PUBLIC OPINION AND ELECTRIC VEHICLES MARCH 2019 METHODOLOGY - - PowerPoint PPT Presentation
PUBLIC OPINION AND ELECTRIC VEHICLES MARCH 2019 METHODOLOGY SURVEY CONDUCTED ONLINE WITH 1,200 ADULTS AGED 18+, MARCH 2019. THE MARGIN OF ERROR FOR A COMPARABLE PROBABILITY- BASED RANDOM SAMPLE IS +/- 2.83%, 19 TIMES OUT OF 20. DATA WERE
SURVEY CONDUCTED ONLINE WITH 1,200 ADULTS AGED 18+, MARCH
BASED RANDOM SAMPLE IS +/- 2.83%, 19 TIMES OUT OF 20. DATA WERE WEIGHTED ACCORDING TO CENSUS TO ENSURE SAMPLE MATCHED CANADA'S POPULATION ACCORDING TO AGE, GENDER, EDUCATION, REGION.
IF IT WERE UP TO YOU, WOULD ELECTRIC CARS BECOME THE MAJORITY OF VEHICLES THAT CONSUMERS DRIVE AT SOME POINT IN THE FUTURE, OR WOULD YOU PREFER TO SEE GASOLINE/ DIESEL POWERED CARS REMAIN THE MAJORITY OF CARS?
PREFER GAS VEHICLES REMAIN MAJORITY PREFER ELECTRIC VEHICLES BECOME MAJORITY
NATIONAL BC AB SK/MB ON QC ATL SILENT BOOMERS GEN X MILLENNIALS CONSERVATIVE LIBERAL NDP GREEN PPC
56% 79% 76% 70% 46% 71% 61% 61% 54% 61% 71% 62% 60% 51% 74% 64% 44% 21% 24% 30% 54% 29% 39% 39% 46% 39% 29% 38% 40% 49% 26% 36%
PREFER GAS REMAIN MAJORITY PREFER ELECTRIC VEHICLES BECOME MAJORITY
IF IT WERE UP TO YOU, WOULD ELECTRIC CARS BECOME THE MAJORITY OF VEHICLES THAT CONSUMERS DRIVE AT SOME POINT IN THE FUTURE, OR WOULD YOU PREFER TO SEE GASOLINE/DIESEL POWERED CARS REMAIN THE MAJORITY OF CARS?
6% 22% 37% 27% 9%
CERTAIN VERY LIKELY LIKELY UNLIKELY VERY UNLIKELY
DO YOU THINK IT IS CERTAIN, VERY LIKELY, LIKELY, UNLIKELY OR VERY UNLIKELY THAT ELECTRIC VEHICLES WILL BECOME THE MAJORITY OF CONSUMER VEHICLES SOLD AROUND THE WORLD?
NATIONAL BC AB SK/MB ON QC ATL SILENT BOOMERS GEN X MILLENNIALS CONSERVATIVE LIBERAL NDP GREEN PPC
12% 6% 6% 3% 6% 4% 5% 7% 9% 4% 3% 5% 11% 9% 7% 6% 14% 16% 16% 16% 32% 14% 25% 27% 31% 29% 17% 21% 21% 33% 21% 22% 57% 28% 40% 38% 35% 38% 37% 34% 45% 34% 39% 39% 32% 32% 37% 37% 11% 35% 32% 32% 21% 33% 24% 26% 12% 27% 32% 26% 23% 22% 27% 27% 6% 15% 6% 10% 6% 11% 10% 6% 3% 7% 10% 9% 13% 4% 8% 9%
CERTAIN VERY LIKELY LIKELY UNLIKELY VERY UNLIKELY
DO YOU THINK IT IS CERTAIN, VERY LIKELY, LIKELY, UNLIKELY OR VERY UNLIKELY THAT ELECTRIC VEHICLES WILL BECOME THE MAJORITY OF CONSUMER VEHICLES SOLD AROUND THE WORLD?
IN ABOUT HOW MANY YEARS DO YOU THINK THIS WILL HAPPEN? 10 OR LESS 11-15 YEARS MORE THAN 15
29% 15% 56%
NATIONAL BC AB SK/MB ON QC ATL SILENT BOOMERS GEN X MILLENNIALS CONSERVATIVE LIBERAL NDP GREEN PPC
47% 30% 32% 26% 32% 27% 29% 31% 33% 24% 26% 28% 27% 35% 35% 29% 3% 10% 15% 17% 17% 15% 13% 18% 14% 17% 15% 15% 14% 19% 12% 15% 50% 60% 53% 57% 51% 58% 58% 51% 53% 59% 59% 57% 59% 46% 53% 56%
10 OR LESS 11-15 YEARS MORE THAN 15
IN ABOUT HOW MANY YEARS DO YOU THINK THIS WILL HAPPEN?
AGAIN, IF IT WERE UP TO YOU, HOW MANY YEARS FROM NOW WOULD BE THE RIGHT TIME FOR ELECTRIC VEHICLES TO BECOME THE MAJORITY OF CONSUMER VEHICLES SOLD? LESS THAN FIVE 5 YEARS 10 YEARS MORE THAN 10
21% 26% 31% 18%
13% 15% 17% 30% 14% 10%
CERTAIN TO BUY E VERY LIKELY E INCLINED E BUT WOULD COMPARE INCLINED GAS WOULD COMPARE VERY LIKELY GAS CERTAIN TO BUY GAS
IF YOU WERE BUYING A NEW CAR, HOW WOULD YOU DESCRIBE YOUR ATTITUDE TOWARDS AN ELECTRIC VEHICLE?
COMPARING ELECTRIC VEHICLES TO GAS VEHICLES HOW DO YOU FEEL THEY COMPARE ON EACH OF THE FOLLOWING CRITERIA?
AIR POLLUTION/QUALITY IMPACT ON CLIMATE COST TO FUEL UP COST TO MAINTAIN RELIABILITY DRIVING ENJOYMENT
12% 13% 10% 5% 3% 2% 14% 23% 19% 8% 3% 2% 50% 40% 36% 22% 20% 15% 13% 15% 21% 30% 29% 28% 11% 9% 15% 36% 46% 53%
E MUCH BETTER E QUITE A BIT BETTER SAME GAS QUITE A BIT BETTER GAS MUCH BETTER
HOW MUCH WOULD EACH OF THE FOLLOWING CONTRIBUTE TO YOU DECIDING TO GET AN ELECTRIC VEHICLE AT SOME POINT IN THE FUTURE?
30% 26% 27% 26% 25% 25% 38% 40% 37% 36% 37% 30% 32% 34% 36% 38% 38% 45%
REALLY IMPORTANT IMPORTANT NOT IMPORTANT
KNOWING IT COSTS 4-5 TIMES AS MUCH TO FUEL A GAS VEHICLE KNOWING MAINTENANCE COSTS ARE MUCH LOWER FOR ELECTRIC KNOWING THERE ARE ENOUGH CHARGING STATIONS KNOWING THE TIME TO RECHARGE WAS QUICK TAX INCENTIVES TO EQUALIZE PRICE WITH GAS CARS BATTERY IMPROVEMENTS WERE INCREASING RANGE FOR ELECTRIC
DO YOU STRONGLY SUPPORT, SUPPORT, CAN ACCEPT, OPPOSE OR STRONGLY OPPOSE GOVERNMENTS …?
5% 5% 7% 6% 28% 28% 29% 27% 31% 34%
STRONGLY SUPPORT CAN ACCEPT OPPOSE STRONGLY
OFFERING REBATES OR PURCHASE INCENTIVES TO ENCOURAGE PURCHASES OF ELECTRIC VEHICLES? INVESTING MONEY IN ELECTRIC CAR RECHARGING INFRASTRUCTURE?
DO YOU STRONGLY SUPPORT, SUPPORT, CAN ACCEPT, OPPOSE OR STRONGLY OPPOSE GOVERNMENTS …?
NATIONAL BC AB SK/MB ON QC ATL SILENT BOOMERS GEN X MILLENNIALS CONSERVATIVE LIBERAL NDP GREEN PPC
22% 2% 2% 1% 10% 4% 4% 8% 5% 4% 2% 7% 4% 8% 5% 5% 5% 5% 1% 4% 12% 6% 6% 6% 9% 5% 6% 6% 8% 9% 5% 6%
21% 21% 24% 26% 31% 29% 27% 25% 34% 27% 23% 29% 30% 32% 26% 28% 23% 21% 24% 32% 25% 28% 26% 27% 25% 26% 27% 28% 29% 25% 26% 27% 28% 51% 48% 37% 22% 33% 36% 33% 26% 39% 42% 30% 28% 25% 38% 34%
STRONGLY SUPPORT CAN ACCEPT OPPOSE STRONGLY
DO YOU STRONGLY SUPPORT, SUPPORT, CAN ACCEPT, OPPOSE OR STRONGLY OPPOSE GOVERNMENTS …?
NATIONAL BC AB SK/MB ON QC ATL SILENT BOOMERS GEN X MILLENNIALS CONSERVATIVE LIBERAL NDP GREEN PPC
16% 4% 2% 1% 9% 3% 4% 7% 12% 3% 2% 5% 7% 11% 2% 5% 2% 4% 2% 5% 11% 6% 6% 8% 8% 9% 5% 6% 6% 12% 6% 7%
35% 18% 24% 25% 34% 30% 28% 27% 29% 28% 24% 31% 35% 25% 27% 28% 31% 31% 28% 34% 25% 31% 28% 28% 30% 28% 29% 29% 29% 32% 28% 29% 15% 43% 44% 34% 21% 30% 35% 31% 21% 32% 41% 29% 23% 20% 36% 31%
STRONGLY SUPPORT CAN ACCEPT OPPOSE STRONGLY