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Henkel Q3 2014 Kasper Rorsted Carsten Knobel London Nov. 11, 2014 Disclaimer This information contains forward-looking statements which are based on current estimates and assumptions made by the corporate management of Henkel AG & Co.


  1. Henkel Q3 2014 Kasper Rorsted Carsten Knobel London Nov. 11, 2014

  2. Disclaimer This information contains forward-looking statements which are based on current estimates and assumptions made by the corporate management of Henkel AG & Co. KGaA. Statements with respect to the future are characterized by the use of words such as “expect”, “intend”, “plan”, “anticipate”, “believe”, “estimate”, and similar terms. Such statements are not to be understood as in any way guaranteeing that those expectations will turn out to be accurate. Future performance and results actually achieved by Henkel AG & Co. KGaA and its affiliated companies depend on a number of risks and uncertainties and may therefore differ materially from the forward-looking statements. Many of these factors are outside Henkel's control and cannot be accurately estimated in advance, such as the future economic environment and the actions of competitors and others involved in the marketplace. Henkel neither plans nor undertakes to update any forward-looking statements. Q3 2014 – Henkel Analyst & Investor Call 2 November 11, 2014

  3. Agenda 1 Key developments Q3 2014 2 Financials Q3 2014 & highlights 1-9 2014 3 Summary & outlook FY 2014 Q3 2014 – Henkel Analyst & Investor Call 3 November 11, 2014

  4. Q3 2014 – Solid performance in a tough environment OSG Adj. EBIT margin Adj. EPS growth +2.3% 16.4% +6.4% Sales Share in EM NWC in % of sales Net financial pos. 740 m € 45% 5.6% Q3 2014 – Henkel Analyst & Investor Call 4 November 11, 2014

  5. Continued profitable growth in all business units • Solid organic sales growth, all business units contributing • Emerging Markets with strong OSG, Western Europe positive • Solid improvement in adj. EBIT margin, supported by all business units • Strong growth in adj. EPS • Acquisition of The Bergquist Company, United States Q3 2014 – Henkel Analyst & Investor Call 5 November 11, 2014

  6. Persistently tough environment • Continued headwind from FX, though at lower intensity • European economies impacted by Russian/Ukrainian crisis • Ongoing tensions in Middle East • Intensified promotional & pricing pressure in HPC, sluggish consumer environment in Mature Markets • Negative organic sales growth in HPC North America, Adhesives slightly positive Q3 2014 – Henkel Analyst & Investor Call 6 November 11, 2014

  7. Laundry & Home Care Solid OSG & very strong margin improvement in Q3 2014 Sales Return • • Solid OSG Adj. EBIT margin showing very strong increase • Laundry & Home Care both • solid ROCE below level of previous year • Mature Markets OSG:  Western Europe solid  North America negative • Emerging Markets OSG very strong Q3 2014 – Henkel Analyst & Investor Call 7 November 11, 2014

  8. Laundry & Home Care Strengthening innovation leadership across categories & regions Homemat Compact Alpha Pril Gold Persil Duo-Caps • New and enriched formula with • Combination of mat & liquid • New and improved concentrated extra pre-soaking power insect control technology brightness+ formula • The strongest Pril formula ever, • Exclusive design collaboration • Perfect cleanliness already at 20 ° C & improved color protection against grease & starch crusts with Korean artist Jekim Q3 2014 – Henkel Analyst & Investor Call 8 November 11, 2014

  9. Q3 2014 – Henkel Analyst & Investor Call 9 November 11, 2014

  10. Beauty Care Positive OSG & solid margin improvement in Q3 2014 Sales Return • • Positive OSG Adj. EBIT margin showing solid increase • Retail positive, • Hair Salon negative ROCE below level of previous year • Mature Markets:  Western Europe positive  North America negative • Emerging Markets OSG strong Q3 2014 – Henkel Analyst & Investor Call 10 November 11, 2014

  11. Beauty Care Strengthening innovation leadership across categories & regions Smooth ‘N Shine Gliss Kur Syoss Full Hair 5 • 1 st hair regimen from Schwarzkopf • 1 st Gliss Kur to rebuild deepest • 1 st professional Syoss hair care created for the needsof African hair hair damages in just 1 week for full hair in 5 dimensions • Combining superior nourishing • Improved formula with innovative • Boosts density, volume & strength; power & high performance formulas Liquid Hair Repair reduces hair fall* & stimulates roots *caused by breakage Q3 2014 – Henkel Analyst & Investor Call 11 November 11, 2014

  12. Q3 2014 – Henkel Analyst & Investor Call 12 November 11, 2014

  13. Adhesive Technologies Solid OSG & margin on high level of previous year in Q3 2014 Sales Return • • Adj. EBIT margin on high Solid OSG level of previous year • General Industry and • Transport & Metal with ROCE below level of previous year strong OSG • Mature Markets OSG:  Western Europe negative  North America positive • Emerging Markets OSG strong Q3 2014 – Henkel Analyst & Investor Call 13 November 11, 2014

  14. Adhesive Technologies Fostering technology leadership with strong innovations & acquisitions Packaging Supplier Innovation Thermal-Management Solutions • New synthetic casein-free formula • Close collaboration with strategic • Acquisition of The Bergquist for effective bottle labeling suppliers to foster innovation Company in United States • Enhanced machine times and • Partnership with Kaneka for high- • New applications in growth areas controlled raw material costs performance sealants in engines such as automotive or lighting Q3 2014 – Henkel Analyst & Investor Call 14 November 11, 2014

  15. Q3 2014 – Henkel Analyst & Investor Call 15 November 11, 2014

  16. Agenda 1 Key developments Q3 2014 2 Financials Q3 2014 & highlights 1-9 2014 3 Summary & outlook FY 2014 Q3 2014 – Henkel Analyst & Investor Call 16 November 11, 2014

  17. Ongoing commitment to profitable growth Sales in m € , OSG in % EPS Pref. Adj. in € Gross Margin Adj. in % EBIT Margin Adj. in % +2.3% -80bp +30bp +6.4% 1.17 4,236 1.10 4,184 16.4 16.1 48.2 47.4 Q3/13 Q3/14 Q3/13 Q3/14 Q3/13 Q3/14 Q3/13 Q3/14 Q3 2014 – Henkel Analyst & Investor Call 17 November 11, 2014

  18. Strong financial position on top of acquisitions Free Cash Flow in m € Net Financial Position in m € NWC in % of Sales +255m € -1.1% +110bp 636 629 5.6 4.5 740 485 Q3/13 Q3/14 Q3/13 Q3/14 30.09.13 30.09.14 Q3 2014 – Henkel Analyst & Investor Call 18 November 11, 2014

  19. Solid organic sales growth in a very challenging environment in m € , OSG: +2.3% changes in % -2.2% +1.6% 4,236 +1.1% +0.7% 4,184 Sales Q3/13 Price Volume FX M&A Sales Q3/14 • FX headwind at lower intensity, predominantly from Russian Ruble • M&A impact mainly from three US Hair Professional companies & “E” brand in Poland Q3 2014 – Henkel Analyst & Investor Call 19 November 11, 2014

  20. Organic sales growth driven by Emerging Markets in m € , OSG in % Emerging Markets Mature Markets +6.7% -0.9% 2,283 2,292 1,914 1,865 Q3/13 Q3/14 Q3/13 Q3/14 • Emerging Market sales share of 45% Q3 2014 – Henkel Analyst & Investor Call 20 November 11, 2014

  21. Polarized growth across regions in m € , OSG in % Western Europe Eastern Europe Africa/Middle East +0.2% +3.1% +14.9% 1,415 1,423 822 792 255 279 Q3/13 Q3/14 Q3/13 Q3/14 Q3/13 Q3/14 Latin America North America Asia-Pacific -3.7% +1.5% +9.7% 756 755 691 631 269 266 Q3/13 Q3/14 Q3/13 Q3/14 Q3/13 Q3/14 • BRIC with double-digit OSG, driven by double-digit China, Russia, India • North America with negative OSG in HPC, Adhesive Technologies slightly positive Q3 2014 – Henkel Analyst & Investor Call 21 November 11, 2014

  22. Laundry & Home Care Fostering profitable growth path in Q3 2014 Sales in m € , OSG in % EBIT Margin Adj. in % NWC in % of Sales +3.5% +90bp +40bp 16.8 15.9 1,188 1,167 -5.1 -5.5 Q3/13 Q3/14 Q3/13 Q3/14 Q3/13 Q3/14 • OSG driven by 3.0% in volume and 0.5% in price Q3 2014 – Henkel Analyst & Investor Call 22 November 11, 2014

  23. Beauty Care Fostering profitable growth path in Q3 2014 Sales in m € , OSG in % EBIT Margin Adj. in % NWC in % of Sales +0.8% +30bp +290bp 918 886 15.2 14.9 4.8 1.9 Q3/13 Q3/14 Q3/13 Q3/14 Q3/13 Q3/14 • OSG driven by 1.1% in volume, price -0.3% Q3 2014 – Henkel Analyst & Investor Call 23 November 11, 2014

  24. Adhesive Technologies Fostering profitable growth path in Q3 2014 Sales in m € , OSG in % EBIT Margin Adj. in % NWC in % of Sales +2.7% +0bp +70bp 17.8 17.8 2,095 2,100 12.4 11.7 Q3/13 Q3/14 Q3/13 Q3/14 Q3/13 Q3/14 • OSG driven by 1.4% in volume and 1.3% in price Q3 2014 – Henkel Analyst & Investor Call 24 November 11, 2014

  25. Gross margin impacted by direct material prices Income statement adjusted Sales in m € , nom. growth % Gross Profit in m € Gross Margin in % of Sales +1.2% -0.5% -80bp 4,236 4,184 48.2 47.4 2,018 2,007 Q3/13 Q3/14 Q3/13 Q3/14 Q3/13 Q3/14 • Increase of direct material prices & intensified promotional pressure • Partially offset by cost savings & supply chain efficiency improvements Q3 2014 – Henkel Analyst & Investor Call 25 November 11, 2014

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