Quar te r ly F or um MCCVB Me mbe rs Ma y 22, 2014 AGE NDA - PowerPoint PPT Presentation

T hir d Quar te r ly F or um MCCVB Me mbe rs Ma y 22, 2014

AGE NDA DE ST INAT ION SCORE CARD • Ne w F a c e s • Sc o re c a rd • Sne a k Pe e k • DE PART ME NT UPDAT E S • Q3 Highlights and L ooking F or war d Sa le s & Gro up Se rvic e s • Ma rke ting Co mmunic a tio ns • Me mb e rship & Visito rs Se rvic e s • OS GRAB L IF E BY T HE MOME NT • Hispanic Mar ke ting Wor kshop

Ne w T a le nt We lc ome to MCCVB! < Sc ott Wilson, VP of Sale s L iz Kar a, Re gional Sale s E xe c utive – MW > < Alliah She ta, Dir e c tor of Community Re lations Molly Nanc e , Mar ke ting Communic ations Assistant Mic hae l Djubasak, Visitor Infor mation Spe c ialist

De stina tio n Sc o re c a rd July 2013 – April 2014 F YT D Ave ra g e Oc c upanc y ADR Re vPAR Monte r e y County 65.4% $167.05 $112.32 2014 Mo nte re y Co unty 62.8% $162.74 $105.00 2013 Gro wth +3% +4% +7% So urc e : Smith T rave l Re se arc h, April 2014

De stina tio n Sc o re c a rd Ca le nda r Ye a r De stina tio n Sta ts L oc al T ax Spe nding E mployme nt Re c e ipts ($Billion) ($Million) 2012 $2.272 22,670 $57.9 2013 $2.368 23,310 $61.5 % Cha ng e +4.2% +2.8% +6.3% 2013 Numbe r of Visitor s to Monte r e y County: 3.5M So urc e : De an Runyan Asso c iate s, April 2014

De stina tio n Sc o re c a rd T OT Qua rte rly Re ve nue $60 Q4 $50 Millions $40 Q3 $30 Q2 $20 $10 Q1 $0 2008-2009 2009-2010 2010-2011 2011-2012 2012-2013 2013-2014

SAL E S &GROUP SE RVI CE S

Q3 Highlights Hig hlig hts from Q3 (Ja n – Ma r) - Prof. Conf. Mg r. Assoc . (PCMA) - Na tiona l T our Assoc . (NT A) - Sma rt Ma rt - SF , L A, SV, SD Sa le s Mission - CA Soc ie ty of Assoc . E xe c . - Conf. Dire c t Annua l Mtg . - De stina tion Showc a se – DC - Assoc . Me e ting Prof. (AMPS) - Int’l Pow Wow (IPW)

Q3 Gr oup Sa le s Me a sur e me nts Sa le s D Q3 F Y13- 14 Goa l % of Goa l Y 12- 13 Ac tua l 13- 14 YT F Ne w Gro up Busine ss L e a ds 337 460 65% 417 Ne w nde x 96% 100% 96% Me a sure me nt Gro up Ro o m Nig hts I R Re po rt Re vPAR Sta tus hird hird 100% o urth ST T F T

Gr oup Sale s Pac e Re por t Bookings Arrival Year Forecast Report For A Calendar Year *Calendar Year Number = Combination of Current Fiscal Year Production + Past Fiscal Years Production Arrival Year 2012 2013 2014 2015 2016 2017 2018 2019 2020 Totals Total Groups 191 % 179 % 120 54 12 4 0 1 0 191 % Corporate 60 31% 60 34% 23 11 0 0 0 0 0 34 17.80% Association 65 34% 69 39% 72 36 11 4 0 1 0 124 64.92% Government 11 6% 5 3% 3 1 0 0 0 0 0 4 2.09% T&T 24 13% 6 3% 1 2 0 0 0 0 0 3 1.57% Other* 30 1% 37 21% 21 4 1 0 0 0 0 26 13.61% Total Rooms 58,904 % 44,611 % 55,291 31,917 16,294 4,124 0 2,386 0 110,012 % Corporate 23,512 40% 15,638 35% 18,053 7,751 0 0 0 0 0 25,804 23.46% Association 24,408 41% 21,703 49% 28,717 22,400 16,153 4,124 0 2,386 0 73,780 67.07% Government 3,911 7% 270 1% 251 845 0 0 0 0 0 1,096 1.00% T&T 3,366 6% 332 1% 22 173 0 0 0 0 0 195 0.18% Other* 3,680 6% 5,823 13% 8,248 748 141 0 0 0 0 9,137 8.31% *Other = Incentive, Sports, SMERF ** Bookings as of April 30, 2014 Year over year comparison: Bookings arrival forecast report as of April 30, 2013 2012 2013 2014 2015 2016 2017 2018 2019 2020 Totals Total Groups 190 121 32 13 3 1 0 0 0 170 Total Rooms 58,879 37,503 25,776 11,861 3,435 678 0 0 0 79,253

L o o king F o rwa rd Ne w Hire On- Boa rding for RSE ’s • Chic a g o Pop- Up - June • Cha mpion Monte re y • Ne w c lie nt ma rke ting tools • Ame r. Inc e ntive Bus. T ra ve l & Mtg s (AIBT M) • Re - L a unc h T our & T ra ve l Se g me nt • Sma rt Ma rt – (MN & SF ) • Colla bora te – Portla nd • MPI Sa n Die g o • Sma rt Ma rt SF •

Gr oup Sale s De ployme nt TEXAS FLORIDA

Chic a g o Pop Up Our Awa rd Winning Che f’ s Justin Co g le y - E xe c utive Che f Aub e rg ine Yo use f Gha la ini – Che f de Cuisine – the Be nc h a t Pe b b le Be a c h Dunc a n Biddulph – E xe c utive Che f K inmo nt (Chic a g o ) Hidde n Po p Up Re sta ura nt a nd T e st K itc he n One -o f-a -K ind, E xpe rime nta l Co nc e pt F o ste ring Cre a tive Culina ry Co lla b o ra tio ns

June me dia blitz – MST buse s – Pr int ads

Clie nt Mic r osite s

Custom Clie nt Maps

A c oupon/ disc ount pr ogr am me ant to dr aw c onfe r e nc e atte nde e s into our me mbe r s’ busine sse s to spe nd mone y. Contac t Je r r y Diaz for mor e infor mation: je r r y@se e monte r e y.c om 657.6412

Wor kshop for me mbe r s on hosting c ode c ompliant phar mac e utic al me e tings, F r iday, May 30 th . Contac t Je r r y Diaz for mor e infor mation: je r r y@se e monte r e y.c om 657.6412

MARK E T I NG COMMUNI CAT I ONS

Q3 Mar ke ting Me asur e me nts Ma rke ting D Y13- 14 Goa l % of Goa l Y 12- 13 Ac tua l 13- 14 YT F F Una ide d Bra nd Awa re ne ss 82.6% 83% 99.5% 82% I nte nt to Visit 32.4% 32% 101% 31% ffe c tive ne ss 4.1 3.8 108% 3.75 Adve rtising E E a rne d Me dia (Ad E q uiva le nc y) $34,535,793 $34,500,000 91% $44,807,477 F a c e b o o k F 49,890 43,750 113% 38,587 a ns T witte r F 11,715 9,775 107% 8,712 o llo we rs We b site Visita tio n 1,154,000 1,114,092 92% 1,286,664 Ave ra g e Visits, inc lud ing mo b ile 3,657,380 4,011,372 81% 3,878,844 Ave ra g e Pa g e Impre ssio ns 309,212 328,224 81% 322,608 Ave ra g e Re fe rra ls Visito r Da ta b a se 33,100 40,820 65% 21,315

GROUP MARKE T ING

Ne w Gr oup Mar ke ting Photos

MCCVB Digital Me dia Ce nte r http:/ / se e monte re y.dig ita lme dia c e nte r.c om

Dire c t Ma rke ting

Going Soc ia l • L inke d I n • T witte r • Pinte re st

L E ISURE MARKE T ING

Q3 Hig hlig hts - Soc ia l Soc ial Stats Soc ia l F a c e b o o k- 49,320 • T witte r- 10,505 • We bsite Visits- 1,019,881 • Pa g e vie ws- 3,233,767 • Re fe rra ls- 267,297 • Da ta ba se Opt-ins- 26,370 •

Spr ing Pr omo- GL BT M Challe nge T e ll your out- of- town fr ie nds and the ir 18,042 E ntr ie s fr ie nds to opt- in now mail Opt- Ins 10,690 E Digital Banne r Ads Conte st c lose s today! T ripAdviso r, SF Ga te , T ra ve lzo o Ca na da , L A T ime s KOST Radio L A & SF Ma rke ts E blasts SF T ra ve l, Va c a tio nF un

PR Hig hlig hts 81 Me dia F AM Visits (YT D) - Dujo r Ma g a zine -Ce le b ra te d L iving -We d ding illustra te d -7x7SF -Sing T a o Da ily -F o o d & Wine Gr ape s, Hops & Shots Re le ase -370+ me dia hits -22 Millio n I mpre ssio ns -$1 millio n PR Adve rtising E q uiva le nc y PR Adve r tising E quivale nc y $34.5 Millio n YT D (100% o f Go a l)

Gra b L ife by the T e nta c le s Blog g e r Me dia F AM 70+ me dia hits 7.1M impr e ssions

L A Po p-Up # BGMo nte re yF re sh Ma y 19-28 L o s Ang e le s Che f Yo use f Gha la ini, Che f T im Wo o d, T he Be nc h, Pe b b le Ca rme l Va lle y Ra nc h Be a c h Co mpa ny

L A Po p-Up

Airpo rt Ca ll to a c tio n Unite d De nve r flig ht Use yo ur Mile ag e Plus c lo ut!

Bra nding Mo nte re y Re g io na l Airpo rt

Bo o king .c o m I nte g ra tio n

Bra nding the E xpe rie nc e

Ma dde n Me dia 2015 Offic ia l T ra ve l Guide Purc ha se yo ur a d no w! Ma dde n Sa le s Re p: Char lie L ittle johns

L ooking F or war d F ourth Qua rte r L o s Ang e le s Po p Up • Bra nd Awa re ne ss Re se a rc h – Wa ve I I I • Visito r Pro file / E ve nt I mpa c t Study • Airpo rt b ra nding • USAT o da y & F o rb e s.c o m me dia F AMS •

ME MBE RSHI P & VI SI T OR SE RVI CE S

We lc o me Ne w Me mb e rs! Alva ra do Stre e t Bre we ry & Grill Bruno 's Ma rke t Cha pa rra l Ra nc h F a va lo ro 's Big Nig ht Bistro F ind the F unny F a ste r Ho Wa h Chine se Re sta ura nt I F G Ma rke ting L &G L a w Mc Ca ll E ve nts Me c c a De li Mo sa ic Glo b a l T ra nspo rt Sa nta L uc ia Hig hla nds T ho ma s K inka de Ga lle ry Va lle y Hills De li & BBQ Who le E nc hila da Ya nks RV Re so rt

Me mb e rship F isc al Ye ar 2014-2015 = E MPOWE RE D ME MBE RS  Up to 5 L isting s (c ate g o rie s) o n Se e Mo nte re y.c o m  Co llate ral distrib utio n  Primary c ate g o ry listing in the annual Offic ial T rave l Guide  Partic ipatio n in le isure and g ro up c usto me rs’ re q ue sts fo r pro po sals  Ab ility to partic ipate in MCCVB Sale s and Marke ting Co -Ops  Ab ility to partic ipate in adve rtising o ppo rtunitie s (we b site and Visito rs Ce nte r)

Me mb e rship UPCOMI NG Me mb e r Orie ntatio n June 24, 2014 3:30 – 5:00pm 787 Munras Ave ., Ste . 110

Na tio na l T ra ve l & T o urism We e k

Na tio na l T ra ve l & T o urism We e k