Returning to Greatness Rick Schepp Chief Administrative Officer - PowerPoint PPT Presentation

Returning to Greatness Rick Schepp Chief Administrative Officer Kohl’s Corporation

A changing era Brands + Value + Convenience Sales ($MM) $20,000 $15,000 $10,000 $5,000 Fiscal Year

A changing era An evolving consumer 1 2 3 Less Spending less Spending more discretionary on categories on categories where Kohl’s where Kohl’s income has high share has low share

A changing era A shifting retail landscape 1 2 3 Rapid growth Rapid growth Changing of off-price of virtual consumer channel retailers expectations

A changing era Time to innovate

Our Greatness Agenda ENDURING NEAR-TERM Goal Purpose Outcomes Bold moves Pillars Essential moves Values

Our Three Year Plan To be the most engaging retailer in America

Greatness Agenda Three Year Goals $21B 90th Best-in-Class Sales Associate engagement Customer engagement promoter score percentile

Our Greatness Agenda Our bold moves Moves made by seeking out and taking advantage of untapped opportunities that have the ability to dramatically elevate the course of business Amazing Easy Incredible Personalized Winning Products Experience Savings Connections Teams Launch products and Create inspiring store Build a personalization Develop an industry-disrupting Be famous for great teams categories in unexpected ways experiences capability loyalty program Be the destination for the active Be world class in mobile and wellness lifestyle

Our Greatness Agenda Our essential moves Moves made in the regular course of business, actions taken to keep or accelerate current trajectory Amazing Easy Incredible Personalized Winning Products Experience Savings Connections Teams Find and Increase clarity Develop Optimize Activate a Protect and Innovate Evolve our Create new Build a talent source the of assortment Center of in-store fixtures step-change in retain our core unique marketing leadership planning and most exciting Excellence for new customer customer base marketing calendar to behaviors acquisition national brands digital content acquisition vehicles broaden program engagement Maximize the Build Simplify the Improve Launch a new Focus our Implement a Implement Define a more fashion trend assortments purchase the digital and distinct focused savings new learning policies to Kohl’s brand that drive local and delivery experience curve strategy for message to and increase Kohl’s Cares relevancy process voice provide clarity development Associate program engagement Elevate style and quality

OUR VALUES

Winning Teams Rick Schepp Chief Administrative Officer

Winning teams Building teams of engaged, talented and results-oriented people

Be famous for engaging, developing and recognizing great teams

Our strategies Build and Create Build and opportunities foster foster transparency appreciation Create an environment Build and foster a culture Build and Foster a of everyday opportunities of appreciation in which culture of transparency for growth, leadership teams are valued, in which communication and learning that ignite supported and is open and inspiring passions and promote recognized career exploration

Build and foster transparency Build and Foster a culture of transparency in which communication is open and inspiring

Create opportunities Create an environment of everyday opportunities for growth, leadership and learning that ignite passions and promote career exploration

Build and foster appreciation Build and foster a culture of appreciation in which teams are valued, supported and recognized

Measures of Success 10% improvement Associate Engagement survey at 90 th percentile in all major pyramids in voluntary turnover Increase percentage of exempt new Communication categories at 90th hires referred by current associates percentile (engagement survey) across all business units

Greatness Agenda Three Year Goals $21B 90th Best-in-Class Sales Associate engagement percentile Customer engagement promoter score

2015 associate engagement survey Industry leading participation 100K+ 94% 200K+ Associates took the survey of Associates responded to the survey Comments by Associates

What we have accomplished Three Business Units are above the 90 th percentile Retail 90 th Percentile 81% 85 IBM Norm Range 82 68%-71% 81 70

Great Results Retail 90 th Percentile 81% Norm Range 68-71%

Key Areas of Improvement Trust in leadership Support from my manager Belief in the Greatness Agenda

Looking Forward: Closing the Gap 97 96 88 59 57 2015 DC/eFC data reflects top scoring location vs lowest