SLIDE 1 !"#$%&$%$"'"()*++*,-"."/0"102"%3,%045637"6*23"0%"5-3"80%"$19",5%,0-3-":*2)052"3;,+*6*2",3%<*--*01"8%0<"2)3"$52)0%="
Protecting & Managing Your Protecting & Managing Your Professional Identity & Digital Professional Identity & Digital Reputation
Barbara C. Phillips, MN, GNP, FNP-BC, FAANP Jefferson City, MO ! #NoNPLeftBehind
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Disclosures
>(#?@" >(#5-*13--=0%A '+*1*6*$1#5-*13--B1-2*2523=60<
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Objectives
> '+$*<"?"<$*12$*1"905%"4*@*2$+"*4312*29A > B143%-2$14"2)3",02312*$+"*<,$62",%083--*01$+" %3,52$2*01""6$1")$C3"01"905%",3%-01$+"$14" ,%083--*01$+"+*83= > '%3$23"$"-9-23<"20"<01*20%"013-"0:1"01+*13" ,%083--*01$+"%3,52$2*01= > /*-65--",0--*&+3"%3-,01-3-"20"+3--"2)$1"*43$+" ,$2*312"%3C*3:-"$14"60<,+$*12-"01+*13=
SLIDE 4 !"#$%&$%$"'"()*++*,-"."/0"102"%3,%045637"6*23"0%"5-3"80%"$19",5%,0-3-":*2)052"3;,+*6*2",3%<*--*01"8%0<"2)3"$52)0%="
!"#$ !"% &'#()*+* &,-#$- ./0($/,(01 2(3(01
SLIDE 5 !"#$%&$%$"'"()*++*,-"."/0"102"%3,%045637"6*23"0%"5-3"80%"$19",5%,0-3-":*2)052"3;,+*6*2",3%<*--*01"8%0<"2)3"$52)0%="
PROFESSIONAL PROFESSIONAL REPUTATION
SLIDE 6 !"#$%&$%$"'"()*++*,-"."/0"102"%3,%045637"6*23"0%"5-3"80%"$19",5%,0-3-":*2)052"3;,+*6*2",3%<*--*01"8%0<"2)3"$52)0%="
!"#$"%&'() *"+'",
SLIDE 7 !"#$%&$%$"'"()*++*,-"."/0"102"%3,%045637"6*23"0%"5-3"80%"$19",5%,0-3-":*2)052"3;,+*6*2",3%<*--*01"8%0<"2)3"$52)0%="
!"#$%&
!"#$%&$%$"'"()*++*,-"."/0"102"%3,%045637"6*23"0%"5-3"80%"$19",5%,0-3-":*2)052"3;,+*6*2",3%<*--*01"8%0<"2)3"$52)0%="
!'()"
!"#$%&$%$"'"()*++*,-"."/0"102"%3,%045637"6*23"0%"5-3"80%"$19",5%,0-3-":*2)052"3;,+*6*2",3%<*--*01"8%0<"2)3"$52)0%="
*+,&-
.+(#()/"#,$/,) 01(',/2
SLIDE 8 !"#$%&$%$"'"()*++*,-"."/0"102"%3,%045637"6*23"0%"5-3"80%"$19",5%,0-3-":*2)052"3;,+*6*2",3%<*--*01"8%0<"2)3"$52)0%="
Examples
> ?@")3$%"2)39"$%3"$" A004B=C
D E3$6)3% D (%0F*43% D G02)3% D /$163% D H*2)"6)*+4%31 D H*2)"$1*<$+-
> ?@")3$%4"2)39"401I2B=C
D J*-231 D J*K3"2$K*1A"6$%3"08"0+4" ,30,+3 D E%3$2"2)3*%"65-20<3%-" :3++ D ($--"$19013 D '$%3"$&052"02)3%-
SLIDE 9 !"#$%&$%$"'"()*++*,-"."/0"102"%3,%045637"6*23"0%"5-3"80%"$19",5%,0-3-":*2)052"3;,+*6*2",3%<*--*01"8%0<"2)3"$52)0%="
Who Cares?
SLIDE 10 !"#$%&$%$"'"()*++*,-"."/0"102"%3,%045637"6*23"0%"5-3"80%"$19",5%,0-3-":*2)052"3;,+*6*2",3%<*--*01"8%0<"2)3"$52)0%="
!"#$%&%'()*#+% ,$&-#./&%' 0&1#$/&$2(345." 6578.51%&1# 9#./4$57 :4$/#;<#$1#/ 9.4+#//&4$57( =.4>%* ?7#1%&4$/(4.( 4%*#.(14$%#/%/ @884.%<$&%&#/ 9.51%&1#(=.4>%* :.#"#$%&57&$2 345."/ A&$5$1&57 :5.##.(95%*
SLIDE 11 !"#$%&$%$"'"()*++*,-"."/0"102"%3,%045637"6*23"0%"5-3"80%"$19",5%,0-3-":*2)052"3;,+*6*2",3%<*--*01"8%0<"2)3"$52)0%=" !"#$%&$%$"'"()*++*,-"."/0"102"%3,%045637"6*23"0%"5-3"80%"$19",5%,0-3-":*2)052"3;,+*6*2",3%<*--*01"8%0<"2)3"$52)0%=" !"#$%&$%$"'"()*++*,-"."/0"102"%3,%045637"6*23"0%"5-3"80%"$19",5%,0-3-":*2)052"3;,+*6*2",3%<*--*01"8%0<"2)3"$52)0%="
!"#$%&&'#()*&
+,-%"./0!& 1'2%(&'(3. 4#)"5& !"#$%&&'#()*. +"3)('6),'#(& 7-'"5.!)",8. !)8%"& /#&9',)*.:. ;<9*#8%"& ;5=2),'#()*. >(&,',=,'#(&
SLIDE 12 !"#$%&$%$"'"()*++*,-"."/0"102"%3,%045637"6*23"0%"5-3"80%"$19",5%,0-3-":*2)052"3;,+*6*2",3%<*--*01"8%0<"2)3"$52)0%="
!"#$%&#' (")$*$%'
!"#$%&$%$"'"()*++*,-"."/0"102"%3,%045637"6*23"0%"5-3"80%"$19",5%,0-3-":*2)052"3;,+*6*2",3%<*--*01"8%0<"2)3"$52)0%="
!# +,-./"/01234'
!"#$%&$%$"'"()*++*,-"."/0"102"%3,%045637"6*23"0%"5-3"80%"$19",5%,0-3-":*2)052"3;,+*6*2",3%<*--*01"8%0<"2)3"$52)0%=" !"#$%&$%$"'"()*++*,-"."/0"102"%3,%045637"6*23"0%"5-3"80%"$19",5%,0-3-":*2)052"3;,+*6*2",3%<*--*01"8%0<"2)3"$52)0%="
5"#/6,.7123.84' 9.&'8)%3'
SLIDE 13 !"#$%&$%$"'"()*++*,-"."/0"102"%3,%045637"6*23"0%"5-3"80%"$19",5%,0-3-":*2)052"3;,+*6*2",3%<*--*01"8%0<"2)3"$52)0%="
Others
> ?$+,%$62*63"@1-5%$163 > A220%139- B (%0-36520%- > ()$%<$6352*6$+" '0<,$1*3- > C3D5+$20%9"AD316*3- > (0+*2*6*$1-"E"(0+*69" ?$F3%-
> (5&+*-)3%- > G$<*+9 > G%*314- > '%34*20%- > ')*+4%31H-"I6)00+ > ?34*$JC3,0%23%- > K2)3%"@123%3-234" ($%2*3-
SLIDE 14 !"#$%&$%$"'"()*++*,-"."/0"102"%3,%045637"6*23"0%"5-3"80%"$19",5%,0-3-":*2)052"3;,+*6*2",3%<*--*01"8%0<"2)3"$52)0%="
The Problem
SLIDE 15 !"#$%&$%$"'"()*++*,-"."/0"102"%3,%045637"6*23"0%"5-3"80%"$19",5%,0-3-":*2)052"3;,+*6*2",3%<*--*01"8%0<"2)3"$52)0%="
Common Mistakes
> ?@10%3"05%"4*@*2$+"*4312*8*6$2*01"$14" %3,52$2*01= > A)*1B*1@"905"6$1"6012%0+"2)3"8334&$6B"08" %$2*1@"-*23- > C33+*1@"2)$2"905"401D2")$E3"2*<3= > F02"@322*1@"*1E0+E34":*2)"-06*$+"<34*$=
SLIDE 16 !"#$%&$%$"'"()*++*,-"."/0"102"%3,%045637"6*23"0%"5-3"80%"$19",5%,0-3-":*2)052"3;,+*6*2",3%<*--*01"8%0<"2)3"$52)0%="
People are sharing their People are sharing their knowledge and People are sharing their People are sharing their knowledge and knowledge and experience People are sharing their experience experience of knowledge and knowledge and experience experience experience you, your office, your practice…
SLIDE 17 !"#$%&$%$"'"()*++*,-"."/0"102"%3,%045637"6*23"0%"5-3"80%"$19",5%,0-3-":*2)052"3;,+*6*2",3%<*--*01"8%0<"2)3"$52)0%="
>0"6012%0+"08"2)3"*180%<$2*01= ?8231"102"@3%*8*34= A0<32*<3-"*2B-"C5-2",+$*1":%01D=
SLIDE 18 !"#$%&$%$"'"()*++*,-"."/0"102"%3,%045637"6*23"0%"5-3"80%"$19",5%,0-3-":*2)052"3;,+*6*2",3%<*--*01"8%0<"2)3"$52)0%="
People Want People Want
Social Proof
SLIDE 19 !"#$%&$%$"'"()*++*,-"."/0"102"%3,%045637"6*23"0%"5-3"80%"$19",5%,0-3-":*2)052"3;,+*6*2",3%<*--*01"8%0<"2)3"$52)0%="
SLIDE 20 !"#$%&$%$"'"()*++*,-"."/0"102"%3,%045637"6*23"0%"5-3"80%"$19",5%,0-3-":*2)052"3;,+*6*2",3%<*--*01"8%0<"2)3"$52)0%="
Most commonly searched health topics
> ?,36*8*6"4*-3$-3-"$14"6014*2*01- > @%3$2<312""$14",%06345%3-" > /0620%-"$14"02)3%")3$+2)",%083--*01$+-
@)$2A-"B-C
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What’s wrong with this?
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Google
SLIDE 23 !"#$%&$%$"'"()*++*,-"."/0"102"%3,%045637"6*23"0%"5-3"80%"$19",5%,0-3-":*2)052"3;,+*6*2",3%<*--*01"8%0<"2)3"$52)0%="
What’s worse than wrong?
SLIDE 24 !"#$%&$%$"'"()*++*,-"."/0"102"%3,%045637"6*23"0%"5-3"80%"$19",5%,0-3-":*2)052"3;,+*6*2",3%<*--*01"8%0<"2)3"$52)0%="
SLIDE 25 !"#$%&$%$"'"()*++*,-"."/0"102"%3,%045637"6*23"0%"5-3"80%"$19",5%,0-3-":*2)052"3;,+*6*2",3%<*--*01"8%0<"2)3"$52)0%="
Online Truths
SLIDE 26 !"#$%&$%$"'"()*++*,-"."/0"102"%3,%045637"6*23"0%"5-3"80%"$19",5%,0-3-":*2)052"3;,+*6*2",3%<*--*01"8%0<"2)3"$52)0%="
Anyway and everything Anyway and everything put on the internet put on the internet stays there forever.
SLIDE 27 !"#$%&$%$"'"()*++*,-"."/0"102"%3,%045637"6*23"0%"5-3"80%"$19",5%,0-3-":*2)052"3;,+*6*2",3%<*--*01"8%0<"2)3"$52)0%=" !"#$%&$%$"'"()*++*,-"."/0"102"%3,%045637"6*23"0%"5-3"80%"$19",5%,0-3-":*2)052"3;,+*6*2",3%<*--*01"8%0<"2)3"$52)0%="
SLIDE 28 !"#$%&$%$"'"()*++*,-"."/0"102"%3,%045637"6*23"0%"5-3"80%"$19",5%,0-3-":*2)052"3;,+*6*2",3%<*--*01"8%0<"2)3"$52)0%="
You are online, You are online, whether you know it or not.
!"#$%&'$#(#")*$+,+"$-.,+$*&$ .//0&,+$*-+$1+22.3+
SLIDE 29 !"#$%&$%$"'"()*++*,-"."/0"102"%3,%045637"6*23"0%"5-3"80%"$19",5%,0-3-":*2)052"3;,+*6*2",3%<*--*01"8%0<"2)3"$52)0%="
Rating Sites
> ?3$+2)@%$43-=60< > ?3$+2)6$%3%3A*3:-=60< > BA3%94$9)3$+2)=60< > C3%6)$126*%6+3=60< > ?*,$$-,$63=60< > D$23<4-=60< > E*2$+-=60< > F00@+3"(+5- > G3+,
Rating Sites
SLIDE 30 !"#$%&$%$"'"()*++*,-"."/0"102"%3,%045637"6*23"0%"5-3"80%"$19",5%,0-3-":*2)052"3;,+*6*2",3%<*--*01"8%0<"2)3"$52)0%="
HIPAASpace.com
> ?(@"15<&3%" ,3%-01$+"$14" &5-*13-- > A0%B"$44%3-- > A0%B"()013 > A0%B"C$; > D*631-3"E > F34*6$%3"G(@? > H$;010<9"@/ > /$23-
SLIDE 31 !"#$%&$%$"'"()*++*,-"."/0"102"%3,%045637"6*23"0%"5-3"80%"$19",5%,0-3-":*2)052"3;,+*6*2",3%<*--*01"8%0<"2)3"$52)0%="
Healthgrades.com > (%$62*63"$14" ,%$62*2*013%" 43<0?%$,)*6- > @2)3%"A(-"*1"+06$+" $%3$ > B5%C39"D"E$2*1?- > #$6F?%0514" *180%<$2*01 > G1-5%$163-"$663,234
SLIDE 32 !"#$%&$%$"'"()*++*,-"."/0"102"%3,%045637"6*23"0%"5-3"80%"$19",5%,0-3-":*2)052"3;,+*6*2",3%<*--*01"8%0<"2)3"$52)0%=" !"#$%&$%$"'"()*++*,-"."/0"102"%3,%045637"6*23"0%"5-3"80%"$19",5%,0-3-":*2)052"3;,+*6*2",3%<*--*01"8%0<"2)3"$52)0%="
SLIDE 33 !"#$%&$%$"'"()*++*,-"."/0"102"%3,%045637"6*23"0%"5-3"80%"$19",5%,0-3-":*2)052"3;,+*6*2",3%<*--*01"8%0<"2)3"$52)0%="
CLAIMING YOUR DIGITAL ID
AND REPUTATION
SLIDE 34 !"#$%&$%$"'"()*++*,-"."/0"102"%3,%045637"6*23"0%"5-3"80%"$19",5%,0-3-":*2)052"3;,+*6*2",3%<*--*01"8%0<"2)3"$52)0%="
>)$2"?32-",52"01"2)3":3&"
>)$2"?32-",52"01"2)3":3&"
SLIDE 35 !"#$%&$%$"'"()*++*,-"."/0"102"%3,%045637"6*23"0%"5-3"80%"$19",5%,0-3-":*2)052"3;,+*6*2",3%<*--*01"8%0<"2)3"$52)0%="
Assessment
> ?3$%6)"@1A*13- > /*%3620%9"B*-2*1A-
C D1-5%$1637"E1+*13",)013" ,$A3-7"')$<&3%
> F$2*1A"G"F3H*3:" ?*23-I > ?06*$+"J34*$"?*23-
SLIDE 36 !"#$%&$%$"'"()*++*,-"."/0"102"%3,%045637"6*23"0%"5-3"80%"$19",5%,0-3-":*2)052"3;,+*6*2",3%<*--*01"8%0<"2)3"$52)0%="
Rating & Review Sites
> ?@3%"ABC > D0-2"60<<01"EFGHH"B$4%9 #7"32"$+I
J K3$+2)L%$43-=60<7"M*2$+-=60<7"N3+,=60<7" N(=60<7"40620%=O3&D/=60<7"P$23D/=60<7" Q1R*3-+*-2=60<7"')36S&00S=0%R7"B54T5=60<7" $14"U06/06=60<
SLIDE 37 !"#$%&$%$"'"()*++*,-"."/0"102"%3,%045637"6*23"0%"5-3"80%"$19",5%,0-3-":*2)052"3;,+*6*2",3%<*--*01"8%0<"2)3"$52)0%="
Claim Your Space Claim Your Space Create Your Profile
SLIDE 38 !"#$%&$%$"'"()*++*,-"."/0"102"%3,%045637"6*23"0%"5-3"80%"$19",5%,0-3-":*2)052"3;,+*6*2",3%<*--*01"8%0<"2)3"$52)0%="
SLIDE 39 !"#$%&$%$"'"()*++*,-"."/0"102"%3,%045637"6*23"0%"5-3"80%"$19",5%,0-3-":*2)052"3;,+*6*2",3%<*--*01"8%0<"2)3"$52)0%="
Create Your Space
> ?32"905%"1$<3"$-"$"40<$*1"1$<3
@ ABC=60< @ (%08*+3"D*$"&+0E"0%":3&-*23
> F%33"#+0EGH3&-*23-
@ H0%4,%3--=60<7"#+0EE3%=60<7"I5<&+%=60< @ H33&+9=60<7"H*;=60<7"02)3%-
> J$<3,+$23"K*23-
SLIDE 40 !"#$%&$%$"'"()*++*,-"."/0"102"%3,%045637"6*23"0%"5-3"80%"$19",5%,0-3-":*2)052"3;,+*6*2",3%<*--*01"8%0<"2)3"$52)0%="
Easy Easy – About.Me
SLIDE 41 !"#$%&$%$"'"()*++*,-"."/0"102"%3,%045637"6*23"0%"5-3"80%"$19",5%,0-3-":*2)052"3;,+*6*2",3%<*--*01"8%0<"2)3"$52)0%="
Claim your Social Media Profiles
> ?*1@34A1 > B:*223% > C$63&00@"D,$E3"$14",%08*+3F > G00E+3H > I05B5&3 > (*123%3-2 > A1-2$E%$< > J1$,')$2 > /0;*<*29 C$63&00@"D,$E3"$14",%08*+3F
SLIDE 42 !"#$%&$%$"'"()*++*,-"."/0"102"%3,%045637"6*23"0%"5-3"80%"$19",5%,0-3-":*2)052"3;,+*6*2",3%<*--*01"8%0<"2)3"$52)0%="
What’s in your profile?
!"#$
> (%083--*01$+"()020 > (%$62*63"?180%<$2*01 > #%*38"#*0@'A
B (%$62*63"?123%3-2 B (5&+*6$2*01- B (3%-01$+"?123%3-2C
> '012$62"?180%<$2*01 > D5*%E9@F51@?123%3-2*1G
%&$ > /HI"J > K0<3"$44%3-- > K0<3",)013"15<&3% > (3%-01$+"*180%<$2*01"905" :*-)"20"E33,",%*L$23
SLIDE 43 !"#$%&$%$"'"()*++*,-"."/0"102"%3,%045637"6*23"0%"5-3"80%"$19",5%,0-3-":*2)052"3;,+*6*2",3%<*--*01"8%0<"2)3"$52)0%="
James Hawthorne, DNP, Family James Hawthorne, DNP, Family Nurse Practitioner
>$<*+9"?5%-3"(%$62*2*013% @ A*6)<014"'+*1*6 @ B,36*$+"C123%3-2D"/*$&323- @ A3-3$%6)"C123%3-2-D""(%3E312*1F"/*$&323-" G9,3"CC"*1"H40+3-6312- I1*E3%-*29"08"J*%F*1*$ @ '+*1*6$+">$65+297">?("(%0F%$< K456$2*01 L /?("M '$-3"N3-23%1 L OB?7">?("M I'"B$1">%$16*-60 L #B?"M G3;$-"B2$23"I1*E3%-*29 O%="P$:2)0%13"*-"<$%%*34"20">+0"$14"20F32)3%" 2)39")$E3"2)%33"6)*+4%31="P3"$14")*-"8$<*+9"$%3" $62*E3")*Q3%-7",$%2*6*,$23"*1"2)3"$%2-"$14"31R09" 2%$E3+*1F="
SLIDE 44 !"#$%&$%$"'"()*++*,-"."/0"102"%3,%045637"6*23"0%"5-3"80%"$19",5%,0-3-":*2)052"3;,+*6*2",3%<*--*01"8%0<"2)3"$52)0%="
Share your profile!
> ?3&-*23- > @06*$+"A34*$ > B06$+"@3$%6)3-
C D3+,7"A3%6)$12"'*%6+37"D$)007"#*1E7"F00E+37"326
> '+*1*6$++9"-,36*8*6"-*23- > G("H*143%"I )22,-JKK1,8*143%=$$1,=0%EK
SLIDE 45 !"#$%&$%$"'"()*++*,-"."/0"102"%3,%045637"6*23"0%"5-3"80%"$19",5%,0-3-":*2)052"3;,+*6*2",3%<*--*01"8%0<"2)3"$52)0%="
Social Media Sharing
!"#$%&' ()*"+,#-."* !"#$%&'/"01-2"+* (331."45+#.%1."' 6,"-%* 7"8'(331."' 9:;4<#% 7"8'#-24:+' +".:;-1="2 !"#$%&'>$"+%* !"#$%&'+"$#%"2'
?"<&::*"75*@:+;
SLIDE 46 !"#$%&$%$"'"()*++*,-"."/0"102"%3,%045637"6*23"0%"5-3"80%"$19",5%,0-3-":*2)052"3;,+*6*2",3%<*--*01"8%0<"2)3"$52)0%="
This This backfired!
SLIDE 47 !"#$%&$%$"'"()*++*,-"."/0"102"%3,%045637"6*23"0%"5-3"80%"$19",5%,0-3-":*2)052"3;,+*6*2",3%<*--*01"8%0<"2)3"$52)0%=" !"#$%&$%$"'"()*++*,-"."/0"102"%3,%045637"6*23"0%"5-3"80%"$19",5%,0-3-":*2)052"3;,+*6*2",3%<*--*01"8%0<"2)3"$52)0%="
SLIDE 48 !"#$%&$%$"'"()*++*,-"."/0"102"%3,%045637"6*23"0%"5-3"80%"$19",5%,0-3-":*2)052"3;,+*6*2",3%<*--*01"8%0<"2)3"$52)0%="
SLIDE 49 !"#$%&$%$"'"()*++*,-"."/0"102"%3,%045637"6*23"0%"5-3"80%"$19",5%,0-3-":*2)052"3;,+*6*2",3%<*--*01"8%0<"2)3"$52)0%="
Who are you Who are you connecting connecting with?
SLIDE 50 !"#$%&$%$"'"()*++*,-"."/0"102"%3,%045637"6*23"0%"5-3"80%"$19",5%,0-3-":*2)052"3;,+*6*2",3%<*--*01"8%0<"2)3"$52)0%="
Passwords….
!"#$%&#'()# *+,+,-+*#!./ !.01#)%.# 1.*%)2#+)%&234
SLIDE 51 !"#$%&$%$"'"()*++*,-"."/0"102"%3,%045637"6*23"0%"5-3"80%"$19",5%,0-3-":*2)052"3;,+*6*2",3%<*--*01"8%0<"2)3"$52)0%=" !"#$%&$%$"'"()*++*,-"."/0"102"%3,%045637"6*23"0%"5-3"80%"$19",5%,0-3-":*2)052"3;,+*6*2",3%<*--*01"8%0<"2)3"$52)0%="
Password Manager
> ?33,3% > @$-2($-- > /$-)+$13 > A0&0B0%< > C2*6D9" ($--:0%4 > E($--:0%4
SLIDE 52 !"#$%&$%$"'"()*++*,-"."/0"102"%3,%045637"6*23"0%"5-3"80%"$19",5%,0-3-":*2)052"3;,+*6*2",3%<*--*01"8%0<"2)3"$52)0%="
Watch it like a like a hawk!
SLIDE 53 !"#$%&$%$"'"()*++*,-"."/0"102"%3,%045637"6*23"0%"5-3"80%"$19",5%,0-3-":*2)052"3;,+*6*2",3%<*--*01"8%0<"2)3"$52)0%="
Google Alerts
!"#$%&$%$"'"()*++*,-"."/0"102"%3,%045637"6*23"0%"5-3"80%"$19",5%,0-3-":*2)052"3;,+*6*2",3%<*--*01"8%0<"2)3"$52)0%="
!!!"#$$#%&"'$()*%&+,-
SLIDE 54 !"#$%&$%$"'"()*++*,-"."/0"102"%3,%045637"6*23"0%"5-3"80%"$19",5%,0-3-":*2)052"3;,+*6*2",3%<*--*01"8%0<"2)3"$52)0%="
Free and Paid tools available to manage your reputation Search: Reputation Management
SLIDE 55 !"#$%&$%$"'"()*++*,-"."/0"102"%3,%045637"6*23"0%"5-3"80%"$19",5%,0-3-":*2)052"3;,+*6*2",3%<*--*01"8%0<"2)3"$52)0%="
Now Now What?
SLIDE 56 !"#$%&$%$"'"()*++*,-"."/0"102"%3,%045637"6*23"0%"5-3"80%"$19",5%,0-3-":*2)052"3;,+*6*2",3%<*--*01"8%0<"2)3"$52)0%="
Flattering/Positive Comments
> ?3,+9
@ A)$1B"C3<
> D)$%3
@ A:332 @ (%*12 @ E3&
> F-3"$-"23-2*<01*$+
SLIDE 57 !"#$%&$%$"'"()*++*,-"."/0"102"%3,%045637"6*23"0%"5-3"80%"$19",5%,0-3-":*2)052"3;,+*6*2",3%<*--*01"8%0<"2)3"$52)0%=" !"#$%&$%$"'"()*++*,-"."/0"102"%3,%045637"6*23"0%"5-3"80%"$19",5%,0-3-":*2)052"3;,+*6*2",3%<*--*01"8%0<"2)3"$52)0%="
SLIDE 58 !"#$%&$%$"'"()*++*,-"."/0"102"%3,%045637"6*23"0%"5-3"80%"$19",5%,0-3-":*2)052"3;,+*6*2",3%<*--*01"8%0<"2)3"$52)0%="
Think before respond
> /0"102"%3-,014"*1"$1?3%@ > A)$2":*++"2)*-"+00B"+*B3"*1"CD"<*1523-7"CD" 93$%-E > A)$2F-"$102)3%":$9"08"%3-,014*1?E > G)05+4"905"%3-,014E > /0"905"1334"20"$,0+0?*H3E
SLIDE 59 !"#$%&$%$"'"()*++*,-"."/0"102"%3,%045637"6*23"0%"5-3"80%"$19",5%,0-3-":*2)052"3;,+*6*2",3%<*--*01"8%0<"2)3"$52)0%="
Doctors fire back at bad Yelp Doctors fire back at bad Yelp reviews Doctors fire back at bad Yelp reviews reviews – Doctors fire back at bad Yelp Doctors fire back at bad Yelp Doctors fire back at bad Yelp and reveal patients’ reviews reviews and reveal patients’ and reveal patients’ information online
!""#$%&&'''(')$!*+,"-+#-$"(.-/&+0'$&"-12-341!0)5"!&'#&6789&7:&6;&<-.$1=*401>).?1)"1>)<1205#140@*0'$1)+<140@0)51#)"*0+"$1*+=-4/)"*-+1-+5*+0&A3"/B"04/C(.D:68E6F:<.G
H!0IJ)$!*+,"-+IK-$"LIM)2I6;LI6789
SLIDE 60 !"#$%&$%$"'"()*++*,-"."/0"102"%3,%045637"6*23"0%"5-3"80%"$19",5%,0-3-":*2)052"3;,+*6*2",3%<*--*01"8%0<"2)3"$52)0%="
Responding
> /0"102"&3"43831-*?3 > /01@2"6%*2*6*A3 > #3",%0$62*?3 > B05%"6+*312-C,$2*312-" 6$1"%3-,014 > #3"D*14
SLIDE 61 !"#$%&$%$"'"()*++*,-"."/0"102"%3,%045637"6*23"0%"5-3"80%"$19",5%,0-3-":*2)052"3;,+*6*2",3%<*--*01"8%0<"2)3"$52)0%="
Can you get Can you get fake comments fake comments removed?
SLIDE 62 !"#$%&$%$"'"()*++*,-"."/0"102"%3,%045637"6*23"0%"5-3"80%"$19",5%,0-3-":*2)052"3;,+*6*2",3%<*--*01"8%0<"2)3"$52)0%="
SLIDE 63 !"#$%&$%$"'"()*++*,-"."/0"102"%3,%045637"6*23"0%"5-3"80%"$19",5%,0-3-":*2)052"3;,+*6*2",3%<*--*01"8%0<"2)3"$52)0%="
SLIDE 64 !"#$%&$%$"'"()*++*,-"."/0"102"%3,%045637"6*23"0%"5-3"80%"$19",5%,0-3-":*2)052"3;,+*6*2",3%<*--*01"8%0<"2)3"$52)0%="
Examples
> ?)$1@"905"80%"905%"8334&$6@="A33<-"2)$2"
- 0<32)*1B"4*4"102"B0"$-",+$1134="C32D-"2$+@"
$&052"2)*-7"ED++"B*F3"905"$"6$++= > ED<"-0%%9"905"83+2"2)$2":$9=" > E-"2)3%3"$192)*1B":3"6$1"40"20"<$@3"*2" &3223%G
SLIDE 65 !"#$%&$%$"'"()*++*,-"."/0"102"%3,%045637"6*23"0%"5-3"80%"$19",5%,0-3-":*2)052"3;,+*6*2",3%<*--*01"8%0<"2)3"$52)0%="
SLIDE 66 !"#$%&$%$"'"()*++*,-"."/0"102"%3,%045637"6*23"0%"5-3"80%"$19",5%,0-3-":*2)052"3;,+*6*2",3%<*--*01"8%0<"2)3"$52)0%="
References & Resources
> /010?537"@A7"@+3*17"B("CDEFGH="I3?$+"$14"32)*6$+" 601-*43%$2*01-"80%"<$1$?*1?"905%"01+*13"%3,52$2*01="
!"#$%&'("%)*)+$%,="JDCDKHLMDNMD
> @$4%9 #7"')5"IO7"@$4%9 #7"A$<<$-"/7"P$6$%*0 Q=" Q1$+9-*-"08"KJJJ"R1+*13"()9-*6*$1"S$2*1?-"T14*6$23-" U)$2"P0-2"($2*312-"A*V3"()9-*6*$1-"$"O$V0%$&+3"S$2*1?=" W"P34"T123%132"S3-"DEFFXFYCKHL3JG" )22,LZZ:::=[<*%=0%?ZDEFFZKZ3JG
SLIDE 67 !"#$%&$%$"'"()*++*,-"."/0"102"%3,%045637"6*23"0%"5-3"80%"$19",5%,0-3-":*2)052"3;,+*6*2",3%<*--*01"8%0<"2)3"$52)0%="
> ?$9"@"A"()0"B"CDEFGH="I1+*13"%3,52$2*01" <$1$J3<312K"2)3"8*%-2"-23,-="L)3"M05%1$+"I8" N34*6$+"(%$62*63"N$1$J3<312K"N(N"OM"N34" (%$62 N$1$J3P"DEFG"@3,QI62R"S0+="DT"CDH7",,=" UFQG=
> ()0"A"?$9"CDEFGH="@$83J5$%4*1J"V05%"I1+*13"W3,52$2*2*01 ($%2"D"
(04*$2%9"N$1$J3<312"C(I/XYLWV"NYZY?[H7" @3,DEFGR"GDC\HK"U]QT^="CFE,H
SLIDE 68 !"#$%&$%$"'"()*++*,-"."/0"102"%3,%045637"6*23"0%"5-3"80%"$19",5%,0-3-":*2)052"3;,+*6*2",3%<*--*01"8%0<"2)3"$52)0%="
> '+*1*6$+"?180%<$2*6-"*1" ()9-*$2%9@ !"#$%& '()$% $14 *(+ ,-(.(/#( 80% , %0$(/0. $14 ,-"1(..$"/%&.@ 23"&3$/4 5-(/). $14 678&$#%0$"/. 80% ,-%#0$#(9:?1 !"#$#%&"'($)*+,&-#%.' #$'/01.#&-+17 (ABC A$9"DEFG"HIJK" L5,,+3<312@LHMNLFEJ
> (3:"C3-3$%6)"'3123%"
)22,@OO:::=,3:%3-3$%6)=0%P
SLIDE 69 !"#$%&$%$"'"()*++*,-"."/0"102"%3,%045637"6*23"0%"5-3"80%"$19",5%,0-3-":*2)052"3;,+*6*2",3%<*--*01"8%0<"2)3"$52)0%="
> ()07"?"@"A$97"B="CDEFG!"#$%&'()$*)+,-".&+&,)+,-" &+/"012%34%)+,"5261"7+()+3"8396%&%)2+:";"<24)&(" .3/)&"=6)/3">21"0*?$)4)&+$"&+/".3/)4&(" 01&4%)43$ > H$90"'+*1*6"'3123%"80%"B06*$+"H34*$ > B06*$+"H34*$"I;$<*13%")22,JKK:::=-06*$+<34*$3;$<*13%=60< > L*%M*++*207"/="N)3"/38*1*2*O3"A5*43"20"P1+*13" Q3,52$2*01"H$1$M3<312")22,-JKK13*+,$23+=60<K&+0MKM5*43R20R
%3,52$2*01R<$1$M3<312K
SLIDE 70 !"#$%&$%$"'"()*++*,-"."/0"102"%3,%045637"6*23"0%"5-3"80%"$19",5%,0-3-":*2)052"3;,+*6*2",3%<*--*01"8%0<"2)3"$52)0%=" !"#$%&$%$"'"()*++*,-"."/0"102"%3,%045637"6*23"0%"5-3"80%"$19",5%,0-3-":*2)052"3;,+*6*2",3%<*--*01"8%0<"2)3"$52)0%="
Contact info: bcp@npbusiness.org Twitter: @barbaraphillips #NoNPLeftBehind
