Quantifying Risk For Innovation Teams Sam McAfee Neo Innovation - PowerPoint PPT Presentation

Quantifying Risk For Innovation Teams Sam McAfee — Neo Innovation @sammcafee

Scenario San Francisco, 2011 Real estate industry The Goal: Mobile application for service professionals @sammcafee

Team Cross-functional — Product, Design, Engineering Co-located and dedicated to the project Agile experience, and reading The Lean Startup @sammcafee

Project Customer Interviews MVP Release Frequent Iterations… @sammcafee

Results $300 app 5000 local professionals 50% conversion so far @sammcafee

Assessment Cost of user acquisition Fixed costs — payroll, support, overhead Market limits and revenue growth plateaus User retention rates, and life-time-value per user @sammcafee

Modeling Tools � � Qualitative Quantitative Business Model Canvas Metrics Frameworks Personas Cost of Delay Scenarios Value Dynamics Model Monte Carlo Simulation @sammcafee

Business Model Canvas @sammcafee

Personas @sammcafee

Value Dynamics @sammcafee

Metrics Frameworks Lean Analytics Stages Pirate Metrics Empathy Acquisition Stickiness Activation Virality Retention Revenue Revenue Scale Referral @sammcafee

Cost of Delay Scenarios @sammcafee

Cost of Delay Scenarios $5.9M $1.5M @sammcafee

Monte Carlo Simulation @sammcafee

Thank You! Questions? sam.mcafee@neo.com @sammcafee