www.redrokk.com 1 Current Affjliation New Summary Report - 23 - - PowerPoint PPT Presentation

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Current Affjliation

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Value Percent Count Alumni 8.7% 81 College Employee 30.6% 285 Community Member 8.0% 75 Financial Supporter 0.3% 3 Prospective Student 1.6% 15 Student 43.9% 410 Other - Write In (Required) 6.9% 64 Total 933

New Summary Report - 23 March 2016

Responses "Other - Write In (Required)" Count Left Blank 869 Advisory Board Member 2 Advisory Committee Member 3 Allied Health Advisory Board 1 Alumni, Employee, Community Member 1 Board Member - hospitality dept 1 Board of Advisors 1 BsTech Advisory 1

• 1. Which of the following best describes your current affiliation with Edmonds Community College?

Alumni 8.7% College Employee 30.6% Community Member 8% Financial Supporter 0.3% Prospective Student 1.6% Student 43.9% Other - Write In (Required) 6.9%

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Affjliation

Age Demographics

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• 2. How old are you?

Under 18 6.3% 18-24 25% 25-34 17% 35-44 13.5% 45-54 18.7% 55-64 13.8% 65+ 5.7%

Value Percent Count Under 18 6.3% 59 18-24 25.0% 233 25-34 17.0% 159 35-44 13.5% 126 45-54 18.7% 174 55-64 13.8% 129 65+ 5.7% 53 Total 933 Statistics Sum 30,949.0 Average 35.4 StdDev 15.1 Max 65.0

• 3. Please choose your favorite logo styles (select 4):

18.7% 21.3% 16.6% 19.3% 22.6% 22.9% 20.3%

badge1.jpg badge2.jpg badge3.jpg badge4.jpg badge5.jpg combomark1.jpg combomark2.jpg All Others 20 40 60 80 100

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Age

How did you fjrst learn about Edmonds Community College?

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Value Percent Count Friend/Family/Colleague Recommendation 22.6% 211 High School/College Counselor 7.4% 69 I live in the area. 46.1% 430 Online Search 11.5% 107 Printed Brochure 1.3% 12 Sporting Event 1.8% 17 Other - Write In (Required) 9.3% 87 Total 933 Responses "Other - Write In (Required)" Count Left Blank 846 1981 Soundsation sang at my high school 1 AAUW and CRI 1 ABA approved paralegal program 1 Agency 3 Agents 1 Athletic opportunity for my son 1 Attended 25 years ago 1 Baseball recruitment 1 Becasue a specific artist, Barbara Wyatt, taught classes there. 1 Boeing C.A.T Program 1

Friend/Family/Colleague Recommendation 22.6% High School/College Counselor 7.4% I live in the area. 46.1% Online Search 11.5% Printed Brochure 1.3% Sporting Event 1.8% Other - Write In (Required) 9.3%

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Difgerentiating Factor

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Value Percent Count Campus Facilities and Equipment 5.1% 48 Faculty, Staff, and Leadership 20.8% 194 International Focus 27.1% 253 Location 17.9% 167 Quality Academics & Curriculum 18.2% 170 Sports, Extracurricular and/or Student Life 4.8% 45 Other - Write In (Required) 6.0% 56 Total 933 Responses "Other - Write In (Required)" Count Left Blank 877 ALL OF THE ABOVE 1 Architecture 1 Barbara Wyatt, Ceramics Instructor 1 Community Focus 1 Dedicated and personable instructors 1 Does not stand out 1 Elder education 1 Entrepreneurial 1 Faculty, Staff 1

• 6. Which of the following best represents how Edmonds Community College stands out from other community

colleges?

Campus Facilities and Equipment 5.1% Faculty, Staff, and Leadership 20.8% International Focus 27.1% Location 17.9% Quality Academics & Curriculum 18.2% Sports, Extracurricular and/or Student Life 4.8% Other - Write In (Required) 6%

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ColorPalettes5.jpg College Employee 39.3% 46 6.2% Student 60.7% 71 9.6% Total 117 15.8%

Value Segment Percent Count % of Total

Which of the following best represents how Edmonds Community College stands out from

• ther community colleges?

Count College Employee Student C a m p u s F a c i l i t i e s a n d E q … F a c u l t y , S t a f f , a n d L e a … I n t e r n a t i

• n

a l F

• c

u s L

• c

a t i

• n

Q u a l i t y A c a d e m i c s & … S p

• r

t s , E x t r a c u r r i c u l a … O t h e r

• W

r i t e I n ( R e q u i … 25 50 75 100 125

Value Segment Percent Count % of Total

Campus Facilities and Equipment College Employee 10.5% 4 0.6% Student 89.5% 34 4.7% Total 38 5.3% Faculty, Staff, and Leadership College Employee 40.1% 59 8.2%

College Employee vs. Student

How Edmonds Stands Out

College Employee Student

Which of the following best describes Edmonds Community College?

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big demographic of students 1 don\'t know 1 faculty commitment 1 forward/progressive leadership 1 innovation 1 it doesn\'t 1 lack of customer service and helpfulness 1 none 1 not familiar w/other CC\'s enough to answer 1 not sure 1 student success focus 1 The college has always refused to pin themselves with an identy. It\'s been a disservice to the public and marketing. 1 Lots of asians who give money - the entire school stands out b/c it is in worse shape than all other peer schools in the region 1 THE LANDSCAPE HAS BEEN DESTROYED BY GROUNDS WHO DO NOT USE PROPER PRUNING TECHNIQUES. THE CURRENT GROUNDS LOOK TERRIBLE COMPARED TO SHORELINE OR EVERETT COMMUNITY COLLEGES. THE BOARD AND PRESIDENT SHOULD DEAL WITH THIS SITUATION INSTEAD OF LETTING MORE PLANTS BE DESTROYED. 1 spends big bucks on on expensive signs and logo redesign (and hiring more administrators than other local colleges) 1 Sports programs are the best things Edmonds has to offer. Very respectful especially the men\\\\\\\\\\\\\\\'s basketball team. 1 Responses "Other - Write In (Required)" Count

• 7. Which of the following best describes Edmonds Community College?

A highly-regarded institution with world-class faculty and academics 8.8% A place where athletics and student life evoke pride 4.1% A place where international learning and culture thrives 23.8% A school that evokes a strong sense of community 17% A school where all cultures and backgrounds are

• penly accepted 41.8%

Other - Write In (Required) 4.5%

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Value Percent Count A highly-regarded institution with world-class faculty and academics 8.8% 82 A place where athletics and student life evoke pride 4.1% 38 A place where international learning and culture thrives 23.8% 222 A school that evokes a strong sense of community 17.0% 159 A school where all cultures and backgrounds are

• penly accepted

41.8% 390 Other - Write In (Required) 4.5% 42 Total 933 Responses "Other - Write In (Required)" Count Left Blank 891 A cheaper stepping stone for a 4 year degree 1 A in between place before students actually get to where they are going 1 A place of learning 1 A place that helps students succeed while they are here and in their life after they leave. 1 A place where faculty are genuinely interested in student success; at college and beyond 1 A place where faculty are undervalued. 1 A school that is groping for a new branding identity 1 A school with a wide range exceptional academic programs and high-demand professional programs. 1 A stepping stone to a brighter future 1 Academic 1 An affordable foundation for both personal and professional success. 1 An educational institution that embodies first-class academics, culture, and community. 1 An institution whose idea of itself does not match its reality 1 Creates an opportunity channel for careers, higher ed, and personal enrichment 1 Doesnt care, just pump out graduates. 1 Economical 1 It is what it is..a CC 1 Just a school 1 Mediocre in all respects 1 NUMBERS 3,4, AND 5 1

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Overall Culture, Feeling, and Atmosphere

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• Concrete (Strong/Logical)
• Modern
• Economical
• Youthful
• Sophisticated

Overall Culture Key Words

Top Competitors

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37.4% 30.2% 12.1%

Top Competitors

Favorite Logo Styles

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Category Results

Combomark Badge Initials Wordmark

Total % 1,150 919 834 829 31% 25% 22% 22%

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41.5% 28.6% 25.8% 23.9% 22.9% 22.6% 21.3% 21% 20.3% 19.3% 18.9% 18.7% 17.6% 16.6% 15.9% 15.7% 15.5% 13.1% 10.9% 10%

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College Employee vs. Student

Top 4 Logo Styles

College Employee

1 2 3 4

Student

Color Palettes

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Color Palettes

High Contrast Monochromatic Shades of Blue with a Pop

Total % 264 28.3% 207 22.2% 193 20.7%

Describe Your Ideal Mascot

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• Abstract
• Modern
• Aggressive
• High-End
• Organic (fmuid lines)
• Youthful

Mascot Key Words

For your new Triton mascot, which of the following is most important?

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Value Percent Count That the mascot is fierce/intimidating 17.8% 166 That the mascot is friendly 9.2% 86 That the mascot is modern 22.6% 211 That the mascot is mythological 15.1% 141 That the mascot is simple 21.5% 201 That the mascot is traditional 7.9% 74 Total 933

Brand Identifier

1 2 3 4 5 6 7 8 9 10 20 30

Statistics Sum 3,475.0 Average 4.9 StdDev 2.1 Max 9.0

• 11. For your new Triton mascot, which of the following is most important?

That the mascot is fierce/intimidating 17.8% That the mascot is friendly 9.2% That the mascot is modern 22.6% That the mascot is mythological 15.1% That the mascot is simple 21.5% That the mascot is traditional 7.9% Other - Write In (Required) 5.8%

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College Employee vs. Student

For your new Triton mascot, which of the following is most important?

Count College Employee Student T h a t t h e m a s c

• t

i s f i e r c e / … T h a t t h e m a s c

• t

i s f r i e … T h a t t h e m a s c

• t

i s m

• …

T h a t t h e m a s c

• t

i s m y t … T h a t t h e m a s c

• t

i s s i m … T h a t t h e m a s c

• t

i s t r a … O t h e r

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r i t e I n ( R e q u i … 25 50 75 100

Value Segment Percent Count % of Total

That the mascot is fierce/intimidating College Employee 24.8% 33 4.7% Student 75.2% 100 14.4% Total 133 19.1% That the mascot is friendly College Employee 38.2% 26 3.7% Student 61.8% 42 6% Total 68 9.7% That the mascot is modern College Employee 45.8% 71 10.2% Student 54.2% 84 12.1% Total 155 22.3%

Fierce/Intimidating Friendly Modern Mythological Simple Traditional

Most Important for Mascot

Write-In

College Employee Student

Style of Mascot

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47.1% 31.8% 28.1% 26.7% 22.7% 21.5% 19.2% 15.5% 15.4% 8.7% 24.0%

College Employee vs. Student

Mascot Style

College Employee

1 2 3 4

Student

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Key Takeaways

• Students and college employees

well represented in survey

• Edmonds has a strong international focus

and great leadership/stafg

• Brand/logo direction:

modern, simple & organic

• Mascot direction:

modern, simple, fjerce/strong