RIDING THE BLUE WAVE An Overview of the U.S. Highbush Blueberry - - PowerPoint PPT Presentation

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RIDING THE BLUE WAVE An Overview of the U.S. Highbush Blueberry - - PowerPoint PPT Presentation

Aug 17, 2023 131 likes •477 views

RIDING THE BLUE WAVE An Overview of the U.S. Highbush Blueberry Council and the Blueberry Industry Blueberry Market Situation Health Interest Continues to Drive Blueberry Demand Blueberry Interest Encourages Increased Worldwide

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SLIDE 1

RIDING THE “BLUE WAVE”

An Overview of the U.S. Highbush Blueberry Council and the Blueberry Industry

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SLIDE 2

Blueberry Market Situation

  • Health Interest Continues to Drive

Blueberry Demand

  • Blueberry Interest Encourages

Increased Worldwide Blueberry Production

  • Industry Efforts Keep Demand

Ahead of Supply

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SLIDE 3

Blueberry Types

LOWBUSH BLUEBERRIES HIGHBUSH BLUEBERRIES

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SLIDE 4

World Highbush Blueberry Acreage Distribution in 2012

North America South America Europe Mediterranean Southern Africa Asia and Pacific World Acreage Has More than Doubled Since 2005 North and South America Account for 72% of World Acreage in 2012 Compared to 86% in 2005

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SLIDE 5

Major U.S. Highbush Blueberry Production States

Top Producers in 2012: Michigan Oregon Georgia Washington New Jersey California North Carolina Florida Mississippi

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SLIDE 6

Blueberry Production in Canada and Mexico

Lowbush Blueberries are Produced in Eastern Canada and Maine Highbush Blueberries are Produced in British Columbia and Southern Mexico

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SLIDE 7

South American Blueberry Production

Highbush Blueberries Produced in Chile and Argentina

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SLIDE 8

The Blue Wave is Rapidly Approaching

World Blueberry Acreage from 1995 to 2012 Increased from Just Over 50,000 Acres to Over 231,000 Acres

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SLIDE 9

Predicted Growth in Worldwide Blueberry Production

From 393 Million Pounds in 2005 to 1 Billion Pounds in 2013 and More Than 1.4 Billion Pounds by 2017

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SLIDE 10

North American Highbush Blueberry Production Trends 1970 to 2012

100 200 300 400 500 600 700 1970 1980 1990 2000 2010 2012 est.

Millions of Pounds

Production increased 8 fold from 1970 to 2010 (61 million lbs. to 489 million lbs.) The 2012 crop is currently estimated at 589 million pounds and projected to reach 805 million pounds by 2017.

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SLIDE 11

Blueberry Interest Reflected in U.S. Per Capita Consumption Increases

Over past ten years total consumption has more than doubled from 16.8 ounces in 2001/2002 to 36.2 ounces in 2011/2012 Fresh consumption increased from 5.5 ounces to 20.0 ounces Process consumption increased from 11.3 ounces to 16.2 ounces

5 10 15 20 25 30 35 40 2001/02 2006/07 2011/12 (est)

Per Capita Ounces Fresh Process Total

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SLIDE 12

1 2 3 4 5 6 7 8

POUNDS PER PERSON

GRAPES ST RAW BERRIES PINEAPPLES PEACHES PEARS M ANGOS PAPAYAS BLUEBERRIES KIW I RASPBERRIES

Projected Per Capita Consumption of Various Types of Fresh Fruit in 2010

(As Reported by USDA ERS- August 2012)

Packer “2013 Fresh Trends Report” notes just 48% of survey respondents had purchased blueberries at least one time in 2012

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SLIDE 13

Blueberry “Health Halo” Continues to Drive Blueberry Interest

  • Blueberries and Health are Key

Consumption and Interest Drivers

  • Health Research and Human

Clinical Trials

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SLIDE 14

Ongoing Research Projects with Top Universities and Research Centers

Harvard USDA HNRCA- Boston Loyola University-Chicago Agri-Food Canada National Institutes of Health Johns Hopkins University Oklahoma State University Appalachian State University Pennington Research Center University of Cincinnati University of Louisville University of California- Davis City of Hope

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SLIDE 15

Cognitive Function Insulin Sensitivity

Cancer

Cardiovascular Function

Anti- inflammation

Obesity Brain Injury

Gout

Current Areas of Focus in USHBC Health Research-

Brain Health, Metabolic Syndrome, Cancer

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SLIDE 16

Domestic Promotions

  • Leveraging Blueberry Health

Awareness at Retail and Foodservice

  • Little Blue Dynamo Lifestyle

Campaign

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SLIDE 17

Relating the Messages

Teaming with Alison Sweeney Host of “The Biggest Loser” NBC-TV

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SLIDE 18

Consumer Promotion - Newspapers

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SLIDE 19

Magazines

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SLIDE 20

Consumer Recipe Leaflets

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SLIDE 21

National and Regional Television Coverage

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SLIDE 22

Consumer Promotion – Website and Banner Ads

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SLIDE 23

Consumer Promotion Via Social Media: YouTube

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SLIDE 24

Twitter: @Blueberry411

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SLIDE 25

Facebook: Blueberries

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SLIDE 26

Foodservice Promotion

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SLIDE 27

Blueberry Coverage in Foodservice Publications

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SLIDE 28

Foodservice Promotion- Grade Schools and Colleges

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SLIDE 29

Blueberries Are Available All Year Long

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec U.S. REGION South Midwest Northeast West CANADA SOUTH AMERICA

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Blueberries: Supply/Price

$0.00 $1.00 $2.00 $3.00 $4.00 $5.00 $6.00 $7.00 $8.00 $9.00 5,000,000 10,000,000 15,000,000 20,000,000 25,000,000 22 24 26 28 30 32 34 36 38 40 42 44 46 48 50 52 2 4 6 8 10 12 14 16 18 20 Price per Pound Weekly Pounds Volume

Blueberries - 52 Weeks

USDA Weight USDA Avg Price

Jun Jul-Aug-Sept Oct-Nov-Dec Jan-Feb-Mar Apr-May

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SLIDE 31

FROZEN HIGHBUSH BLUEBERRY PRICING 2010 to 2012

50 100 150 200 250 Jan-10 MAR MAY JUL SEP NOV Jan-11 MAR MAY JUL SEP NOV Jan-12 MAR MAY JUL SEP NOV

Process Price Cents Per Pound

Process Price

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SLIDE 32

Forms of Processed Blueberries

Juice Frozen

(poly bag)

Dried Puree Frozen

(30-lb carton)

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SLIDE 33

U.S. HIGHBUSH BLUEBERRY COUNCIL

80 IRON POINT CIRCLE, SUITE 114 FOLSOM, CALIFORNIA 95630 Phone (916) 983-0111