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Age 30 Communications & Food Management 11 years in seafood (4 years fishing, 7 years selling)
TIM IM BROUWER
General Manager | VISSCHER SEAFOOD
SALMON TIM IM BROUWER General Manager | VISSCHER SEAFOOD Age 30 - - PowerPoint PPT Presentation
SALMON TIM IM BROUWER General Manager | VISSCHER SEAFOOD Age 30 - - PowerPoint PPT Presentation
FINDING NEW WAYS TO SELL SALMON TIM IM BROUWER General Manager | VISSCHER SEAFOOD Age 30 Communications & Food Management 11 years in seafood (4 years fishing, 7 years selling) 57 17M 109M 60% +500% 4 Contracted KG sold in
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57 17M 109M +500% 4 60%
Contracted colleagues KG sold in 2018 Turnover in 2018 Growth in the past 5 years Continents customer base Sustainable fishery & aquaculture
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Physical contracts Financial contracts
HEDGING STRATEGY
Pragmatic approach
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Traditional hedging:
HEDGING STRATEGY
Sell a contract / buy a contract Current hedging: Sell/Buy [Split] Sell/Buy/Sell/Buy >>> A solid hedging strategy with multiple transactions leads to increased margins.
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BIGGEST CHALLENGES
Over capacity medium small players Growing consumer criticism
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CONSUMER CRIT ITICISM
- Valid objections
- Negative media
- Shifting government policies
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‘’Every disadvantage has its its advantage.’’
- Johan Cruijff
- Chances for new brands
- Food from the hood
- Clean eating
CONSUMER OPPORTUNITIES
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OVERCAPACITY
Total European supply grew by only 2,5% in 2014-2018*
* Kontali, 2019
Massive increase in processing capacity in medium small players
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CHANGE FOCUS
Adding value on top of adding value New concepts Improve when we can, not only when we must
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