SECRETARIES CONFERENCE 1 July 2017 Strategic Plan: Vision 2025 Good - - PowerPoint PPT Presentation

SECRETARIES’ CONFERENCE

1 July 2017

Good men who support each other, their families and their communities. We believe in a community built on true friendship, compassion and honesty.

Strategic Plan: Vision 2025

2018 2020 2025

Positive Media Exposure

(independent value of how much we would need to pay for editorial media)

$850,000 $1m $2m Social Media Engagement

(followers/connections/fans)

20,000 30,000 40,000 Unique Website Visits

(2016: 56,000)

70,000 85,000 100,000

To Build the Brand fo Toda’s Ma Key Measures:

Strategic Plan

To Attract Membership by Engaging Toda’s Ma Key Measures:

Attract Members 2018 2020 2025

Member Numbers

(April 2017 9,300)

8,800 9,000 10,000 Average Age

(April 2017 67)

67 65 63 Retention Rate

(April 2017 90% - 3% deaths, 6% resign, 1% excluded)

93% 94% 95% Average Lodge Meeting Member Attendance

(April 47%)

55% 60% 65%

Strategic Plan

To Refine the Member Experience Key Measures:

Strategic Plan

Membership Experience 2018 2020 2025

Net Promoter Score

(willingness to recommend membership)

30 30 30

To Further enhance Capacity for Compassion Key Measures:

Strategic Plan

Compassion and Philanthropy 2018 2020 2025

Lodge of Transition

December 2016: 171

80 60 30 Exclusions for non-payment of fees

(April 2017: 132)

100 70 50

To Strengthen the Organisation to Enable the Change Process Key Measures:

Strategic Plan

Organisation for Change 2018 2020 2025

Staff Satisfaction (30%) 36% Baseline 45% Baseline 54% Financial Delivery to Budget Delivery to Budget Delivery to Budget Property Portfolio Delivery to Property Plan Delivery to Property Plan Delivery to Property Plan Investment Portfolio Delivery to Investment Plan Delivery to Investment Plan Delivery to Investment Plan Eastbourne Project Delivery to Project Plan Delivery to Project Plan Delivery to Project Plan

Getting Involved

Our members are pivotal in this strategy as it can only be achieved for members with member

engagement Member commitment in supporting the strategies and objectives are fundamental.

Members Lodges Districts Statewide

• Eod the piiples of Feeaso as a ole odel to the ouit
• Atiel otiute to a geat ee experience. Do not tolerate The Cringe factor
• Talk to ou fail, fieds ad auaitaes aout Feeaso
• Ai to attat a e ee fo ou Lodge tie a year
• Appoit a Lodge Egageet Offie
• Esue all Iitiates hae a pesoal Meto ad ae iited to ee soial/south
• Esue that the Lodge Aloe otats those that aot atted
• Meet ad talk to all e Iitiates at ee eetig
• Esue all e ees' epetatios ae udestood ad ae eig et
• Iease loal ad soial edia ea o ea agee
• Failitate Lodge deelopet i lie ith the pla
• Esue that thee ae ealisti suessio plas at all leels
• Eouage Lodges to fous o oe ouit ipat pojet pe ea
• Ceate the stutue, sstes ad esoues to eale the pla
• Esue failities ad stadads eet the eeds of 'Toda's Ma'
• Esue leadeship apait to ake eessa hages
• Idetif ways of growing income streams
• Esue alue fo oe

CHANGE

Wise Feeaso’s Wods

Driven by Evidence

Sources: BrandHook: 6. Who is Toda’s Ma? BrandHook 2016. FMV Member and Non-Member Evaluation

Driven by Evidence

Sources: BrandHook: 6. Who is Toda’s Ma? BrandHook 2016. FMV Member and Non-Member Evaluation

Freemasonry is perceived to be for rich white men DIVERSITY IS EMBRACED Freemasonry is perceived to be a secret organisation BRANDS ARE TRANSPARENT Freemasonry looks like it could take up a lot of time MEN ARE LOOKING FOR A THIRD PLACE I don’t een kno about Freemasonry I’M INTERESTED COMMITTING TO BEING IN A GROUP

BUT BUT BUT BUT

Sources: BrandHook: 6. Who is Toda’s Ma? BrandHook 2016. FMV Member and Non-Member Evaluation

A Danger to Ourselves

PERSONAL DEVELOPMENT MEMBER EXPERIENCE CONNECTION ENGAGEMENT

Younger males (both members and non- members) cite personal development as a key reason for joining an

• rganisation like

Freemasons Victoria There are questions amongst members whether the member experience is reflective

• f the modern day

There is a desire to connect with members beyond main lodge Members want to take Freemasonry to the wider community

Sources: BrandHook: 6. Who is Toda’s Ma? BrandHook 2016. FMV Member and Non-Member Evaluation

According to Our Members - No Danger

Member Ready Lodges

Member Ready Lodges

New Members Access to Development

Member Benefits Program

Engagement Officers

Strengthen the Lodge’s plae i the community Develop member experience and engagement

Member Experience

Member Education

Our Behaviour: Values and Principles

Principles

Masonic teaching is at the essence of Freemasons Victoria. Teaching is based on Brotherly Love, Relief and Truth and is enabled through ceremonial structure and a network of Lodges that reinforce these values and stimulate care, trust, empathy, respect, fellowship, networking, support and a generous community compassion in which diversity is embraced.

Values

• Responsiveness
• Integrity
• Impartiality
• Accountability
• Respect
• Leadership
• Human Rights - enabling care, compassion, dignity and pride

The Districts

All Lodges have a Lodge Engagement Officer By 31 August 2017 Pink Month September/October fundraising Delivery District Strategic plan confirmed By 31 December 2017 All Lodge have a Strategic Plan By 31 December 2017 Districts: Supporting State Wide:

Average member age 67 years or less Retention Rate 93% or more Average Lodge Meeting Member Attendance 55% or more Member Ready Lodges 10% increase Reduced Resignation Rate 20% decrease New members (new initiates) N=10% of total district membership NPS (recommend Freemasonry) 30 NPS (recommend FMV) 14

Lodge Plan

https://members.freemasonsvic.net.au/resources/#lodge-strategic-plan-guide

Wise Feeaso’s Wods

Lodges must send members home smiling! Have fun! The rest will take care of itself.

Smart Member

SECRETARIES’ CONFERENCE

1 July 2017