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MEET OUR SPEAKERS
Kristine Eissing
VP, Investor Relations Communications Services Thomson Reuters
Greg Radner
Global Head of PR Services Thomson Reuters
SEPARATING FACT FROM FICTION WEB-BASED DISCLOSURE: MEET OUR - - PDF document
SEPARATING FACT FROM FICTION WEB-BASED DISCLOSURE: MEET OUR - - PDF document
SEPARATING FACT FROM FICTION WEB-BASED DISCLOSURE: MEET OUR SPEAKERS Kristine Eissing Greg Radner VP, Investor Relations Global Head of PR Services Communications Services Thomson Reuters Thomson Reuters AGENDA Background on Web
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AGENDA
- Background on Web Disclosure
- 3 Emerging Models
- Website as recognized channel of disclosure
- Web Disclosure Checklist
- Q&A
You may submit questions to our panel at any time during the live presentation using the Ask a Question field on your webcast player.
- Tweet about this presentation using #webdisclosure
- Follow us on Twitter: @IRHub
@prservices
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WEB TECHNOLOGIES HAVE CHANGED HOW WE COMMUNICATE
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Self-publishing is commonplace:
- Reach global audiences cost-effectively
- Control how & when you communicate
- Get direct feedback on your message
40% of corporate information users Tweet for professional use* BP used Facebook for crisis mgmt In 2009, # of Fortune 500 companies with public blogs increased 33% from 2008 88% of corporate information users are on LinkedIn*
* Source: Outsell Inc.
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THE SEC HAS ENDORSED WEB TECHNOLOGIES FOR YEARS
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2008 SEC announces new disclosure guidance
“We have long recognized the vital role of the Internet and electronic communications in modernizing the disclosure system...”
SEC – Commission Guidance on the Use of Company Websites
The IR website can, if certain criteria are met, be used as the primary source of company information. 2000 Regulation Fair Disclosure Companies webcast their quarterly earnings calls 2002 Sarbanes-Oxley Companies leverage IR websites to improve financial disclosures and corporate governance. NYSE and NASDAQ updated their listing rules
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AND INVESTORS ARE INCREASINGLY GOING TO IR WEBSITES FOR INFORMATION
- 75% of institutional
investors access IR websites weekly or more often
- 90% of institutional
investors find that a company’s website influences their perception of that company
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Growth in IR Website Traffic, 2001-2010E CAGR 26.2%
Normalized using a 2001 Baseline Source: Thomson Reuters
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Third party wire service formats release and then distributes the final release Cost: ~$5000 (per word charge) News Bureaus Media and financial sites Aggregators Delay in posting to IR website
YESTERDAY’S DISCLOSURE PROCESS
COST: VARIABLE CHANGES: SLOW ANALYTICS: LIMITED
Formatting back and forth
Limited Analytics
Estimated time: HOURS
Fails to make your website a ‘recognized channel of disclosure’
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COST: FIXED CHANGES: IMMEDIATE ANALYTICS: ROBUST
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News Bureaus (eg, Reuters News, Dow Jones, Bloomberg) Media and financial sites
IR 2.0: TODAY’S DISCLOSURE MODEL
Maintain control of your message & distribution with self-publishing Real-time posting to IR Website via Disclosure Capsule
- Detailed
analytics to measure impact
- f your
disclosure
- Better investor
experience on IR Website
Estimated time: MINUTES
Helps your website become a ‘recognized channel of disclosure’
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WEB DISCLOSURE MYTHS
- Web Disclosure means website distribution only
- Web Disclosure does not provide enough visibility
- Web Disclosure is only for large, well-known brands
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3 MODELS HAVE EMERGED
- Website posting only
– Google, Sun Microsystems
- Notice of Internet Availability
– Microsoft, Netflix
- Full text release with robust website capsule
– Marathon Oil, Boston Beer, Sun Communities
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WEBSITE ONLY: GOOGLE
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NOTICE OF INTERNET AVAILABILITY: MSFT
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FULL TEXT RELEASE WITH ROBUST WEBSITE CAPSULE: MRO
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“We think the Web disclosure model provides an efficient way for issuers to enhance the disclosure process. This new model shifts the value to issuers from the dissemination of the information to the message analytics around the response to that information.”
NYSE Euronext
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GO BEYOND REACH TO GET A 360-DEGREE VIEW
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ESTABLISHING YOUR IR WEBSITE AS RECONGIZED CHANNEL OF DISCLOSURE
Take control of your process: Invest in a secure self-publishing tool that ensures simultaneous distribution to your website
MEASURE
RAISE WEBSITE PRIORITY
- Promote your
website as source
- f up-to-date and
accurate information
- Make it easy for
visitors to find and interact with the information they need
- Alert investors to
new postings & updates
- Track visitors to
your site and the information they are viewing
- Understand what
sources drive investors back to your site
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WEB DISCLOSURE CHECKLIST
- Make sure you use a secure distribution method
– How are users validated? – Can you schedule distribution in advance? – Are URLs randomly generated?
- Keep investors coming back to your website
– Does the solution help establish your IR website as a recognized channel of disclosure? – Does it include tools (eg, RSS feeds, email alerts, social media sharing capabilities) so investors can access the information they need, when they need it?
- Consider gathering more robust analytics
– Does the solution enable you to measure the impact of your disclosure?
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WHY IS IT TIME FOR WEB DISCLOSURE?
- Control your message and its distribution
- Meet the information needs of investors
- Measure the impact from all angles
All while saving time and money
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