PRU RUKS KSA A HOL OLDI DING NG PCL 1Q19 PERFORMANCE RESULTS - - PowerPoint PPT Presentation

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PRU RUKS KSA A HOL OLDI DING NG PCL 1Q19 PERFORMANCE RESULTS 24 MAY 2019 Agenda nda i KEY HIGHL GHLIGHTS IGHTS $ ii ii FIN INAN ANCIAL IAL PERFORMAN FORMANCE iii iii BUSINES INESS HIGHL GHLIG IGHTS HTS 2 Agenda nda i

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SLIDE 1

PRU RUKS KSA A HOL OLDI DING NG PCL

1Q19 PERFORMANCE RESULTS

24 MAY 2019

slide-2
SLIDE 2

2

Agenda nda

FIN INAN ANCIAL IAL PERFORMAN FORMANCE BUSINES INESS HIGHL GHLIG IGHTS HTS KEY HIGHL GHLIGHTS IGHTS

$ i ii ii iii iii

slide-3
SLIDE 3

3

Agenda nda

KEY HIGHLI GHLIGH GHTS

$ i

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SLIDE 4

1Q19 19… AN EXCELLENCE START OF THE YEAR

4

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SLIDE 5

5

… Delivering excellent performance under pressure

REVENUE UE NET PROFIT FIT BACKLOG KLOG GEARING ING (IBD/E BD/EQUIT UITY) Y) RATIN TING (by TRIS) IS)

Bt Bt11 11,881 881 m +43 43.6% % YoY Bt Bt1,686 686 m +95 95.6% % YoY Bt Bt17 17,83 834 4 m 0. 0.62 62x A (st stable ble)

After ter issuan suance ce Bt Bt3,500 500 m Bond nd on Mar 22 22

PRESALE SALE

Bt Bt11 11,178 178 m

  • 12

12.0 .0% % YoY

Sligh ghtly ly down n from

  • m 0.66x

x as end of 2018 2018 Backlog cklog was s approx.

  • rox. 51

51% of Year r to Go Targe rget t Revenue enue as end of 1Q19 19.

slide-6
SLIDE 6

4,787 787 6,34 341 1

5,428 28

  • 2,000

4,000 6,000 8,000

1Q18 4Q18 1Q19

5,45 450 2,851 851

3,958 58

1Q18 4Q18 1Q19

2,45 459 9 2,713 713

1,792 92

  • 1,000

1,000 3,000 5,000 7,000 1Q18 4Q18 1Q19

2,588 487 2,105 105

  • 1,000

1,000 3,000 5,000 7,000

1Q18 4Q18 1Q19

2,862 2,364 1,853 853

  • 1,000

1,000 3,000 5,000 7,000

1Q18 4Q18 1Q19

1Q19 19 Presale esale by Segme gment nt

1Q19 Presale of TH increased while that of SDH and Condo decreased YoY.

CONDO VALUE

CONDO DO

CONDO PREMIUM

  • 27.1% YoY
  • 33.9% QoQ

TH TH SDH

  • 27.4% YoY

+38.8% QoQ

  • 35.3% YoY
  • 21.6% QoQ
  • 18.7% YoY

+332.2% QoQ

CONDO DO VALUE UE AND PREMI EMIUM UM

Unit: Btm

6

+13.4% YoY

  • 14.4% QoQ
slide-7
SLIDE 7

4,507 507 6,730 730

5,456 56

1Q18 4Q18 1Q19 1,790 4,791

4,249 49

1Q18 4Q18 1Q19

1,976 976 2,723 723

2,176 76

1Q18 4Q18 1Q19 17 1,806 1,537

1Q18 4Q18 1Q19

1Q19 19 Re Reven enue ue by Segmen ment

1Q19 Revenue from all segments significantly grew YoY.

TH TH SDH

+21.1% % YoY

  • 18.9% QoQ

+10.1% YoY

  • 20.1% QoQ

CONDO DO

+137. 7.4% % YoY

  • 11.3% QoQ

1,773 2,985 2,712 712

1Q18 4Q18 1Q19

CONDO VALUE CONDO PREMIUM +52.9% YoY

  • 9.1% QoQ

+8,941.2% YoY

  • 14.9% QoQ

CONDO DO VALUE UE AND PREMI EMIUM UM

Unit: Btm

7

Note: 1Q18 and 4Q18 Revenue are restated to comply with TFRS15.

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SLIDE 8

2Q-4Q19 19 Project ject La Launche hed d

28 28 2 8 13 13 5 12 12 1 7 4 11 11 2 5 4 4 2 1 1

2019 (F) 1Q19 (A) 2Q19 (F) 3Q19 (F) 4Q19 (F) TH SDH CONDO PREMIUM

55 55 Project ects Bt Bt68 68,10 100 0 m 5 5 Project ects Bt Bt6,250 250 m 17 17 Project ects Bt Bt22 22,45 450 0 m 23 23 Project ects Bt Bt22 22,75 750 0 m 10 10 Project ects Bt Bt16 16,65 650 0 m

50 50 Project ects will be launched

ched durin ing g 2Q-4Q19 9 with h project ect value e of Bt Bt61 61,850 850 m

8

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SLIDE 9

Active ve Projects jects as as End of f 1Q19 19

Total tal 185 185 ac active ve pro rojec ects ts with h unsold ld val alue ue of Bt94 94,430 430 m, down fro rom m Bt100 100,47 470 0 m (-6%) %)

TH TH SDH CONDO PREMIUM TOTAL

  • No. of Active Projects

111 44 22 8 185 185 Project Value (Btm) 88,179 49,294 48,982 21,551 208,006 % Sold 49% 46% 61% 81% 55% 55% Unsold Inventory (Btm) 5,769 2,877 5,599 487 14,732

PREMIUM MIUM

9

slide-10
SLIDE 10

17 17,834 834

7,23 234 4 7,374 374

Bac acklog

  • g as

as End of f 1Q19 19

Unit: Btm

End of 1Q19 19 Backlo log g = Bt32 32,443 m

32 32,443 443

2019 2019 2020 2020 2021 2021

Backlog as End of 1Q19

CONDO DO

7,933 933

SDH TH TH

1,914 14 3,640

10

17 17,834 834 11 11,88 881

17 17,834 834

47 47,000 000

  • 5,000

10,000 15,000 20,000 25,000 30,000 35,000 40,000 45,000 50,000

Existing 2019 Target

1Q19 Backlog

Bt Bt29 29,71 715 5 m 63 63% %

  • f Target

rget Revenue enue Required uired

17 17,28 285 47 47,00 000

PREMIUM EMIUM

4,347 Backl klog g Bt17 17,834 m = = 51 51% of YTG Target t Revenu enue

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SLIDE 11

1Q19 19 BMR R Mar arket et

21 21,615 615 21 21,815 815 22 22,305 305 21 21,788 788 20 20,962 962 28 28,67 677 29 29,580 580 34 34,34 348 30 30,16 169 24 24,90 908 71 71,01 013 54 54,33 331 95 95,838 838 72 72,51 510 53 53,32 324

123 123,60 605 5

107 107,94 942 2 154 154,38 380 126 126,40 406 6

100 100,80 809 9

1Q18 Q18 2Q18 Q18 3Q18 Q18 4Q18 Q18 1Q19 Q19

Marke ket t Valu lue e (Btm Btm) Numbe umber r (Uni nits ts)

Remark : BMR is composited of BKK, Nonthaburi, Pathum Thani, Samut Prakan, Samut Sakhorn, Nakorn Pathom (Some parts) and Samut Songkhram (Some parts)

  • 25

25% % YoY

  • 13

13% % YoY

  • 3%

% YoY

  • 5%

% YoY

Source : Market Insight, Strategy & New Business Development

YoY

7,771 771 8,096 096 7,34 348 7,699 699 7,214 214 4,583 583 4,48 481 1 4,900 900 4,688 688 3,796 796 17 17,85 851 14 14,37 376 22 22,367 367 15 15,46 460 17 17,04 046

30 30,616 616

27 27,39 392 34 34,98 988 28 28,23 237

1Q18 Q18 2Q18 Q18 3Q18 Q18 4Q18 Q18 1Q19 Q19

  • 17

17% YoY

  • 7%

% YoY

  • 18

18% YoY

  • 7%

TH TH SDH CONDO TH TH SDH CONDO TH SDH CONDO

11

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SLIDE 12

1Q19 19 BMR R Mar arket et

Transfer sfer Value ue (Btm tm)

52,581 48,584 50,509 53,461 51,605 46,006 43,604 45,198 46,304 45,197 76,871 71,563 79,226 84,506 88,482

181 181,10 104 4

169 169,06 060 180 180,07 078 8 189 189,23 232 2

1Q1 Q18 2Q1 Q18 3Q1 Q18 4Q1 Q18 1Q1 Q19

Unsold

  • ld Invento

entory ry (Units) its)

+15% % YoY YoY

  • 2% YoY

YoY

  • 2%

% YoY YoY TH TH SDH CONDO

+5% YoY

56,673 59,160 74,756 72,369 77,159 104,201 168,430 161,767 222,740 10,903 8,058 9,233 2016 2017 2018 7,786 9,150 9,683 11,690 20,284 27,169 1,355 1,164 1Q-2 Q-2M 2018 1Q-2 Q-2M 2019

308 308,375 75 306 306,144 44 410,930 30

39 39,108 108 49 49,173 173 YoY +26 26%

+31 31% % YoY

+21 21% % YoY YoY +18 18% % YoY YoY TH TH SDH CONDO OTHERS -14 14% % YoY YoY

TH SDH CONDO

12

Source : Market Insight, Strategy & New Business Development

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SLIDE 13

13

Agenda nda

FIN INAN ANCIAL IAL PERFO FORMAN RMANCE

$ ii ii

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SLIDE 14

Adopti tion n of f TFRS RS 15 15 & Imp mpac act

1Q18 1Q19 1Q18 1Q19 REVENUE

8,352 11,969 8,274 11,881

REVENUE GP MARGIN (%)

35.7% 35.0% 35.0% 34.5%

% SGA/ REVENUE

22.2% 16.2% 21.4% 15.6%

NET PROFIT

862 1,686 862 1,686

NP MARGIN (%)

10.3% 14.1% 10.4% 14.2%

unit:Btm BEFORE TFRS 15 AFTER TFRS 15

14

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SLIDE 15

1Q19 19 Presale esale an and Re Revenue nue & Tar arget

4,78 787 6,34 341 5,428 28 24 24,20 200 2,459 59 2,713 713 1,792 792 9,800 800 2,862 862 2,36 364 1,853 853 12 12,50 500 2,588 588 487 87 2,105 105 7,500 500 1Q18 4Q18 1Q19 2019 (Target)

TH SDH CD Premium 11 11,90 905

54 54,00 000 PRESALE SALE 11 11,178 178

Bt Bt11 11,17 178 8 m or 20.7

.7% of Target

rget

REVENUE UE

12 12,69 696

Unit: Btm 4,50 507 6,730 730 5,456 56 22 22,50 500 1,97 976 6 2,723 723 2,176 176 8,000 000 1,773 773 2,985 985 2,712 712 11 11,50 500 17 17 1,806 806 1,537 537 5,000 000 1Q18 4Q18 1Q19 2019 (Target)

TH SDH CD Premium

14 14,24 244

11 11,881 881

8,274 274

47 47,00 000

Bt Bt11 11,88 881 1 m or 25.3

.3% % of Target

rget

  • 16.6%

% QoQ QoQ +43.6 43.6% YoY YoY

  • 12.0%

% YoY YoY

  • 6.1%

% QoQ QoQ

15

Note: 1Q18 and 4Q18 Revenue are restated to comply with TFRS15.

CONDO CONDO

slide-16
SLIDE 16

1Q19 19 Finan ancial cial Highlight ghlights

8,27 274 4 14 14,24 244

11 11,88 881

1Q18 4Q18 1Q19

REVE VENUE NUE FROM OM SA SALE LES

5,37 374 4 9,277 277

7,780 780

65.0 .0% 64.8 .8% 65.5 .5%

50.0% 52.0% 54.0% 56.0% 58.0% 60.0% 62.0% 64.0% 66.0%
  • 2,000
4,000 6,000 8,000 10,000 12,000 14,000 16,000

1Q18 4Q18 1Q19

CO COGS GS CO COGS/ GS/SALE LES

1,775 775 2,47 479

1,855 855

21.4 21.4% 17.4 17.4% 15.6 15.6%

0.0% 5.0% 10.0% 15.0% 20.0% 25.0%
  • 500
1,000 1,500 2,000 2,500 3,000 3,500 4,000 4,500 5,000

1Q18 4Q18 1Q19

SG SG&A &A SG SG&A &A/SA SALE LES

862 2 2,006 006

1,686 686

10.4 10.4% 14.1% 14.2%

0.0% 5.0% 10.0% 15.0% 20.0% 25.0%
  • 500
1,000 1,500 2,000 2,500 3,000 3,500 4,000 4,500 5,000

1Q18 4Q18 1Q19

NE NET PROFIT NP NP MARGI GIN

Strong

  • ng Net

et Profi fit t from

  • m highe

gher revenu enue e and d operati ration

  • n effic

fficiency iency (95. 5.6% % YoY) )

Unit: Btm

+Bt824 824 m m YoY YoY +43.6 3.6% % YoY YoY

16

REVENUE NUE COGS SG&A SG&A NET PROFIT IT

Note: 1Q18 and 4Q18 figures are restated to comply with TFRS15.

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SLIDE 17

10.4% 9.8% 9.9% 10.2% 11.2% 15.1 15.1% 14.6% 15.3 15.3% 15.2 15.2% 16.8 16.8%

1Q18 2Q18 3Q18 4Q18 1Q19 ROA ROE

27 27,26 260 27 27,30 300 28 28,90 905 27 27,10 100 26 26,70 700 0.70 70 0.70 70 0.74 74 0.66 66 0.62 62 0.97 97 0.98 98 1.02 02 0.97 97 0.93 93

  • 0.10
0.10 0.30 0.50 0.70 0.90 1.10
  • 10,000
20,000 30,000 40,000 50,000 60,000

1Q18 2Q18 3Q18 4Q18 1Q19 IBD BD IBD/ BD/E D/ D/E

Finan ancial cial Position ition an and Ke Key Finan ancial cial Ra Ratio

Deben enture re 22 22,200 00 Loan 500 500 PN PN 4,00 000

IBD Bt Bt26 26,70 700 0 m IBD D as of 1Q19 19 Bt Bt26 26,70 700 0 m

  • Avg. Cost

t of Debt t ~ ~ 2.53 53%

Unit: Btm

LIABILITIES + EQUITY

1,445 445 2,744 744 71 71,960 960 72 72,061 061 39 39,971 971 39 39,969 969 2,263 263 2,338 338 41 41,874 874 43 43,584 584 6,177 177 6,410 410

  • 10,000
20,000 30,000 40,000 50,000 60,000 70,000 80,000 90,000

2018 1Q19 2018 1Q19 Cash Other CA Projects under development Non-CA TL Equity

81 81,84 845 81 81,84 845 83 83,55 553 83 83,55 553

ASSETS

17

IBD/E /E, D/E improved and stood lower than covenant of 2.0x. ROA, ROE gradually improved. IBD was controllable with relatively low average cost of debt. FINANCIAL NCIAL POSITION ON remained healthy.

slide-18
SLIDE 18

18

Agenda nda

BUSINES INESS HIGHL GHLIG IGHTS HTS

iii iii

slide-19
SLIDE 19

Pruksa ksa Strategy ategy

พฤกษา ที่หนึ่งในใจคนไทย ที่หนึ่งในตลาด

Vision

พฤกษา ใส่ใจ… เพื่อทั้งชีวิต

Purpose

Why: : เพราะ… ‚บ้าน‛ คือการลงทุนทั้งชีวิต ที่ที่อยู่แล้วมีความสุขที่สุด และ ไร้กังวล เรา… จึงใส่ใจ สร้างสรรค์ คุณภาพ และ บริการที่เป็นเลิศ‛ เพื่อลูกค้า

Heart of Success ess

Winning g with Peop

  • ple

le

  • 1. Sustai

ain Pruks ksa a #1 1 Leade dership ip in Real l Estate Defend Value & Establish Premium Build Power Brand

  • 2. Lead

ad with Inno-Tech Digitizing Pruksa Product, Service & Sales Channel

  • 3. Quality

ality & Cost Effici icienc ncy No Compromise in Quality Control 4. 4. Seedi ding ng for Future Accelerate Vimut

Strate tegy

19

slide-20
SLIDE 20

.

Drive through… Sales Excellence

20

SAL ALES ES EXCE CELL LLENC ENCE

Pruksa ksa Sales es Team am Pruksa ksa Membe mbers rs

18 18,180 180 me memb mbers rs

Busin iness Allia ianc nces es (B (B2B) B)

1,079 079 Comp mpan anies ies

Broke kers

120 120 Brokers ers

Resale ale E- Co Comme mmerce rce

slide-21
SLIDE 21

Sal ales s Excellenc ellence e thr hrough

  • ugh Re

Resal ale e & Re Rental tal Business ness

Br Brand name….

DEAL BI BIG stock

ck hub

NOW!! Let’s Make a Deal

BI BIG age

gent t alliances ances

INTELLIG TELLIGENCE ENCE matchi

tching ng

BI BIG5 Brokers & 3,000 000 Ag

Agents

RES ESALE ALE Market

et 78 78k- 90 90k units ts/y /yea ear

LAUNCH UNCH : May

21

02 079 9 1888 88 1739 39

  • r
slide-22
SLIDE 22

บ้านเดี่ยว ทาวน์เฮ้าส์ คอนโด ท าเลศักยภาพ มากกว่า 79 โครงการ

547 7 ยูนิต เข้าร่วม Shope pee Promoti motion

  • n 6.6

Exclusive Deal จองเพียง 6 บาท แชมป์อีคอมเมิร์ซ เอเชียตะวันออกเฉียงใต้

พฤกษา ผู้น าอสังหาฯ จับมือ Shopee pee ยกระดับอสังหาริมทรัพย์เข้าสู่อีคอมเมิร์ซ Sal ales s Excellenc ellence e thr hrough

  • ugh E-Comm

mmerce rce

22

slide-23
SLIDE 23

23

TOWN WNHOUSE HOUSE

PATIO Praram 9-Pattanakarn

slide-24
SLIDE 24

Town wnhouse house BMR R Mar arket et Situation uation

PS TOWNH WNHOUSE OUSE

No.1st

st

BMR MARKET

Segmen ment t > Bt Bt10 10 m Segmen ment t Bt7-10 0 m Segmen ment t Bt5-7 7 m Segmen ment t Bt3-5 5 m Segmen ent t Bt2-3 3 m Segmen ment t Bt1.5 1.5-2 2 m

Share e 47 47% Share e 24 24% Share e 31 31%

No.1st

st 1Q19

19

Share e 32 32% Share e 29 29%

No.2nd

nd 1Q19

19

Share e 18 18%

No.1st

st 1Q19

19 No.1st

st 1Q19

19 No.1st

st 1Q19

19 No.1st

st 1Q19

19

1Q19 9 Mark rket et Share re 23

23%

24

slide-25
SLIDE 25

Success ess Story in 2019 2019

Grand Opening Feb 2019

PATIO IO | พระราม 9

9 – พัฒนาการ

Bt511 m Sold

ld Out in 1 Day

SEGME MENT NT Bt5-7 7 m & & Bt7-10 10 m m

25

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SLIDE 26

2019 2019 Projec

  • ject

t Highlights ghlights

Gra rand Opening MAY Y 201 019

Project Value Bt1,180 m

  • No. of Unit 474 Units

Product Townhome 2 Fl. Price starts Bt2.20 m Project Facility Auto Access Card, CCTV, Garden, Home Automation

BAAN PRUKSA | หนองมน - ชลบุรี THE PLANT | หนองมน - ชลบุรี

Gra rand Opening MAY Y 201 019

Project Value Bt915 m

  • No. of Unit 223 Units

Product Single Detach House Price starts Bt3.69 m Project Facility Club House, Fitness, Swimming Pool, CCTV, Double Gate, Free Wi-Fi

26

slide-27
SLIDE 27

2019 2019 Projec

  • ject

t Highlights ghlights

Gra rand Op Opening MAY Y 201 019

Project Value Bt960 m

  • No. of Unit 388 Units

Product Townhome 2 Fl. Price starts Bt2.30 m Project Facility Fitness, Kid Club, Co Working Space Auto Access Card, CTV, Double Gate

PRUKSA VILLE | ประชาอุทิศ-สุขสวัสดิ์ 78

Gra rand Opening JUL 201 019

Project Value Bt1,730 m

  • No. of Unit 440 Units

Product Townhome 2 Fl. Price starts Bt3.90 m Project Facility Club House, Fitness, Auto Access Card, CCTV, Double Gate, Home Automation

PRUKSA VILLE | กรุงเทพกรีฑา-วงแหวนฯ

27

slide-28
SLIDE 28

2019 2019 Projec

  • ject

t Highlights ghlights

Gra rand Opening JUN 201 019

Project Value Bt1,181 m

  • No. of Unit 490 Units

Product Townhome 2 Fl. Price starts Bt1.90 m Project Facility Auto Access Card, CCTV, Garden, Home Automation

Gra rand Op Opening JUL 201 019

Project Value Bt930 m

  • No. of Unit 483 Units

Product Townhome 2 Fl. Price starts Bt2.35 m Project Facility Club House, Fitness, Auto Access Card, CCTV, Double Gate, Free Wi-Fi

BAAN PRUKSA | สุขุมวิท - บางปู BAAN PRUKSA | ราชพฤกษ์ 345

28

slide-29
SLIDE 29

Gra rand Op Opening SEP 201 019

Project Value Bt710 m

  • No. of Unit 56 Units

Product Townhome 4 Fl., Twin House 3 Fl., Price starts Bt8.90 m, Bt12.90 m Project Facility Club House, Fitness, Auto Access Card, CCTV, Double Gate, Home Automation

2019 2019 Projec

  • ject

t Highlights ghlights

THE CONNECT | ดอนเมืองสเตชั่น

Gra rand Opening OCT 201 019

Project Value Bt1,416 m

  • No. of Unit 484 Units

Product Townhome 2 Fl. Price starts Bt3.50 m Project Facility Club House, Fitness, Auto Access Card, CCTV, Double Gate, Free Wi-Fi

PATIO RESIDENCE | รัชโยธิน

29

slide-30
SLIDE 30

30

SINGL GLE E DETACHE CHED HOUSE USE

Passorn Bhuddhamonthon Sai 2-Bangwaek

slide-31
SLIDE 31

Success ess Story in 2019 2019

RE REVE VENUE NUE Bt Bt2,176 176 m

+10 10.1 .1% % YoY

‚New Product Launched‛ Start Bt14 m ‘Last Phase Sold Out 1 Day’

Presale Bt

Bt322 322 m

THE E PLAN ANT T CIT ITI I CHAENGWATTANA HAENGWATTANA

31

slide-32
SLIDE 32

2019 2019 Projec

  • ject

t Highlights ghlights Pas assor sorn

 PRIVAT ATE E SOCIET ETY Y  BEST IN CLASS PRODUC DUCT  EXTRAV RAVAG AGANT ANT FACIL ILITI ITIES ES

PROJE JECT VALUE UE Bt Bt1,082 082 m / / 134 134 UNIT ITS / Bt Bt7-15 15 m

BHUD UDDH DHAMO MONTH THON SAI2-BA BANGWA GWAEK K

32

slide-33
SLIDE 33

2019 2019 Projec

  • ject

t Highlights ghlights

THE E PALM LM

KRUNGTH NGTHEP EP KREETHA THA WONGWA NGWAEN EN

 PRIVAT IVATE SOCI CIETY TY  BES EST T IN CLASS ASS PRODU DUCT CT  EXTRAVA VAGANT T FACILITIE ILITIES

PROJEC OJECT VALUE LUE Bt Bt1,205 05 m m 91 91 UNITS SEG EGME MENT Bt10 10-15 15 m

33

slide-34
SLIDE 34

34

CONDO DO-VALU ALUE

THE THREE Sukhumvit 71

slide-35
SLIDE 35

THE TREE SUKHUMV UMVIT IT 71 71

RE REVENUE ENUE

Success ess Story in 2019 2019

THE TREE LADPHR HRAO AO 15 15

Bt Bt2,712 712 m

+53 53% % YoY

PLUM CONDO O RAM60 INTERCH RCHANG ANGE

35

slide-36
SLIDE 36

2019 2019 Projec

  • ject

t Highlights ghlights

3 3 NEW W CB CBD D LOCA CATI TION ONS

  • PATTANAKARN – EKKAMAI
  • SUKHUMVIT – RAMA 4
  • VICTORY MONUMENT

TOTAL PROJECT VALUE Bt

Bt4,800 800 m

COMING SOON

URBA BAN NATURE E DIS ISRUPTIO PTION

36

slide-37
SLIDE 37

PLUM DON MUEANG

2019 2019 Projec

  • ject

t Highlights ghlights

THE PRIVACY SUKHUVIT101 THE PRIVACY PARK ONNUT

3 LOCA CATIO TIONS NS

  • PUNNAWITHI

THI

  • DON

N MUEANG EANG

  • ONN

NNUT UT

CLOSE SE TO MASS SS TRANS NSIT IT BOTH OPE PERA RATED ED LINE AND UNDER R CONSTRU TRUCTI TION ON LINE.

TOTAL AL PR PROJECT OJECT VALUE UE Bt Bt3,800 800 m

37

slide-38
SLIDE 38

CONDO NDO-PR PREMIU EMIUM

38 Chapter Thonglor 25

slide-39
SLIDE 39

39

SINGL GLE E DETACHE CHED HOUSE USE Condo do-Pr Prem emium ium Mar arket et Segme ment nt

(Existing Segment) (New Segment) (Existing Segment)

Condo

  • Segmen

ent t Bt3-5 5 m Condo

  • Segmen

ment t Bt5-10 10 m Condo

  • Segmen

ment t > Bt10 10 m

Specific Demand under Market Pressure

8 Exis

isti ting ng Project ects

4 New Projects

ects

New Proj

  • ject

ects

  • 9. Chapter Chula-Samyan
  • 10. Chapter Charoennakhon-Riverside
  • 11. The Reserve Phayathai
  • 12. The Reserve Prasarnmitr

Exis istin ing g Proje jects

  • 1. Chapter One Eco 5. The Reserve Sukhumvit 61
  • 2. Chapter One Shine Bangpo 6. The Reserve Sathorn
  • 3. Chapter One Flow Bangpo 7. The Reserve 61 Hideaway
  • 4. The Reserve Phahol-Pradipat 8. Chapter Thonglor 25
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SLIDE 40

SINGL GLE E DETACHE CHED HOUSE USE Condo do-Pr Prem emium ium Success ess Story ry an and Project ject Highlights ghlights

201 018 Succ cces ess Stor tory y (Launched 4Q2018)

Presale ale 1Q2019 : Bt2,502 m Presa sale le 1Q20 2019 19 : Bt90 906 6 m

201 019 Pro rojec ect t to be lau aunched ched

40

slide-41
SLIDE 41

41

Summ mmar ary 1Q19 19: An Excellent llent Star art

Remarkable Profit with Excellent Revenue Growth Improved Overall Cost Efficiency Revenue Growth in all Segments Healthier Inventory and Strong Backlog Successful Digital Marketing & Best Practice for New Project Launch Strong Plan Ahead:

  • Launch New Resale Platform
  • Launch Ecommerce: 6/6
  • Launch New Brand : Chapter

i ii ii iii ii iv iv v vi vi

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SLIDE 42

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