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2Q18 2Q18 FINANCIAL FINANCIAL RE RESUL SULTS TS PR PRESENTA ESENTATION TION WARSAW, 4 SEPTEMBER 2018 Disclaimer This is presentatio ion (t (the Presentation) was was prepared by by LPP SA SA (t (the Company) wit ith a


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SLIDE 1

2Q18 2Q18 FINANCIAL FINANCIAL RE RESUL SULTS TS PR PRESENTA ESENTATION TION

WARSAW, 4 SEPTEMBER 2018

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SLIDE 2

2

G L O B A L A S P I R A T I O N S

Disclaimer

This is presentatio ion (t (the “Presentation”) was was prepared by by LPP SA SA (t (the “Company”) wit ith a due care. Stil ill, it it may contain in certain inconsis istencie ies or

  • r omis
  • issions. The Presentation does not contain

in a complete or

  • r thorough financial analysis

is of

  • f the Company

and does not not present it its standing or

  • r prospect

cts in in a comprehensive or

  • r in

in-depth manner. Therefore, anyone who in intends to to make an an investment decis ision wit ith respect ct to to the Company should rely on

  • n the information dis

isclosed in in the offic icial reports

  • f
  • f the Company, published in

in accordance wit ith the laws applic icable to to the Company. This is Presentatio ion was prepared for informatio ion purp urposes on

  • nly and

nd doe

  • es not

not co constit itute an an off

  • ffer to

to buy uy or

  • r to

to sel sell any fin financial instruments ts. The Presentatio ion may contain in 'forward‐looking statements'. However, such statements cannot be be treated as as assurances or

  • r

projections of

  • f any exp

xpected future result lts of

  • f the Company. Any statements concernin

ing expectations of

  • f future financial

results cannot be be understood as as guarantees that any such results wil ill actually be be achieved in in future. The expectatio ions of

  • f

the Management Board are based on

  • n their

ir current knowledge and depend on

  • n many factors due to

to whic ich the actual results achieved by by the Company may dif iffer materially from the results presented in in this is document. Many of

  • f those factors are

bey eyond th the aw awareness an and co contr trol of

  • f th

the Co Company or

  • r th

the Company’s ab abil ility to to fo foresee th them. Neit ither the Company, nor it its dir irectors, offic icers, advis isors, nor representativ ives of

  • f any such persons are lia

iable on

  • n account of
  • f

any reason resulting from any use of

  • f this

is Presentatio

  • ion. Addit

itionally, no no information contained in in this is Presentation constit itutes any representation or

  • r warranty of
  • f the Company, it

its offic icers or

  • r dir

irectors, advis isors or

  • r representatives of
  • f any of
  • f

the above persons. The Presentatio ion and the forward‐looking statements speak only as as at at the date of

  • f this

is Presentation. These may not not be be indic icativ ive of

  • f results or
  • r developments in

in future periods. The Company does not undertake any obligatio ion to to revie iew, to to confir irm or

  • r to

to release public icly any revis isions to to any forward‐looking st statements to to reflect events that occur

  • ccur or
  • r

ci circumstances th that aris ise after th the date te of

  • f th

this is Presentation.

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SLIDE 3

3

G L O B A L A S P I R A T I O N S

  • 1. 2Q18 financial results
  • 2. Key corporate events
  • 3. 2018 outlook
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SLIDE 4

4

G L O B A L A S P I R A T I O N S

Over one million m2 of floorspace

20

COUNTRIES

1,756

STORES

+10.8%

m2

+12.3%

LFL

+122%

E-COMMERCE

+18.3%

GROUP REVENUES

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SLIDE 5

5

G L O B A L A S P I R A T I O N S

Over 1,750 stores in 20 countries

19 @ 985 @ 80 @ 58 @ 91 8 28 @ 18 20 20 @

31 @

19 @ 35 @ 328@

1 1 3 1

30.06.2018

  • No. of stores

YoY LPP GROUP

1,756

+ 46 Reserved

463

+ 5 Cropp

382

  • 4

House

335

  • 3

Mohito

294

+ 6 Sinsay

253

+ 49 Outlets

29

  • 7

1 @ 9 @ Int nter ernet stores xx xx Numbe ber of

  • f stores
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SLIDE 6

6

G L O B A L A S P I R A T I O N S 6.9 16.1 17.4 41.2 84.8 178.5 2Q13 2Q14 2Q15 2Q16 2Q17 2Q18

Dynamic LFL and e-commerce growths

  • LFL

LFLs s were re positi sitive each ch month th of f 2Q18. All b ll bra rands sh showed double le-dig igit it posi sitiv ive LFL LFLs in 2Q18 exce xcept t for for Mohito to.

  • In 2Q18 LFL

FLs were re posit

  • sitive

ive in most

  • st cou

countrie ries (the (the high ghest in Rom

  • man

ania ia, Ukra rain ine an and Hunga gary ry).

  • Con

Contin tinuatio ion of

  • f tri

triple le-dig igit it e-com commerc rce gr grow

  • wth

th due to to deve velop lopment of

  • f e-sto

stores ou

  • utsid

tside of

  • f Pola
  • land (Russ

ssia a ad added), mar arketin ting

  • u
  • utlay

tlays (co (co-op

  • pera

ratio ion with th blogg loggers rs an and influe fluencers) an and ch chan angin ing cu custo stomer r hab abits its in Pola

  • land (stor

stores par arti tially lly close closed on

  • n Sun

Sundays).

  • On

On-li line sale sales am amou

  • unte

ted to to 10.2% of

  • f re

reve venues fro from Pola

  • land an

and 8.7% % gr grou

  • up re

reve venues in 2Q18.

+136% YoY

LF LFL L DYN DYNAMICS (local cur currencies) ON ON-LI LINE SA SALE LES (PLN PLN m)

+106% YoY +8% YoY +135% YoY +111% YoY

6.6% 9.2% 5.1% 4.6% 6.2% 15.2% 12.9% 9.2% 14.6%

2Q16 3Q16 4Q16 1Q17 2Q17 3Q17 4Q17 1Q18 2Q18

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SLIDE 7

7

G L O B A L A S P I R A T I O N S

Floorspace growths in all brands

  • In 2Q

2Q18, Res Reserved and and Cr Cropp ge generated mo more revenues fr from abr abroad th than fr from Poland. In th the e cas case of f Mohit ito, slig slightly mo more rev evenues ca came fr from Pol

  • land th

than abroad.

  • The

The fa fastest t sa sales gro growth was rec ecorded by y Sin insay (su successful co collections and dyn ynamic c ne network dev evelopment) and Ho House brand (sig ignificant t YoY

  • Y improvement in co

coll llect ction).

  • Res

Reserved maintained hi high revenue dyn ynamics th thanks to to ne new co coll llectio ions th that t wer ere acc ccepted by y cu customers as s wel ell as s co consistent flo floorspace dev evelopment t (new sto stores and and sto store en enlargements). ).

+ 13% YoY + 23% YoY 0% YoY + 21% YoY + 36% YoY + 111% YoY

ths m2 2Q17 2Q18 YoY

LPP GROUP 933.7 1,034.2 10.8% Reserved 520.8 582.2 11.8% Cropp 121.9 130.1 6.7% House 106.6 113.0 6.0% Mohito 99.3 105.5 6.3% Sinsay 72.5 92.8 28.1% Outlets 12.6 10.6

  • 15.9%

REV REVENUES BY BY BR BRANDS

(PLN LN m)

2Q 2Q18 FL FLOORSPACE

(by brands)

26 179 202 212 223 287 921 Other E-commerce Sinsay Mohito House Cropp Reserved

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SLIDE 8

8

G L O B A L A S P I R A T I O N S

4 450 503 1,093 ME CIS Europe Poland

Growths in key regions

  • Re

Revenue gr growth th in Poland si sizably hig igher th than flo floorspace gr growth due e to to posit itiv ive LF LFLs Ls.

  • Dynamic revenue gro

growth in n Eur Europe in n 2Q18 due ue to to str strong dev evelopment t in th the CEE CEE region.

  • Double-dig

igit t op

  • pening rate in th

the CI CIS co countries, but ut un unfavorable ch changes in RU RUB/PLN.

  • Among co

countries, th the hi highest t no nominal YoY

  • Y revenue gr

growth was rec ecorded in n Pola

  • land and

nd Ru Russ ssia.

REV REVENUES BY BY REG REGIONS

(PLN LN m) m)

2Q 2Q18 FL FLOORSPACE

(by reg egions)

ths m2 2Q17 2Q18 YoY LPP GROUP

933.7 1,034.2 10.8%

Po Pola land

492.1 518.0 5.3%

Eur Europe

216.9 254.9 17.5%

CIS

216.5 254.7 17.6%

ME ME

8.2 6.6

  • 19.5%

+ 16% YoY + 39% YoY + 14% YoY

  • 24% YoY
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SLIDE 9

9

G L O B A L A S P I R A T I O N S

16.4% 18.0% 17.7% 16.0% 13.5% 21.8% 15.9% 16.0% 20.2% 0% 5% 10% 15% 20% 25% 500 1,000 1,500 2,000 2,500 2Q16 3Q16 4Q16 1Q17 2Q17 3Q17 4Q17 1Q18 2Q18 Retail sales (brands) E-commerce Other (incl. outlets) Revenue growth

Sales/ / m2 dynamics continue

  • Gr

Group revenues gr grew 20. 20.2% YoY in 2Q 2Q18 due to to hig igher flo floorspace, posit itiv ive LF LFLs Ls and and hig igh e-commerce dyn ynamics.

  • In

n 2Q 2Q18 bot

  • th ret

etail sa sales/ m2 m2 and sa sales/ m2 m2 wer ere hi higher YoY

  • Y.
  • The

The hi highest t dou

  • uble-dig

igit t ret etail sa sales/ m2 m2 were rec ecorded in 2Q18 in n Ro Romania, Cze Czech Rep Republic c and nd Hu Hungary.

GROUP REV REVENUES

(PLN LN m) m)

REV REVENUES/ / M2 M2

PLN (monthly) 2Q17 2Q18 YoY LPP GROUP ret etail

603 631 4.7%

Po Pola land

630 656 4.1%

Eur Europe

561 612 9.0%

CIS

589 599 1.7%

LPP GROUP

622 674 8.4%

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SLIDE 10

10

G L O B A L A S P I R A T I O N S

3.9 3.9 4.1 4.1 3.8 3.6 3.6 3.4 3.6 3.7 2Q16 3Q16 4Q16 1Q17 2Q17 3Q17 4Q17 1Q18 2Q18 3Q18

Gross margin expansion

  • Siz

Sizeable YoY and and QoQ gr gross profit t ma margin increase in 2Q18 – ver very goo good acc acceptance of f co coll llect ctions by y cli clients ts (in incl. . Res Reserved) ) and fa favourable FX FX tr

  • trends. Imp

mprovement ve versus autumn-winter co coll llectio ion.

  • Gr

Gross profit t ma margin was fa favourably aff ffected als lso by y th the ne new inventory pol

  • lic

icy, esp especially th the e sy system all llocatin ing go goods to to stor stores, whic ich all llows fo for indiv ividual all llotment t of

  • f inventory to

to ea each stor store.

  • Sin

ince 2Q 2Q18 writ ite-offs for for inventory are sho shown in gro gross prof

  • fit ma

margin and nd no not t ot

  • ther op
  • perating co

cost sts (PLN 40 40.2m writ ite-

  • ff

ffs ch charged ag against t 2Q 2Q18 gr gross profit margin).

QU QUARTE TERLY Y GROSS PR PROFIT IT MAR ARGIN IN AVERAGE QUARTERLY US$/PLN

FX LEV EVELS IMP MPORTANT T FOR SETT ETTIN ING AW18 18/19 PR PRIC ICES

49.9% 47.1% 50.8% 45.6% 56.9% 49.0% 58.0% 45.1% 59.7% 40% 45% 50% 55% 60% 65%

2Q16 3Q16 4Q16 1Q17 2Q17 3Q17 4Q17 1Q18 2Q18

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SLIDE 11

11

G L O B A L A S P I R A T I O N S

Stable costs of stores/ m2

  • Lo

Lower YoY rental ch charges  clo closing down of f old lder less less fa favourable loc locatio ions, low lower ren entals in Ru Russ ssia and and Ukr Ukraine and and ch change in n fi fit-out t rec ecognitio

  • ion. Pick-up QoQ
  • Q res

esults fro from dep epreciatio ion of

  • f eu

euro ve versus PLN LN.

  • Lo

Lower YoY

  • Y per

ersonnel co costs ts and nd hi higher YoY

  • Y ot
  • ther co

cost sts  we we red educe th the e res esponsibilitie ies of

  • f sa

sales per ersonnel and nd we we sh shif ift part t of

  • f th

these to to ext external sub subcontractors (ot

  • ther co

cost sts of

  • f sto

stores).

  • Gr

Growth in n SG& G&A/ m2 m2 YoY

  • Y  hi

higher co costs ts of

  • f he

headquarters due ue to to: fur further e-commerce dev evelopment t and nd res esultant t pick- up in log logistics cs co costs ts (variable co cost sts), hig igher on-line and and off-line ma marketin ing co costs ts.

CO COSTS OF OF OW OWN STO STORES/ M2 SG&A COSTS/ M2

0% YoY +9% YoY

254 254 258 266 271 280 300 279 297 2Q16 3Q16 4Q16 1Q17 2Q17 3Q17 4Q17 1Q18 2Q18

98 99 89 98 97 100 94 90 96 56 57 59 63 62 61 61 60 58 48 49 53 53 53 53 61 62 58 202 205 201 214 211 214 216 212 212

2Q16 3Q16 4Q16 1Q17 2Q17 3Q17 4Q17 1Q18 2Q18 Rental costs HR costs Other costs

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SLIDE 12

12

G L O B A L A S P I R A T I O N S

Dynamic earnings growths

PLN m 2Q17 2Q18 YoY Revenues 1,705.4 2,049.7 20.2% Gross profit it margi gin 56.9% 59.7% 59.7% 2.8pp. SG&A cos

  • sts

743.8 891.6 19.9% EBIT 207.6 311.8 50.2% EBIT IT margi gin 12.2% 12.2% 15.2 15.2% 3.0pp. Net profit 173.3 206.1 19.0%

  • Dynamic gro

group rev evenue gro growth:

  • dou
  • uble

ble-digit pos

  • siti

tive e LFL and nd floo

  • orspace incr

ncrease,

  • n
  • n-li

line sale les dev evelo lopm pment.

  • Sig

ignif ific icant in increase in in gross margin in: favorable FX FX trends, but also very good acceptance of

  • f the spring-

su summer co coll llectio ion of

  • f mo

most brands (in includin ing Res Reserved).

  • SG&

G&A co cost sts gro growth in in lin line with ith sa sales increase.

  • Less

Less fa favorable impact of

  • f ne

net fin financial act ctiv ivity:

  • low
  • wer int

nterest due ue to

  • the

e dec ecli line in n deb ebt,

  • but

ut FX los

  • sses as com
  • mpared to
  • gains in

n 2Q17 2Q17.

  • Double-dig

igit increase in in ne net profit.

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SLIDE 13

13

G L O B A L A S P I R A T I O N S

Doubling of EBIT

PLN m 1H17 1H18 YoY Revenues 3,067.7 3,630.1 18.3% Gross profit it margi gin 51.9% 51.9% 53.4% 53.4% 1.5pp. SG&A cos

  • sts

1,463.0 1,712.1 17.0% EBIT 98.6 194.0 96.7% EBIT IT margi gin 3.2% 3.2% 5.3 5.3% 2.1pp. Net profit 56.2 101.4 80.2%

  • Dynamic gro

group rev evenue gro growth:

  • pos
  • sitive LFLs and

nd floo

  • orspace growth,
  • n
  • n-li

line sale les inc ncrease.

  • Gross profit

it margin improvement in in 1H18 18 despit ite weaker 1Q18 18 result due to to the strong 2Q18 18 per erformance.

  • SG&

G&A gr growth bel elow to top-line gr growth.

  • Mor
  • re fa

favourable ne net fin financials:

  • low
  • wer int

nterest due ue to to low

  • wer inde

ndebt btedness,

  • but

ut low

  • wer FX

FX gains.

  • Hi

High ne net profit dyn ynamics.

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SLIDE 14

14

G L O B A L A S P I R A T I O N S 1,482 1,490 135 170 1,216 1,411 2Q17 2Q17 2Q18 2Q18 Inventory Trade receivables Trade liabilities

1,444 1,438 1,164 1,251 1,482 1,637 1,475 1,403 1,490 1,669 1,634 1,275 1,381 1,606

1,759 1,489 1,419 1,458 400 800 1,200 1,600 400 800 1,200 1,600 2,000 2Q16 3Q16 4Q16 1Q17 2Q17 3Q17 4Q17 1Q18 2Q18 Inventory (PLN m) Inventory/ m2 (PLN)

Freeing up working capital even further

  • Sta

Stable YoY inventory an and 9% 9% YoY fal fall in inventory/ m2 m2, due e to to str strong sa sales of f co coll llectio ions in regular pric ices, fu further e-commerce gro growth and nd zlo zloty appreciatio ion ve versus US US$.

  • PLN

LN 487 487m addit itional lia liabil ilities due ue to to sup supplier fin financing programme at t th the en end of

  • f 2Q

2Q18.

  • We

e are clo close to to ou

  • ur targ

target t of

  • f ma

matching lia liabil ilities to to th the e inventory le level.

  • As

s a res esult, t, we e red educed ou

  • ur cas

cash cycl cycle to to 18 18 days in 2Q 2Q18 co compared to to 47 days in 2Q 2Q17 and nd 94 94 days in 2Q 2Q16.

INVE INVENTORY WOR ORKING CA CAPI PITAL

(PLN LN m) m)

PLN 265m PLN 80m

slide-15
SLIDE 15

15

G L O B A L A S P I R A T I O N S

640 647 144 348

  • 11

11

  • 316
  • 221
  • 364
  • 0.5

0.0 0.5 1.0 1.5

  • 500
  • 250

250 500 750 2Q16 3Q16 4Q16 1Q17 2Q17 3Q17 4Q17 1Q18 2Q18 Net debt (PLN m) Net debt/ EBITDA (x)

Net cash on the balance sheet

  • At

t th the en end of

  • f 2Q

2Q18, we e ha had PLN LN 364 364m of

  • f ne

net cas

  • cash. In

n addit itio ion, we e had had PLN LN 190 190m wor

  • rth of
  • f mo

money ma market t fun

  • funds. Our

ur targ target t is s to to ke keep ne net t cas cash in n th the ne next xt qua uarters for for fut future investments.

  • 2Q

2Q18 cap capex gre grew 55% 55% YoY

  • Y due

ue to to ou

  • utl

tlays for for dist stributio ion cen centres (modernization of

  • f Pruszc

zcz Gdański and nd fi first co costs sts of

  • f

Brześć Ku Kuja jawski).

  • Fal

Fall in n sho short-term deb ebt t due ue to to fa favourable op

  • peratin

ing cas cash flo flows and nd hi higher YoY

  • Y us

usage of

  • f sup

supply ch chain fin financing.

NET ET DEB DEBT VS VS NET ET DEB DEBT/EBIT ITDA

(PLN LN m) m)

CAPEX

(PLN LN m) m) 2Q17: PLN 89.2 m 2Q18: PLN 137.6 m

1.0x 1.2x 0.3x 0.8x 0.0x 0.0x

  • 0.4x
  • 0.3x -0.4x

77.5 51.1 73.7 99.0 76.0 101.1 98.7 133.1 80.4

11.9 11.0 10.7 13.2 13.2 19.2 21.0 15.5 57.2 2Q16 3Q16 4Q16 1Q17 2Q17 3Q17 4Q17 1Q18 2Q18 Stores Other

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SLIDE 16

16

G L O B A L A S P I R A T I O N S

1H18 executive summary

Double-digit LFLs growths due to successful collections.

1

Triple-digit on-line sales growth.

2

Control of costs of own stores.

3

Increase in net cash.

5

Decrease in inventory / m2.

4

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SLIDE 17

17

G L O B A L A S P I R A T I O N S

  • 1. 2Q18 financial results
  • 2. Key corporate events
  • 3. 2018 outlook
slide-18
SLIDE 18

18

G L O B A L A S P I R A T I O N S

Key corporate events

WAREHOUSE IN BRZEŚĆ KUJAWSKI

Anno nnouncemen ent of

  • f dec

ecision to

  • loca
  • cate anoth

nother LPP’s distributi tion cen entr tre in n

Brześć Kujaw ujawski ki.

.

July 2018 July 2018 ACCELERATION IN SINSAY

17 17 new new stores in n 2Q18 2Q18 in n 6 6 cou

  • untr
  • tries. Focu

cus on

  • n

dev evelo lopment out

  • utside

de of

  • f

Po Pola land. d.

7,00 000 m2

May 2018 LPP - A FAMILY COMPANY

Tr Transfe fer of

  • f LPP’s foun
  • unders’

assets ts to

  • fou
  • undations

to

  • preserve the

he ide denti tity ty

  • f
  • f LPP as a Po

Poli lish company.

LPP WORLD OF FASHION TECH

Con

  • nfe

ference sum ummarizing LPP’s inve nvestments ts in n new new

tech technolo logie ies throu

  • ughout

t the he supp upply ly cha hain. n.

June 2018

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SLIDE 19

19

G L O B A L A S P I R A T I O N S

Dynamic Sinsay development

In 2Q18 we opened 17 new Sinsay stores floorspace 7ths m2.

6 stores opened in Poland and 11

in six countries, including Russia, Ukraine and Serbia. 2018 target for the brand: exceeding 100 ths m2

  • f floorspace.
slide-20
SLIDE 20

20

G L O B A L A S P I R A T I O N S

New technologies support our stores

A system of electronic tags that enables identification of a single product in the supply chain.

RFID

Dedicated mobile application, informing about products’ availability and allowing to order them to the stores and customers.

STORE VISION

Analysis of trends in sales to individualize the offer of each store.

BIG DATA

We expect a

  • c. 3% sales

increase from RFID implementation (annual cost is

  • c. PLN 60m).
slide-21
SLIDE 21

21

G L O B A L A S P I R A T I O N S

Technology brings us closer to the customer

We implement new technologies to be able to respond to the individual needs of our clients. Focus on combining traditional stores with e-commerce and m-commerce. Streamlining

  • f warehouse and

logistics to speed up e-commerce deliveries. Over 40% of on-line sales takes place via smartphones.

M-COMMERCE OMNICHANNEL NEXT BUSINESS DAY DELIVERY

slide-22
SLIDE 22

22

G L O B A L A S P I R A T I O N S

A new distribution center

Start

2021 /2022

Target: distribution

  • f Reserved

collections` to stores all over the world.

Cost of : PLN

400m

Planned

1,000

employees

BRZEŚĆ KUJAWSKI

central Poland

slide-23
SLIDE 23

23

G L O B A L A S P I R A T I O N S

LPP – a family company

LPP’s founders transferred their shares to foundations to ensure the family status of the Company, continuation

  • f activities in the long-term and to

avoid fragmentation of capital. The CEO, Marek Piechocki, transferred shares to the Semper Simul Foundation (always together), which currently holds 17.2% of equity and 31.5% of votes. The Chairman of the Supervisory Board, Jerzy Lubianiec, transferred his shares to the Sky Foundation, which currently holds 12.2% of capital and 28.6% of votes. Transfer of shares does not mean an automatic succession - both founders remain in their positions.

Families have written their goals in the statutes of their foundations. From the moment of transfer of shares to foundations, the founders ceased to be the

  • wners of LPP’s shares.

Decisions will be made by an independent foundation council in cooperation with an administrator, following

  • bjectives set out in the

foundation's statute.

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SLIDE 24

24

G L O B A L A S P I R A T I O N S

Israel – 21 21st

st market for Reserved

ISRAEL

First franchise store 730 m2

large in shopping mall in Tel Aviv

  • pened in August 2018

Next two franchise stores will be

  • pened in Israel in 2019.

Our partner H&O Fashion Chains

  • perates 70 stores of 40 ths m2.
slide-25
SLIDE 25

25

G L O B A L A S P I R A T I O N S

  • 1. 2Q18 financial results
  • 2. Key corporate events
  • 3. 2018 outlook
slide-26
SLIDE 26

26

G L O B A L A S P I R A T I O N S

Floorspace growth to continue

Floorspace (ths m2) 2017 2018 former target 2018 target YoY BY BRANDS Res eserved 562. 562.3 632. 632.3 627. 627.8 12% 12% Cr Cropp 127 127.2 132 132.9 134 134.8 6% 6% Hou

  • use

110. 110.6 114. 114.8 116. 116.9 6% 6% Mo Mohi hito 103. 103.8 111. 111.0 110. 110.0 6% 6% Sinsay 84. 84.6 106. 106.3 105. 105.0 24% 24% Out Outle lets 12. 12.1 11. 11.8 10. 10.8

  • 10

10% BY REGIONS Po Pola land 514. 514.0 529. 529.6 527. 527.2 3% 3% Eur Europe 232. 232.8 286. 286.4 289. 289.5 24% 24% CIS 247. 247.3 285. 285.9 282. 282.3 14% 14% ME ME 6. 6.6 7. 7.3 6. 6.2

  • 5%

5% TOTAL 1,000.6 1,109.1 1,105.2 10.5%

  • 10.

10.5% YoY flo floorspace gr growth in 201 2018.

  • Res

Reserved sto stores in 23 23 co countries at t th the en end of

  • f 201

2018.

  • 3

3 ne new markets in n 201 2018:

  • Kazakhstan and

nd Slovenia (own stores),

  • Israel

l (fr franchise stores).

  • 201

2018 targ target:

  • sele

lecti tive dev evelo lopment t in n Po Pola land, d,

  • acc

cceler eration of

  • f growth in

n Eur Europe pe (em emphasis on

  • n Sou
  • uth

th- Ea Easte tern Eur Europe),

  • fur

urther dev evelo lopmen ent in n the he CIS reg egion.

  • Pla

lanned 201 2018 cap capex at t c.

  • c. PLN

LN 590m 0m, up up c.

  • c. 34

34% % YoY

  • Y.

Pla lanned stor store cap capex at t PLN LN 350 350m, HQ HQs ou

  • utl

tlays at t PLN LN 13 135m 5m, , lo logistic ics ou

  • utl

tlays at at PLN LN 60 60m and IT T at at PLN LN 45 45m.

slide-27
SLIDE 27

27

G L O B A L A S P I R A T I O N S

  • In

n 201 2017, we e en entered 3 3 ne new ma markets ts: Be Belarus (wit ith fra franchise stor stores), Ser erbia and nd th the e UK UK (both ma markets ts with ow

  • wn sto

stores).

  • In 201

2018, we e pla lanned to to en enter 3 3 new co countries: Kaz azakhstan (own sto stores, ch change fr from a a fr franchise), Isra srael (fr franchise stor stores) and nd Slo lovenia (own sto stores).

  • In

n 201 2019, we e wil ill op

  • pen th

the fir first ow

  • wn stor

stores in Bos Bosnia & He Herzegovina and nd Fin Finland.

At least one new country each year

13 countries 17 countries 18 countries 20 countries 23 countries 11 countries 25 countries

+ Croatia + Germany + Egypt + Qatar + Kuwait + S. Arabia + ZEA + Serbia + UK

  • S. Arabia

+ Belarus + Israel + Slovenia + Kazakhstan + B&H + Finland

the end 2013 the end 2014 the end 2015 the end 2016 the end 2017 the end 2018 the end 2019

EXP EXPANSION BY BY COU COUNTRIES

slide-28
SLIDE 28

28

G L O B A L A S P I R A T I O N S

28

G L O B A L A S P I R A T I O N S

25 countries in 2019

Eop 2017 - 20 countries Eop 2018 - 23 countries Eop 2019 - 25 countries

slide-29
SLIDE 29

29

G L O B A L A S P I R A T I O N S

A more ambitious target for e-commerce

E-commerce should exceed

9%

  • f 2018 group

revenues. 2021 e-commerce target at:

20%

  • f sales.

In 1H19, we plan to launch e-store for all

EU countries.

slide-30
SLIDE 30

30

G L O B A L A S P I R A T I O N S

E-commerce in 35 countries in 2019

E-commerce 2017 - 11 countries

1H19

E-commerce in in al all EU EU co countries. . A A ne new dis distrib ibution cen centre in in Ro Romania.

E-commerce 2018 - 17 countries E-commerce 2019 - 35 countries

@ @ @ @ @ @ @ @ @ @ @ @ @ @ @ @

Namshi.com – presence is the decision of our franchise partner.

@

@ @ @ @ @ @ @ @ @ @ @ @ @ @ @ @ @ @ @

slide-31
SLIDE 31

31

G L O B A L A S P I R A T I O N S

2018 outlook

  • Con

Continuation of

  • f do

double-digit re reven venue gro growth du due to to floorspace de devel velopment an and d e-com commerce. .

  • Group’s gross profit margin should be

be betw tween 54 54-55 55% (hi higher Yo YoY). ).

  • Net

t cas cash to to con continue. 2 0 1 8 T A R G E T S

  • LPP’s stores in new

cou countries.

  • Dy

Dynam amic e-com commerce gro growths. O P P O R T U N I T I E S R I S K S

  • Unf

nfav avourab able le FX FX tren trends

  • n
  • n US$,

S$, EU EUR an and d RU RUB in in re relati ation to to PLN PLN. .

  • Ba

Ban n on

  • n trad

trade on

  • n

Sun Sunday ays (18% 18% of

  • f Pol

Polish re reven venues).

slide-32
SLIDE 32

32

G L O B A L A S P I R A T I O N S

Q&A

slide-33
SLIDE 33

33

G L O B A L A S P I R A T I O N S

Back-up

slide-34
SLIDE 34

34

G L O B A L A S P I R A T I O N S

Network development

Floorspace (ths m2) 30.06.2016 30.09.2016 31.12.2016 31.03.2017 30.06.2017 30.09.2017 31.12.2017 31.03.2018 30.06.2018 Reserved 473.8 487.2 509.1 510.7 520.8 526.8 562.3 561.0 582.2 Pol

  • land

235.1 232.0 248.7 245.9 247.4 247.9 266.8 264.9 264.7 Europe 127.2 140.0 144.1 147.7 151.3 157.6 160.8 162.2 178.1 CIS 103.9 107.7 108.7 109.5 114.0 114.7 128.1 127.3 132.8 ME ME 7.6 7.6 7.6 7.6 8.2 6.6 6.6 6.6 6.6 Cropp 117.8 116.7 120.4 120.1 121.9 121.4 127.2 127.7 130.1 Pol

  • land

65.2 63.0 65.3 65.1 66.5 64.9 65.7 65.7 67.9 Europe 20.6 21.0 21.2 21.0 20.8 21.2 22.3 22.1 22.6 CIS 31.9 32.8 34.0 34.0 34.7 35.3 39.3 39.8 39.6 House 104.8 103.8 105.7 102.9 106.6 105.6 110.6 110.9 113.0 Pol

  • land

65.4 63.1 64.9 62.4 65.1 64.0 65.0 64.9 66.8 Europe 16.4 16.8 16.4 16.2 16.2 16.2 17.1 17.2 17.0 CIS 23.1 23.9 24.3 24.3 25.4 25.4 28.6 28.7 29.2 Mohito 95.9 97.6 99.1 97.8 99.3 98.5 103.8 103.4 105.5 Pol

  • land

51.8 52.4 53.4 51.7 52.6 52.1 53.0 52.3 53.7 Europe 17.7 18.1 18.1 18.1 18.1 18.1 19.7 20.1 21.2 CIS 26.3 27.1 27.7 28.0 28.6 28.4 31.1 31.0 30.6 Sinsay 63.1 65.2 69.8 69.8 72.5 76.0 84.6 85.8 92.8 Pol

  • land

44.5 45.5 48.6 48.6 49.0 50.9 53.2 53.3 56.0 Europe 8.8 9.2 9.7 9.7 10.4 10.9 12.8 13.1 15.9 CIS 9.8 10.5 11.5 11.5 13.1 14.2 18.7 19.4 21.0 Tallinder (Poland only) 3.7 3.7 4.1 0.0 0.0 0.0 0.0 0.0 0.0 Outlets 13.8 13.8 12.6 12.6 12.6 11.6 12.1 12.1 10.6 Total by regions Pol

  • land

477.4 471.2 496.6 485.3 492.1 490.5 514.0 511.5 518.0 Europe 190.8 205.2 209.5 212.8 216.9 224.1 232.8 235.0 254.9 CIS 196.9 204.0 207.0 208.2 216.5 218.7 247.3 247.8 254.7 ME ME 7.6 7.6 7.6 7.6 8.2 6.6 6.6 6.6 6.6 TOTAL 872.7 888.0 920.7 913.9 933.7 939.9 1,000.6 1,000.9 1,034.2

slide-35
SLIDE 35

35

G L O B A L A S P I R A T I O N S

2018 network development details

Floorspace (ths m2) 31.12.2017 31.12.2018

  • Nom. growth

YoY growth Reserved 562.3 627.8 65.6 12% Poland 266.8 271.7 4.9 2% Europe 160.8 201.0 40.2 25% CIS 128.1 148.9 20.8 16% ME 6.6 6.2

  • 0.4
  • 5%

Cropp 127.2 134.8 7.5 6% Poland 65.7 66.2 0.5 1% Europe 22.3 26.3 4.1 18% CIS 39.3 42.3 3.0 8% House 110.6 116.9 6.2 6% Poland 65.0 66.9 2.0 3% Europe 17.1 19.7 2.6 15% CIS 28.6 30.2 1.7 6% Mohito 103.8 110.0 6.2 6% Poland 53.0 54.0 1.0 2% Europe 19.7 25.1 5.5 28% CIS 31.1 30.8

  • 0.2
  • 1%

Sinsay 84.6 105.0 20.4 24% Poland 53.2 59.9 6.7 13% Europe 12.8 17.2 4.5 35% CIS 18.7 27.8 9.2 49% Outlets 12.1 10.8

  • 1.3
  • 10%

Poland 10.3 8.5

  • 1.9
  • 18%

Europe 0.2 0.2 0.0 0% CIS 1.6 2.1 0.6 38% TOTAL 1,000.6 1,105.2 104.6 10.5%

  • No. of STORES

31.12.2017 31.12.2018

  • Nom. growth

YoY growth Reserved 468 468 0% Poland 232 216

  • 16
  • 7%

Europe 119 132 13 11% CIS 111 114 3 3% ME 6 6 0% Cropp 381 373

  • 8
  • 2%

Poland 211 199

  • 12
  • 6%

Europe 69 72 3 4% CIS 101 102 1 1% House 333 333 0% Poland 205 199

  • 6
  • 3%

Europe 52 56 4 8% CIS 76 78 2 3% Mohito 294 297 3 1% Poland 160 156

  • 4
  • 3%

Europe 53 63 10 19% CIS 81 78

  • 3
  • 4%

Sinsay 233 274 41 18% Poland 152 164 12 8% Europe 33 54 21 64% CIS 48 56 8 17% Outlets 34 28

  • 6
  • 18%

Poland 30 23

  • 7
  • 23%

Europe 1 1 0% CIS 3 4 1 33% TOTAL 1,743 1,773 30 2%

slide-36
SLIDE 36

36

G L O B A L A S P I R A T I O N S

Changes in 2Q18 floorspace

  • 2Q

2Q18 was as a a per erio iod of f rap apid id net etwork gr growth – we e opened 33. 33.3 th ths m2, m2, of f whic ich only 6. 6.5 th ths m2 m2 in Poland.

  • In

n 2Q 2Q18 th the fa fastest t gr growth to took pla lace in Eur Europe, esp especia ially in n Ser erbia, where op

  • pened 6 th

ths m2 m2.

  • In

n 2Q 2Q18 in th the CI CIS reg egion th the fa fastest t gr growth to took pla lace in n Uk Ukraine, whe here op

  • pened 5.

5.4 th ths m2 m2

  • Res

Reserved rec ecorded th the str strongest gr growth among all ll brands. Sin insay, , ou

  • ur yo

youngest t brand, ranked sec second in ter terms of

  • f

flo floorspace gro growth.

CHA CHANGE IN IN FL FLOORSPACE BY BY BR BRANDS

(th ths m2 m2)

CHA CHANGE IN IN FL FLOORSPACE BY BY REG REGIONS

(th ths m2 m2) 1,000.9 +2.4 +21.1 +7.0 +2.1 +2.2 1,034.2

  • 1.5

1,034.2 1,000.9 +6.5 +19.9 +6.9 0.0 +33.3 ths m2 +33.3 ths m2

1Q18 Reserved Cropp House Mohito Sinsay Outlets 2Q18

1Q18 Poland Europe CIS ME 2Q18

slide-37
SLIDE 37

37

G L O B A L A S P I R A T I O N S

2Q17 Poland Europe CIS ME 2Q18

2Q18 revenue growth contributors

PLN m 2Q17 2Q18 YoY LPP GROUP 1,705.4 2,049.7 20.2% Reserved PL 374.1 447.2 19.5% Reserved EX 388.5 474.3 22.1% Cropp PL 130.9 134.3 2.6% Cropp EX 123.0 152.3 23.8% House PL 119.0 139.6 17.3% House EX 62.0 83.1 34.1% Mohito PL 111.5 110.1

  • 1.3%

Mohito EX 100.7 102.3 1.6% Sinsay PL 106.4 128.7 20.9% Sinsay EX 42.1 73.7 75.1% E-commerce 84.8 178.5 110.6% Other 62.5 25.7

  • 58.8%

PLN m

2,050 1,705 +159 +33 +42 +0

PLN m

2,050 1,705

+150 +140 +55

  • 1

+94

  • 37

+54

REV REVENUE GROWTH BY BY REG REGIONS REV REVENUE GROWTH BY BY BR BRANDS

slide-38
SLIDE 38

38

G L O B A L A S P I R A T I O N S

1H17 Poland Europe CIS ME 1H18

1H18 revenue growth contributors

PLN m 1H17 1H18 YoY LPP GROUP 3,067.7 3,630.1 18.5% Reserved PL 670.0 815.1 21.7% Reserved EX 706.9 833.9 18.0% Cropp PL 224.7 238.3 6.1% Cropp EX 217.6 258.4 18.7% House PL 220.6 246.7 11.8% House EX 118.9 145.8 22.6% Mohito PL 206.8 196.9

  • 4.8%

Mohito EX 189.1 177.8

  • 6.0%

Sinsay PL 187.9 224.6 19.6% Sinsay EX 72.9 119.9 64.6% E-commerce 139.7 309.4 121.5% Other 112.7 63.1

  • 43.9%

PLN m

3,630 3,068 +272 +54 +53

  • 21

PLN m

3,630 3,068

+268 +225 +74

  • 5

+170

  • 49

+84

REV REVENUE GROWTH BY BY REG REGIONS REV REVENUE GROWTH BY BY BR BRANDS

slide-39
SLIDE 39

39

G L O B A L A S P I R A T I O N S

Impact of closed Sunday stores on revenues

DAYS OF F THE THE WEE EEK SHARE IN N 2Q 2Q18 REV REVENUES IN N WEE EEKS WITH TRA TRADING SUNDAY DAYS OF F THE THE WEE EEK SHARE IN N 2Q1 2Q18 REV REVENUES IN N WEE EEKS WITH NO NON-TRADING SUNDAY

In weeks with non-trading Sundays demand transfers to other days of the

  • week. Positive LFLs in Poland show that LPP deals well with the ban on trade
  • n selected Sundays. 80% of LFL stores recorded higher YoY revenues

in 2Q18.

Saturday Friday Thursday Wednesday Tuesday Monday Sunday

13% 12% 14% 16% 18% 27% 17% 10% 11% 11% 13% 16% 22%

slide-40
SLIDE 40

40

G L O B A L A S P I R A T I O N S

Revenue and COGS split

1H1 1H18 REV REVENUES BY BY REG REGIONS (PLN LN m) m) ZA ZAKUPY W 1H 1H18 WG REGIONÓW (mln PLN LN) TO TOP5 REV REVENUES BY BY CO COUNTRIES IN N 1H1 1H18 (PLN LN m) m)

Pol Poland rem remains our

  • ur most

important t mar arket.

Poland 54.0% Europe 24.0% CIS 21.8% ME 0.2%

China 45% Far East 44% Turkey 6% Poland 2% Other 3%

126 150 183 635 1,960 Germany Ukraine Czech Rep. Russia Poland

slide-41
SLIDE 41

41

G L O B A L A S P I R A T I O N S 1,154 1,260 309 453 1H17 1H18 Costs of stores HQ & e-commerce

Costs of stores and HQs

  • Co

Costs of f sto stores en encompass co cost sts of f own sto stores (rentals, per ersonnel and and oth ther) as as wel ell as as co cost sts of f fr franchise sto stores in Pol

  • land. Sto

tores in th the e Middle Ea East and Be Belarus do

  • no

not t ha have any ma material ef effect on

  • n SG&

G&A co costs sts.

  • Co

Costs of

  • f sto

stores  YoY

  • Y gr

growth th in 2Q 2Q18 due ue to to hi higher YoY

  • Y flo

floorspace. .

  • HQ

HQ co costs sts  YoY

  • Y gr

growth in 2Q 2Q18 due ue to to fur further e-commerce exp expansion, exp expansion of

  • f lo

logistic ics, hi higher ma marketin ing co costs ts and nd on

  • n-line advertis

ising.

SG SG&A COS COSTS

(PLN LN m) m) +9% YoY +47% YoY 1,463 1,712

SG SG&A COS COSTS

(PLN LN m) m)

521 537 546 573 581 596 628 620 639 131 125 153 146 163 179 234 200 252 2Q16 3Q16 4Q16 1Q17 2Q17 3Q17 4Q17 1Q18 2Q18 Costs of stores HQ & e-commerce

slide-42
SLIDE 42

42

G L O B A L A S P I R A T I O N S

2Q18 other operating and net financial lines

OTH OTHER OPE OPERATING ACT ACTIVITY NET ET FINA FINANCIAL L ACT ACTIVIT ITY

PLN m 2Q17 2Q18

OTHER OPERATING REVENUES 4.0 7.7 Co Compensa sations and stocktaking write-ups 2.8 10.0 Gain on sale of asse sets, s, write-ups

  • 2.1
  • 0.2

OTHER OPERATING COSTS 23.5 28.8 Write-offs 2.1 6.7 Inve ventory losse sses and shortages 16.4 17.7 Do Donations and other 4.0 4.0

OTHER OPERATING ACTIVITY

  • 19.5
  • 21.1

PLN m 2Q17 2Q18

FINANCIAL REVENUES 7.0

  • 10.3

FX FX differences 5.1

  • 11.7

Interest st 1.6 1.4 FINANCIAL COSTS 5.6 5.2 FX FX differences 0.0 0.0 Interest st 4,7 4.4 Fee Fees s and charges 0.9 0.8

NET FINANCIAL ACTIVITIES 1.4

  • 15.5

Hi Higher ot

  • ther op
  • perating rev

evenues due ue to to hi higher stoc stocktaking writ ite-ups. Hi Higher ot

  • ther op
  • perating co

cost, due ue to to writ ite-offs for for un unprofitable stor

  • stores. Writ

ite-offs for for inventories sho shown in gro gross prof

  • fit ma

margin si since 2Q 2Q18. PLN LN 11.7 11.7m of

  • f FX

FX los losses (2Q17: PLN LN 5. 5.1m ga gains), ou

  • ut

t of

  • f

whic ich PLN LN 8. 8.5m los losses on rubble and and hryvna (2Q17: PLN LN 8. 8.6m loss losses), PLN LN 1m 1m los losses on

  • n US

US$ (2Q17: PLN LN 10.4 10.4m ga gains) and nd PLN LN 2. 2.2m los losses on

  • n ot
  • ther

cu currencies (EUR, RO RON, HU HUF, CZ CZK).

slide-43
SLIDE 43

43

G L O B A L A S P I R A T I O N S

1H18 other operating and net financial lines

OTH OTHER OPE OPERATING ACT ACTIVITY NET ET FINA FINANCIAL L ACT ACTIVIT ITY

PLN m 1H17 1H18

OTHER OPERATING REVENUES 11.8 13.9 Co Compensa sations and stocktaking write-ups 6.4 10.7 Gain on sale of asse sets, s, write-ups 2.0 0.0 OTHER OPERATING COSTS 41.7 45.0 Write-offs 2.1 8.1 Inve ventory losse sses and shortages 28.3 25.5 Do Donations and other 7.8 6.4

OTHER OPERATING ACTIVITY

  • 29.9
  • 31.2

PLN m 1H17 1H18

FINANCIAL REVENUES 8.7 6.8 FX FX differences 5.4 4.5 Interest st 2.9 2.3 FINANCIAL COSTS 9.8 7.7 FX FX differences 0.0 0.0 Interest st 8.1 6.0 Fee Fees s and charges 1.7 1.7

NET FINANCIAL ACTIVITIES

  • 1.2
  • 0.9

Hig Higher le level of

  • f ot
  • ther op
  • peratin

ing inc ncome due ue to to hi higher co compensatio ions an and sto stocktaking writ ite-ups. Hig igher oth ther

  • p
  • peratin

ing co cost sts due ue to to writ ite-offs for for un unprofitable stor stores. Writ ite-offs fo for invento tories sho shown in n gro gross prof

  • fit margin

sin since 2Q 2Q18. PLN LN 4. 4.5m of

  • f FX

FX ga gain ins (1H 1H17: PLN LN 5. 5.4m ga gain ins), ou

  • ut of
  • f

whic ich PLN LN 14. 14.0m of f los losses on rubble and and hryvna (1H17: PLN LN 13.7 13.7m los losses), ), PLN LN 19.3 19.3m ga gains on

  • n US$

US$ (1H17: PLN LN 27.1 27.1m ga gains) and nd PLN LN 0. 0.8m los losses on

  • n ot
  • ther

cu currencies (EUR, RO RON, HU HUF, CZ CZK).

slide-44
SLIDE 44

44

G L O B A L A S P I R A T I O N S

Inventory write-offs model (from 4Q16)

  • c. PLN 80m
  • f goods sold

in outlets

(write-off equal to 10%

  • f their value).
  • c. PLN 40-80m
  • f goods

(mainly goods from foreign subsidiaries)

sold to third parties

(write-off for 80% of their value).

3-4% of the merchandise does not get sold, i.e. PLN 120–160m.

Annually, we purchase goods worth PLN 4bn.

  • The policy of write-offs for unsold

goods was introduced in December 2016.

  • From 2017 sell-offs of inventories

are equally split between all months.

  • From 2Q18 write-offs for

inventories shown in COGS instead of other operating line.

slide-45
SLIDE 45

45

G L O B A L A S P I R A T I O N S

Historical quarterly numbers

PLN m 3Q16 3Q17 4Q16 4Q17 1Q17 1Q18 2Q17 2Q18 YoY Revenues 1,488.4 1,812.8 1,853.4 2,148.9 1,362.3 1,580.4 1,705.4 2,049.7 20.2% Gross profit on sales 700.6 888.7 941.7 1,246.3 620.6 712.8 970.9 1,224.5 26.1% Gross profit margin 47.1% 49.0% 50.8% 58.0% 45.6% 45.1% 56.9% 59.7% 2.8pp. SG&A costs 662.2 775.0 699.6 861.9 719.2 820.5 743.8 891.6 19.9% Other operating line

  • 33.6
  • 10.6
  • 43.0
  • 7.7
  • 10.4
  • 10.1
  • 19.5
  • 21.1

EBIT 4.8 103.1 199.1 376.7

  • 109.0
  • 117.7

207.6 311.8 50.2% EBIT margin 0.3% 5.7% 10.7% 17.5%

  • 8.0%
  • 7.4%

12.2% 15.2% 3.0pp. Net financial activity

  • 8.0

11.2

  • 21.7
  • 24.9
  • 2.5

14.5 1.4

  • 15.5

Pre-tax profit

  • 3.2

114.3 177.4 351.9

  • 111.5
  • 103.2

209.0 296.3 41.8% Tax 3.2 29.3 20.4 52.3 5.5 1.6 35.8 90.2 Net income

  • 6.5

85.1 157.0 299.5

  • 117.0
  • 104.8

173.3 206.1 19.0% Net income margin

  • 0.4%

4.7% 8.5% 13.9%

  • 8.6%
  • 6.6%

10.2% 10.1%

  • 0.1pp.
slide-46
SLIDE 46

46

G L O B A L A S P I R A T I O N S

Cash flows

  • Operatin

ing cas cash flo flow  rel elease of

  • f wor
  • rking cap

capit ital by y exte extendin ing th the rep epayment t of

  • f li

liabilitie ies.

  • Inv

nvestin ing cas cash flo flow  hi higher YoY

  • Y cap

capex, ne net t purc urchases of

  • f mo

money ma market t fu funds.

  • Fi

Financing cas cash flo flows  hig igher usa sage of f deb ebt t QoQ due to to overdrafts ts in CIS CIS.

  • PLN

LN 1. 1.3bn in n op

  • pen cr

cred edit t lin lines use used fo for lett letters of

  • f cr

credits ts, gu guarantees and nd ov

  • verdrafts

ts.

2Q 2Q18 CA CASH GEN ENERATION

(PLN LN m) m)

2Q 2Q18 CA CASH FL FLOW OWS

(PLN LN m) m) 441 +296 651 +86

  • 6

+5

  • 138
  • 65
  • 97

442 420

  • 81
  • 281
  • 205

63 156 202 2Q17 2Q18 Operating CF Investing CF Financing CF Total CF

slide-47
SLIDE 47

47

G L O B A L A S P I R A T I O N S

Balance sheet increasingly strong

  • YoY
  • Y gr

growth in fi fixed ass ssets due ue to to ne network dev evelopment t and nd investments in HQ HQs.

  • Hig

igher YoY intangibles, due to to investments ts in co concept t stor stores of

  • f fiv

five brands and IT T ou

  • utl

tlays.

  • Sta

table YoY

  • Y inventories due

ue to to stro strong sa sales in n 1H1 1H18.

  • YoY
  • Y inc

ncrease rec eceivables res esults ts fr from a la larger sca scale of

  • f

bus usin iness (hig igher revenues me mean mo more card card tra transactio ions).

  • Cu

Current ass ssets ts include als lso PLN LN 190 190m of

  • f investments

ts in mo money ma market t fun funds, whic ich are no not t part t of

  • f cas

cash and nd eq equivalents lin line.

  • Pick-up in tr

trade li liabilitie ies YoY

  • Y and

nd YoY

  • Y fa

fall in n sho short- te term deb ebt t due to to new sup supply ch chain fin financing polic icy.

mln PLN 30.06.2017 31.12.2017 30.06.2018

Non-current assets 1,886.1 21041.4 2,128.6 fixed assets ts 1,346.1 1,478.2 1,558.5 inta tangibles (inc. good goodwill) 339.3 351.2 359.1 Current assets 2,146.3 2 289,5 2,609.1 inve ventory 1,481.6 1,475.2 1,490.5 trade rec eceivables 134.8 199.6 169.6 cash sh and eq equivalents 434.9 514.8 651.5 Total assets 4,032.4 4,330.8 4,737.7 Equity 2,063.3 2,443.4 2,504.4 Long-term liabilities 316.2 324.4 322.4 interest st bea earing deb ebt 168.5 141.8 115.2 Short-term liabilities 1,652.9 1,563.0 1,911.0 trade liabilities 1,216.5 1,325.3 1,410.6 interest st bea earing deb ebt 255.4 56.5 172.7 Total liabilities & equity 4,032.4 4,330.8 4,737.7

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SLIDE 48

48

G L O B A L A S P I R A T I O N S

CUSTOMER Women, men and children. YEAR OF LAUNCH 1998 BRAND CONCEPT An anchor brand with a broad customer base and wide range of collections. STORE CONCEPT Lack of dedicated zones allows for a smooth transition between women, men and children areas. Wide, open and transparent storefront coupled with comfortable, large and spacious fitting rooms. MARKETING Advertised by international stars (Cindy Crawford, Kate Moss, Georgia May Jagger, Brooklyn Beckham).

2Q17 2Q18 YoY Number of stores 458 463 + 5 Fl Floorsp space (ths ths m2 m2) 520.8 582.2 12% Ave verage store spa pace (m2) (m2) 1,1 ,137 1,2 ,257 11% Ave verage mo monthly sales (P (PLN/m2) 501 546 9% 9%

REV REVENUES

(P (PLN m) m) 666 661 828 614 763 825 957 728 921 2Q16 3Q16 4Q16 1Q17 2Q17 3Q17 4Q17 1Q18 2Q18

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SLIDE 49

49

G L O B A L A S P I R A T I O N S

CUSTOMER Teenagers – boys and girls. YEAR OF LAUNCH 2004 BRAND CONCEPT A streetwear brand, alluding to hip-hop and pop-culture. STORE CONCEPT The shopping space is designed in the form of squat, garage and industrial halls. Stores encompass special relax zones with PlayStation and tablets with WiFi. Shop window displays are equipped with modern multimedia. MARKETING Partner of events for artists and street art.

2Q17 2Q18 YoY Number of stores 386 382

  • 4

Fl Floorsp space (ths ths m2 m2) 121.9 130.1 7% 7% Ave verage store spa pace (m2) (m2) 316 341 8% 8% Ave verage mo monthly sales (P (PLN/m2) 704 749 6% 6%

REV REVENUES

(P (PLN m) m) 232 246 269 189 254 302 320 210 287 2Q16 3Q16 4Q16 1Q17 2Q17 3Q17 4Q17 1Q18 2Q18

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SLIDE 50

50

G L O B A L A S P I R A T I O N S

CUSTOMER Teenagers (boys and girls) who like brave fashion choices. YEAR OF LAUNCH 2001 (in LPP’s Group since 4Q08). BRAND CONCEPT Fashion brand for urban style lovers. STORE CONCEPT The interior of the store is inspired by music instruments and possesses many music related details. A fresh look is

  • btained by usage of wooden elements

and glass & metal lamps. MARKETING Participates in multiple artistic events (especially music related). Communication is based on insights and humour.

2Q17 2Q18 YoY Number of stores 338 335

  • 3

Fl Floorsp space (ths ths m2 m2) 106.6 113.0 6% 6% Ave verage store spa pace (m2) (m2) 315 337 7% 7% Ave verage mo monthly sales (P (PLN/m2) 578 660 14%

REV REVENUES

(P (PLN m) m) 189 189 245 159 181 205 261 170 223 2Q16 3Q16 4Q16 1Q17 2Q17 3Q17 4Q17 1Q18 2Q18

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SLIDE 51

51

G L O B A L A S P I R A T I O N S

CUSTOMER Young women. YEAR OF LAUNCH 2008 (in LPP’s Group since 4Q08) BRAND CONCEPT A brand that combines comfort and elegance for business and informal meetings. STORE CONCEPT Concept relates to elegance and beauty. The centre of the store is bright and is surrounded by a darker environment. MARKETING Anja Rubik created a limited collection for AW14/15. Zuzanna Bijoch was the face of AW15/16 collection. Top-model Anna Jagodzińska advertised SS16 collection, while Magdalena Frąckowiak the AW16/17 collection.

2Q17 2Q18 YoY Number of stores 288 294 + 6 Fl Floorsp space (ths ths m2 m2) 99.3 105.5 6% 6% Ave verage store spa pace (m2) (m2) 345 359 4% 4% Ave verage mo monthly sales (P (PLN/m2) 717 682

  • 5%

REV REVENUES

(P (PLN m) m) 183 192 211 184 212 200 233 162 212

2Q16 3Q16 4Q16 1Q17 2Q17 3Q17 4Q17 1Q18 2Q18

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SLIDE 52

52

G L O B A L A S P I R A T I O N S

CUSTOMER Teenagers – girls only. YEAR OF LAUNCH 2013 BRAND CONCEPT Clothes for every day inspirations and

  • riginal party outfits. The brand stands
  • ut for original T-shirts with

extraordinary prints. STORE CONCEPT Fresh and edgy interiors yet monochromatic to differentiate from colourful clothes sold. Selling area divided into black and white parts. MARKETING Focus on social media. The brand co-

  • perates with young fashion influencers

and models. Last year Karolina Pisarek and Aleksandra Kowalska were the brand’s faces.

2Q17 2Q18 YoY Number of stores 204 253 + 49 Fl Floorsp space (ths ths m2 m2) 72.5 92.8 28% Ave verage store spa pace (m2) (m2) 355 367 3% Ave verage mo monthly sales (P (PLN/m2) 694 756 9%

REV REVENUES

(PLN m) m) 117 120 135 112 149 165 184 142 202

2Q16 3Q16 4Q16 1Q17 2Q17 3Q17 4Q17 1Q18 2Q18

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SLIDE 53

53

G L O B A L A S P I R A T I O N S

Glossary

Poland Ret Retail sales in Poland and other sales s of LPP PP SA. CE CEE Reg Region including: : Czech Rep Republic, , Slovakia, , Hungary. Baltic Reg Region including: : Lithuania, , Latvi via, , Estonia. CIS IS Reg Region including: : Ru Russi ssia, , Uk Ukraine, Bel elarus and from 2018 also so Kazakhstan. SEE Reg Region including: : Bulgaria, , Rom Romania, , Croatia, , Serbia, , while from 2018 also so Slovenia. WE WE Reg Region including Ger Germany and the e UK UK. ME ME Reg Region including: : Egyp ypt, , Qa Qatar, , Kuwait, , UAE UAE, , while from 2018 also so Israel. . Un Until mi mid-2017 the e regi egion also so en encompass ssed Saudi Arabia. Europe Reg Region including: CEE, , Baltic, , SEE and WE. EBI BITDA EBI BIT + depr depreciation from cash sh flow statement. Ave verage mo monthly reve evenues/m2 /m2 Re Reve venues of seg egment or brand / average working total floorsp space / 3. Ave verage mo monthly cost sts of own stores/m2 /m2 Qu Quarterly cost sts s of own stores / ave verage working floorsp space of own stores s (ie ie. . excluding all franchise stores which repr epresent c. . 5.5% of the e working floorsp space) / 3. Ave verage mo monthly SG&A PLN/m /m2 Qu Quarterly SG SG&A cost sts/ / ave verage working total floorsp space excluding stores located in ME and Belarus / 3. Inve ventory/ / m2 m2 End of per period gr group inve ventory/ / total floorspace without foreign franchise se stores.

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SLIDE 54

CENTRUM DYSTRYBUCYJNE LPP SA

  • ul. Tczewska 2

83-800 Pruszcz Gdański, Polska KONTAKT DLA INWESTORÓW Email: LPP.investor.relations@lppsa.com KONTAKT DLA MEDIÓW Email: media@lppsa.com ODDZIAŁ KRAKÓW LPP SA

  • ul. Bagrowa 7

30-733 Kraków, Polska

  • Tel. +48 12 39 25 000

CENTRALA GDAŃSK LPP SA

  • ul. Łąkowa 39/44

80-769 Gdańsk, Polska

  • Tel. +48 58 76 96 900

Fax.+48 58 76 96 909 Email: lpp@lppsa.com