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1 Current Affjliation
New Summary Report - 23 March 2016 1. Which of the following best describes your current affiliation with Edmonds Community College? Other - Write In (Required) 6.9% Alumni 8.7% Affjliation College Employee 30.6% Student 43.9% Community Member 8% Financial Supporter 0.3% Prospective Student 1.6% Value Percent Count Alumni 8.7% 81 College Employee 30.6% 285 Community Member 8.0% 75 Financial Supporter 0.3% 3 Prospective Student 1.6% 15 Student 43.9% 410 Other - Write In (Required) 6.9% 64 Total 933 Responses "Other - Write In (Required)" Count www.redrokk.com Left Blank 869 Advisory Board Member 2 Advisory Committee Member 3 Allied Health Advisory Board 1 Alumni, Employee, Community Member 1 Board Member - hospitality dept 1 Board of Advisors 1 BsTech Advisory 1 1
2 Age Demographics
2. How old are you? 65+ 5.7% Under 18 6.3% Age 55-64 13.8% 18-24 25% 45-54 18.7% 25-34 17% 35-44 13.5% Value Percent Count Statistics Under 18 6.3% 59 Sum 30,949.0 18-24 25.0% 233 Average 35.4 25-34 17.0% 159 StdDev 15.1 35-44 13.5% 126 Max 65.0 45-54 18.7% 174 55-64 13.8% 129 65+ 5.7% 53 Total 933 www.redrokk.com 3. Please choose your favorite logo styles (select 4): 100 80 60 40 22.9% 22.6% 21.3% 20.3% 19.3% 18.7% 16.6% 20 0 badge1.jpg badge2.jpg badge3.jpg badge4.jpg badge5.jpg combomark1.jpg combomark2.jpg All Others 4
3 How did you fjrst learn about Edmonds Community College?
Other - Write In (Required) 9.3% Sporting Event 1.8% Friend/Family/Colleague Recommendation 22.6% Printed Brochure 1.3% Online Search 11.5% High School/College Counselor 7.4% I live in the area. 46.1% Value Percent Count Friend/Family/Colleague Recommendation 22.6% 211 High School/College Counselor 7.4% 69 I live in the area. 46.1% 430 Online Search 11.5% 107 Printed Brochure 1.3% 12 Sporting Event 1.8% 17 Other - Write In (Required) 9.3% 87 Total 933 Responses "Other - Write In (Required)" Count www.redrokk.com Left Blank 846 1981 Soundsation sang at my high school 1 AAUW and CRI 1 ABA approved paralegal program 1 Agency 3 Agents 1 Athletic opportunity for my son 1 Attended 25 years ago 1 Baseball recruitment 1 Becasue a specific artist, Barbara Wyatt, taught classes there. 1 Boeing C.A.T Program 1 15
4 Difgerentiating Factor
6. Which of the following best represents how Edmonds Community College stands out from other community colleges? Other - Write In (Required) 6% Campus Facilities and Equipment 5.1% Sports, Extracurricular and/or Student Life 4.8% Faculty, Staff, and Leadership 20.8% Quality Academics & Curriculum 18.2% Location 17.9% International Focus 27.1% Value Percent Count Campus Facilities and Equipment 5.1% 48 Faculty, Staff, and Leadership 20.8% 194 International Focus 27.1% 253 Location 17.9% 167 Quality Academics & Curriculum 18.2% 170 Sports, Extracurricular and/or Student Life 4.8% 45 Other - Write In (Required) 6.0% 56 Total 933 Responses "Other - Write In (Required)" Count www.redrokk.com Left Blank 877 ALL OF THE ABOVE 1 Architecture 1 Barbara Wyatt, Ceramics Instructor 1 Community Focus 1 Dedicated and personable instructors 1 Does not stand out 1 Elder education 1 Entrepreneurial 1 Faculty, Staff 1 10
Value Segment Percent Count % of Total ColorPalettes5.jpg College Employee 39.3% 46 6.2% Student 60.7% 71 9.6% Total 117 15.8% College Employee vs. Student How Edmonds Stands Out Which of the following best represents how Edmonds Community College stands out from other community colleges? College 125 Employee 100 75 Count 50 Student 25 0 … … … … … s n u o a q a i c & i u l E e t o u q a L s d F c c e c d i n o R l i r n a a m r L ( a n u s n e o c , e I f d a f i i t e a t a r a i t t c t l i n i x S A r c r E W a , e y y F , t t - t s n i l t l r s u I a r e u c u o h p a Q p t F m O S a C College Employee Student www.redrokk.com % of Value Segment Percent Count Total Campus Facilities and Equipment College 10.5% 4 0.6% Employee Student 89.5% 34 4.7% Total 38 5.3% Faculty, Staff, and Leadership College 40.1% 59 8.2% Employee
5 Which of the following best describes Edmonds Community College?
Responses "Other - Write In (Required)" Count big demographic of students 1 don\'t know 1 faculty commitment 1 forward/progressive leadership 1 innovation 1 it doesn\'t 1 lack of customer service and helpfulness 1 none 1 not familiar w/other CC\'s enough to answer 1 not sure 1 student success focus 1 The college has always refused to pin themselves with an identy. It\'s been a disservice to the public and marketing. 1 Lots of asians who give money - the entire school stands out b/c it is in worse shape than all other peer schools in the region 1 THE LANDSCAPE HAS BEEN DESTROYED BY GROUNDS WHO DO NOT USE PROPER PRUNING TECHNIQUES. 1 THE CURRENT GROUNDS LOOK TERRIBLE COMPARED TO SHORELINE OR EVERETT COMMUNITY COLLEGES. THE BOARD AND PRESIDENT SHOULD DEAL WITH THIS SITUATION INSTEAD OF LETTING MORE PLANTS BE DESTROYED. spends big bucks on on expensive signs and logo redesign (and hiring more administrators than other local colleges) 1 Sports programs are the best things Edmonds has to offer. Very respectful especially the men\\\\\\\\\\\\\\\'s basketball team. 1 7. Which of the following best describes Edmonds Community College? Other - Write In (Required) 4.5% A highly-regarded institution with world-class faculty and academics 8.8% A place where athletics and student life evoke pride 4.1% A place where international learning and culture A school where all cultures and backgrounds are thrives 23.8% openly accepted 41.8% A school that evokes a strong sense of community 17% Value Percent Count A highly-regarded institution with world-class faculty 8.8% 82 and academics A place where athletics and student life evoke pride 4.1% 38 12 A place where international learning and culture thrives 23.8% 222 A school that evokes a strong sense of community 17.0% 159 A school where all cultures and backgrounds are 41.8% 390 openly accepted Other - Write In (Required) 4.5% 42 Total 933 Responses "Other - Write In (Required)" Count www.redrokk.com Left Blank 891 A cheaper stepping stone for a 4 year degree 1 A in between place before students actually get to where they are going 1 A place of learning 1 A place that helps students succeed while they are here and in their life after they leave. 1 A place where faculty are genuinely interested in student success; at college and beyond 1 A place where faculty are undervalued. 1 A school that is groping for a new branding identity 1 A school with a wide range exceptional academic programs and high-demand professional programs. 1 A stepping stone to a brighter future 1 Academic 1 An affordable foundation for both personal and professional success. 1 An educational institution that embodies first-class academics, culture, and community. 1 An institution whose idea of itself does not match its reality 1 Creates an opportunity channel for careers, higher ed, and personal enrichment 1 Doesnt care, just pump out graduates. 1 Economical 1 It is what it is..a CC 1 Just a school 1 Mediocre in all respects 1 NUMBERS 3,4, AND 5 1 13
6 Overall Culture, Feeling, and Atmosphere www.redrokk.com
Overall Culture Key Words • Concrete (Strong/Logical) • Modern • Economical • Youthful • Sophisticated www.redrokk.com
7 Top Competitors
Top Competitors 37.4% 30.2% 12.1% www.redrokk.com
8 Favorite Logo Styles
Category Results Combomark Badge Initials Wordmark 919 829 1,150 834 Total 31% 25% 22% 22% % www.redrokk.com
41.5% 28.6% 25.8% 23.9% 22.9% 22.6% 21.3% 21% 20.3% 19.3% 18.9% 18.7% 17.6% 16.6% 15.9% 15.7% 15.5% 13.1% 10.9% 10% www.redrokk.com
College Employee vs. Student Top 4 Logo Styles 1 2 3 4 College Employee Student www.redrokk.com
9 Color Palettes
Color Palettes Shades of Blue with a Pop High Contrast Monochromatic 207 264 193 Total 22.2% 28.3% 20.7% % www.redrokk.com
10 Describe Your Ideal Mascot
Mascot Key Words • Abstract • Modern • Aggressive • High-End • Organic (fmuid lines) • Youthful www.redrokk.com
11 For your new Triton mascot, which of the following is most important?
Brand Identifier 30 20 10 0 1 2 3 4 5 6 7 8 9 Statistics Sum 3,475.0 Average 4.9 StdDev 2.1 Max 9.0 11. For your new Triton mascot, which of the following is most important? Other - Write In (Required) 5.8% That the mascot is fierce/intimidating 17.8% That the mascot is traditional 7.9% That the mascot is friendly 9.2% That the mascot is simple 21.5% That the mascot is modern 22.6% That the mascot is mythological 15.1% Value Percent Count That the mascot is fierce/intimidating 17.8% 166 That the mascot is friendly 9.2% 86 That the mascot is modern 22.6% 211 That the mascot is mythological 15.1% 141 That the mascot is simple 21.5% 201 That the mascot is traditional 7.9% 74 Total 933 23 www.redrokk.com
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