E M I LY C A R M I C H A E L’ S E D I T O R - I N - C H I E F P L A T F O R M 2 0 1 7 S TA F F F I R S T. D I G I TA L F I R S T.
S TA F F D I G I TA L S T R E S S R E V E N U E C O M M U N I C AT I O N R E L E VA N C Y S U P P O RT R E A D E R S H I P G R O W T H
S TA F F D I G I TA L S T R E S S R E V E N U E C O M M U N I C AT I O N R E L E VA N C Y S U P P O RT R E A D E R S H I P G R O W T H
S TA F F D I G I TA L S T R E S S R E V E N U E C O M M U N I C AT I O N R E L E VA N C Y S U P P O RT R E A D E R S H I P G R O W T H
D I G I TA L F I R S T P R O D U C T I O N S C H E D U L E
D I G I TA L F I R S T P R O D U C T I O N S C H E D U L E • End the late night production night • Increase the frequency of online content • Decrease workload by distributing it throughout the week • Create a more flexible schedule that can respond to the needs of staff and the needs of breaking news
S A M P L E P R O D U C T I O N S C H E D U L E Sunday Monday Tuesday Wednesday Thursday Friday Saturday Stories assigned a minimum of 2 weeks out Stories due 1 story per Section Section Section section posted 1 story per 1 story per maintenance maintenance maintenance Resource before Production section posted by section posted by & & & information & 8:30 p.m. 8:30 p.m. Self maintenance Self maintenance Self maintenance past weeks top stories pushed Production Night
S C H E D U L E G U I D E L I N E S • The online priority list will become the main priority list. • Minimum of accumulated 4 stories posted per day across the entire paper. • Online publication will be handled through section groupme’s. • Breaking news will take precedent. • Editors will be required to provide feedback to staff.
I N S I D E P R I N T • Debut top story for the week • Focus on long-form articles and series • Turn into a highlight reel of online content • Showcase design • Contain community resource information such as buff menu and TUCP calendar • Print exclusive content • Experimental content
S A M P L E T R A N S I T I O N P L A N • August: Plan priority lists • September: Move article due date to Sunday • 2nd week of October: Publish one article during week that can go in print, the rest can wait for production if need be • 2nd week of November: Publish two articles per week,the rest can wait for production if need be • December: Full conversion to the digital first production schedule
D I G I TA L F I R S T P R O D U C T I O N S C H E D U L E • End the late night production night • Increase the frequency of online content • Decrease workload by distributing it throughout the week • Create a more flexible schedule that can respond to the needs of staff and the needs of breaking news
S TA F F F I R S T. D I G I TA L F I R S T. S TA F F D I G I TA L S T R E S S R E V E N U E C O M M U N I C AT I O N R E L E VA N C Y S U P P O RT R E A D E R S H I P G R O W T H
S TA F F F I R S T. D I G I TA L F I R S T. D I G I TA L R E V E N U E R E L E VA N C Y R E A D E R S H I P
D I G I TA L C O N T E N T E X PA N S I O N
D I G I TA L C O N T E N T E X PA N S I O N 1) Department Expansion 2) Community Resource Information
D I G I TA L D E PA R T M E N T E X PA N S I O N • Digital first content needs digital specific people • Increase readership by increasing the frequency and quality of online content • Alleviate pressure on section editors
D I G I TA L D E PA R T M E N T E X PA N S I O N • Digital Director will act as Managing Editor of the website. • Content will publish. Digital will push. • Digital Director will take on Digital Associates. These associates will be previsionary board positions. • The department will spear head social media exclusive content. • Video will be posted on a weekly to bi-weekly basis. • The department will oversee building community resource content. • The department will be encouraged to experiment.
C O M M U N I T Y R E S O U R C E PA P E R
C O M M U N I T Y R E S O U R C E PA P E R • Increase relevancy by providing our community with the most relevant information to them in a clear and simple way • Make The Hullabaloo the center of campus information • Build relationship with other campus organizations • Provide new sources of revenue
C O M M U N I T Y R E S O U R C E C O N T E N T • Review, menu, and pictures of every restaurant and bar within a mile radius (or walking distance) of campus • A TUCP calendar • Classifieds lists of houses for rent, jobs on campus, and more • Daily Bruff menu • List of campus organizations and contact information • Profiles of all member of USG, as well as clarification on how USG actually works • Postings about on campus jobs, and possibly other local jobs in the area • List of community service opportunities • Free stuff calendar
T R A N S I T I O N P L A N • Transition will move as fast as hiring allows • Prioritize content that comes from community partners or creates revenue
S TA F F F I R S T. D I G I TA L F I R S T. S TA F F D I G I TA L S T R E S S R E V E N U E C O M M U N I C AT I O N R E L E VA N C Y S U P P O RT R E A D E R S H I P G R O W T H
S TA F F F I R S T. D I G I TA L F I R S T. S TA F F S T R E S S C O M M U N I C AT I O N S U P P O RT G R O W T H
H U M A N R E S O U R C E S D E PA R T M E N T E X PA N S I O N
H U M A N R E S O U R C E S D E PA R T M E N T E X PA N S I O N 1) Division of Training and Recruitment 2) Goal-based Mid-Semester Evaluations
D I V I S I O N O F T R A I N I N G A N D R E C R U I T M E N T
D I V I S I O N O F T R A I N I N G A N D R E C R U I T M E N T • Increased focus on both training and recruitment • Increase in number and diversity of staff • Improve reputation and visibility on campus • Promote a learning and teaching environment • Increase quality of content
R E C R U I T M E N T • Increase campus presence PR/Branding • Targeted recruitment strategies across Tulane’s classes, organizations and communities • Increase transparency on campus • In conjunction with the rest of the HR department, focus on new writer retention
T R A I N I N G • Training of new writers with an extended program • Help plan and run staff trainings at retreat • Weekly training at content meetings • Individual training with board members they struggle • Assistance in goal setting and evaluation
G O A L B A S E D M I D - S E M E S T E R E VA L U AT I O N S
G O A L B A S E D M I D - S E M E S T E R E VA L U AT I O N S • Increase accountability • Increase feedback • Open up communication between members across all levels of The Hullabaloo’s leadership • Help board members create content they are provide of • Re-orient The Hullabaloo towards its mission • Increase skill-building
G O A L B A S E D M I D - S E M E S T E R E VA L U AT I O N S 1) Yearly Goals & Semesterly Goals • set at staff retreat • oriented towards mission and vision 2) Weekly Goals • set at content meetings • focused on daily tasks • tracked by Managing Board and Training Coordinator • Basis of Mid-Semester Evaluation
T R A N S I T I O N P L A N
T H E K I N D O F E D I T O R I W I L L B E
T H E K I N D O F E D I T O R I W I L L B E : Q U A L I F I C AT I O N S • Extensive content experience • Oversaw, wrote or co-wrote multiple successful articles • Trained 40 writers this semester alone • Laid groundwork for section-specific training • Started new recruitment initiatives • Acted as a face for The Hullabaloo through recruitment
T H E K I N D O F E D I T O R I W I L L B E : C O N T E N T V I S I O N • Hyperlocal content • Experimentation • Series and deep dives • Investigative journalism • Create change on campus
T H E K I N D O F E D I T O R I W I L L B E : L E A D E R S H I P S T Y L E • Collaboration and Communication • Experimentation • Staff first. People first. • Dedicated and Passionate • Mission Oriented
S TA F F D I G I TA L S T R E S S R E V E N U E C O M M U N I C AT I O N R E L E VA N C Y S U P P O RT R E A D E R S H I P G R O W T H
S TA F F D I G I TA L S T R E S S R E V E N U E C O M M U N I C AT I O N R E L E VA N C Y S U P P O RT R E A D E R S H I P G R O W T H
S TA F F F I R S T. D I G I TA L F I R S T.
S TA F F F I R S T. D I G I TA L F I R S T. • Digital First Production Schedule • Expansion of digital content • Expansion of Human Resources • Hyperlocal focus and experimental content • Qualified, collaborative, communicative leadership
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