REVOLUTIONIZING DIGITAL MARKETING BY ALLOWING USERS TO MONETIZE - - PowerPoint PPT Presentation
REVOLUTIONIZING DIGITAL MARKETING BY ALLOWING USERS TO MONETIZE - - PowerPoint PPT Presentation
REVOLUTIONIZING DIGITAL MARKETING BY ALLOWING USERS TO MONETIZE THEIR SOCIAL MEDIA ENGAGEMENTS Geekco Technologies Inc. OUR COMPANYS MISSION THE MISSION Develop and commercialize a mobile application to promote neighborhood businesses
OUR COMPANY’S MISSION
Develop and commercialize a mobile application to promote neighborhood businesses leveraging and rewarding the community of consumers, content creators and influencers.
THE MISSION
Become the first collaborative social media for local businesses operating in an Ecosystem rewarding all users for their contribution.
THE VISION
Offer local businesses efficient, affordable and secure digital solutions and allow FlipNpik ambassadors to share the value created by their social involvement on the FlipNpik platform.
THE GOAL
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Develop and exploit a mobile application allowing local businesses to increase their visibility. Leverage the power of influence of the FlipNpik ambassadors to build the ecosystem, enhance the local businesses’ visibility and engage consumers. Reward the ambassadors for their contribution and
- ffer them exclusive promotions.
Partner and share with the FlipNpik ambassadors the value created within the ecosystem.
OUR STRATEGY
A GAME CHANGER FOR LOCAL BUSINESSES DIGITAL MARKETING
FLIPNPIK
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SHORT TERM BUSINESS MARKET OPPORTUNITY
NUMBER OF INDEPENDANT BUSINESSES
PROVINCE/ POPULATION RESTAURANTS SHOPS TOTAL
QUEBEC 8.4 M 21 600 27 000 48 600 ONTARIO 14 M 33 600 42 000 75 600 BRITISH COLOMBIA 4.9 M 13 000 17 000 30 000 ALBERTA 4.3 M 11 200 14 000 25 200
TOTAL
179 400
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SHORT TERM BUSINESS MARKET OPPORTUNITY
Canadian small business marketing costs average just over
POTENTIAL MARKET 2 Billion (CAD)
YT NT NU BC AB SK MB ON QC NL
ONLINE ADVERTISING minimum $1,000 per month to be effective
$30,000 A YEAR
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SHORT TERM TOURISTS & LOCALS MARKET OPPORTUNITY
PROVINCE/ POPULATION QUEBEC : 8.4 M ONTARIO : 14 M BRITISH COLOMBIA: 4.9 M ALBERTA: 4.3 M
Distribution of 23.1 M tourist in canada
Others
9,7%
Alberta
8,4%
Quebec
16,2%
Ontario
41,1%
British colombia
24,6%
Nowadays, social media are an essential communication channel.
46% of online users use social media to guide them in their consumption choices. 71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family 77% of B2C type businesses acquired customers through social networks.
20 Million tourists 31.2 Million locals
POTENTIAL MARKET
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http://www.tourisme.gouv.qc.ca/publications/media/document/etudes-statistiques/Tourisme-Bref-2016.pdf https://www.oberlo.com/blog/social-media-marketing-statistics https://www.business2community.com/facebook/facebook-marketing-statistics-you-need-to-know-0289953
THE SITUATION
LOCAL CONSUMPTION, A WORLDWIDE ISSUE
To regain their position and their sustainability in the current economic landscape, local businesses must imperatively adopt a digital shift.
EXISTING DIGITAL MARKETING SOLUTIONS ARE NOT ADAPTED TO SMALL BUSINESSES
More than 60% of small business owners declare they haven’t seen any return on investment from their engagement online The traffic in commercial areas is decreasing and local shops are struggling to survive. A significant disparity exists in the social media world. The platforms offering visibility are best suited for large businesses with great means and a large buying power, rather than for small businesses.
LOCAL BUSINESSES DON’T HAVE
SUITABLE TOOLS SKILLS & EXPERTISE RESSOURCES 01 02 01 02
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OUR SOLUTION FLIPNPIK
Local businesses need to get the most out of digital tools to increase the number of in-store customers and to capture new generations and convert them via new online shopping tunnels.
THE FLIPNPIK ECOSYSTEM
A collaborative social media fueled by the participation of the community
The participatory model of the Platform offers all collaborators rewards or remuneration for their participation, thus encouraging them to promote with quality content, the businesses to which they are associated. Active contributors can also become partners.
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OUR SOLUTION FLIPNPIK
KEY FEATURE | MONETIZE YOUR ENGAGEMENT
FLIPNPIK AMBASSADORS
Influence the community, promote local businesses, become partner and benefit from an income
TOURISTS
Discover authentic local businesses recommended by the community Enhance their visibility and customers while keeping control over their image
LOCAL BUSINESSES
Rewarded and paid to recommend local businesses & share their positive experiences
LOCAL CONSUMERS
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FLIPNPIK FEATURES
Contribute and get
REWARDED
Filter results by MOOD Match with ambassadors and discover by INTEREST
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EMPLOYEES AND COLLABORATORS OF GEEKCO TECHNOLOGIES
Management team Technology & Innovation Business Development Sales & Marketing
Henri Harland Samantha Damis Alexandra Jargilo Nadira Hajjar
Geekco Technologies
Europe & Asia Market Penetration Digital solutions that define what’s next Walid BOUZOUITA
Analyste/ Concepteur UX / Ergonome
Joseph Décarie
Digital Product Designer – UX / UI / Web / Apps
Giuseppe De Cicco Jean-Philippe Lachapelle 25-02-2020 11
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THE FLIPNPIK BUSINESS MODEL
TRIAL BASIC VISIBILITY
BUSINESS PROFILE
STANDARD STANDARD BOOSTED
OWNER’S POSTS
3 UNLIMITED UNLIMITED
USER POSTS CLAIM
3 UNLIMITED UNLIMITED
SPONSORED BY AMBASSADOR
LARGER POSTS ON NEWSFEED
UNLIMITED
FEATURED IN CITY PAGE
SURPRISE BOX
RATE PER REACH (Monthly average)
1 to 499 FREE 500 to 1000 15$/MONTH 50$/MONTH 1001 to 4999 75$/MONTH 5000 + 100$/MONTH
BUSINESS MEMBERSHIP PERFORMANCE-BASED COMMISSION ON ADDITIONAL SERVICES
TRANSPORTATION BOOKING RESTAURANT RESERVATION HOTEL BOOKING
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FLIPNPIK HISTORY
2015- 2016 2017 2018 2019
(Q1-Q2)
FLIPNPIK IS FOUNDED
▪ Market study ▪ Small local business survey ▪ Influencers survey
FLIPNPIK PILOT PROJECT
▪ Conceptualization of application (POC) ▪ Marketing strategies with over 60 businesses ▪ Production of more than 200 blogs, 3000 videos and photos ▪ Media partners of Salon des métiers d’art and Je t’aime en chocolat
FLIPNPIK MVP
▪ Development and commercialization of Application in Montreal ▪ Marketing campaign with influencers: 10 000 downloads in 3 months ▪ Database of over 27 000 businesses
FLIPNPIK DEVELOPMENT
▪ Partnership with local developers (Spiria) ▪ Mobile app development (Version 2) ▪ Business CRM development ▪ Creation of ambassador program
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2020 2021
FLIPNPIK PRE-COMMERCIALIZATION
▪ Development of application (Version 2) ▪ Launch of Ambassador program (60 recruited) ▪ Partnership with Momentum
FLIPNPIK COMMERCIALIZATION
▪ App development enhancement ▪ Partnerships with large players ambassadors and influencers ▪ TSX listing ▪ Montreal market penetration
FLIPNPIK COMMERCIALIZATION
▪ North American market penetration ▪ Partnership and technological integration to increase reach ▪ Launch of new features to diversify product and revenue generation
2019
(Q3-Q4)
FLIPNPIK ROADMAP
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https://www.globenewswire.com/news-release/2020/01/24/1975056/0/en/Acquisition-of-Geekco-Technologies-Inc-for-Ten-Million-Four-Hundred-and-Fifty-Thousand- Dollars-10-450-000-Name-Change-Consolidation-Announcement-of-a-Concurrent-Private-Placement.html
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CORPORATION WODEN CAPITAL/ GEEKCO TECHNOLOGIES INC. 2020 INVESTMENT PROPOSAL
“FLIPNPIK” Targeted amount raise 3 Million $ Price per unit 0.40 $ Unit 1 share + ½ warrant (0.60$/ 12 months) Expected closing date 31 March 2020 Expected listing date on TSXV 31 March 2020
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