SLIDE 8 8
380000 390000 400000 410000 420000 430000 440000 450000
0.5 1 Correlation 0.00 0.05 0.10 0.15 0.20 0.25 0.30 0.35 0.40 Coefficient of variation Expected profit Product pooling is most
effective if coefficient of variation of the Universal product is lower.
COV for Surf and Dive
Hammers = 1181/2192 = 0.37
COV for Universal Hammer
= 1670/6384 = 0.26
Negative correlation in
demand for the individual products is best for reducing COV
n Correlatio 1 2 1 demand pooled
COV
Key Driver of Product Pooling
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Limitations of Product Pooling
A universal design may not provide key functionality to
consumers with special needs:
A universal design may be more expensive to produce
because additional functionality may require additional components.
But a universal design may be less expensive to
produce/procure because each component is needed in a larger volume.
A universal design may eliminate brand/price segmentation
17