SCHOOL OF BUSINESS & HUMANITIES DEPARTMENT OF BUSINESS SUMMER - - PDF document

INSTITUTE OF TECHNOLOGY CARLOW

SCHOOL OF BUSINESS & HUMANITIES DEPARTMENT OF BUSINESS SUMMER EXAMINATIONS 2016

Course Code: CW DATE: TIME: DURATION: 3 Hours Year: 1 Course Title: National Certificate in Business Studies Subject: Writing, Presentation and Research Skills Examiners: Claus Derenda

INSTRUCTIONS TO CANDIDATE:

• 1. Write your Name, Course Year and Class Group on your answer book.
• 2. You must answer four questions. One from sections A and C; two from

section B.

• 3. All questions carry marks as indicated on question sheet.
• 4. You may use, detach and hand up the text for Question 3; the table for

question 4 or the sentences in question 5 in answering these questions.

• 5. No dictionaries allowed.

Section A Answer either Question 1 or question 2 in this section. QUESTION 1 PRESS RELEASE TOTAL: 40 MARKS You are the PR officer for IT Carlow. It has just been announced that the institute has been chosen to host the Sigerson Cup (the all-Ireland Gaelic Football College Championships). The local papers want to give this maximum

• coverage. Write a long press release intended for the local papers. Concentrate
• n the following topics:

 Institute’s role in securing the event (building of all-weather pitches, stand, floodlights)  Sponsors  Background info on tournament (history, importance etc.)  Details on teams (local team & other participating teams)  Logistics (dates, tickets, parking etc.)  Local involvement (companies, personalities etc.) Invent all further necessary details. You do not want this published before October 31st, 2016.

• Min. 400 words

OR QUESTION 2 FILM SCRIPT / SHORT STORY TOTAL: 40 MARKS Re-write the following script of an advertising spot in the format of a modernist short story using interior monologue / narrator discourse with the audience. Write from the point of view of the young man as an omniscient narrator in the first-person. Min. 400 words

Script sample - Script for Nescafe Azera Advertisement:

Scene 1

• INT. A bedroom. ECU of a young, good-looking couple waking up in

bed together. She leans over to him and whispers seductively: WOMAN

• Hmm. Guess what I want?

He smiles and starts getting out of the bed, muttering: MAN Okay. Scene 2

• EXT. MS A door to a house opening from the inside. It is raining
• heavily. The young man is looking out at the rain with a reluctant

expression on his face, turns his head, shouts up the stairs: MAN Bye!

• INT. He now slams the door shut, but from the inside of the house.

Scene 3

• INT. ECU of the young woman in bed, smiling happily and drifting

back off to sleep. Scene 4

• EXT. Blurry FI on a busy coffee shop / barista shop / café window

seen through the pouring rain. Staff are preparing coffee on steaming espresso machines. Scene 5 ECU of the product, Nescafe Azera, on a shelf in the kitchen

• cupboard. The coffee product is being prepared in two mugs, with

final shot of the finished product. While this is going on we hear a VO, whispering: VO (whispers) Nescafe Azera: Barista-style coffee with finely ground beans. Scene 6 CO of the man now opening the door, sticking his head out into the pouring rain, wetting his hair. While closing the door he shouts upstairs: MAN I’m baaack! Scene 7 ECU of couple, now together in bed again, drinking coffee from their mugs. After tasting the coffee she smiles and says: WOMAN

• Hmmm. Lovely. You even put it in my favourite mug.

ECU of man grinning into the camera. Scene 8 A still-shot of the product with a VO: ANNCR Nescafe Azera. Instant barista-style coffee!

Section B Answer any two questions (3-5) in this section. If candidates choose to answer all questions in this section, then the questions with the highest amounts of marks will be counted. QUESTION 3 PROOFREADING TOTAL: 10 MARKS The following text (including headlines) contains ten mistakes. Ten words are either misspelled or used in the wrong context. Identify each mistake by underlining it (10 marks) - then write the correct version of each of these words above the error (10 marks). Ignore punctuation and proper names (italicised). N.B. Negative Marking applies. If correct words in the text are identified as incorrect then one mark will be deducted!

What are mortgages?

A mortgage is a loan in which a house or other property is used as collatteral. A wide range of institutions have provided mortgages in Ireland, including the major retail banks, building societies, and others. Although some banks claim that they are

• ffering mortgages at the moment, it appears that potential purchasers sometimes find

difficulty in getting a mortgage to suite they’re requirements There are several variations of mortgages, and although some are not currantly

• ffered, the residue of mortgages offered in the past still exists.



Home mortgages are used to purchase the primary residense of the borrower. Typically, these mortgages have a duration in excess of 20 years, and are paid by monthly installments comprising interest and capital elements.



Commercial mortgages are used to purchase investment property other than the primary residence of the occupier. The property may be a residential property which may be rented to tennents, or a non-residential property for commercial use. Examples of non-residential properties include agricultural land, building land, commercial promises etc.



Endowment mortgages. Endowment mortgages were popular some years ago, but are no longer offered. In an endowment mortgage, the borrower pays into an endowment insurance policy, and the capitol amount of the mortgage is repaid by the insurance policy. In many cases, the insurance policy did not

yield sufficient to repay the capital, and the borrower had to make further arrangements.



Equity release mortgages. Where one owns a property in full, or has a low mortgage, then one can borrow for other purposes, using the property as

• collateral. The nature and terms of the mortgage may be similar to any of the
• above. The interest rate will normally be higher.



A number of mortgage instruments targeted at senior citicens have been

• developed. Some of these allowed for borrowing which is fully paid out of the

proceeds of the estate on the death of the mortagee.

From: http://www.howbankingworks.ie/index.php/banking-services/mortgage-accounts

(Mistakes have been inserted for exam purposes and do not appear in the original.)

QUESTION 4 GRAMMAR ANALYSIS TOTAL: 10 MARKS Use the table below to analyse each of the following five sentences.

• 1. The elections are deemed unnecessary by only a few.
• 2. Helen called a friend.
• 3. Last summer he had travelled to Washington by bus.
• 4. Get me a newspaper.
• 5. My mother brought my girlfriend and me a cup of tea.

SUBJECT PREDICATE OBJECT(S) (direct or indirect) PREDICATE COMPLEMENT(S) 1 2 3 4 5

QUESTION 5. Are the underlined sentence elements considered grammatically correct or incorrect in the context of the sentences? Please indicate ‘True’ or ‘False’. Negative Marking applies here! (10 marks)

• 1. My friend and me love to go to the movies.
• 2. Nobody knows why he and his friend were not notified.
• 3. You and I should go away together.
• 4. Please let Daddy and I discuss this in peace.
• 5. The party invitation was for my wife and I.
• 6. Daddy and I are very busy today.
• 7. Me and my wife were invited to a dinner party.
• 8. I can't say for certain that it was he who broke the window.
• 9. I saw him break the window.
• 10. When my friend and I heard that he was coming, all hell broke loose.

Section C Answer either Question 6 or Question 7 in this section QUESTION 6 SPEECH WRITING TOTAL: 40 MARKS Write a speech on one of the following topics.:  Should homosexual couples be allowed to adopt children?  Should parents be made legally responsible for all the actions of their children up to the age of 18?  Is it ethical to rear animals for the sole purpose of eating them? The title of your speech ought to reflect which side of the argument you are

• favouring. Make sure to anticipate some of the opposing side’s arguments and

give the appropriate rebuttals. Use appropriate figures of speech and style- elements that set a speech (which is written with the intention of performing) apart from other types of texts such as essays (which are meant to be read).

• Min. 400 words.

OR

QUESTION 7 SHORT STORY ANALYSIS TOTAL: 40 MARKS [Overall (i.e. sections i. and ii.) there should be a minimum of 400 words.] Discuss the short story below in the following manner: i. Summarize the story in no more than 150 words (15 marks) ii. Interpret the story (approx. 300 words). Focus on the following points:  How old is Toby? Is there any evidence in the text?  Why is Toby writing ‘tickets’?  Comment on the significance of the following:  The Patrolman  The Mother  The shoes (25 marks) Tickits by Paul Milenski Toby Heckler placed the slip of yellow paper under the windshield wiper of the black Oldsmobile that straddled two parking spaces. On the yellow paper Toby had printed in red ink “PRAKING MISTEAK” and signed his name “TOBY” in a childish-looking hand. He snapped the cover on his Pilot Razor Point, slipped the pen over his ear, put the pad of yellow papers in his jacket pocket. He moved down Main Street, his chin held high, his sneakers spanking white from Baby’s Liquid Shoe Polish. As Toby passed Thom McAn, he looked in the window, caught the reflection of his sneakers, looked down at them, moved his toes inside. He straightened the pen

• n his ear, patted the pad of yellow papers in his pocket, moved along. People

stared at Toby; he kept his chin high. Near the First National Bank two elderly ladies waited for the bus. They stood in the middle of the sidewalk away from the curb. Toby pulled out his pad, slipped the pen off his ear, held the cap with his teeth. He printed slowly, meticulously, then handed one of the ladies the slip, “TO MUSH IN WAY” signed “TOBY.” He secured his instruments, walked along as before. The two ladies examined the slip

• f paper, moved closer to the curb.

At the intersection of Main and South the pedestrian crossing light shone bright

• range, “DON’T WALK.” Traffic moved, people stood on the curb. A man with a

pin-striped suit and briefcase stepped off the curb, was about to sneak across between cars. Toby began to reach for his pad. The cars closed together; the man stepped back to the curb. Toby brought his hand back. When the green light read “WALK,” Toby and the man crossed. The man went into a shop. Toby waited for him, handed him a slip as he came out, “ALLMOST WALKD.” Patrolman McVee stood in front of Charlie’s Tobacco Shop; McVee’s badge number was 635. Toby stopped, stood next to him. McVee looked over. “How’s it going, Toby?” McVee said. Toby pulled out his pad, showed it to McVee. “Lots of business, eh, Toby?” Toby put his pad back, nodded. His eyes rolled, looked tortured. “Yes, Toby, it’s a bitch,” McVee said. Toby looked at McVee’s shoes. Except for a single smudge they were shiny,

• black. Toby bent down, rubbed off the smudge with his hand.

“Thanks, Toby,” McVee said.

Toby caught McVee’s eye, looked down at his own sneakers. “Very nice, Toby. Spiffy,” McVee said. Toby raised his chin again, moved along. Before the rain came, Toby had used up half his pad. Near Mario’s Grinders there was a dog tied to a parking meter; he had wrapped his leash tightly around the pole. Toby stuck a slip under his collar, “TYED WORNG.” Toby walked into the YMCA, handed the man at the desk a slip, “Y BORKEN.” On a Park Square bench a man ate a candy bar; he threw his wrapper down. Toby handed him the wrapper and a slip, “PAPUR ON GARSS.” The man walked away throwing both papers down. Toby caught up to him, gave him all the papers and another slip, “NOT LISSENING.” The man said “Christ,” put all the papers in his pocket. The rain began to wet Toby’s slips, blot his ink. He put everything away, looked up at the sky, rolled his eyes. By the time he got back to Main and South, it was raining hard. A car moved through the intersection, splashed dirty water on his sneakers. Toby walked quickly down South, cut through the alley between Sam’s Auto Supplies and Blue Arc Welding, avoided puddles on Mill, moved along the flood control wall on River, came to his bungalow, entered. Inside there were smells of cabbage, cigarette smoke, spilt alcohol. The entry was dark, lit intermittently with a pale light from the television. He knew his mother lay on the sofa, smoking, drinking, surrounded by TV magazines. The sofa with a large hump cast a shadow on the wall. Toby took off his sneakers, carried them up the stairs. His mother turned her head, “Toby, is that you?” Her voice was raspy, tired. But Toby was already in his room, the door closed, Baby’s Liquid Shoe Polish in front

• f him on the floor.

His mother moved to the bottom of the stairs. She coughed, yelled, “Toby!” Toby opened the door, showed himself to his mother. She held a cigarette and a drink. “Toby, you could’ve been a goddamn burglar sneaking around me like that!” Toby closed the door, reached under his bed. “Toby, you goddamn nut!” Toby pulled out a shoebox. On the cover it read, “MUTHERS TICKITS.” Toby wrote three slips: “TO MUSH SOMKING,” “TO MUSH DIRNKING,” “TOO MUSH YELING.” He placed the slips in the box. Then, before he put the box away, he wrote one more slip in his largest letters: “ERVYTHING WORNG!” With the box safely under his bed, Toby sat on the floor, bit his tongue, went to polishing his sneakers spanking white. *********************

• ENDS-

SOURCE: https://www.google.ie/webhp?tab=mw&ei=xf3CVo6EKcPSQH97ojACg&ved=0EKkuCAQoAQ#q=paul+milensk i+tickets