REFRESHING YOUR CLUBS PUBLIC IMAGE Charles Bruce Watterson, Rome - - PowerPoint PPT Presentation
REFRESHING YOUR CLUBS PUBLIC IMAGE Charles Bruce Watterson, Rome Seven Hills Rotary Discussion Leader #1 Image Essential Encourage your Clubs President and Public Image Chairperson to develop a PR plan and work to revitalize your
YOUR CLUB’S PUBLIC IMAGE
Charles Bruce Watterson,
Rome Seven Hills Rotary Discussion Leader
#1 Image Essential
Encourage your Club’s President and Public Image Chairperson to develop a PR plan and work to revitalize your
THINK ABOUT IT…
Who we are and how we present ourselves matters.
Brings our values to life to ensure our actions support our words Establishes our voice to reflect our distinct character Clarifies how we present
understand what we do and how they can engage with us Refreshes our visual identity to energize our look and feel while celebrating our heritage A PR Plan ensures each club fulfills the goal
A PR PLAN…
Rotary International Calendar Including Areas of Focus Months Updated October 2014
Effective 2015-16 Rotary YearMonth Focus July Undesignated August Membership and Extension September AOF: Basic Education and Literacy October AOF: Economic and Community Development November The Rotary Foundation December AOF: Disease Prevention and Treatment January Vocational Service February AOF: Peace and Conflict Prevention/Resolution March AOF: Water and Sanitation April AOF: Maternal and Child Health May Youth Services June Rotary Fellowships
Is vital to the success of your leadership plan 2015-16 Following the DaCdb Calendar is one predictor of success The DaCdb District and Club Calendar
LIST YOUR PR GOALS…
Wake-Up Call: Do a goal check every month to see how your PR efforts are paying off. Pair the internet-savvy members with those who are less experienced and help them navigate the club website. Help members register for a MY ROTARY account.
INVENTORY ALL CLUB MATERIALS
Dust Catchers (out-of-date materials) should be stored away…and members should be focusing on the most current icons using Public Image toolkit materials.
Rotarians are smart, compassionate, persevering and inspiring…
Your club’s PR Plan should reinforce the following words in all forms of communication (especially in reference to member’s leadership and service):
Knowledgeable
Per erce ceptiv ptive
Confident
Thoughtful
Sincere
Engaging
Purposeful
Upbeat Hopeful
Visionary
Courageous
SIMPLIFY THE PR PLAN
Our Voice: Who We Are!
PI Goals Should Always Stress
REFRESHING
Your Club’s Public Image
#2 Image Essential
Use social networking and RI's Public Image Resources to publicize action-oriented service, membership and fund-raising efforts.
THE TOOLKIT
Why not train your brain to use the following image standards?
Arial Narrow type was used for the official slogans A variety of type sizes add synergy to the
The official blue and gold colors added dimension to the
The Masterbrand signature and Mark of Excellence appear prominently The video features members “voices” thanking non- Rotarians and community leaders for their support
STANDARDS WORK
PRE-PLAN YOUR PR APPROACH…
WHICH PHOTO WORKS BEST?
Think like a reader and a reporter! If you could only choose one that best represents your club, which one would it be?
HINT: Look at the foreground and background, the use
action/emotion, and most importantly, the sharp focus.
WORKS BEST IN CLUB SCRAPBOOKS AND GRSP PROMOTIONAL MATERIALS
Pride in Programming: Kudos to our talented GRSP students who bring an international flair as well as a heightened cultural awareness to our Georgia Rotary family and local communities.
PREFER ACTION AND EMOTION
Don’t be afraid to layer words or the official “wheel” mark on photos of your club in action…but please double check for readability. Content over Decoration!
VISUALS NEED VERBALS
Are your club members engaging with non- Rotarians and partnering with other affiliates? Let the public know!
YOUR PR SIGNATURE
#3 IMAGE ESSENTIAL
Are you promoting and defining our Core Values – Fellowship, Integrity, Diversity, Service and Leadership
REFRESHING
Your Club’s Public Image
A MOBILE-FIRST , CLOUD-FIRST WORLD…
Where does your club stand? How are your members touching the hearts and minds
worth: Apply for a Zone Public Image Citation. It matters to your members.
#4 IMAGE ESSENTIAL
Emphasize vocational and humanitarian service to Rotarians and non-Rotarians alike
REFRESHING
Your Club’s Public Image
Tina Hollcroft, International Service Chairperson, Eastern Hemisphere
The Rotary Club of Greene-Putnam Counties
Joanne Tolleson, District Training Coordinator
The Rotary Club of South Forsyth County
George Pirkle, Literacy Chairperson
The Rotary Club of Forsyth County
WELCOME OUR NEXT PRESENTERS
Tina Hollcroft Joanne Tolleson George Pirkle