R E S I L I E N C E & F O C U S I N V E S T O R S P R E S E N T A T I O N N O V E M B E R 2 0 1 8
All the information contained in this document is prepared in accordance with International Financial Reporting Standards (IFRS) as of September 31, 2018, unless otherwise stated. F O R W A R D - L O O K I N G S T A T E M E N T The information herein contained (“Information”) has been prepared by Grupo Herdez, S.A.B. de C.V., its associates, subsidiaries and/or companies (“Grupo Herdez”) and may contain forward-looking affiliated statements that reflect Grupo Herdez current expectations and views which could differ materially due to different factors, risks and uncertainties. Therefore, Grupo Herdez and/or its respective officers, employees or agents, assume no responsibility or liability for any discrepancy in the Information. In particular, but without prejudice to the generality of the foregoing, no warranty is given as to the accuracy of the statements or the future variation of the Information or any other written or oral Information issued by Grupo Herdez. The Information has been delivered for informative purposes only. The issuance of this information shall not be taken as any form of commitment on the part of Grupo Herdez to proceed with any transaction.
GRUPO H E R D E Z H I S T O R Y 1910 1914 1980 The Company develops a strategy 2000 2002 Barilla México is born and the to begin exporting its products and Compañía Comercial Company begins to produce and changes its corporate name to Herdez is established sell pasta in the Mexican market Herdez 2006 Grupo Herdez signs the Herdez enters the apiculture distribution agreement with Ocean business with the acquisition of Spray Miel Carlota 2008 Herdez del Fuerte is 1987 Fundación Herdez is created 1947 McCormick de México is 1940 created to contribute and established disseminate the heritage of the 2009 MegaMex, a subsidiary of Mexican gastronomy Herdez del Fuerte, with operations in the United States is established 1989 Grupo Herdez signs the 0 3 2010 distribution agreement with 2010 Grupo Herdez signs the distribution agreement with Reynold’s Kikkoman 1960 1962 The Company create their MegaMex strengthens its portfolio own line of products under the 1990 1991 Grupo Herdez is established with the acquisition of Don Miguel and Herdez brand in the preserves with an IPO in the Mexican Stock Fresherized Foods in 2010 and 2011, segment Exchange respectively Grupo Herdez carries out the 1970 The slogan “Con toda confianza… 2011 Grupo Herdez enters into an acquisition of Grupo Búfalo and es Herdez” is born association with Aires de Campo, a Pescados de Chiapas entering in leading company in organic products in the canned tuna category Mexico Herdez becomes the first company to produce mole on an industrial Grupo Herdez signs the distribution The Company acquires Nutrisa and scale with the acquisition of Mole agreement with Kikkoman Helados Nestlé in 2013 and 2015, Doña María respectively 1993 Grupo Herdez enters in the 2017 The Company starts the coffee category distribution of Frank’s and French’s
C O R P O R A T E S T R U C T U R E Grupo Herdez consolidates 100% of the Frozen divi- sion, Herdez Del Fuerte, Barilla México y McCormick de México. 0 4 50% 50% 50% 100% The proportional part of Herdez Del Fuerte in Mega- McCormick México Barilla México Herdez Del Fuerte Frozen division Mex is registered in “Equity Investment in Associates“. since 1947 since 2002 since 2008 Nutrisa 2013 Helados Nestlé 2015 50% MegaMex since 2009
I N V E S T M E N T C A S E +100 P R O F I T A B L E D I V E R S I F I E D Y E A R S OF B R A N D E D F O O D 0 5 G R O W T H P O R T F O L I O E X P E R I E N C E L E A D E R S T R A T E G Y S O U N D S O L I D C O R P O R A T E C O M M I T T E D T O F I N A N C I A L G O V E R N A N C E S U S T A I N A B I L I T Y S T R U C T U R E
S T R A T E G Y 0 6 D E V E L O P M E N T / O P E R A T I O N A L I N T E R N A T I O N A L O R G A N I C I N N O V A T I O N S U S T A I N A B L E G R O W T H A C Q U I S I T I O N O F E F F I C I E N C Y G R O W T H D E V E L O P M E N T I N F R A S T R U C T U R E
I N F R A S T R U C T U R E 15 M O R E T H A N 9 , 3 0 0 P L A N T S E M P L O Y E E S 0 7 23 D I S T R I B U T I O N 7 T U N A C E N T E R S V E S S E L S 4 7 9 N U T R I S A 5 3 , 0 0 0 + H E L A D O S S T O R E S N E S T L É P O S
L E A D I N G B R A N D S O U R B R A N D S I N M E X I C O 0 8 O U R B R A N D S I N U N I T E D S T A T E S D I S T R I B U T I O N AG R E E M E N T S I N M E X I C O
B R A N D P R E S E N C E 0 9 P R E S E N C E I N 2 6 C O U N T R I E S Mexico, United States, Bolivia, Canada, Chile, Costa Rica, Cuba, Czech Republic, Dominican Republic, Dubai, Ecuador, Germany, Guatemala, Haiti, Honduras, Jamaica, New Zealand, Nicaragua, Portugal, Russia, Salvador, South Korea, Spain, Switzerland, and Uruguay.
S E G M E N T S P R E S E R V E S F R OZ E N E X P O R T S O F N E T S A L E S O F N E T S A L E S O F N E T S A L E S 79% 14% 7% 1 0 C A T E G O R I E S C A T E G O R I E S C A T E G O R I E S Canned tuna Soft drinks Mexican food Mayonnaise Healthy snacks Mayonnaise Mole Frozen yogurt Tea Tomato purée Popsicles Pasta Food supplements Vegetables MegaMex is registered in “Equity Investment in Associates” and includes categories like guacamole, salsas and vegetables.
C O M M E R C I A L L E A D E R S H I P S A L E S M I X S A L E S M I X B Y C A T E G O R Y B Y C H A N N E L Mayonnaise 1% Frozen 1% 2% 2%1% 4% 5% Pasta 2% Retail 3% 6% Tomato purée 4% Wholesalers Others 35% 35% 7% 4% Mole Presence in Club stores Presence in 1 1 Canned tuna 4% the major food ALL Vegetables Nutrisa stores 8% the sales channels categories inMexico Salsa 8% in Mexico Foodservice Marmalade Ketchup DSD traditional 8% Thea 16% Convenience Food packaging 8% 35% Juice Mushrooms CONSOLI DATED FI GURES IN MI LLI ON PESOS CONSI DERING SALES I N MEXI CO
M A R K E T S H A R E I N M E X I C O 8 % 30% C A N N E D T U N A P A S T A T O M A T O 1 2 73% M A Y O N N A I S E 72% P U R É E We are #1 or #2 in categories that represents 41% 45% J A M S S A L S A 79% of our sales 83% 27% M O L E V E G E T A B L E S FI GURES A S OF A UG UST
P R E S E R V E S G R O W T H D R I V E R S R E G I O N A L I N T E G R A T E D P E N E T R A T I O N C O M M U N I C A T I O N 1 3 B R O A D E R H E A L T H & C O N S U M P T I O N W E L L N E S S O C C A S I O N S
P R O D U C T I N N O V A T I O N P R O D U C T PREMIUM VERSIONS CO-CREATION 1 4 RESPONSIBLE CONSUMPTION BROADER HABITS CONSUMPTION OCCASIONS
P O I N T O F S A L E I N I T I A T I V E S 1 5
P R O D U C T I N N O V A T I O N 1 6 LEVERAGING IN THE POWER BRANDS RENEWED IMAGE WITH CLEANER LABELS
N U T R I S A R E N O V A T I O N A F T E R 1 7 B E F O R E
F R O Z E N G R O W T H D R I V E R S S A L E S M I X B Y C H A N N E L 1% 2% 8% INCREASE STORE SALES MIX TRAFFIC & Nutrisa stores O P T I M I Z A T I O N FREEZER PRODUCTIVITY DSD traditional 13% 46% Convenience 1 8 Retail Others S T R E N G T H E N I N G SG&A OF NEW SALES MANAGEMENT 30% C H A N N E L S Club stores CON SOLI DATED FI GURES IN MI LLI ON PESOS CONSI DERING SALES I N MEXI CO
P O S H E L A D O S N E S T L É P O S D S D ( T R A D I T I O N A L ) P O S C O N V E N I E N C E P O S D I S T R I B U T I O N +20.6% +27.9% +27.9% +10.4% +8.4% +5.8% 53.4 26.8 21.0 19.1 26.8 18.0 16.7 16.4 15.1 1 9 13.6 16.1 1.7 4.0 3.7 1.3 Other Pharmacys Other C- 7 eleven Oxxo Traditional Total 2015 2016 2017 12M3Q18 2015 2016 2017 12M3Q18 stores Volume Volume POS Nestlé %growth %growth TOTAL POS: 53.4 THOUSAND POS IS A CLI ENT THAT SELLS OUR P RODUCTS
N U T R I S A H E L A D O S N E S T L É H O U S E H O L D H O U S E H O L D P E N E T R A T I O N P E N E T R A T I O N 2 0 Population / POS (thousands) Population / POS (thousands) LOW M E D I U M HIGH LOW M E D I U M HIGH >200 per POS 100 - 200 per POS <100 per POS >5.0 per POS 2.6 - 5.0 per POS <2.6 per POS
M E G A M E X G R O W T H D R I V E R S E X P A N S I O N A C C E L E R A T E I N C R E A S E O F S A L E S B R A N D SALES BY C H A N N E L S G R O W T H I N N O V A T I O N 2020 Goals 2 1 USD $1B Net sales R E D U C E R E D U C E G E N E R A L I M P R O V E G R O S S E X P E N S E S AS A M A R G I N T H R O U G H P R O D U C T ION 14-16% EBITDA P R O P O R T I O N E F F I C EN T C O S T S margin OF NET SALES P O R T A F O LI O M A N A G E M E N T
N E T S A L E S S E G M E N T M I X 20,688 20,065 18,181 15,953 1,478 1,230 16,357 2,972 2,882 79% 14% 7% 1,158 14,318 2,592 1,079 Preserves Frozen Exports 16,238 15,953 2,139 955 14,431 1,166 13,139 12,197 2 2 CAGR 5years = 9.6% 2014 2015 2016 2017 12M3Q18 Preserves 7.4% P R E S E R V E S F R O Z E N E X P O R T S Frozen 26.4% Exports 11.6% CON SOLI DATED FI GURES IN MI LLI ON PESOS
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