RSI has been described as the industrial disease of the 21st century. - - PowerPoint PPT Presentation
RSI has been described as the industrial disease of the 21st century. - - PowerPoint PPT Presentation
RSI has been described as the industrial disease of the 21st century. Source: EU Business PROBLEM: Excessive computer use 90%
“RSI has been described as the industrial disease of the 21st century.”
Source: EU Business
Source: tamuc.edu 1h of computer work can cause musculoskeletal discomfort. 4h/day, the risk of injuring oneself increases 9x. 7000 mouse clicks daily.
PROBLEM: Excessive computer use
90% 40% at least 4 hrs / day
Repetitive Strain Injury Carpal Tunnel Syndrome
Symptoms Symptoms Causes
R S I s a r e a s s
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i a t e d w i t h r e p e t i t i v e t a s k s , f
- r
c e f u l e x e r t i
- n
s , v i b r a t i
- n
s , m e c h a n i c a l c
- m
p r e s s i
- n
, a n d s u s t a i n e d
- r
a w k w a r d p
- s
i t i
- n
s . A c
- n
d i t i
- n
i n w h i c h a n e r v e i n y
- u
r w r i s t i s u n d e r p r e s s u r e ( c
- m
p r e s s e d ) . also known as Repetitive Motion Injury Tenderness / pain in the affected muscle or joint Tingling, especially the hand or arm Hand / wrist pain (may spread to other areas) Numb hands Weakness Overuse of a particular muscle or group of muscles Poor posture or a non-ergonomically designed workspace
Causes
Nerve compression (sub-optimal wrist positioning) Repetitive wrist actions
Source: Tim Newman (Medical News Today) Source: BUPA (British International Healthcare Group)
PROBLEM
Injuries, related to excessive computer use
Nearly half of all carpal tunnel syndrome cases cause workers to miss 31 days or more of work time. Repetitive motion injuries cost employers an estimated $80 billion a year. CTS release operations and other nerve-compression injuries are associated with fail rates of over 50%. “Research in the US has shown that for every $1 invested
- environment there is a return of $17.8”
The most common repetitive stress injury is carpal tunnel syndrome (CTS). CTS affects more than 8 million Americans.
U.S. Bureau of Labor Statistics and the Occupational Health and Safety Administration Source: Buckle Source:
OFFICE WORKPLACE HEALTH
Over 5 million working days a year are lost to RSI in the UK.
(Source: Buckle and Devereux / RSIA/TUC) (Buckle and Devereux / RSIA) (HSE Figure)
The cost to UK industry is between 5 billion and 20 billion annually. An employee suffering from RSI takes an average of 18.9 sick days per year.
OFFICE WORKPLACE HEALTH
SOLUTION:
Mouzen Ergonomic Armrest
SOLUTION
A homegrown innovation.
ErgoFlow
Model’s design is registered and protected by the Community Design directive (EU).
- SIPO (Slovenian Intellectual
The effects of Mouzen
The position of the armrest forces the user to maintain their posture in a natural, upright position, relieving their back from tension
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UPRIGHT POSTURE CARPAL TUNNEL SYNDROME REPETITIVE STRAIN INJURY
Relieves the wrist from awkward repetitive movements which cause RSI
Optimizes the position of the wrist, reducing tension.
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Corporations Scaleups Startups Small businesses Educational institutions Government institutions Digital nomads
- Gamers
Who do we help?
In April 2019 we ran a successful 30-day Kickstarter campaign Our goal was to validate if there is a market for ergonomic accessories that look good
652 units sold
- avg. order price $120
$64,000 raised
CAMPAIGN
Invested: $14,500
CUSTOMERS 73% USA 14% Europe 13% Asia
Market Validation
Total Available Market Serviceable Available Market Serviceable Obtainable Market
- valued at over $10bn
roughly in a near-billion dollar global market. 80% of that market Focus:
- B2B
ErgoRest ($60) Ergoguys ($40)
- FUZADEL ($40)
COMPETITION
Current popular solutions
Easily portable
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Takes minimal space
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The smoothest experience
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The most accurate (ErgoFlow)
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Doesn’t obstruct leg movement
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Allows locking to a wider range of desk designs Beautifully designed (Doesn’t look like a construction crane)
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The highest quality materials
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Taiwan Hong Kong Japan China Korea Stock / distribute / market / content creation Pending agreement on stock (Q1 2020) Total: 1000 units in stock Total: 1000 units in stock
Distributing partners Asia USA
TRACTION
ROADMAP
Q1 Q2 Q4
4 employees 2000 units STOCK IMT Fees EU B2B Sales / Marketing AMAZON / CITIESOCIAL Included in production cost / 1 unit 30,000€ 46,000€ 8,500€ 4 employees + IMT Fees TARGET EU B2B Sales / Marketing B2B in Northern Europe (-UK) 38,500€
Q3
4 employees + IMT Fees Product development TARGET EU B2B Sales / Marketing Software dev. & integration B2B in Northern Europe + Q4 UK 77,000€ EU Funds
THE DEAL
Raising 200,000€ for the year 2020
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Financial Projection
NET Income projection Units sold
? ? 1,400,000 64,000 80,000 96,000 2,500,000 3,300,000 2019 2020 2021 2022
START FREQUENCY LOCATION PRODUCTION COST
23€ 25€ 48€
VARIABLE COSTS
- Approx. COST
L.V.P .
Mid September At least 300 armrests per 24h Ravne na Koroskem, Slovenia The owner of Injection Molding Tools (IMT) Plastic components / assembly / packaging
PRODUCTION
Components Assembly / Packaging Delivery to our warehouse IMT FEE* Logistics Management Sales & Marketing
SOFTWARE INTEGRATION CERTIFICATION
Develop and add measuring software to the next iteration of the armrest Test pressure points and measure arm movements Research and innovate further The plan is to certify our armrest as a medical accessory.
Plans for the year 2020
Product development
The people behind the project.
Team Mouzen
Gašper Kumprej gasper@mouzen.net +386 41 362 466 Ravne na Koroškem, Slovenia Mouzen d.o.o.