search engine optimization ABOUT ME HOLISTIC SEARCH 2.0 ECOSYSTEM - - PowerPoint PPT Presentation

digital bootcamp @ bcn

search engine

• ptimization

ABOUT ME

HOLISTIC SEARCH 2.0 ECOSYSTEM

Search engines

Google, Baidu, Yandex, Bing …

Organic

• Web results
• Rich media
• Universal listings
• Answers …

Paid

• Adverts
• Shopping

eRetail Search Organic

• Product listings
• Product reviews
• Guides

Paid

• Headline Search
• Sponsored

Product ads

Keyword search Platform Search

YouTube, App stores, Mobile assistant, Facebook search, Internal site search …

Organic

• Listings

Paid

• Adverts

Voice search

Amazon, Criteo, Alibaba, Walmart …

ORGANIC SEARCH

Baby Milk Powder

Organic PPC Ads

10 Blue Links Highly Contextual

GOOGLE SERP CHANGES

THE NEW AGE

"Where’s the best ice cream near me?" “Ice cream Manhattan"

VOICE SEARCH VS TYPE SEARCH

ORGANIC SEARCH TECHNOLOGY

1. Light touch SEO BPI package (SEO Beginners)

• For websites without a clearly defined Keyword Strategy
• SEO BPI is a Nestlé customization of the BrightEdge ContentIQ module which audits websites

against predefined criteria

SINGLE GLOBAL CONTRACT

• 2. Full BE package
• For websites with well-defined Keyword Strategy and SEO Strategy

SINGLE GLOBAL CONTRACT

• We can tell you what needs to be fixed on your website

so you can improve the technical optimisation of your site and ranking in search

• Automated, runs weekly
• Schedule report delivery by email to you and your

agency

Site audit

Powered by ContentIQ, in future feed the new SEO BPI

LIGHT PACKAGE

• Find out what is your market share and how your

competitors perform

• See how fast you or your competitors are

accelerating

Share of Voice

FULL PACKAGE

Competitive Comparison

• Our keyword reports allow you to understand how

many keywords you rank for and ranking positions

• You can also use this data to find out where demand

is and which keywords and pages to do further

• ptimization on

Keyword Rank

FULL PACKAGE

• By Integrating Google Analytics and Google Search

Console, for example

• This allows you to create very powerful reports to

understand how you are performing

Reporting

• 2019 Standard Dashboard
• Master Dashboards

FULL PACKAGE

• Enhance your organic search projects with additional

tasks for your agencies

• Automated, runs weekly
• Schedule report delivery by email to you and your

agency

Insights

FULL PACKAGE

FOUR WAVES

LEARN MORE ABOUT SEARCH

Get started now…

• 1. Login and click ‘Settings’

2.Click ‘get certified’ 3.Then ‘Course Library’ There are lots of BrightEdge Certification Videos and user manuals

GET BRIGHTEDGE CERTIFIED

Join our private LinkedIn group BrightEdge Certified only!

MARKETPLACE

JOIN US @WORKPLACE

’18 TOP FOOD TRENDS

>TRENDING @GOOGLE

TOP FOOD SEARCH TRENDS ‘18

TOP FOOD SEARCH TRENDS ‘18

digital bootcamp @ bcn

search engine

• ptimization