Roundtable Event 21 November 2019 @sfc_northwest Marriot Hotel - - PowerPoint PPT Presentation

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Roundtable Event 21 November 2019 @sfc_northwest Marriot Hotel - - PowerPoint PPT Presentation

CEO and Commissioners Roundtable Event 21 November 2019 @sfc_northwest Marriot Hotel Worsley @skillsforcare Welcome Introduction Dr Mark Ward CEO Borough Care, Skills for Care Board Member Event Chair To engage organisations and


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CEO and Commissioners Roundtable Event

21 November 2019 Marriot Hotel Worsley

@sfc_northwest @skillsforcare

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Welcome

Dr Mark Ward CEO Borough Care, Skills for Care Board Member Event Chair

To engage organisations and commissioners in dialogue on current topical issues. To discuss areas of opportunity and implications for the social care workforce

Introduction

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Housekeeping

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Programme

  • NW ADASS Strategic Workforce Framework
  • Headlines Adult Social Care Staff Survey Pilot
  • Values Based Recruitment – Attracting & Retaining

the Right People

  • Networking lunch
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NW ADASS Strategic Workforce Framework

Richard Timms Associate Consultant Institute of Public Care

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North West CEO and Commissioners roundtable 21st November 2019

NW ADASS & LGA Strategic Workforce Framework

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The project

  • Purpose: to help ensure that the regional

health and social care sector takes a mature, integrated approach to tackling its workforce challenges in the years ahead.

  • Deliverable: an over-arching regional

Strategic Workforce Framework & an implementation plan for the North West regional health and social care sector.

  • Approach: to fully involve partners across

the sector in developing the Framework and ensure that they are fully committed to it.

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Context of the project

  • The scale of the workforce

challenges and complex interdependencies across the region, involving 23 councils and 3 STPs areas,

  • Wide range of stakeholders.
  • A balance between local, sub-

regional and regional priorities.

  • A very challenging workforce

context in some areas.

  • A strong and fast-moving

national NHS, STP, ICS agenda (Place Based Care, Long-Term Plan, Topol Review, NHS Interim People Plan).

  • Strong collaborative experience

and a good starting point with ‘Creating a World-Class Workforce’

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Key Deliverables

1. Increased understanding of the risks and challenges facing the sector in relation to the adult social care workforce 2. Collective commitment from senior system leaders to work together at strategic level for the benefit of the whole system to implement the Framework and associated implementation plan 3. Strategic action and behaviours which are transformational, sustainable, support integration and improve outcomes for people who use services, their families and carers 4. An adult social care voice which has parity and influence within each STP 5. Increase the likelihood that working in social care in the north west region is viewed as an attractive and valued career 6. A reduced likelihood of social care system failure attributable to workforce risks and challenges 7. Increased understanding among system leaders, elected members and wider partners of the economic contribution made by the social care workforce to their community and its wellbeing

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Questions for the sector

  • How do we best assess and minimise future need/demand for

services?

  • How do we incentivise investment in activities that minimise

future need/demand but may incur immediate cost?

  • Is this marketplace of independent sector organisations able to

supply all current and future demands for care services?

  • Can it do that in way which is fair and affordable to purchasers,

whether state bodies like councils and the NHS or private payers?

  • How can we attract and retain the number and quality of

people required to staff our future care services?

  • What is the most effective arrangements for commissioning

care services and how best do we harness the potential of technology.

  • How people can be supported to find the right balance between

informal and formal care, and how society, including businesses, can best support them in that. (Economic Value)

  • How should Directors of Adult Social Care in individual LAs, sub-

groups (STP’s/ICS) of LAs and the region as a whole respond ?

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Summary of Initial Stakeholder Feedback - Interviewees

  • Vince Frage
  • Jon Sutcliffe & Nigel Carruthers
  • Christine Samosa
  • Catherine Jones
  • Del Curtis
  • Christine Burkett & Jim Thomas
  • Jeanette Thompson
  • Karen Howell's
  • Stuart Cowley & Andrea Glasspell
  • Jo Finnerty
  • Sheila Wood & Marie Lynch
  • Mark Cunningham
  • Stephanie Butterworth
  • Alan Blunt
  • Nigel Carruthers
  • Kash Haroon
  • Paula Roles & Danielle Sharples
  • Jo Finnerty
  • Henrietta.Mbeah-Banka (HEE)
  • Rachel Bowman HNS JOBS

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NWADASS Strategic Workforce Framework Engagement Workshops

17th September Manchester 27th September Preston 8th October Liverpool Key Themes

  • Regional brand but with sub-regional

and local context

  • Employee passport
  • Fully integrated career pathways
  • NHEnhanced Care Coordinators

project

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What our current workforce tell us about working in the sector

North West pilot of the national adult social care workers survey

  • What motivates employees

to join the adult social care sector

  • How they perceive their

working environment

  • If there is an underlying

intention to leave, and what the factors are influencing this.

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Total hours by workforce group

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Ambition of the Framework Vision - Feedback

  • A better staff experience, reduce

duplication and be more efficient and effective.

  • A stronger, more powerful voice in

partnership, which is inclusive, compassionate, collaborative and improvement-focused,

  • Honesty on current relationships &

barriers

  • Higher level of trust
  • Real sense of willingness to address

parity of esteem

“Providing quality care for those who need it and quality work for those who provide it”.

“Providing quality care for those who need it and quality work for those who provide it”.

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Structure of the Strategic Workforce Framework

Introduction

Setting the Context Challenges in the North West The value of Social Care aligned to the STP’s

The Ambition of the Framework Vision, Objectives & Benefits Feedback from

people who use our services & the workforce

Six Workforce Themes Priorities and collaboration

Governance of the Framework Communication & Engagement Implementation Plan

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Workforce Themes

Recruitment & Retention Training Support & Development Employer

  • f Choice

New Models of Care & Integration Economic Strategy

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Introduction

  • Implementation of the

Framework

  • Overview of the

Enablers

Workforce Themes Short Term Actions Activity Required Time line Helpful Resources Lead person or Organisation Alignment to STP priorities and Enablers Progress Notes Workforce Themes Medium Term Actions Activity Required Time line Helpful Resources Lead person or Organisation Alignment to STP priorities and Enablers Progress Notes Workforce Themes Long Term Actions Activity Required Time line Helpful Resources Lead person or Organisation Alignment to STP priorities and Enablers Progress Notes

Implementation Plan

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Recruitment & Retention

  • Develop a regional employer brand

that provides an exceptional candidate experience and provides job seekers with an attractive and innovative perspective on the value of a career (including integrated career pathways in partnership with STP’s) within social care, what other experiences, besides work, they can expect and conveys a positive image

  • f the workforce culture.
  • In addition, the employer brand

should create a sense of community, actively using social media, that explains the sectors culture and develops an overarching regional employer brand but can also be used as ‘a brand’ in a range of both sub- regional and local recruitment initiatives.

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Recruitment & Retention

  • NHS & Social Care Jobs portal: The NHS Jobs

portal, run by NHS BSA, are looking towards a discovery phase study about the feasibility of extending the jobs portal service to social care employers. This presents an opportunity to act as a portal for all the jobs in an area, sub region.

  • North West Integrated Health and Social Care

Career Academy Toolkit: A ‘toolkit’ that determines the actions and information needed to develop an ‘integrated health and social care career academy’. The aim of the toolkit will be to support the development of locality based integrated health and social care career academies.

  • These academies will nurture and grow talent

at a local level to address recruitment and retention issues making health and social care a ‘career of choice’.

  • The academies will operate within ‘one

system’ with integrated rotational posts and rotational careers, broadening multi- disciplinary working within new associate pathways and roles.

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Recruitment & Retention

  • Inclusive commissioning Workforce

shaping and planning:. Skills for Care

  • ffer a range of practical resources for

commissioners including into five key themes below.

  • 1. Wellbeing
  • 2. Understanding and empowering

the community

  • 3. Labour market shaping
  • 4. Improving the quality of your

workforce

  • 5. Integrated personalised care and

support

  • Stockport Council’s Ethical Framework

for support at home has Includes; continuous quality development, a closer alignment of support at home with locality teams, and a greater emphasis on wellbeing and

  • pportunities for more flexible support

packages

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Attraction, Recruitment, Retention Stockport Ethical Commissioning Framework

Purpose of the framework Stockport Council’s Ethical Framework for Commissioning Support at Home in Adult Social Care.

  • A difficulty cited by external support

providers in Stockport is the recruitment and retention of a suitable care workforce. The Ethical framework is seen as approach to address the issue in two ways:

  • 1. Enhancing person-centred care, in

which more people are enabled to seek wider circles of support (reducing long term demand for commissioned support)

  • 2. improving terms and conditions

alongside the remuneration for direct care staff so that more people are attracted to work in the care profession (helping to increase supply).

The approach

  • Pay employees providing direct

support to service users at a minimum of £8.29, significantly in excess of the National Minimum Wage.

  • Ensuring that 100% of employees

providing direct support are offered a contract which guarantees a minimum number of hours of work per week.

  • Working with commissioners to

reduce the time that workers spend travelling between visits, localising support and maximising the time that they spend providing support to service users.

  • Maintaining and continuing to

develop robust recruitment and retention policies and procedures which seek to employ workers who live and work in their local area, making the most of their knowledge and connections in their community for the benefit of service users and their careers.

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Recruitment, Retention

  • #iwill Campaign Impact : From primary

schools and a Clinical Commissioning Group in Barrow-in-Furness to FTSE companies and Government departments, the #iwill movement has gone from strength to strength over the last few years.

  • £64m invested into youth social action

through the #iwill Fund

  • More schools say youth social action is

part of their culture and practice

  • Establish a regional health and social care

careers service, targeted at primary and secondary school pupils, college and university students that increases understanding on the great job and career opportunities offered in health and social care.

  • Offers funding to organisations across the

UK that create opportunities for 10-20- year-olds to take part in social engagement that make a positive difference to others in the local community

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Employer of choice

  • To be considered as an exceptional ‘Employer of

Choice’ requires both time and investment in focusing on the well-being of the workforce and recognises the value in empowering employees to make decisions about, and take responsibility for how they do their jobs, control their choices and how they perform their core functions.

  • In addition, as an employer of choice, employees

should feel as if they have the opportunity to be actively involved in the development of the service.

  • They can make suggestions, think up new service

innovations and are actively recognised and provided with regular feedback about their performance, growth prospects, accomplishments, and development needs regularly.

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Wigan Deal Principles Take an asset- based approach to services, whereby community capabilities are deployed to promote self-reliance and independence. New 'social relationship” between the council and local communities Providing services in local groups where people know and trust each other, rather than focusing on expensive public services that are less effective, An engaged workforce with core behaviours” and the “freedom and permission to innovate”.

Employer of Choice

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North West Care Badge

  • Adopt a regional variation of the

‘Care Badge UK’ which seeks to promote awareness of and appreciation for social care and the workforce and raise the esteem in which social care and its participants are held.

  • This new initiative will call on the

region’s business leaders to buy the £1 care badges and distribute them for free to their employees and customers in a visible display of support for the workforce.

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Health & Wellbeing Toolkit

  • Independent health and wellbeing

toolkit: The LGA have developed an independent health and wellbeing review toolkit looking at

  • ccupational health, sickness

management and wellbeing policies which can help improve employee resilience and so aid retention and attraction to the sector.

  • The toolkit could be scaled up across

the region

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NWADASS Strategic Workforce Framework Engagement Workshops

Key Themes

  • To work within the Cheshire &

Merseyside SW Teaching Partnership to try to widen the scope of its future remit from just ‘social work’ to ‘social care’.

  • Concern: There are a range of

workforce initiatives already being progressed – and worth developing further - but there is a sense of limited coordination and focus. There is a real danger that the impact of these initiatives could be diluted and lead to a lack of clarity and confusion.

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Training Support & Development

Prevent Reduce the instance or incidence of ill health and demand for care Enable Increase the control and capacity service users have to improve their situation Assess Identify and understand a presenting problem, including evaluations Plan Define the package of skills required to meet service user needs Treat Change the condition and restore the service user to good, or improved health Rehabilitate Restore functionality, independence, participation and even purpose of service user Relive Assist service users by abating symptoms of ill-health and distress and meet support needs. Link Connect different sectors, services, workforces and their skills around a holistic understanding of the needs of the service use

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Training, support & development

  • Commissioning Academy: There is an increasing

role for commissioners to take a more ‘activist’ position by stepping into the market to enable, mediate and influence other partners as a means

  • f maximising local community benefit and

generating social value as a result. Fundamentally, this relates to building local wealth, securing social outcomes and new models of ownership and market delivery

  • Registered Managers: Develop a regional

programme based on best practice principles of the pilot, to Registered Managers in care homes, living well at home and learning disability services across GM A new approach to recruiting & developing registered managers in residential care

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Training Support & Development Digital Capabilities

  • HEE are leading on a review of

the NHS Digital Capabilities framework and are actively seeking support at a regional level from social care workforce leads to ensure the digital learning needs of the social care workforce are appropriately addressed within the framework.

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Training Support & Development Leadership Development

Collaborative and integrated Leadership: In partnership with HEE expand the current NHS Leadership academy offer to include learning initiatives for managers and leaders whom are leading or working within collaborate or integrated partnership arrangements across the region with a focus on:

  • 1. innovation and improvement
  • 2. relationships and connectivity
  • 3. individual effectiveness
  • 4. learning and capacity-building
  • 5. scaling innovation
  • 6. co-production theory and practice
  • 7. leading on the economic value of the

sector and how to raise the profile

  • 8. working and influencing across multiple

layers of governance.

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Economic value: Advancing local community power

  • The Lancashire Local Enterprise Partnerships (LEP) have

developed a ‘social value toolkit’ to aid the delivery of wider economic and social benefits available through the procurement and commissioning of LEP programmes be they social, environmental or economic.

  • The Greater Manchester 10 Local Care Organisations

(LCO’s) Strong joint working and collaboration with GMHSCP, GMCA, Providers, Local Authorities, Primary Care and others.

  • All but two localities now offer social prescribing, enabling

8,000 people to benefit from nearby non- clinical resources, like befriending, arts activities, healthy eating advice, volunteering and sports.

  • Community Asset Transfer: Community Asset Transfer in

Wigan is part of ‘The Deal’ where the council and everyone who lives or works in Wigan works together to create a better borough. It is the transfer of land, buildings

  • r structures (assets) owned by a public body to

community/voluntary groups or social enterprises.

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Healthier Lancashire & South Cumbria ICS Our Next Steps

  • Deliver an integrated health and social care

workforce for the future with the capacity and capability to provide sustainable care and support to our local communities.

  • Strengthen the resilience and mental health
  • f people and communities
  • Establish a group model for all Hospital

services in Lancashire and South Cumbria: This could involve changes to current models of care, locations of care or the number of hospitals which provide care.

  • Reinvigorate strategic partnerships across

the public sector

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Cheshire & Merseyside STP

  • Support for people to live better quality

lives by actively promoting what we know will have positive effect on health and wellbeing

  • The NHS working together with partners

in local government and the voluntary sector to develop joined up care, with more of that care offered outside of hospitals to give people the support they really need when and where they need it.

  • Becoming more efficient by reducing

costs, maximising value and using the latest technology & innovative ways of working, including sharing electronic information across all parts of the health and care system

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Greater Manchester STP Priorities

  • We plan to develop and test new technologies to

share critical information about frail patients and people with dementia between the individual, their carers and professionals.

  • This will help detect small changes in their

condition, addressing them at home and avoiding hospital admissions.

  • During the coming year we’ll focus on removing

barriers to the success of Living Well at Home –

  • ur programme to keep people well and

independent in their own homes and communities.

  • We will be testing initiatives to provide more

personalised support, such as training for homecare providers, and to develop care staff to take on new neighbourhood-based ‘blended roles’

  • r become managers.
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New Models of Care & Integration Working together for change

  • "If we are to effectively commission across a community then

Working Together for Change massively assists with this task."

  • A simple six-stage process is designed to be low cost and low

tech, and can help commissioners and providers make better use

  • f scarce resources and improve productivity, leading to better
  • utcomes for people by ensuring services provide the things they

want and need in a way that makes the most sense to them.

  • In Lancashire, the process has become a core part of the

commissioning cycle and is run regularly to ensure commissioning priorities reflect what people most want and value from services.

  • The process has been used at a sub-regional level in the

Manchester region to inform the first ever sub- regional market position statements that aim to give the right messages about what services should be provided in the future

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New Models of Care & Integration Shared health and care records

  • The Share 2 Care programme will drive

adoption of digital services at scale to achieve a step-change in the delivery of seamless care for the 4.2 million people living in the North West Coast (NWC) and make accessibility to real-time shared information the ‘norm’.

  • Large-scale collaborative solutions to

address system- wide challenges. Early indicators show that this innovative approach is enabling frontline health and care staff access essential information at the point of care.

  • The NHS Long Term Plan envisages that

by 2024 local health and care records functionality will move to the local health and care records, and individuals’ care plans too.

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Integration: Strengthening relationships across sectors

  • A new support offer for

health, care, and voluntary, community and social enterprise sector leaders has been launched be to provide practical help with developing the relationships needed to transform health and care systems.

  • Jointly funded by NHS

England and the National Lottery Community Fund. The offer, which is free to access includes bespoke support, workshops, online resources, coaching and peer support.

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Strategic Action Required

  • The distinctiveness of the NHS and social care workforces should

be recognised but to achieve better parity of esteem between them, greater coordination around pay and reward strategies is required at all levels.

  • Key stakeholders including the LGA, NHS Employers, provider

bodies, unions etc, should come together to examine the scope for greater coordination of rewards and basic terms and conditions.

  • They could then provide appropriate input to the national group

that DHSC and NHS Improvement are establishing. Discussions

  • n pay and reward will be important because a key aim for the

NHS in its Long-Term Plan is to employ and retain more staff with better rewards and this may have an effect on the ability of councils and social care providers to recruit.

  • Central Government should also explore how to amend the

modification order so that staff can transfer from NHS to local government and social care providers and vice versa with full continuity of service; this is seen as the major barrier to mobility

  • f staff across the new health and care system.
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Questions?

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Table Discussions

  • Which areas of the strategic framework do you

feel need to be prioritised?

  • Are there any workforce initiatives that you feel we

could scale up?

Strategic Workforce framework

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NW Adult Social Care Staff Survey

Martin Reddington

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Table Discussions

  • Which aspect of the findings are the key areas to

take action on?

  • What actions might you consider taking within

your organisation?

  • Any comments on the style of the data/report?

Adult Social Care Survey

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BREAK

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Values Based Recruitment

Lindsey Hanson Project Manager – Recruitment and Retention Skills for Care

Attracting and Retaining the Right People

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#carevalues

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Setting the scene

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ASC-WDS 2018 Workforce data

https://www.skillsforcare.org.uk/adult-social-care-workforce-data/Workforce- intelligence/Home.aspx

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ASC-WDS 2018 Workforce data NW region

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The cost of getting it wrong

▪ The cost of replacing leavers. (www.cipd.co.uk). ▪ Potential negative impact on existing staff. ▪ Quality and continuity of care.

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Why does values-based recruitment matter?

Because employers tell us it works

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Values-based recruitment and retention

‘…(VBR) is a values-based approach to the

attraction, selection and ongoing support and development of staff and volunteers, which enables employers to understand an individual’s values, behaviours and motivations and assess whether they align with the values, culture and expectations of the workplace’ What is it?

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The benefits

▪ Provides a clear message about what’s important in your workplace. ▪ Demonstrates that values are at the heart of everything you do. ▪ Shows if an individual’s values and behaviours align with your workplace expectations. ▪ Helps you to become an employer of choice in a competitive market.

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Timeline

1992 – Warner report – children's services NSPCC Leicestershire ‘Frank Beck’ 2004 – Birchard Enquiry – Education 2010 Francis report – NHS/Health - Mid Staffs 2011 - Winterbourne Report – Adult social care

2012 - Oxfordshire and partners develop an

example values framework for adult social care

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An holistic approach

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Predictive validity

Selection method Validity 0 - 1

Assessment centres

0.65

Work-based samples

0.54

Ability tests

0.53

Structured interviews

0.4 – 0.5

Personality tests

0.39

Biographical data

0.38

References

0.23

Traditional interviews

0.05 – 0.19

Values interview

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Examples of recommendations from providers

  • W1. W2 Vision, values and strategy - Ensure the vision and values are

clearly communicated and effectively used in their recruitment processes.

  • C1. C3 Open recruitment, staff reflecting people supported
  • S3. Safe recruitment - Use a values based recruitment process to recruit

people with the right behaviours and attitudes to meet the standards of care needed.

  • E1. E2. Effective retention - Calculate what it costs you to recruit and

develop new workers. This can help you to redirect time and funding to initiatives helping to reduce these costs.

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What is the impact?

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Focusing your efforts

  • 1. Who am I looking for?
  • 2. Where will I find them?
  • 3. How can I reach them?

Targeting and attracting the right people

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Who am I looking for?

▪ What do I need now? And in the future? ▪ What are the needs of the people who use our services? (And how do you know this?) ▪ Does our workforce reflect the community it serves? ▪ What values and behaviours are needed by our

  • rganisation?

Who is my ‘ideal candidate’?

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DHSC national recruitment campaign

The campaign aims to drive a new generation of people to consider and apply for a job in adult social care. During the first phase, 1 in 4 care staff surveyed saw an increase in either enquiries, applications, interviews or vacancies filled. The next phase of the campaign started in October and will run for over six months until April 2020.

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An holistic approach

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What can you do? - Retention

▪ Supportive Induction ▪ A positive place to work ▪ Learning and development ▪ Good working conditions ▪ Rewards and Recognition

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Activity – design new job advert

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Who am I targeting?

Your typical ‘go to’ groups might include… ▪ Women returners ▪ Over 55’s ▪ School leavers/ graduates Have you thought about targeting… ▪ Men ▪ Disadvantaged young people, e.g. Care leavers ▪ Long-term unemployed ▪ Disabled people and people with health conditions

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Where will I find them?

Your ‘patch’

▪ Local schools/ nurseries/ playgroups ▪ Community/ voluntary groups ▪ Colleges/ universities ▪ Army barracks ▪ Supermarkets/ newsagents ▪ GP surgeries ▪ Job Centre/ job fairs ▪ Coffee shops

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How can I reach them?

Design recruitment activities tailored to each location and your ideal candidate,

Tailored communications

Hand out fliers at the primary school gates to parents, inviting them to your premises for an

informal chat over coffee/

group coffee morning. Mention part time hours are welcome, happy to be flexible and work around your commitments. Promote your vacancies at local community/ voluntary

groups via fliers and posters

  • r by arranging a talk,

explaining how rewarding care work can be.

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Lindsey Hanson lindsey.hanson@skillsforcare.org.uk randr@skillsforcare.org.uk

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Reflections

Dr Mark Ward CEO Borough Care, Skills for Care Board Member Event Chair Date of next meeting: 21 May 2020

Closing Comments

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Reflections

What one thing will you take away from today to action? What topics would you like to see? Please leave on a post it note and add to flipchart on way to lunch Activity

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LUNCH

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Thank you

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Stay connected…

For further information or support visit the Skills for Care website at www.skillsforcare.org.uk For updates sign up to our newsletter at www.skillsforcare.org.uk/enews

LINDSEY.DAWSON@SKILLSFORCARE.ORG.UK 07901 111027

Twitter @skillsforcare @sfc_northwest