search engine optimization ABOUT ME HOLISTIC SEARCH 2.0 ECOSYSTEM - PowerPoint PPT Presentation

digital bootcamp @ bcn search engine optimization

ABOUT ME

HOLISTIC SEARCH 2.0 ECOSYSTEM eRetail Search Platform Search Search engines Amazon, Criteo, Alibaba, Walmart … Google, Baidu, Yandex , Bing … YouTube, App stores, Mobile assistant, Keyword search Facebook search, Internal site search … search Voice Organic Paid Paid Organic Organic Paid • • • • • Listings Adverts • Adverts Product listings Headline Search Web results • • • • Shopping Product reviews Sponsored Rich media • • Guides Product ads Universal listings • Answers …

ORGANIC SEARCH

Baby Milk Powder

PPC Ads Organic

GOOGLE SERP CHANGES 10 Blue Links Highly Contextual

THE NEW AGE

VOICE SEARCH VS TYPE SEARCH “Ice cream Manhattan" " Where’s the best ice cream near me? "

ORGANIC SEARCH TECHNOLOGY

SINGLE GLOBAL CONTRACT 1. Light touch SEO BPI package (SEO Beginners)  For websites without a clearly defined Keyword Strategy  SEO BPI is a Nestlé customization of the BrightEdge ContentIQ module which audits websites against predefined criteria

SINGLE GLOBAL CONTRACT 2. Full BE package  For websites with well-defined Keyword Strategy and SEO Strategy

LIGHT PACKAGE  We can tell you what needs to be fixed on your website so you can improve the technical optimisation of your site and ranking in search  Automated, runs weekly  Schedule report delivery by email to you and your agency Site audit Powered by ContentIQ, in future feed the new SEO BPI

FULL PACKAGE  Find out what is your market share and how your competitors perform  See how fast you or your competitors are accelerating Share of Voice Competitive Comparison

FULL PACKAGE  Our keyword reports allow you to understand how many keywords you rank for and ranking positions  You can also use this data to find out where demand is and which keywords and pages to do further optimization on Keyword Rank

FULL PACKAGE  By Integrating Google Analytics and Google Search Console, for example  This allows you to create very powerful reports to understand how you are performing Reporting  2019 Standard Dashboard  Master Dashboards

FULL PACKAGE  Enhance your organic search projects with additional tasks for your agencies  Automated, runs weekly  Schedule report delivery by email to you and your agency Insights

FOUR WAVES

LEARN MORE ABOUT SEARCH

GET BRIGHTEDGE CERTIFIED Get started now … 1. Login and click ‘Settings’ 2. Click ‘get certified’ Join our private LinkedIn group 3. Then ‘Course Library’ BrightEdge Certified only! There are lots of BrightEdge Certification Videos and user manuals

MARKETPLACE

JOIN US @WORKPLACE

>TRENDING @GOOGLE ’18 TOP FOOD TRENDS

TOP FOOD SEARCH TRENDS ‘18

TOP FOOD SEARCH TRENDS ‘18

digital bootcamp @ bcn search engine optimization