RosaReke Sea trout blog One of the largest fishing blogs in Norway! - - PowerPoint PPT Presentation

RosaReke Sea trout blog

One of the largest fishing blogs in Norway!

Bjørn Tore Kjølholt CEO Rosareke.no

• 12. jun, 2017

Focus areas

Environment Sea trout fishing Sea trout Stream Restoration

What is RosaReke?

One of the largest fishing blogs in Norway A sea trout blog that creates fishing inspiration and motivation Writes relative and educational content Presenting fishing spots, techniques, fishing tips and tricks Focus on the environment and a clean archipelago Work actively with cultivation of sea trout streams Fishing courses, sea trout guide and fly casting course

(Rosareke is a pink prawn, my favorite sea trout fly)

Traffic on RosaReke

 2016 gave a result of 197,228 page views and 38,196 unique visitors.  2017. From January 1 to May 31, 209 668 page views and 50 112 unique visitors.  From 1.1 million clicks in 2016 to 1.7 million clicks so far in 2017  2017 potential is approximately 3 million clicks, 500,000 page views and about 70-90,000

unique visitors

 This is a large market share of sea trout fishermen in Norway!  Camp Wilderness. Norway’s biggest outdoor exhibition had 20 253 visitors in 2017. RosaReke

has three times as many! The traffic is 100% accurate and obtained directly from the web hosting provider

Best On

Keywords (Norwegian) Location at google.no Sjøørret (sea trout) 1st place Fiske sjøørret (Fish sea trout) 1&2 place Sjøørret tips (Sea trout tips) 1 place Fiskeplasser sjøørret(Sea trout fishing spots) 1 place hvordan fiske sjøørret (How to fish sea trout) 1&2 place Bombarda (casting plug) 1&2place Fiskeutstyr til sjøørret (Fishing gear for sea trout) 1 place Sjøørretfiske (Sea Trout Fishing) 1 place Flueline til sjøørret (Sea trout fly line) 1 place Sluk til sjøørret (Sea trout fishing lures 2 place Flueline ( Fly line) 2 place Sjøørretfluer ( Sea trout flies) 2 place Just a few examples of good placements in the theme of sea trout. Located in the top

• f google on the vast majority of combinations of words containing sea trout and sea

trout fishing

 Offers, Advertising and Promotions  Sellers in stores, demos and fairs  The Internet, people google for others recommendations  Ambassadors' recommendations

I think the web and other's recommendations have a large share of sales. What other skilled fishermen recommend has a great impact on end users. I want my readers to shop the right equipment with recommendations from me, suppliers ambassadors and professional fishermen.

How are fishing gear sold today??

Rosareke.no Product recommendations!

My readers purchase recommended equipment!

 From April 14th to Jun 12th rosareke had 106 sales and traded for kr NOK 113.368.80.  9 out of 10 sales come from the page recommended equipment. Banner advertisement does not

work.

 For the last 8 weeks, 20,618 fishermen have visited the page recommended fishing equipment.  All numbers can be confirmed by Skittfiske.no  Sales increase for each day  Sales are higher than shown below. This is because I only get report on the amount paid in the

• nline store for skittfiske. Gift cards and other solutions are therefore not included. I have no
• verview of sales elsewhere .

Product recommendations work!

 My test shows that this works very well! Very good visibility of the products and

Rosareke generates sales every single day.

 This recommendations from me and professional suppliers provide high credibility  The potential on this page is much larger than the test shows

Possibilities

 Show your product to a unique audience  Product visibility and sales in the same place  Gives you a better market position in a jungle of equipment  Improve your brand name in form of proprietary blog posts and recommendations

Recommended fishing gear is one of the most popular pages.

8 categories for easy navigation

Product image with text from your own fishing ambassador

What do you get as a supplier?

 The majority of sea trout fishermen in Norway will see your

product!

 Product recommended by your own ambassador  Possibility of your own blog posts  Create a demand and sales of your product  Advantage and visibility in a large market  Your ambassador gets visibility and attention

Products

• Product Box with reference from your own fishing ambassador. Please

contact me for price.

• Minimum 3 month deal per box, giving 1 own blog post
• 1 year agreement provides 5 own blog posts
• Product can be exchanged every month.

The prerequisite is that the product is recommended by an fishing ambassador and that the product is aimed at sea trout fishermen. Only 3 boxes in each category. Blog posts should be

• f educational content, not a sales campaign. For example, ambassadors own fishing tips. I
• nly approve products I know are in category -very good for sea trout fishing- The whole

point of this site is to provide a place that is useful, instructive, educational and honest for my readers. Rosareke's goal is to inspire sea trout anglers!

Terms

1. Wading Jacket 2. Wading shoes 3. Wading pants 4. Fly rods 5. Fly reels 6. Flylines 7. UL spinning rods 8. Regular spinning rods 9. Bombarda spinning rods

• 10. Spinning reels
• 11. Accessories

Categories are

Rosareke and the road ahead

Given the greatly increasing traffic, I have hit a nerve with those who fish / are interested in sea trout fishing. I'm pretty sure this is the biggest sea trout blog in Norway! with this it follows a responsibility for my readers and that is development. In a survey I conducted the readers called for more video and product recommendations. They want to see practical fishing and get more knowledge about what equipment they should choose. The success of the product recommendations page confirms this. In order to really succeed in the future I have to deliver good material by myself but I must also draw knowledge from other skilled fishermen. Include you as suppliers and the knowledge you possess, I think this is the key. Let professional fishermen share their knowledge! With such cooperation we can together provide a complete sea trout blog to anyone interested in this amazing fishing. I really hope you see this as an exciting opportunity to reach a great and uniquely audience.

Contact information

Mail: bt@rosareke.no Web: www.rosareke.no Phone: +47 46506646