S TA F F F I R S T. D I G I TA L F I R S T. S TA F F D I G I TA - - PowerPoint PPT Presentation

S TA F F F I R S T. D I G I TA L F I R S T.

E M I LY C A R M I C H A E L’ S E D I T O R - I N - C H I E F P L A T F O R M 2 0 1 7

D I G I TA L R E V E N U E R E L E VA N C Y R E A D E R S H I P S TA F F S T R E S S C O M M U N I C AT I O N S U P P O RT G R O W T H

D I G I TA L R E V E N U E R E L E VA N C Y R E A D E R S H I P S TA F F S T R E S S C O M M U N I C AT I O N S U P P O RT G R O W T H

D I G I TA L R E V E N U E R E L E VA N C Y R E A D E R S H I P S TA F F S T R E S S C O M M U N I C AT I O N S U P P O RT G R O W T H

D I G I TA L F I R S T P R O D U C T I O N S C H E D U L E

D I G I TA L F I R S T P R O D U C T I O N S C H E D U L E

• End the late night production night
• Increase the frequency of online content
• Decrease workload by distributing it throughout

the week

• Create a more flexible schedule that can respond

to the needs of staff and the needs of breaking news

Sunday Monday Tuesday Wednesday Thursday Friday Saturday

Stories assigned a minimum of 2 weeks out Stories due Resource information & past weeks top stories pushed 1 story per section posted by 8:30 p.m. 1 story per section posted by 8:30 p.m. 1 story per section posted before Production Production Night Section maintenance & Self maintenance Section maintenance & Self maintenance Section maintenance & Self maintenance

S A M P L E P R O D U C T I O N S C H E D U L E

S C H E D U L E G U I D E L I N E S

• The online priority list will become the main priority list.
• Minimum of accumulated 4 stories posted per day across the

entire paper.

• Online publication will be handled through section

groupme’s.

• Breaking news will take precedent.
• Editors will be required to provide feedback to staff.

I N S I D E P R I N T

• Debut top story for the week
• Focus on long-form articles and series
• Turn into a highlight reel of online content
• Showcase design
• Contain community resource information such as buff menu and

TUCP calendar

• Print exclusive content
• Experimental content

S A M P L E T R A N S I T I O N P L A N

• August: Plan priority lists
• September: Move article due date to Sunday
• 2nd week of October: Publish one article during week that

can go in print, the rest can wait for production if need be

• 2nd week of November: Publish two articles per week,the

rest can wait for production if need be

• December: Full conversion to the digital first production

schedule

D I G I TA L F I R S T P R O D U C T I O N S C H E D U L E

• End the late night production night
• Increase the frequency of online content
• Decrease workload by distributing it throughout

the week

• Create a more flexible schedule that can respond

to the needs of staff and the needs of breaking news

D I G I TA L R E V E N U E R E L E VA N C Y R E A D E R S H I P S TA F F S T R E S S C O M M U N I C AT I O N S U P P O RT G R O W T H

S TA F F F I R S T. D I G I TA L F I R S T.

D I G I TA L R E V E N U E R E L E VA N C Y R E A D E R S H I P

S TA F F F I R S T. D I G I TA L F I R S T.

D I G I TA L C O N T E N T E X PA N S I O N

D I G I TA L C O N T E N T E X PA N S I O N

1) Department Expansion 2) Community Resource Information

D I G I TA L D E PA R T M E N T E X PA N S I O N

• Digital first content needs digital specific people
• Increase readership by increasing the frequency and

quality of online content

• Alleviate pressure on section editors

D I G I TA L D E PA R T M E N T E X PA N S I O N

• Digital Director will act as Managing Editor of the website.
• Content will publish. Digital will push.
• Digital Director will take on Digital Associates. These

associates will be previsionary board positions.

• The department will spear head social media exclusive

content.

• Video will be posted on a weekly to bi-weekly basis.
• The department will oversee building community resource

content.

• The department will be encouraged to experiment.

C O M M U N I T Y R E S O U R C E PA P E R

C O M M U N I T Y R E S O U R C E PA P E R

• Increase relevancy by providing our community with

the most relevant information to them in a clear and simple way

• Make The Hullabaloo the center of campus

information

• Build relationship with other campus organizations
• Provide new sources of revenue

C O M M U N I T Y R E S O U R C E C O N T E N T

• Review, menu, and pictures of every restaurant and bar within a mile

radius (or walking distance) of campus

• A TUCP calendar
• Classifieds lists of houses for rent, jobs on campus, and more
• Daily Bruff menu
• List of campus organizations and contact information
• Profiles of all member of USG, as well as clarification on how USG actually

works

• Postings about on campus jobs, and possibly other local jobs in the area
• List of community service opportunities
• Free stuff calendar

T R A N S I T I O N P L A N

• Transition will move as fast as hiring allows
• Prioritize content that comes from community partners
• r creates revenue

D I G I TA L R E V E N U E R E L E VA N C Y R E A D E R S H I P S TA F F S T R E S S C O M M U N I C AT I O N S U P P O RT G R O W T H

S TA F F F I R S T. D I G I TA L F I R S T.

S TA F F S T R E S S C O M M U N I C AT I O N S U P P O RT G R O W T H

S TA F F F I R S T. D I G I TA L F I R S T.

H U M A N R E S O U R C E S D E PA R T M E N T E X PA N S I O N

H U M A N R E S O U R C E S D E PA R T M E N T E X PA N S I O N

1) Division of Training and Recruitment 2) Goal-based Mid-Semester Evaluations

D I V I S I O N O F T R A I N I N G A N D R E C R U I T M E N T

D I V I S I O N O F T R A I N I N G A N D R E C R U I T M E N T

• Increased focus on both training and recruitment
• Increase in number and diversity of staff
• Improve reputation and visibility on campus
• Promote a learning and teaching environment
• Increase quality of content

R E C R U I T M E N T

• Increase campus presence PR/Branding
• Targeted recruitment strategies across Tulane’s classes,
• rganizations and communities
• Increase transparency on campus
• In conjunction with the rest of the HR department,

focus on new writer retention

T R A I N I N G

• Training of new writers with an extended program
• Help plan and run staff trainings at retreat
• Weekly training at content meetings
• Individual training with board members they struggle
• Assistance in goal setting and evaluation

G O A L B A S E D M I D - S E M E S T E R E VA L U AT I O N S

G O A L B A S E D M I D - S E M E S T E R E VA L U AT I O N S

• Increase accountability
• Increase feedback
• Open up communication between members across

all levels of The Hullabaloo’s leadership

• Help board members create content they are provide
• f
• Re-orient The Hullabaloo towards its mission
• Increase skill-building

G O A L B A S E D M I D - S E M E S T E R E VA L U AT I O N S

1) Yearly Goals & Semesterly Goals

• set at staff retreat
• oriented towards mission and vision

2) Weekly Goals

• set at content meetings
• focused on daily tasks
• tracked by Managing Board and Training

Coordinator

• Basis of Mid-Semester Evaluation

T R A N S I T I O N P L A N

T H E K I N D O F E D I T O R I W I L L B E

T H E K I N D O F E D I T O R I W I L L B E : Q U A L I F I C AT I O N S

• Extensive content experience
• Oversaw, wrote or co-wrote multiple successful articles
• Trained 40 writers this semester alone
• Laid groundwork for section-specific training
• Started new recruitment initiatives
• Acted as a face for The Hullabaloo through recruitment

T H E K I N D O F E D I T O R I W I L L B E : C O N T E N T V I S I O N

• Hyperlocal content
• Experimentation
• Series and deep dives
• Investigative journalism
• Create change on campus

T H E K I N D O F E D I T O R I W I L L B E : L E A D E R S H I P S T Y L E

• Collaboration and Communication
• Experimentation
• Staff first. People first.
• Dedicated and Passionate
• Mission Oriented

D I G I TA L R E V E N U E R E L E VA N C Y R E A D E R S H I P S TA F F S T R E S S C O M M U N I C AT I O N S U P P O RT G R O W T H

D I G I TA L R E V E N U E R E L E VA N C Y R E A D E R S H I P S TA F F S T R E S S C O M M U N I C AT I O N S U P P O RT G R O W T H

S TA F F F I R S T. D I G I TA L F I R S T.

S TA F F F I R S T. D I G I TA L F I R S T.

• Digital First Production Schedule
• Expansion of digital content
• Expansion of Human Resources
• Hyperlocal focus and experimental content
• Qualified, collaborative, communicative

leadership