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Rosie Paulissen (TNO) Jeroen Havinga (Keen Public) Dutch Inclusive Design for IT (DID-IT) Research project : TKI regulation, public-private cooperation (3/2018-3/2019) Designing for inclusion: Why? By placing diversity at the centre of your design


  1. Rosie Paulissen (TNO) Jeroen Havinga (Keen Public)

  2. Dutch Inclusive Design for IT (DID-IT) Research project : TKI regulation, public-private cooperation (3/2018-3/2019)

  3. Designing for inclusion: Why?

  4. By placing diversity at the centre of your design process, your solution will ultimately serve a larger group of people. Designing for Inclusion helps you to focus on the things that matter.

  5. inclusion: reach more people One arm Source: United States Census Bureau, Limbs for Life Foundation, Amputee Coalition, MedicineHealth.com, CDC.gov, Disability Statistics Center at the UCSF Out: Microsoft Inclusive Design Toolkit Manual

  6. inclusion: reach more people One arm Per year: 26.000 Source: United States Census Bureau, Limbs for Life Foundation, Amputee Coalition, MedicineHealth.com, CDC.gov, Disability Statistics Center at the UCSF Out: Microsoft Inclusive Design Toolkit Manual

  7. inclusion: reach more people One arm Arm injury Per year: 26.000 8.000.000 Source: United States Census Bureau, Limbs for Life Foundation, Amputee Coalition, MedicineHealth.com, CDC.gov, Disability Statistics Center at the UCSF Out: Microsoft Inclusive Design Toolkit Manual

  8. inclusion: reach more people One arm Arm injury New parent Per year: 26.000 8.000.000 13.000.000 Source: United States Census Bureau, Limbs for Life Foundation, Amputee Coalition, MedicineHealth.com, CDC.gov, Disability Statistics Center at the UCSF Out: Microsoft Inclusive Design Toolkit Manual

  9. inclusion: reach more people One arm Arm injury New parent Permanent Temporary Situational Total Per year: 26.000 8.000.000 13.000.000 21.026.000 Source: United States Census Bureau, Limbs for Life Foundation, Amputee Coalition, MedicineHealth.com, CDC.gov, Disability Statistics Center at the UCSF Out: Microsoft Inclusive Design Toolkit Manual

  10. inclusion: design team A pleasant user experience for everyone. Be inspired by constraints and reach creative, innovative solutions that are useful and enjoyable for a diversity of people. This way your design will be used by many more people and provide a pleasant experience.

  11. inclusion: organisation Everyone is less skilled, on occasion If you, as an organization, not only focus on the target group with a permanent limitation, but broaden your field of vision and involve users who are situationally limited, then you will serve many more people with the same solution. Serving more people with the same product results in more profit and/or big savings

  12. inclusion: society Everyone must be able to participate in society. Regardless of diversity in physical, cognitive and psychosocial skills. Regardless of the circumstances in which someone lives and regardless of whether they are permanent, temporary or situational. More inclusive (digital) information and communication tools contribute to self-reliance and participation of everyone.

  13. Besluit ministerraad van 13 juli 2018

  14. Besluit ministerraad van 13 juli 2018

  15. Design for inclusion: What is it?

  16. equal comparable inclusive

  17. Design for Inclusion Designing for Inclusion ensures that the full diversity of your target group can make optimal use of (digital) information and communication resources. It is a design approach in which designers and other parties involved in designing products, services or environments: • take into account various possible limitations of users, in (digital) skills or due to their circumstances • involve users with various limitations in the entire design process

  18. What do you mean, limitations?

  19. What do you mean, limitations?

  20. What do you mean, limitations? Everyone is less skilled, on occasion Permanent -

  21. What do you mean, limitations? Everyone is less skilled, on occasion Permanent Temporary -

  22. What do you mean, limitations? Everyone is less skilled, on occasion Permanent Temporary Situational -

  23. What do you mean, limitations? Everyone is less skilled, on occasion Permanent Temporary Situational CIRCUMSTANCES -

  24. What do you mean, limitations? Everyone is less skilled, on occasion Permanent Temporary Situational CIRCUMSTANCES CHARACTERISTICS -

  25. What do you mean, limitations? Everyone is less skilled, on occasion Permanent Temporary Situational CIRCUMSTANCES Physical CHARACTERISTICS -

  26. What do you mean, limitations? Everyone is less skilled, on occasion Permanent Temporary Situational CIRCUMSTANCES Physical CHARACTERISTICS Cognitive -

  27. What do you mean, limitations? Everyone is less skilled, on occasion Permanent Temporary Situational CIRCUMSTANCES Physical CHARACTERISTICS Cognitive Psychosocial -

  28. What do you mean, limitations? Everyone is less skilled, on occasion Permanent Temporary Situational CIRCUMSTANCES Physical CHARACTERISTICS Cognitive Psychosocial Personal -

  29. Inclusion in daily life Ondertiteling Aanpasbare stoel E-bike

  30. Inclusion in daily life Ondertiteling subtitles Photo by Q.U.I on Unsplash t

  31. Inclusion in daily life Ondertiteling Aanpasbare stoel Rietjes subtitles adjustable chair Photo by Q.U.I on Unsplash Photo by Lisa Fotios from Pexels

  32. Inclusion in daily life Ondertiteling Aanpasbare stoel E-bike Rietjes subtitles adjustable chair E-bike Photo by Q.U.I on Unsplash Photo by Lisa Fotios from Pexels

  33. Inclusion in daily life Ondertiteling Aanpasbare stoel E-bike Rietjes subtitles adjustable chair E-bike straw Photo by Q.U.I on Unsplash Photo by Q.U.I on Unsplash Photo by Lisa Fotios from Pexels

  34. Designing for inclusion: #How?

  35. Designing for inclusion: #How? Inclusive Put the user at the centre of your design Tools process and thereby pay special attention to Method diversity among users Mindset User Centered Design The design principles of Gebruiker Centraal (User Needs First) also apply to designing for Inclusion Source: Microsoft Inclusive Design Toolkit Manual

  36. DESIGN PRINCIPLES

  37. DESIGN PRINCIPLES Put the user first 1 Design from the needs and context of people, not from technology or your organization. https://www.gebruikercentraal.nl/instrumenten/manifest/

  38. DESIGN PRINCIPLES Assume a diversity of users in terms of Put the user first 1 skills and circumstances. Design from the needs and context of people, not from technology or your organization. https://www.gebruikercentraal.nl/instrumenten/manifest/

  39. DESIGN PRINCIPLES Assume a diversity of users in terms of Put the user first 1 skills and circumstances. Design from the needs and context of people, not from technology or your organization. Only be satisfied if your user is 2 Design, test, measure and improve. And keep doing that. https://www.gebruikercentraal.nl/instrumenten/manifest/

  40. DESIGN PRINCIPLES Assume a diversity of users in terms of Put the user first 1 skills and circumstances. Design from the needs and context of people, not from technology or your organization. Only be satisfied if your user is Involve a diversity of users. 2 Design, test, measure and improve. And keep doing that. https://www.gebruikercentraal.nl/instrumenten/manifest/

  41. DESIGN PRINCIPLES Assume a diversity of users in terms of Put the user first 1 skills and circumstances. Design from the needs and context of people, not from technology or your organization. Only be satisfied if your user is Involve a diversity of users. 2 Design, test, measure and improve. And keep doing that. Make it simple for the user 3 Design simple processes, create user-friendly systems and write understandable. https://www.gebruikercentraal.nl/instrumenten/manifest/

  42. DESIGN PRINCIPLES Assume a diversity of users in terms of Put the user first 1 skills and circumstances. Design from the needs and context of people, not from technology or your organization. Only be satisfied if your user is Involve a diversity of users. 2 Design, test, measure and improve. And keep doing that. Take into account the physical, Make it simple for the user 3 cognitive and psychosocial limitations Design simple processes, create user-friendly systems and write of your users and their circumstances. understandable. https://www.gebruikercentraal.nl/instrumenten/manifest/

  43. DESIGN PRINCIPLES Assume a diversity of users in terms of Put the user first 1 skills and circumstances. Design from the needs and context of people, not from technology or your organization. Only be satisfied if your user is Involve a diversity of users. 2 Design, test, measure and improve. And keep doing that. Take into account the physical, Make it simple for the user 3 cognitive and psychosocial limitations Design simple processes, create user-friendly systems and write of your users and their circumstances. understandable. Base upon facts, not assumptions 4 Design based on facts and usage research, don't assume that your user is like you. https://www.gebruikercentraal.nl/instrumenten/manifest/

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