SLIDE 1
Today’s presentation
- Innovation First Aims & Objectives
- How Innovation First works
- How Innovation First helps SMEs find the
level of expertise they need for new ideas
- How Innovation First benefits the local
Runs to 30 June 2015 Nick Booker Visiting Lecturer School of - - PowerPoint PPT Presentation
Runs to 30 June 2015 Nick Booker Visiting Lecturer School of - - PowerPoint PPT Presentation
Innovation First Project Runs to 30 June 2015 Nick Booker Visiting Lecturer School of Sport, Performing Arts & Leisure University of Wolverhampton Todays presentation Innovation First Aims & Objectives How Innovation First
SLIDE 2
SLIDE 3
The Innovation First Area
SLIDE 4
Innovation First Aims & Objectives
- Introduce companies to technology opportunities
- Diagnostic assessment - assess the company's
route to technologically based progress
- Create an Implementation Plan
- Signpost and provide links to companies,
Universities, etc.
- Enable the company to take the next steps
SLIDE 5
How Innovation First works
- Informative events covering a wide range of
technologies at the two Visualisation Centres based at Telford and Wolverhampton
- Contact with the Wolverhampton Business
Solution Centre that links directly into the Innovation 1st Project Team
SLIDE 6
How it works
- 2 days fully funded (free) support
- Diagnostic Assessment
- Implementation Plan
- Support depending on need
- Interface with the Visualisation Centre for companies to
improve and grow their businesses
- Linkage to other relevant support appropriate to the client
SLIDE 7
Enterprise category Headcount Turnover Balance Sheet Total medium-sized < 250 </= € 50 million
- r
</= € 43 million small < 50 </= €10 million
- r
</= € 10 million micro < 10 </= € 2 million
- r
</= € 2 million
Criteria
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The Visualisation Centres Communication and Information
- SMEs / customers / field
teams / maintenance
- Product demos
- Presentations
- Walk throughs
- Video
conferencing
SLIDE 9
Typical 2 day Assist Projects
- Digital marketing strategy for local arts organisation
- Campaign Plan for a new US direct sell operation for one of the
UK’s leading inbound tour operators
- Seminar for a major West Midlands Safari Park to encourage staff
to adopt social media as part of the marketing of the park
- Consultation and IT/Digital Media Plan for a craft college
- Visitor engagement plan using digital technology for
Conservation Architects bidding for a National Trust restoration contract
SLIDE 10
How Innovation First benefits the local economy
- Collaborations
- GVA
- Turnover
- R&D spend
SLIDE 11
Nick Booker
- Visiting Lecturer, Leisure, museums and heritage attractions consultant, non-
executive director, interim manager, mentor
- Over 30 years expertise and experience in strategic planning, marketing, audience
and business planning, market research and project management in business to business and business to consumer sectors
- Vice Chairman of the Herbert Museum & Art Gallery Trust/chairman of the trading
company
- Trustee of the British Postal Museum & Archive/chairman of the trading company
- Fellow of the Chartered Institute of Marketing
- Member of the Tourism Society
- Runs the LinkedIn Visitor Attractions Group and speaks and blogs on attraction
marketing and fund raising and sponsorship
SLIDE 12
Summary
- Two days fully funded support leading to an
Action Plan
- Introduction and development for technology in
its widest sense
- Opportunity for follow on support including
- Graduate support eg Knowledge Exchange &
Enterprise Network (KEEN)
SLIDE 13