www.ChamberUniversityOnline.com (615) 353-7125 rebecca@glennshepard.com
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The Power of Direct Marketing Example #1: Small Business I spent $2,066 on six mailings and brought in $32,295 in new revenue. Brett Donaldson Donaldson’s Dry Cleaners Appleton, WI
The Power of Direct Marketing Example #2: Job Search I sent letters to 50 companies. Before I could call them, 6 called me and I received emails from 10 others. Sara Redhead Montgomery, AL
The Power of Direct Marketing Example #3: Webinar We held Zoom calls with Senator Ted Cruz and Congressman John Carter. But the highest turnout by far was for Glenn Shepard’s webinar. Rod Henry Temple Chamber of Commerce Temple, TX
The Pareto Principle (aka The 80/20 Rule)
Read This Book!!
Principle #1 Make a list of all the reasons people don’t do business with you.
Example: Dentistry
Example: Law
Example: My Own “You look like this dork!”
Example: Chambers
Principle #2 People don’t believe what you say about you as much as they believe what others say about you.
“Only believe half of what you see and none of what you hear.” -Benjamin Franklin
I spent $2,066 on six mailings and brought in $32,295 in revenue. Thank You Glenn! Brett Donaldson Donaldson’s Dry Cleaners Appleton, WI
I sent letters to 50 companies. Before I could call them, 6 called me and I received emails from 10 others Sara Redhead Montgomery, AL
We held Zoom calls with Senator Ted Cruz and Congressman John Carter. The highest turnout by far was for Glenn’s webinar. Rod Henry, IOM Temple Chamber of Commerce Temple, TX
It took us 60 seconds to send one email and 89 people immediately signed up for Glenn’s webinar. Henry Florsheim, IOM Wichita Falls Chamber of Commerce Wichita Falls, TX
www.GlennShepard.com
I was told by several colleagues not to waste my money joining the chamber because they didn’t think it would be of any benefit. Boy were they wrong! My business has tripled a as result of joining the Chamber. Melissa Adair Cyrin Consulting Winder, GA
Principle #3 People don’t buy features, they buy benefits.
W.I.F.M.
TiVo Has programmable recording function
TiVo Has programmable recording function so you’ll never miss N.C.I.S. again!
Benefits of Membership • Advocacy • Monthly Business Meetings • Committees • Task Forces • Chamber Golf Outing
The chamber works with more than 1,500 volunteers from member corporations, organizations, and the academic community who serve on committees, subcommittees, task forces, and councils to develop and implement policy on major issues affecting business.
We’ve got your back at the state capital, and in Washington, DC. We fight for you by making sure politicians don’t pass anti -business legislation. And if they do slip one through, you don’t have to worry about it! We’ll be on the front lines, in the trenches, fighting to repeal it. Our job is to make sure the politicians don’t make your job any tougher than it already is.
www.ForThePeople.com
Benefits of Membership • Advocacy • Monthly Business Meetings • Committees • Task Forces • Chamber Golf Outing
More business deals are closed on the golf course than anywhere else. If you don't play, this is THE perfect opportunity for you to learn (and is a LOT less than paying a pro $1,000 or more). If you do play, this is the perfect opportunity for you to meet new customers in a serene setting with the scent of freshly cut greens and that unmistakable pinging sound when you hit the ball perfectly on the sweet spot.
Principle #4 The cardinal sin of marketing is being boring, because people forget fast.
Example: Miami Beach, FL Chamber of Commerce
Example: Athens, TN Chamber of Commerce
Example: South Sioux City, NE Chamber of Commerce
Principle #5 The Three M’s of Marketing: Message to Market Match
Men Women Quick Sale Easy Free Simple New Guaranteed Change Trust Latest Classic Updated
Principle #6 You have to work as hard to sell soemthing that’s free as to sell something that costs money.
www.ChamberUniversityOnline.com
Principle #7 The two most important letters in the alphabet are A-B.
Headline A Do You Have Tension Headaches? Headline B When Doctors Have Tension Headaches, What Do They Do?
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