Quick Facts about HMMA Current Investment: $1.8 Billion Current - - PowerPoint PPT Presentation
Quick Facts about HMMA Current Investment: $1.8 Billion Current Investment: $1.8 Billion Production Goal: 390,000 cars in 2015 Production Goal: 390,000 cars in 2015 1,550 per day (Mon-Fri) 1,550 per day (Mon-Fri) Team Members:
Economic Impact
2% of state’s Gross Domestic Product
HMMA
equivalent jobs (direct & indirect)
Prevailing wage for maintenance jobs: Today: $18.00 Prior to HMMA: $12.50
‐ Dr. M. Keivan Deravi
Economic Impact
Statewide Impact
automotive assembly and parts suppliers operations
retail, construction, services, etc.
Economic Impact
Statewide Impact Suppliers Impact: $1.2 billion
HMMA Impact: $3.65 billion
Economic Impact
HMMA and its Montgomery County suppliers:
in the county
Montgomery County total gross domestic product is $12 billion
$9.6 Billion
Quality
www.autooninfo.net
Quality
Kia, Hyundai rise … in J.D. Power quality study
USATODAY / June 17, 2015
The twin South Korean brands, Kia and Hyundai, have moved to the top of the pack in the 2015 J.D. Power and Associates Initial Quality Study released Wednesday, the most closely watched gauge of quality in auto manufacturing. The Kia brand ranked second behind the top brand, Porsche, which took first for the third year in a row. And the Hyundai brand moved up to fourth place, right behind third‐place Jaguar. Both Kia and Hyundai are owned by the same company, Hyundai.
Quality
Quality
No Problems! Safety! Trust! Luxury!
Quality
Definition
Merriam Webster “quality is a general term applicable to any trait or characteristic whether individual or generic <material with a silky quality>. property implies a characteristic that belongs to a thing's essential nature and may be used to describe a type or species”
Quality
What determines the Quality Level ?
Quality level of the plant… It is determined by the worst performer…
Capacity of the tub ...
Quality
HMMA
Over Eighty Tier 1 suppliers
North America
Minor problems also impact the quality ranking
1st Lexus (216pts) 35th KIA (813pts)
597 pts
1st Lexus (68 pts) 35th Mini (185 pts)
117 pts
’2000 VDS ’2014 VDS
Vehicle Dependability Study
Quality as a Differentiator Quality as a Given
Reduce quality gap between makers…
5 times↓ 5 times↓
Best Worst
Quality
Reason for Producing Defect-Free Vehicles
Loyalty gap
Brand loyalty of automobile owners is more sensitive than other industries. Automobiles sales are an extremely competitive market.
Quality
Bad Quality... Negative impact on Sales
3~5 persons More than 6 persons 2 persons 1 person Directly protest against company Bad word-of-mouth and gossip (friends & family) Keep silent but never buy again
6 %
6 % 78 % 8 % 8 % 31 %
Tell it to
* Source : U.S. shoppers (1,186 persons)
Dissatisfied customer
63 %
Customer Dissatisfaction Study
Quality
Story of Dad’s 1993 vehicle
Quality
Story of Dad’s 1993 vehicle
Quality
Story of Dad’s 1993 vehicle
Quality
Autonomous Vehicles
Tim Cook , Apple CEO
Car Industry Ready for “Massive Change” (Oct. 2015) Apple wants people to have an “iPhone experience” in their car. "We'll see what we do in the future," he said, adding " I do think that industry is at an inflection point for massive change. Not just an evolutionary change.“
Quality
Autonomous Vehicles
John Krafcik, Google
Head of Google’s Automotive Unit Wealth of automotive experience:
Quality
Autonomous Vehicles
Obama Administration
Proposed 10‐year $4 billion (January 14, 2016 Reasons:
Quality
Safety
Hyundai Sonata
Adaptive Cruise Control
Hyundai Elantra
Safety
Quality Hyundai Elantra
Safety
Hyundai Elantra
Safety
Quality
Safety
Quality
Titanic’s Doom (in 1912)
Quality
Titanic’s Doom (in 1912)
... the builder of the Titanic struggled for years to obtain enough good rivets and riveters and ultimately settled on faulty materials that doomed the ship... Small forges tended to have less skill and experience… Many of the rivets studied by the scientists were found to be riddled with high concentrations of slag. A glassy residue of smelting, slag can make rivets brittle and prone to fracture… Samples of four different types of rivets recovered from the Titanic. While some ships of the time were built entirely with steel rivets, the Titanic used a mix of steel and iron rivets. In the bow, where the Titanic hit the iceberg, weaker iron rivets were used...
These small rivets were the main cause of Titanic’s doom.
Quality
Quality
Inflection Point
" I do think that (automotive) industry is at an inflection point for massive change.” – Tim Cook (Apple CEO)
Quality
Quality
Suppliers
Ubuntu
“How can we be happy when others are sad?”
hourly workforce).
Quality
Quality marches on.
감사합니다 (Thank You)