S P I Strategy Planning Implementation Come to us with your - - PowerPoint PPT Presentation
So what does SPI mean? S P I Strategy Planning Implementation Come to us with your goal, Throughout this process, Spies love putting plans your pie in the sky idea, your our team becomes a part into practice. Come to objective. Our team
Come to us with your goal, your pie in the sky idea, your
with you to develop a smart and practical communications Strategy. Throughout this process,
your strategy into concrete Plans to get things moving fast. Spies love putting plans into practice. Come to us with a vision and at the end see it come to life – we can Implement it all with gusto.
HR Communications Websites
Communication is at the heart
we do.
At SPI, we do communications. And, we do it all in house. Web Development Editorial Design Application Development
Blogs Newsletters Ads Presentations Training Tutorials Intranets SharePoint Content Management Branding Content Migration
It's all connected.
Good design does little without a great story, delivered in the right way.
Message Development Feature Articles Executive Communications Speeches Strategic Communication Plans Collateral Engagement Activities Database Apps Animations Social Media E-mail Campaigns Infographics News Releases Video
Strategies that Work Sophisticated Websites and Applications Amazing Design Compelling Editorial
Design skills
15
Writing skills
16
Web development skills
12
Programming skills
5
Project management skills
15
Currently we are a team of 35 professionals with a wide variety of skills, many of which overlap. We even let our writers talk to our programmers. Executive-level communications strategy skills
6
Professional turnover (2007 - 2017)
Steve E. Goodman
General Manager
What’s in my tool belt: Communications strategy and counsel, client service, finding design and technology solutions to communication challenges, innovating and collaborating.
James Koppenal
Managing Director Digital Communications
Sonali Munjal
Managing Director Application Development
What’s in my tool belt: Corporate communications,
communications, marketing strategy, strategic planning, project management – and an amazing team around me! What’s in my tool belt: Software architecture and design, requirements analysis, web application development using .Net, PHP, SiteCore, SharePoint, SQL databases, scripting languages.
What’s in my tool belt: Strategy, project management, corporate communications, digital communications, social media strategy and management, market research, web analytics.
Will Brucella
What’s in my tool belt: Research, Project Management, Writing, Social Media, QA Testing, Google Analytics, client communications and basic html knowledge.
Brittany Martello
What’s in my tool belt: Managing the latest social media platforms, as well as Hootsuite, MomentFeed, Canva, QA testing, project management and client communications.
Mike Dooley
What’s in my tool belt: Code development, CSS, graphical implementation, site layouts, jQuery.
Kate Bird
Digital Strategy and Project Lead Digital Account Manager Senior Web Developer Assistant Account Manager
Ellen English
What’s in my tool belt: Writing everything from speeches to web copy, strategic communications expertise, including M&A and crisis experience, internal communications, project management and account management. What’s in my tool belt: Web design and development across various platforms, WordPress & mobile- compatible layouts, e-commerce development & management, social media, data management, heavy photo editing/retouching, extensive print experience & customer service.
Amanda Feliu
What’s in my tool belt: Writing, editing, proofing/QA, project management, internal communications expertise, awards programs.
Tom Gianinio
What’s in my tool belt: The Adobe suite, a understanding of HTML5, Maya, and a swath of digital painting tools.
Tom Gilbert
What’s in my tool belt: HTML, CSS, JS, AS, Video production, Animation, Audio Production and more.
Senior Director
Mike Enriquez
Graphic Designer Junior Graphic Designer Director, Interactive Team Leader Director
Dana Haase
What’s in my tool belt: Project management, corporate communications, social media marketing, integrated marketing, brand management, brand strategy.
Director Of Project Management
What’s in my tool belt: Employee communications, executive communications and counsel, writing, editing, project management, media relations.
Sanchi Kabbina
What’s in my tool belt: ASP, ASP.NET, HTML, XML, C#, C and C++
Rebecca Keiser
What’s in my tool belt: Writing for web, proofreading and QA, basic html knowledge, eye for design, Google analytics, client communications, account management, internal communications.
Dan Kurpick
What’s in my tool belt: Developing content, research, social media, media monitoring, project management and design skills
Ollie Hartsfield
Senior Director Senior Account Manager Assistant Account Manager Senior Application Developer
Jon Lederman
What’s in my tool belt: Creative writing, business writing, communication, strategy, program and project management. What’s in my tool belt: Graphic design through use of Photoshop and Illustrator. CMS and HTML.
Rob Marzulli
What’s in my tool belt: Award-winning internal communications writing, producing/project managing executive thought leadership pieces and annual reports, successfully collaborating with colleagues from middle management to the C-suite.
Edward Maybert
What’s in my tool belt: Maya, ToonBoom, AfterEffects, Unity, 2D/3D animation, modeling, rigging, lighting, all
paradigm used in this industry.
Director
Dee Marino
Junior Graphic Designer Senior Application Developer Associate Director
Heather Norian
What’s in my tool belt: QuickBooks, Microsoft Excel, A BIG GIANT CALCUATOR.
Director of Finance
Angela Parente
What’s in my tool belt: Client communications, project management, internal communication support, proofreading & QA, proficiency in SharePoint & Tridion, basic html knowledge.
Senior Account Manager
What’s in my tool belt: Adobe Suite CC; Unintended PowerPoint and Word Guru, QuarkXPress and just about any other graphics program. Old school html in homesite.
Cinthya Rivas
What’s in my tool belt: HTML, CSS and JavaScript. Some knowledge of PHP, ASP.NET and C#.
Anthony Rizzo
What’s in my tool belt: Visual communication, photography and video editing, knowledge of front- end development with HTML, PHP, and CSS, basic database management with SQL, and traditional and digital illustration skills.
Ellen Sanders Pam Pizarro
Creative Director Web Developer Director, Client Services & Editorial Web Developer
Erik Stagg
What’s in my tool belt: Html, JavaScript/JQuery, CSS, PHP, Adobe Premiere Pro/Audition.
Web Developer
What’s in my tool belt: What’s in my tool belt: Writing, editing, AP-style proofing, project management.
Santino V
What’s in my tool belt: HTML, CSS, Javascript.
Senior Web Developer
Julie Weissbach
Director, Client Services
What’s in my tool belt: Project management, change management, employee research and focus groups, meeting facilitation, change management.
Dana Panaro
What’s in my tool belt: Microsoft Office, CisionPoint, social media outlets, business writing, creative writing, press releases and pitching, project management, and time management
Account Coordinator
We invest in relationships.
key to our strong and enduring client relationships
“We are at our best when serving as an extension of our clients’ teams.”
NJ IABC Iris Awards
PRSA Awards
ACE Awards
20 years of award-winning work Recent Awards
Bayer Essentials
Ava Digital Awards
Astrid Awards
Communicator
Award
We bring all of our core competencies to the quality control process:
and Application Development)
(Strategy and Editorial)
(Design)
‘perfection’ against cost and time realities (Client Services)
The Plan - Quality Control is Easy Reality - Quality Control is a Challenge
Continuously improve Standardize processes Dedicate experts Minimize overhead Leverage technology
Our Creative Process
Our creative process ensures we deliver high quality work that meets our client’s needs. Not only can we design, but we can also help with overall strategy, editorial and publishing. So let’s jump to it!
Ask Questions and Listen
We ask questions. Strategic ones. Easy ones. Tough ones. And we do
understanding your goal and challenges as well as you do.
Proof, Proof, Proof!
We maintain high quality, whether it’s a draft or the
copy is accurate, the design is on brand, and the look is outstanding.
Analyze and Learn
With every design, we learn more about client’s
audience to help us learn and grow.
Review Designs with Client
Once we are happy with the designs, we deliver them to our clients for review. It’s part of a collaborative process to achieve the best product. Follow us this way
Seek Visual Inspiration
We look outside before we look in. We keep up with visual trends to keep our designs fresh and forward. We also use clients’ brand guidelines to inform our stylistic choices and to align with the clients’ brand look and feel. In the end, it all must look seamless. What's Next?
Create Mockups
As a team, we brainstorm creative ways to bring forth our clients’ visions. Then, our designers develop a few design options. Or, in the case of a video, we create a storyboard to show scene-by-scene how the video will look. Let’s keep going! We are halfway there.
Refine and Refresh
With client input and new ideas, we work to revise the draft designs. Drum roll please! But wait, there's more
Deliver Final!
Once we go through another internal review process, we send the next version of the design. We’ll repeat until it’s just what the client wanted –
We are highly flexible, and will do whatever we need to ensure the final product is outstanding and our clients are happy with it.
Offer Ongoing Support
Our design process is complete, but our work with our clients isn’t. Whether it’s laying out the content within the e-newsletter template we designed or writing a feature story for an intranet website, we are ready to help in all aspects of communications creation and publishing.
Pfizer 150th
Our relationship with Pfizer began in 1999 with a three-month online
Sweepstakes Promotion project associated with Pfizer’s 150th anniversary celebration
Pfizer Genome Pfizer FunZone
We developed a Smithsonian Exhibit Website We developed a Website to support Pfizer’s STEM CR initiatives
Pfizer Relocation Pfizer/Wyeth Merger support Pfizer Global Health Fellows Pfizer Cultural Opportunities
We developed and continue to support and enhance an interactive
intranet application that supports Global relocations of Pfizer Colleagues
We developed a Day One website for Wyeth employees to begin
enjoying the Pfizer experience on Day One following the merger
We developed and continue to support and enhance an intranet site
and program management application that supports this global CR initiative
We developed a self-standing intranet application designed to help
Pfizer colleagues benefit from the many programs, cultural events and
Cultural Opportunities
Your Life, Your Pfizer HR Employee Intranet Site
Prior to the introduction of Pfizer’s current HR intranet, we provided
Your Pfizer HR Website.
Your Life Your Pfizer content migration Your Life, Your Pfizer email Communications
Working with Pfizer and IBM, we evaluated and migrated content
from Your Life, Your Pfizer to HR Source (now Pfizer World)
We provided ongoing email communications development and
distribution support for Pfizer’s HR Organization as well as production and design support
Design and Production Support for HR Materials Pfizer Plus Open Enrollment Support
Produced SPDs (printed, Online and distributed on CD-ROMs) We provided broad support for Pfizer’s retiree relations program
including the development and support of a retiree portal, Pfizer Plus
We developed a variety of online and printed materials designed to
support Pfizer Retirees’ open enrollment registration
Pfizer United Way
We developed and provided yearly updates for a Pfizer United Way
campaign intranet site designed to build colleague interest and participation
Pfizer Fitness Center
We managed fitness center colleague communications and
developed a tool to register and track quarterly participation incentive payments
Positive Profiles Pfizer CHAD
We supported Pfizer’s community health advocacy outreach
program to communicate Medicare Part D changes and initial registration
Pfizer Workforce Management HRoD
We provided communications support for an HR change management
initiative designed to rollout Pfizer’s Workforce Management tool to worldwide HR colleagues
We supported the global rollout of HRoD to colleagues with a wide
variety of communications materials
Working Mother
We provided annual support for Pfizer’s Working Mother “Best
Places ...” submission
THE CLIENT
Bayer United States
OUR ROLE
Combine many internal sites into a single intranet shared by all U.S. employees.
AREAS OF SKILL
Design, Branding, Application Development (Site Core), Web Development, Content Strategy, Editorial, Content Management, Communications Governance
THE CLIENT
Merck for Mothers (Merck’s Signature Initiative).
OUR ROLE
Redesign the internal SharePoint community site to engage employees, leverage program branding. Provide ongoing community stewardship/content management.
AREAS OF SKILL
Design, UX Development, Content Strategy, Content Management, SharePoint.
THE CLIENT
Bayer
OUR ROLE
We designed and developed an innovative and interactive intranet website to help Bayer colleagues become “brand ambassadors” through engaging “floors” of facts, product information, games, news and more.
Awarded 2015 “Best in Show” – NJ PRSA Finalist for Ragan Communications – Best Intranet Site
THE CLIENT
Covance, a division of LabCorp
OUR ROLE
Redesign and enhance the Covance intranet to support the rollout of a new company brand and visual identity while building employee engagement Provide ongoing content management, governance, training support and technical support.
AREAS OF SKILL
Branding, Design, UX Development, Content Strategy, Editorial, Development (SharePoint 2007), Governance, Training.
THE CLIENT
Regeneron
OUR ROLE
Redesign and enhance the functionality
demonstrated end-user needs.
AREAS OF SKILL
Communications strategy, Employee Research, Design, Development (SharePoint 2007, 2013)
THE CLIENT
InVentiv Health
OUR ROLE
Redesign a corporate employee intranet to support employee engagement and productivity
AREAS OF SKILL
Development (SharePoint 2013), Branding, Design, Content Architecture, Intranet Governance, Editorial
You name it, we write it. Just to name a few:
Employee Profiles Merck Ad Copy Merck
You name it, we write it.
Leadership Blogs for Merck Feature Stories for Alcon
THE CLIENT
Merck Oncology
OVERVIEW
To help Merck Oncology communicate its important news, milestones, and patient and employee perspectives, we designed a monthly e-newsletter for distribution to the Oncology CBL. We compile and format the content, draft copy and create graphics/images as needed, and send to the mailing list.
THE CLIENT
Bayer
OUR ROLE
We created an employee engagement campaign asking employees for a six- word answer to the question, “What does working at Bayer mean to you?” We built a custom intranet website with their answers -- along with photos and colleague information -- presented so as to convey individual stories as well as the collective whole.
Awarded 2017 “Silver Quill Award of Merit, Internal Communications – IABC Heritage Region
Covance
Brand Champion Badge
Novo Nordisk
Branding, Elevator & Wall Logo
Merck Oncology
Melanoma by the numbers puzzle
Merck Oncology
Lung Cancer Puzzle Game
Merck Oncology
Lung Cancer Puzzle Game
THE CLIENT
Merck Oncology
OUR ROLE
In honor of Lung Cancer and Stomach Cancer Awareness Months, we developed a global engagement activity to educate employees on these
gamification, we developed an interactive online puzzle game that used our design, web development, and editorial skills. When each puzzle was pieced together, it revealed facts and information on these cancer areas.
THE CLIENT
Merck Oncology – Cancer Heroes
OVERVIEW
To encourage participation and build awareness, we helped create plasma screens reflecting the employee engagement campaign’s images.
THE CLIENT
Merck Vaccines
OVERVIEW
We developed a wordmark for the new Global Vaccines strategy, “Live the
wordmark incorporates the three strategic pillar icons and colors. For the strategy launch, we applied the wordmark to a variety of materials: ceiling, roll-up and hanging banners; “step-and-repeat” floor banners; podium signs; table skirts; decals; PowerPoint templates; and web parts, etc.
THE CLIENT
Pfizer
OVERVIEW
To support the launch of Pfizer’s new HR on Demand intranet site, we developed a visual campaign with elements such as posters, tent cards, email templates, giveaways, plasma screens and social media web
to highlight new features and create excitement for the site launch. Translated into 13 languages.
THE CLIENT
Merck and MSD
OUR ROLE
We are the Agency of Record for Merck.com and MSD.com. We are responsible for strategy, content development, design and technology support.
THE CLIENT
Merck (and MSD)
OUR ROLE
Design, Develop and provide ongoing technical and content management support for Merck’s Signature Program website.
AREAS OF SKILL
Development (WordPress), Design, Editorial
THE CLIENT
Merck Helps
OUR ROLE
To support Merck Helps, the company’s patient assistance program, we designed and developed a public website that features an online tool allowing consumers to determine eligibility.
THE CLIENT
Tekni-Plex
OUR ROLE
Design and develop website, brand
look and feel of 6 business units under
AREAS OF SKILL
Design, Html Development, Trade Shows, Marketing Communications, Print Design and Production and Communications Strategy.
THE CLIENT
Merck for Mothers
OUR ROLE
We perform near-daily site content updates at the request of the MFM team and its agencies. Our stewardship of the site also includes monthly traffic analysis and technical counsel.
AREAS OF SKILL
We also maintain the MSD for Mothers site and make content updates to mirror the MFM one.
THE CLIENT
Regeneron
OVERVIEW
We used WordPress to make an interactive timeline for Regeneron employees to learn more about the history of the company.
THE CLIENT
Pfizer Global Health Fellows
OVERVIEW
Two-tier design campaign for Pfizer GHF program to promote general awareness and recruitment. Elements included posters, brochures, digital displays and website assets.
Merck
Pipeline
Bayer
Calendar
Tyco
Screensaver
Pfizer
Teaser commercial developed for Pfizer to promote new online resource for HR generalists
Pfizer video link Bayer Calendar link
THE CLIENT
Merck Vaccines
OVERVIEW
We wrote, directed and produced a video for external use that tells the story of Merck Vaccines' rich history. The “Heritage Video” showcases the value of the business and the difference Merck Vaccines has made, and continues to make, in global public health.
THE CLIENT
Glenmark Pharmaceuticals
OVERVIEW
We concepted and produced (not film) a video for an internal town hall
to help employees understand what a ‘A Day in the Life of a Glenmark Warehouse Employee’ is like. The client interviewed a few leaders and warehouse employees in an investigative journalist style. The feedback was overwhelmingly positive and employees loved getting to know an often unseen part of the company.
THE CLIENT
Merck HR
OVERVIEW
We produced a three-minute, animated video about the company’s U.S. Savings Plan. We edited the client’s script, designed the storyboard and visual elements, provided voiceover, and researched and selected background music.
Merck
Animal Health
THE CLIENT
Merck Oncology
OVERVIEW
We sorted through iPhone videos provided by Merck to do a quick outline
street interview” compilation video. We used our in-house video editing to produce the video, edit where needed, adjust sound, and add title screens, lower-thirds, logos, etc.
Amneal, JP Morgan
Presentation
Tyco
Presentation
Novo Nordisk
Ellis Island Sales
Merck
About Deck
Merck
Vaccines
Merck
Branding
Merck
Asco
Saving Mothers Giving Life
Infographic
Novo Nordisk
GSI Signature Programs
Novo Nordisk
Employee Survey Results
Pfizer
Global Health Fellows
Tyco
Intranet Hashtags
THE CLIENT
Merck Oncology
OVERVIEW
We and Merck’s Enterprise Social Media Team are actively collaborating using our proprietary InkBench™ tool to produce and archive social media assets.
THE CLIENT
Alcon
OVERVIEW
We provide social media content support for Alcon’s public Facebook
for postings, maintain a full editorial calendar, and provide copywriting and graphic design for the posts.
The social media tiles we develop are created in inkbench
inkbench™ is our digital asset management and design tool. It lets communicators quickly conceive, create, edit and share digital assets of all kinds. And, it can be integrated seamlessly via API with CMPs, DAMs, CMSs, social suites and other enterprise applications.
Digital Asset Management Brand Compliance Design/Asset Templates Social Media Posting/Export
Corporate Materials (Posters, infographics, web graphics, etc.) Direct upload to DAM library; pull from stock, corporate DAMs via API Rudimentary scheduling and direct posting; Buffer, Hootsuite,
A cloud-based, customer-managed solution. Patent pending! Empowers Corporate Communicators; Protects brands; intranet Export via API
™
Integration with CMPs, CRMs, In- house workflow systems etc.
Initial discussions with Kapost, Atomize, Opal
compliant digital assets, completed projects and templates
and completed projects to guide new creative project requests
unlimited file types
platforms and tools via API including CMPs, social media posting tools, other DAMs and image libraries, etc.
™
compliance of materials created using the tool
and print asset creation
channels, formats
allows customizations by stakeholders
™