Rollatainers Limited (BSE: 502448) Emerging Everyday Food Business August 2015
Table of Contents 1. Overview 3 2. Organisational Structure 4 3. Management Biographies 5 4. Industry Snapshot 7 5. Strategic Direction 9 6. Carnation Brands 10 7. Appendix 22 2
Overview Group Overview Recent Developments Rollatainers Limited has a longstanding presence in the “Rollatainers’ and International Market Management Ltd’s consumer packaging industry, particularly as a supplier to the (“IMM”) 50:50 joint venture company, Sierra Nevada Pvt. Ltd., FMCG sector. entered into a long term licensing agreement for setting up the Wendy’s Restaurant franchise in India” Carnation Hospitality Private Limited (“Carnation” or “Food August 27, 2014 business”) is a wholly owned subsidiary of Rollatainers and is engaged in the food business. “Carnation acquired Lavazza’s wholly owned subsidiary F&B Brands “ Barista Coffee Company Ltd. ”, which operates the second largest coffee chain in India with a presence in the UAE, Sri Carnation owns F&B businesses such as Lanka, Nepal, Bangladesh and Myanmar” • Barista , the coffee chain August 11, 2014 • Mapple Hospitality, supplies food to Mapple hotels and has substantial banqueting and B2B operations “Rollatainers’ and IMM’s 50:50 joint venture company, • Kylin chain of oriental cuisine dining Dolomite Restaurants Pvt. Ltd., entered into a long term development agreement with Jamie’s Italian International Ltd to operate Jamie’s restaurants across India” Also introduced global restaurant chains such as July 16, 2014 • Wendy’s , the third largest burger chain in the world • Jamie’s Italian , by celebrity chef Jamie Oliver “Carnation also acquired the Kylin restaurant chain, and the Mapple foods business” July 16, 2014 3 Overview
Organisational Structure Rollatainers 49.99% Limited 100% IMM Associates Carnation RT Packaging Ltd (JV Partner) Hospitality Pvt Ltd Sierra Nevada Dolomite Barista Coffee Mapple Hospitality Welgrow Hotel Restaurants Pvt Ltd Restaurants Pvt Ltd Company Ltd Pvt Ltd Concepts Pvt Ltd 4 Organisational Structure
Management Biographies • Sanjay is an entrepreneur and co-founder of Mapple Hospitality • He also has extensive experience in the fields of engineering, marketing & project implementation Sanjay Chhabra • Before venturing into entrepreneurship, he worked with engineering major Larsen & Toubro for over 7 Managing Director – Carnation years • Sanjay is an engineer from IIT Delhi and holds an MBA from Jamnalal Bajaj Institute, Mumbai • Saurabh has vast experience of over two decades in the F&B & travel sector in India Saurabh Khanijo • Has successfully managed the establishment & expansion of the "Kylin" brand in North India Director - Carnation • Saurabh holds a Masters degree in Business Administration • Jasper is the co-founder of IMM, where he led the establishment of Pizza Express in India and its operating business (Asia Brand Partners & Greater Pacific Restaurant Corp) Jasper Reid • Has over 20 years of experience across developed & emerging markets Co-Chief Executive Officer – Wendy's • He previously worked with Macquarie Group as Managing Director & Jamie's • Jasper holds a Masters degree from Oxford University • Sanjeev has over 23 years of experience in advertising, sales, marketing & general management • He has been associated with companies such as Topps Company Inc., McDonald’s India, McCann Erickson Sanjeev Katyal and FCB Ulka Chief Executive Officer - Barista • He holds a Commerce Degree from Delhi University and Executive Management Degree from National Business School of Singapore and Hamburger University, USA • Arvind has over 20 years of experience in Operations in the F&B industry in India Arvind Dixit • He has worked with Connaught Plaza, McDonald’s North India franchisee, as Director of Operations Chief Operating Officer – Wendy's • Arvind is a graduate from IHM, Pusa 5 Management Biographies
Management Biographies • Mandeep has extensive experience in F&B and retail sector in India Mandeep Sethi • He has worked with McDonald’s India for more than 11 years Vice President (Operations) – Jamie's • Has also worked with Future Retail and Mondelez India Pizzeria • Mandeep holds a degree in Hotel Management and Executive MBA from IIM, Kolkata • Kunal has over 15 years of experience in the F&B retail sector in India • Has worked with leading brands such as Pizza Hut and KFC in India and Subway in the UK Kunal Dewan • Kunal also worked with Amici as Head of Operations, where he scaled up the business from a single store to Vice President (Operations) – Jamie's a chain of stores Italian • More recently, he was leading the development of Zizo, a new fast casual brand • Sanjay has over 27 years of experience managing hotel & food services business • He is the co-founder of the Mapple Hospitality chain of hotels Sanjay Wadhawan • He started his career with Usha Group, where he worked with their consumer packaging business, as well as Joint Managing Director - Mapple their master franchise operations for Choice Hotels • Sanjay is a commerce graduate from Hindu College, University of Delhi • Rajat has over 10 years of experience in financial consulting with majors like Ernst & Young, Deloitte and Rajat Agrawal Grant Thornton • He has been involved in transactions spanning across F&B AVP – Corporate Finance • Rajat is a Chartered Accountant by profession and holds a bachelors in commerce 6 Management Biographies
Industry Snapshot 2018 Market Size 2013 Market Size Pubs, Bars, Pubs, Bars, Fine Clubs and Fine Clubs and Quick Dining Lounges Dining Lounges Cafes Service 3% 2% Quick 4% 4% 21% CAGR Cafes 12% 46% Service 13% 54% Casual Industry size Industry size Dining Rs. 12,010 Cr Sales Rs. 32,000 Cr Sales Casual 33% Dining 29% Mkt Size % of 2013-18 Category (Rs. Cr) Total CAGR Growth Opportunity • Expansion into Tier I and Tier II cities • Quick Service 5,500 46% Increasing preference for convenience food 25% • Innovation in menu and offerings to suit local tastes and preferences • India per capita coffee consumption 80 gm vs 8 kg in developed countries • Cafes 1,520 13% Growing preference for coffee in India 20% • Consistent growth of consuming class • Increase in number of nuclear families and working women • Casual Dining 3,950 33% Steady growth in incomes, changing lifestyle and eating patterns 18% • Increasing preference for new cuisines from around the world Source: Teknopak Advisors 7 Industry Snapshot
Favorable Industry Backdrop Favorable Demographics Eating out ratio (times / month) Thailand 45 Rising Number of Working Women Singapore 40 US 25 UK 20 Lifestyle Changes Indonesia 15 India 2 Increasing Income and Consumption Levels - 20 40 60 Source: National Restaurant Association of India Urbanization Fast food consumption, by age group Above 18-20 Hygiene-conscious Customer 40 years years 18% 11% Increasing Preference for New Cuisines 31-40 years 21-30 Rising Number of Malls & Multiplexes 31% years 40% Logistics Providers and Contract Cultivation Source: Athena Infonomics 8 Industry Snapshot
Strategic Direction Capitalise on the growth potential in the Indian food industry 1 Create a basket of highly valued food brands with quality food 2 Unique positioning for each brand to build a scalable business model 3 Build synergies across brands by sharing best practices 4 Being a cut above at competitive price points Be an employer of choice 5 9 9 Strategic Direction
Overview • Second largest coffee chain in India • Presence in UAE, Sri Lanka, Nepal, Bangladesh, Myanmar • Close to 180 stores including 21 outside India • Focus on high streets, malls and corporate offices • Targeting 750 stores by FY2020 Strategy and Outlook Simplify store formats and refresh the brand Improve customer experience Enhance products and service offerings New store strategy to focus on key tier one / two cities Economies from centralised operations Rewarding franchise model 10 10 Carnation Brands
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