Retain Your Users for Life Proactive We Live in an Age of Instant - PowerPoint PPT Presentation

Retain Your Users for Life

Proactive We Live in an Age of Instant Gratification Personalized Omnichannel

Users demand Proactive Information Users Expect Brands to Anticipate Their Needs Proactive 76% 63% o f u s e r s o f u s e r s Personalized Expect brands to anticipate Expect brands to innovate their needs and make and provide better value that relevant suggestions. aligns with their needs. Omnichannel Source- https://www.salesforce.com/research/customer-expectations/

Users expect Personalized Engagement Users Want to Be Treated as Humans and Not Data Points Proactive 84% 70% o f u s e r s o f u s e r s Personalized Say being treated like a Say a brand’s ability to person, not a number is the understand their individual key to winning. needs builds loyalty. Omnichannel Source- https://www.salesforce.com/research/customer-expectations/

Users thrive on Omnichannel Experiences Users Expect Consistent Brand Experiences Proactive 3.64 73% o f u s e r s devices Personalized Every user is going to Will switch brands if they get interact with your brand inconsistent experiences across across almost 4 devices engagement channels. Omnichannel Source- https://www.salesforce.com/research/customer-expectations/

A Shift from Product Customer Relationship Products +Services to Relationship Centric Centric Marketing 1980s 1990s 2000s TODAY

MEDIA & OTT FOOD TECH ECOMM Disruption is Innosight reports that nearly half of the S&P 500 will be replaced Inevitable! over the next 10 years TRAVEL

MEDIA & OTT FOOD TECH T HE L EADERS ECOMM TRAVEL

P R O A C T I V E P E R S O N A L I Z E D O M N I C H A N N E L M IC ROSEG M ENT 1 M IC ROSEG M ENT 2 Loyalists Heavy Streamers E M A I L I N - A P P N O T I F I C A T I O N Promote Long-form Content Test New Features Customer Journey New product features and an updated Movie recommendations in interested Media & OTT content library genre Audiences M IC ROSEG M ENT 3 M IC ROSEG M ENT 4 Family & Friends Freemium Users E M A I L Upsell Opportunity P U S H N O T I F I C A T I O N Trial Plans Additional discount for family and Content recommendations based on friends browsing history P U S H N O T I F I C A T I O N E M A I L Invite friends for one extra month of free Free trial promotion content

P R O A C T I V E P E R S O N A L I Z E D O M N I C H A N N E L M IC ROSEG M ENT 1 M IC ROSEG M ENT 2 Movie Fanatics Theater Lovers E M A I L I N - A P P N O T I F I C A T I O N Improve Engagement Optimize Ticket Inventory New movie trailers with opening day show Nearby theaters and show timings timings Customer Journey Online Ticketing P U S H N O T I F I C A T I O N Discount offers on weekday shows to maximize sales M IC ROSEG M ENT 3 M IC ROSEG M ENT 4 Families Reinstalls E M A I L Promote New Content W E B P O P - U P Improve Onboarding Weekend show timings at nearby Content recommendations based on cinemas browsing history P U S H N O T I F I C A T I O N E M A I L Trailers for upcoming movies Location based promotions

What Does It Take to Deliver on the Promise of Relationship Marketing? 1 2 3 Get a Automate User Orchestrate User Single View of Segmentation Strategies Experiences Your Customer Across Channels

Eliminate • Centralized Customer Platform 1 Data Silos • Unified Data from All Sources • Comprehensive User Profiles CRM EMAIL (Account Data) (Clickstream) S I N G L E SMS POS C U S T O M E R (Transactional Data) (Contact Info) V I E W WEB ANALYTICS SOCIAL MEDIA (Web Activity) (Social Profile)

Automate • Real-time User Segmentation 2 User Segmentation • Customer Insights powered by AI/ML • Predictive modeling for better ROI At-Risk Users M AN UAL S EGM EN T AT ION Inactive Users At 400 Users New Users Champion Users

Automate • Real-time User Segmentation 2 User Segmentation • Customer Insights powered by AI/ML • Predictive modeling for better ROI AUT OM AT E D S E G M E N T AT ION At-Risk Users With Machine Learning & AI Inactive Users New Users At 4 Million Users Champion Users

Orchestrate • Omnichannel Campaigns 3 Across Channels • Personalized Messaging • Prescriptive Engagement SEND IN- A PP NOT IFIC A T ION If Link HEY ! I M M E D I A T E Clicked If Link SEND IN- A PP NOT IFIC A T ION HEY ! I M M E D I A T E Clicked If Link HEY SEND IN- A PP NOT IFIC A T ION HEY! ! I M M E D I A T E SEND PU SH NOT IFIC A T ION Opened but Clicked HEY! If Link O N E H O U R L A T E R SEND IN- A PP NOT IFIC A T ION HEY HEY! didn’t Click ! I M M E D I A T E Opened but Clicked Link SEND PU SH NOT IFIC A T ION HEY! O N E H O U R L A T E R S I N G L E U S E R E M A I L C A M P A I G N HEY! didn’t Click Opened but Link SEND PU SH NOT IFIC A T ION HEY! O N E H O U R L A T E R HEY! HEY, SEND EM A IL 1 0 T H U S E R E M A I L C A M P A I G N didn’t Click HEY! Didn’t Open Opened but Link 5 D A Y S L A T E R SEND PU SH NOT IFIC A T ION HEY! O N E H O U R L A T E R HEY, Link 1 0 0 T H U S E R E M A I L C A M P A I G N didn’t Click HEY! SEND EM A IL DIdn’t Open Link 5 D A Y S L A T E R HEY, Link S I N G L E U S E R E M A I L C A M P A I G N HEY! SEND EM A IL DIdn’t Open 5 D A Y S L A T E R SEND PU SH NOT IFIC A T ION uh-oh! Didn’t Receive HEY, Link I M M E D I A T E HEY! SEND EM A IL DIdn’t Open 5 D A Y S L A T E R SEND PU SH NOT IFIC A T ION uh-oh! Didn’t Receive Link

Orchestrate • Omnichannel Campaigns 3 Across Channels • Personalized Messaging • Prescriptive Engagement Now Orchestrate Across Multiple Users U S E R A E M A I L C A M P A I G N I N - AP P N OT I FI CAT I ON EM AI L P US H N OT I FI CAT I ON U S E R B E M A I L C A M P A I G N I N - AP P N OT I FI CAT I ON S M S EM AI L U S E R C P U S H C A M P A I G N I N - AP P N OT I FI CAT I ON EM AI L P US H N OT I FI CAT I ON S M S U S E R D S M S C A M P A I G N I N - AP P N OT I FI CAT I ON EM AI L P US H N OT I FI CAT I ON U S E R E P U S H C A M P A I G N I N - AP P N OT I FI CAT I ON EM AI L

Telco & Finance Media & OTT d & FoodTech Ecomm & more Enter CleverTap

Why CleverTap? Unifies Customer Data Purpose Built to Solve Assures Long Term Across Your Business Martech & Growth Challenges Brand Loyalty & Conversions Aligns Goal Based Marketing Seamlessly Handles Builds a Sustained Competitive KPIs to Business Impact Growth & Scale Advantage with Industry First Features

The CleverTap Customer Engagement Platform

The CleverTap Customer Engagement Platform CUSTOMER RETENTION SUITE Drive Long Term User Retention and Revenue Growth Marketing Omnichannel Marketing Personalization Geolocation Experimentation Analytics Campaigns Automation At Scale Targeting & Testing Orchestrate ADVANCED SEGMENTATION ENGINE Hyper Personalized Engagement Strategies Intent Based, Automated and Psychographic Segmentation REAL-TIME CUSTOMER ANALYTICS Get Actionable Data Driven Insights AI/ML Powered Customer Insights Unify Data Across Silos Desktop Mobile CRM POS Call Center

Proven Performance & Scale CleverTap architecture solves for a variety of use cases without any assumption of domain 8000+ 1 Billion Customers Globally Unique Devices Reached 12 Billion 55 Billion Messages Sent a Month User Actions a Month

About Us MAY JULY JUNE APRIL JULY AUGUST MAY 2013 2014 2015 2018 2018 2015 2017 World’s most powerful 1 Billion messages Seed Funding Series-A Funding 20 Fortune 8,000+ Founded segmentation engine sent by 1 customer by Accel Led by Sequoia 500 Customers Customers Globally launched in 1 Day Existing Investors:

Case Study: Telecom C H ALLE N GE S S O LUT IO N S ABO UT 15 % 2 X Vodafone owns and operates networks in 26 countries, with partner • High Uninstalls networks in 50+ additional countries, and serves Asia, Africa, Europe, • Flows • Manual Engagement and Retention Campaigns and Oceania with more than 469.7 million connections. • Retention Cohorts Improved CTRs Conversions

Case Study: Media/OTT 16 % 25 % C H ALLE N GE S S O LUT IO N S ABO UT • User Onboarding and opt-in for notifications SonyLIV, a subsidiary of Sony Pictures Network, was the first OTT • Live User Segmentation • Personalization at scale platform in India and set the tone for the VOD and digital media • Deep Linked Push Notifications CTRs with campaigns ecosystem. It is the preferred destination for blockbuster movies, Conversion rates on • Monetization of the SonyLIV platform original web series, TV shows, live sports and music. campaigns driven by based on • • Targeting users at the right time with the right message RFM Analysis RFM based geolocation • Geolocation Targeting segmentation targeting