QUARTERLY UPDATE 4Q2019 Disclaimer This presentation contains - - PowerPoint PPT Presentation

QUARTERLY UPDATE

4Q2019

2

Disclaimer

This presentation contains certain forward looking statements. Such forward looking statements (the words "believe“, "anticipate“, "estimate“, "target“, or "hope",

• r that otherwise relate to objectives, strategies, plans, intentions, beliefs or expectations) are not guarantees of future performances or events and involve risks

and uncertainties, and actual results may differ from those in the forward looking statements as a result of various factors and circumstances. The views, analyses and opinions expressed herein contain some information derived from publicly available sources and third party information providers. Mudman Public Company Limited and its affiliates (“Mudman”) undertakes no representation or warranty is made as to the accuracy, completeness, or reliability

• f such information and no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events or
• therwise.

Mudman makes no representation whatsoever about the opinion or statements of any analyst or other third party. Mudman does not monitor or control the content

• f third party opinions or statements and does not endorse or accept any responsibility for the content or the use of any such opinion or statement.

Nothing in this presentation should be construed as either an offer to sell, a solicitation of an offer to buy or sell shares or any type of securities in any jurisdiction. This presentation is not intended to be any type of investment advice and must not be relied upon as such. You must always seek the relevant professional advice before otherwise making any such financial, legal or commercial decisions.

1) What’s New in 4Q/19 to Date 2) Group Performance Appendix:

• Company Profile

TABLE OF CONTENTS

What’s New in 4Q/19 to Date

5

Owned Brands

DOMESTIC (22 stores*):

• New store : Central Bangna (GHC), Central Ladpraw (GAI HOUND), Helix @ Emquartier (GAI HOUND)
• Upcoming store : Negotiating on potential sites in Bangkok and Major provinces

INTERNATIONAL (18 stores**):

• Upcoming store : Negotiating with potential partners in major countries / cities

Key Highlights

Promotions / Events:

Gai Hound … Organic Chicken Rice (New Brand Concept)

What’s New in 4Q/19 to Date

Note: : * New store includes not only new outlet, but also new location of closed store (relocation store) ** 17 franchised stores & 1 owned-flagship store Plastic No More ! (1 Feb 2020 onward) BOLD & BRIGHT Special Menus (Today – April 2020)

6

Owned Brands

• Total store: 12 stores (Fashion Lifestyle) & 1 store (Cafe Concept)
• New Business Concept: To leverage creativity & twist of Greyhound brands to create unique concepts

& products

Key Highlights

Promotions / Events:

• Professional cafeteria business & IPD food service
• Current operation at Ramkamheng Hospital since June 2015

What’s New in 4Q/19 to Date (cont’d)

End of Season SALE !!! (Today – 11 Mar 2020) Buy 2 or More items … Get 50% Off (19 Dec 2019 onward) Summer War-Cation Collection

7

What’s New in 4Q/19 to Date (cont’d)

Owned Brands Key Highlights

• Total store: 1 stores
• A gastronomical restaurant in Paris (2-Michellin stars) with more than 200 years
• New Business Concept: MM and chef Guy Martin are studying on potential locations and developing

new concepts

8

Master Franchises Key Highlights

• Total store: 298 stores (4Q/19)*
• New store**: Food Truck Concept (Nov-19)

Supreme Complex (Nov-19) Makro Khonkaen (Dec-19) Makro Ramkhamhaeng 24 (Dec-19) Harbourland Gateway Ekkamai (Dec-19)

• Upcoming store: Negotiating on potential sites in Bangkok and Major provinces

Promotions / Events:

Note: * Exclude catering service ** New store includes not only new outlet, but also new location of closed store (relocation store)

What’s New in 4Q/19 to Date (cont’d)

WoW Day (12 Donuts for only 156 Baht) Dunkin' Lemon Meringue Donut Promotion ‘Buy 8 Get 8 Free’ (Delivery Only)

9

Master Franchises Key Highlights

• Total store: 73 stores (4Q/19)*
• New store : Vi Plaza at Vibhavadi Hospital (Oct-19)
• Upcoming store: Negotiating on potential sites in Bangkok and Major provinces

Promotions / Events:

Note: * Exclude catering service ** New store includes not only new outlet, but also new location of closed store (relocation store) ‘Zero Grams Trans Fat’ Salmon Heartbeat Bagel (Available @ every stores)

What’s New in 4Q/19 to Date (cont’d)

‘Save the World’ (Available @ every stores)

10

Master Franchises Key Highlights

• Total store: 29 stores (4Q/19)*/**
• Upcoming store: Negotiating on potential sites in Bangkok and Major provinces

Promotions / Events:

Note: * Exclude catering service ** Non-performing stores had been closed Bear with Me x Hershey’s (Available @ every stores) 31% OFF Take Home Ice Cream (Available on 31st of Month)

What’s New in 4Q/19 to Date (cont’d)

Catering Service

• n Every Special Occasion

Group Performance Mudman Group

12

54 56 22 72 70 253 220

Q4/18 Q1/19 Q2/19 Q3/19 Q4/19 2018 2019 822 759 741 755 805 3,233 3,060

• 500

Q4/18 Q1/19 Q2/19 Q3/19 Q4/19 2018 2019

95% 5%

Key Takeaways

EBITDA Net Profit

Mudman Group - Key Financial Performance

Revenues THB mm

• 4Q/19 Revenues reported THB 805 mm or YoY

growth of (2.2%) and 2019 Revenues reported THB 3,060 mm or YoY growth of (5.4%), mainly due economic slowdown, lower consumer spending, and intense industry competition

• EBITDA in 4Q/19 reported THB 70 mm (8.7%

margin) and 2019 reported THB 220 mm (7.2% margin), mainly from lower revenues

• Net margin in 4Q/19 & 2019 recorded 1.7% &

(0.8%) respectively

• Going forward, MM is aiming not only to boost

revenues (i.e. menu restructuring), but also create competitive advantage on costs & expenses (i.e. lowering SG&A) to have better margin and performance

Food & Beverage Fashion Lifestyle

Revenues Breakdown (2019)

Stores * 449 441 435 432 438 EBITDA margin 6.6% 7.4% 3.0% 9.6% 8.7% 7.8% 7.2% %SG&A/Revenues 62.1% 60.7% 65.6% 57.7% 57.7% 60.2% 60.4%

• 2.2% YoY

+ 6.6% QoQ

Net margin (2.1%) (1.2%) (5.0%) 0.9% 1.7% (0.4%) (0.8%)

Note: * Excluded international stores

• 5.4% YoY

(17) (9) (37) 7 13 (12) (26)

• 10

Q4/18 Q1/19 Q2/19 Q3/19 Q4/19 2018 2019

13 2.3 2.4 3.3 3.1 3.0

• 0.2

Q4/18 Q1/19 Q2/19 Q3/19 Q4/19 1,513 1,465 1,470 1,474 1,514 2,788 2,777 2,688 2,686 2,696 0.5 0.5 0.5 0.5 0.6

• 7.0
• 6.0
• 5.0
• 4.0
• 3.0
• 2.0
• 1.0
• 1.0
• 500

Q4/18 Q1/19 Q2/19 Q3/19 Q4/19 Liabilities Equities D/E (9.1%) (9.8%) (12.4%) (8.5%) (4.8%) 5.3% (4.6%) (9.5%) (3.6%) (2.3%)

• 16%
• 12%
• 8%
• 4%

Q4/18 Q1/19 Q2/19 Q3/19 Q4/19 SSSG - F&B TSSG - F&B

SSSG & TSSG

Mudman Group - Key Financial Performance (cont’d)

• 4Q/19 SSSG* of F&B decreased by 4.8% YoY, attributable from lower

consumer spending and intense competitions

• 4Q/19 TSSG of F&B reported (2.3%) YoY, primarily from high

competitions

• Debt-to-Equity was 0.6x as of Dec-19
• Net debt / LTM EBITDA in 4Q/19 reported 3.0x which was slightly

decrease from 3.1x in 3Q/19 due mainly to improving EBITDA

Note: * SSSG is calculated based on operating stores in the same comparing period (i.e. exclude stores operating only two months in comparing quarter) ** Last-twelve-month EBITDA

Net Debt / LTM EBITDA** Financial Position

4,301 4,242 4,158 4,160 4,210

14 4Q/18 1Q/19 2Q/19 3Q/19 4Q/19 2018 2019 Net sales 777.0 726.5 707.9 720.1 758.7 3,082.1 2,913.3 COGS (318.8) (296.1) (288.4) (299.6) (314.9) (1,258.2) (1,199.0) Gross profit 458.2 430.4 419.5 420.5 443.8 1,823.9 1,714.2 GPM 59.0% 59.2% 59.3% 58.4% 58.5% 59.2% 58.8% Selling exp (412.9) (382.0) (382.4) (355.4) (384.2) (1,589.7) (1,504.0) Administrative exp (81.6) (79.0) (103.8) (79.4) (80.4) (341.3) (342.6) Other inc / (exp) 45.4 33.0 32.8 34.8 45.9 150.7 146.5 Extra items (16.0)

• (1.0)
• (16.0)

(1.0) EBIT (6.9) 2.3 (33.9) 19.5 25.1 27.6 13.1 Interest exp (9.4) (9.3) (9.5) (9.7) (9.3) (33.5) (37.8) EBT (16.3) (7.0) (43.4) 9.9 15.8 (5.9) (24.7) Tax (1.0) (2.0) 6.3 (2.7) (2.4) (6.3) (0.8) Net profit (17.4) (9.0) (37.1) 7.1 13.5 (12.2) (25.5) NPM (2.1%) (1.2%) (5.0%) 0.9% 1.7% (0.4%) (0.8%) PPA 12.0 12.2 12.2 11.7 7.4 47.9 43.5 Net profit - excl PPA (5.4) 3.2 (24.8) 18.8 20.9 35.7 18.0 NPM - excl PPA (0.7%) 0.4% (3.4%) 2.5% 2.6% 1.1% 0.6% EBITDA 53.9 55.8 21.9 72.1 70.3 252.5 220.2 EBITDA margin 6.6% 7.4% 3.0% 9.6% 8.7% 7.8% 7.2% EBITDA - operating 69.9 55.8 21.9 73.2 70.3 268.5 221.2 EBITDA margin 8.5% 7.4% 3.0% 9.7% 8.7% 8.3% 7.2%

Mudman Group - Key Financial Performance (cont’d)

• Purchase Price allocation (PPA) is

an amortization of identifiable intangible assets (foreseeable useful life) at fair value after the acquisition

• For example, trademark, franchise agreement,

contractual agreement and order backlog

• There are three brands associating with PPA:
• Dunkin’ Donuts
• Au Bon Pain
• Greyhound Cafe
• PPA is an accounting impact only on

“Consolidated” financial statement

• Without PPA impact, net profit would turn

to positive with NPM of 1% - 3% in normal business

Key Takeaways PPA Implication to Our Brands

Note: (1) The different classification of cost structure is assumed for comparison perspective (2) Disregard tax implication in calculating net profit - excl PPA

15

Impact of Purchase Price Allocation (PPA) on Income Statement

• PPA will have an accounting impact on future cost and profit recognition on Mudman’s performance on the consolidated financial

statements

• Mudman will have the amortization on PPA of ~THB 26 mm per year
• However, it will not affect ability to pay dividend as those expenses does not affect separated financial statement

THB mm 2020 2021 2022 2023 2024 Total 26 26 26 26 26

7 7 7 7 7 7 7 7 7 7 12 12 12 12 12

2025 2027 2030

Note : GHF has impaired most of goodwill and intangible assets in 3Q2016; thus, there will be minimal possibility of PPA amortization for GHF in the future

Company Profile - Appendix

17

Overview

To be great, enduring company, with appealing food & lifestyle brands, proving a healthy and quality work environment

Successful International Food & Lifestyle Brands Trend Setters Developing & Caring for Our People

18

Key Milestones

2007 - 2011 2006 2015 2014 2013 2012

Sub Sri Thai PCL acquired 100% stakes in Mudman

Acquisition of Thailand operation

• f Baskin Robbins

Khon Kaen Sugar Industry PCL subscript capital increase (9.3% stake) Capital increase to THB 843 mm Capital increase to THB 525 mm Company registration

Sub Sri Thai PCL (SST) A documentary/goods storage service provider with attractive cash flow streams enabling SST to continuously raise fund via property funds/REIT to fuel growth with market capitalization of ~THB 1,600 mm Khon Kaen Sugar Industry PCL (KSL) One of the largest Thailand’s sugar producers with vision to diversify into many business ventures with market capitalization of ~THB 11,000 mm

Capital increase to THB 300 mm

Create catering services at Ramkamheng hospital (cafeteria and IPD) Open in Mar 2015 Acquisition of Greyhound Original & Cafe

2016

Public Conversion

2017

Capital increase to THB 1,055 mm

Acquisition of Le Grand Vefour

2018

Bond issuance of THB 497 mm

Master franchisee of Dunkin Donuts (1981) Au Bon Pain (1996)

2019

Acquisition of La Mere Lachaise

19

799 857 987 1,036 1,150 1,421 1,627 1,855 2,235 2,889 2,992 2,970 3,233 3,060

170 188 207 224 240 258 301 349 370 389 441 433 449 438

98 92 104 109 135 192 224 232 216 253 255 238 253 220

• 50
• 50

100 150 200 250 300

• 500

1,000 1,500 2,000 2,500 3,000 3,500 4,000 4,500

2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019

Total Revenues (THB mm)

• No. of Stores

EBITDA (THB mm)

Solid Operational Platform & Strong Growth Capabilities

Acquisition of Thailand operation

• f Baskin Robbins

ORGANIC INORGANIC

Global Brand Acquisition Selective International Franchising Operational Excellence Consolidation of Systems and Infrastructures Intensive International Expansion

Create catering services at Ramkamheng hospital (cafeteria and IPD)

Note: (1) Excluded international stores & some types of local stores (catering / booth / convention stores) (2) Included Greyhound in 2014 onward

Acquisition of Greyhound Original & Cafe Acquisition of Le Grand Vefour Master franchisee of Dunkin Donuts (1981) Au Bon Pain (1996)

20 64.3% 7.5% 28.3%

Others

Mudman at a Glance

Shareholding Structure Business Overview

Note: As of Mar 2019

Food & Beverage

Owned brand Master Franchisee

Premier Asian Player Lifestyle

Nadim Xavier Salhani CEO

• A proven track record of successful turnaround
• Over 15 years experience in Food & Beverage retail

business with leading international brands including Starbucks, Auntie Anne’s Pretzel, Au Bon Pain and Dunkin Donuts

• Joined Mudman Group in 2003

Hansa Sermsri CFO

• Over 20 years in accounting and finance
• Joined Mudman Group in 2006
• Previously with Excel Distribution, Motorola, Taylor

Nelson Sofres Wimonrat Asawachavisit VP - Supply Chain

• Over 19 years solid experience in supply chain

management

• Joined Mudman Group in 1996
• Previously with Asia Food & Machinery

Lapaporn Tiasakul Managing Director

• Au Bon Pain
• Over 18 years in F&B retail business
• Joined Mudman Group in 2003
• Previously with Starbucks, Auntie Anne’s Pretzel,

The Brooker Group and IMRS

Management Team

1 2 4 3 3 2 4 1

21

Mudman at a Glance (cont’d)

Golden Donut (Thailand) Co.,Ltd. ABP Café (Thailand) Co.,Ltd. Greyhound Co.,Ltd. Golden Scoop Co.,Ltd.

100% 100% 100% 100% 100%

Greyhound Café Co.,Ltd. GHC Café (UK) Co.,Ltd.

100% 100%

SLVH SAS* Mudman International Co.,Ltd.

100%

Note : * Societe Langonnaise des Vins et Hotelleries SAS (SLVH)

MM FR SAS

67%

22

Mudman at a Glance (cont’d)

Brands Key Concepts Outlets (4Q/19)

Owned Brands Fashion café in a stylish casual dining experience with food concept …. “Basic with a Creative Twist” Thailand (22) Hong Kong (9) China (2) Malaysia (2) Singapore (1) Indonesia (2) Vietnam (1) London (1) A gastronomical restaurant in Paris ….. Jewel of the 18th century "art décoratif" Le Grand Véfour has been the finest gourmet rendez-vous of the Parisian political, artistic and literary society for more than 200 years 1 Catering services business with current operation at Ramkamheng hospital (cafeteria and IPD) 1 Liftstyle brand with “Stylish + Sophisticate + Creative + Contemporary” concepts …. Simple, but Never Boring Lifestyle Fashion (12) Coffee Café (1) Master Franchisee Premium imported ice-cream from the USA 29 “Healthy café bakery” in premier locations of leading department stores, hospital and office/residential buildings 73 “Enjoy Your Moment” with a leading American coffee & donut from numerous stores nationwide 298

Mudman Public Company Limited

33/4 The 9th Towers Grand Rama 9, 18th Fl., Tower A, Rama 9 Road, Huaykwang, Huaykwang, Bangkok 10310, Thailand Tel: +662 079 9765 Fax: +662 079 9755 Website: www.mudman.co.th Email: IR@mudman.co.th