Get Acquainted with the back end of Squarespace Why you don’t need to be a design genius to build a beautiful website that converts!

THIS TIME LAST YEAR:

I did not know the FIRST thing about web design. My background is in Broadcasting, no graphic design experience whatsoever. One day, I decided to start a little blog, but I fell in love with building the site, instead of writing!

I DECIDED I WANTED TO BECOME A designer

After 6 months of countless coding courses, blog tutorials and YouTube videos, this was my first Wordpress site for my business. It got the job done, but it wasn’t “me,” and more importantly, it made me NO MONEY!

Squarespace is a website-building platform designed to help people create beautiful sites without lots of tech know-how.

THAT’S WHEN I DISCOVERED

Photo Credit: Squarespace

Literally anything is possible. If you know how to code. Your Wordpress site has endless customization options.

BENEFITS OF

If you want a membership site, Wordpress offers a lot of plugin options to create a personalized experience for your members. Recent software like SentryLogin has made it possible to create a membership site on Squarespace.

If you’ve ever had a Wordpress site, you know that you constantly have to update plugins, themes & software to prevent a crash.

#1: Site Maintenance

BENEFITS OF

I was always worried about updating a plugin and crashing my whole site, or using a plugin that might bring a virus into my site. With Squarespace, there are NO UPDATES to worry about, they take care of it!

#2: Site Speed

BENEFITS OF

My Wordpress site had extremely slow page loading time, this hurts SEO! Squarespace solved that problem for less than half the price of premium hosting.

#3: Typography

BENEFITS OF

As a designer, typography is SO IMPORTANT The right fonts can make or break your design

Futura

Squarespace offers dozens of amazing premium fonts that are NOT FREE on the web

DRAWBACKS OF

It is REALLY difficult to come up with any There are only 14 templates, and a few of them are very popular.

You could risk your site looking “cookie cutter” if you don’t know how to customize it,

• r don’t have unique branding

MY BIGGEST BENEFIT:

Within the first month of my new SS site launch, I had made nearly $4,000 I’m not saying it was the magic bullet, but Squarespace did a few things for me: With my Wordpress site, I made a total of $200 in my business… EVER.

• It boosted my confidence, because I was proud to send people to my site
• The new web presence allowed me to position myself as a polished expert
• The build-up and frenzy around my new site launch got me a lot of attention

ESSENTIAL WEBSITE STRUCTURE

HOME ABOUT SERVICES CONTACT

• Think: “calls to action!”
• Determine 2-3 goals for your

site, and PUSH THEM

• Within 8 seconds, people

should know: who you are, what you do, and who you do it for

• They should also have an
• pportunity to “opt-in”
• Time to get personal
• Make sure that people know

your “why” after they finish reading this page

• Always finish with a “call to

action!”

• How can people work with you?
• I encourage package-based

work that speaks to YOUR ideal client’s problems

• I like to “name” my packages

with the result in mind. Like “90 Biz Kickstart Program”

• I encourage a “barrier to entry”

for potential clients

• Require people to “apply” to

work with you, and get on the phone.

• Use a traditional contact form,
• r something like Typeform

ANOTHER BIG PAGE:

You want a page with 1 specific focus: SIGN UP FOR YOUR FREEBIE! Notice there are no distractions. No menu, only 1 action to perform This was created using Squarespace’s “Cover Pages” in less than 10 mins! I like to direct social media traffic to a focused page like this.

ANY QUESTIONS?